A Website Prototype for a Toy Store.

1. The Treasure Chest:
Designing a Website
1

2. 2
Statement of Purpose
To give a brief overview on My Process.

3. 3
Industry Research

4. 4
hooks
The best-loved toys,
games and magic from
yesterday and today, in
your hands tomorrow.

5. 5
Competitive Analysis
 Maker-Movement
Trend Is Hot
 Collectors Want
Retro Toys
 Increased Sales of
Gender Neutral
Toys

6. 6
Comparative Analysis:

7. 7
Stakeholders & Clients

8. Affinity Board from Stakeholder
Conference

9. Key Insights
Key signature services:
 In-house experts
 Source rare toys
 Specialize in Quality
9

10. 10
User Research

11. Personas
Two personas were created to identify
pain points, which included knowing
what’s age appropriate & staying on
top of toy trends.
11

12. Card Sorting Testing
12
Confusion on cataloging toys
was resolved with card
sorting tests.

13. 13
Design Ideas

14. 14
Recommendations
• Include social media for trending toy in
• Use conveyor and thumbnail display
so users can quickly scan for toys
• List ratings & comments on product pa

15. 15
Iteration & Wireframes

16. Lo-Fidelity
Sketching
16

17. Lo- Fidelity
Wireframe
17

18. Site Mapes &
Wireframes
A site map. Hi-
Fidelity prototypes
followed.
18

19. 19
Hi-Fidelity
Site Map Using OmniGraffle

20. 20
Prototype

21. NextSteps

22. 22
Next Steps

23. 23
NEXT STEPS
• Hire
Photographer
• Create Social
Media Profiles
• Develop
Marketing Plan

24. 24
THANK YOU!
The best-loved toys,
games and magic from
yesterday and today, in
your hands tomorrow.