Audiovisual attachés international network

1. SOUTHEAST ASIA:
Marketing French Cinema
−
Frédéric ALLIOD
Regional Audiovisual Attaché
(Cambodia, Laos, Myanmar,
Thailand, Vietnam)
aar.bcltv@institutfrancais-vietnam.com

2. 1. Regional Overview

3. Country data:
o Population: 69,155,915 (2018)
o GDP growth: 3,5% (2017)
o Government bodies: Thailand Film Office (Tourism), Thai Film Archive
(Culture), SIPA (Information and Communication)…
o Censorship: yes
o Number of feature films produced per year: 40+ (decreasing)
o Number of foreign productions: 810 (84 feature films) (2017)
o Incentives for foreign productions: 15% tax rebate
o Number of screens: about 1200++ (2D, 3D, 4DX, Imax)
o Movie tickets prices: 70 to 160 THB (1,8 to 4,1 euros)
o Festivals: World Film Festival, Thai Short Film & Video Festival, European
Film festival…
o Talent labs: SEAFIC
o OTT platforms: Hollywood HD, Primetime, DOONEE, MONOMaxxx, True
Visions, TOT IPTV, AIS Play, iFlix, Netflix, HOOQ, Amazon Prime…
French data:
o Cooperation agreement: no
o Number of commercial theatrical release: 6 (2016), 15 (2017)
o Digital movie theatre: yes (Alliance Française de Bangkok)
o Festivals: French Film Festival (to be re-launched in 2018)…
o Markets: Asian Side of the Doc
o Number of co-productions (feature films): 1 (2015)
o Number of French productions (feature films): 1 (2016)
o Recent Thai projects in French project labs, markets and funds :
• Atelier Cinéfondation: 1 (2018)
• La Fabrique: 1 (2018)
• Aide aux Cinémas du Monde: 1 (2014), 1 (2017)
o French companies: TAP Production, Wishtrend, « French tech »…
THAILAND

4. Country data:
o Population: 96,320,716 (2018)
o GDP growth: 6,8% (2017)
o Government bodies: Vietnam Cinema Department, Vietnam Film Institute
(Culture and Tourism)
o Censorship: yes
o Number of feature films produced per year: 40+ (increasing)
o Number of foreign productions: --
o Incentives for foreign productions: No
o Number of screens: about 600 (2D, 3D, 4DX, Imax)
o Movie tickets prices: 80 000 to 210 000 VND (2,9 to 7,5 euros)
o Festivals: Hanoi International Film Festival (every 2 years), 48HFP, European
Film festival, EUNIC Documentary Film Festival …
o Markets: TELEFILM VIETNAM
o OTT platforms: Phim+, Danet, VTV Go, Clip TV, FTP Play, My K+, MyTV, NextTV,
iFlix, Netflix, Amazon Prime…
French data:
o Cooperation agreement: yes (CNC /Vietnam Cinema Department, Cannes
2017)
o Co-production agreement: no
o Number of commercial theatrical release: 11 (2016), 9 (2017)
o Digital movie theatre: yes (Institut français de Hanoï)
o Festivals: PanamAnim
o Number of co-productions (features films): 1 (2016)
o Number of French productions (feature films): 1 (2016), 1 (2017)
o Recent Vietnamese projects in French project labs, markets and funds :
• Atelier Cinéfondation: 2 (2017)
• Aide aux Cinémas du Monde: 1 (2014)
• French companies: K+ (joint-venture between Canal Plus and VTV),
Armada/Xilam, Sparx, Gameloft, CreaTV, BonjourSaïgon, Glass Egg, Bad Clay,
Hiventy, « French Tech »…
VIETNAM

5. Country data:
o Population: 16,202,746 (2018)
o GDP growth: 6,9% (2017)
o Government bodies: Cinema and Cultural Diffusion Department, Cambodia
Film Office, Cambodia Film Commission (Culture)
o Censorship: yes
o Number of feature films produced per year: 30+ (increasing)
o Number of foreign productions: 200++ (2014-2018)
o Incentives for foreign productions: no
o Number of screens: 37 (2D, 3D, 4D) (up to 80 by 2019)
o Movie tickets prices: 3 to 15 USD
o Festivals: Cambodia International Film festival, European Film Festival…
o OTT platforms: Soyo, Jaikon TV, Lagoona TV, iFlix, Netflix, Amazon Prime,
Spuul, YuupTV…
French data:
o Cooperation agreement: yes (2010)
o Co-production agreement: yes (2013)
o Number of commercial theatrical release: 1 (2017), 7 (2018)
o Digital movie theatre: yes (Institut français de Phnom Penh)
o Number of co-productions (feature films): 1 (2015), 1 (2018)
o Number of French productions (feature films): 9 (2014-2018)
o French labs: ASIADOC
o Recent Cambodian projects in French project labs, markets and funds :
• Aide aux Cinémas du Monde: 1 (2015)
o French-funded initiatives: Bophana Audiovisual Resource Center, Cambodia
Film Commission
CAMBODIA

6. Myanmar data:
o Population: 53,769,352 (2018)
o GDP growth: 6,7% (2017)
o Government bodies: Ministry of Information, Myanmar Motion Picture Organization
o Censorship: yes
o Special rules for foreign films: subtitling and voice over are banned
o Number of feature films produced per year: about 3 to 5
o Number of screens: about 70++ (2D, 3D)
o Movie tickets prices: 0,80 to 2 USD
French data:
o Number of commercial theatrical release: 1 (2017)
o Festivals: Memory! International Film Heritage Festival
o Number of co-productions (feature films): 1 (2017)
o French labs and funds: Myanmar Script Funds (Memory!)
o Recent Myanmar projects in French project labs, markets and funds :
• La Fabrique: 1 (2017)
• Aide aux Cinémas du Monde: 1 (2015)
o French companies: Canal Plus (joint-venture with Forever Group)
Laos data:
o Population: 6,942,835 (2018)
o GDP growth: 6,9% (2017)
o Government bodies: Cinema department, National Archive (Information, Culture and
Tourism)
o Censorship: yes
o Number of feature films produced per year: about 3 to 4
o Number of screens: 13 (2D, 3D)
o Movie tickets prices: 30 to 40 000 LAK (3 to 4 euros)
o Festivals: Vientiannale, Luang Prabang Film Festival
French data:
o Number of commercial theatrical release: 1 (2017)
o Number of co-productions (feature films): 1 (2015), 1 (2018)
o Recent Lao projects in French project labs, markets and funds :
• La Fabrique: 1 (2014)
MYANMAR AND LAOS

7. Country data:
o Population: 265,455,263 (2018)
o GDP growth: 5,07% (2017)
o Government bodies: Indonesian Agency for Creative Economy, Film
Development Centre, Indonesian Film Board (Education and Culture)
o Censorship: yes
o Number of films produced per year: 130+ (increasing)
o Number of foreign productions: 10+
o Incentives for foreign productions: no
o Number of screens: 1200++ (2D, 3D, 4DX, Imax)
o Movie tickets prices: 30 000 to 100 000 IDR (1,8€ to 6€)
o Festivals: Balinale, Europe on Screen, Minikino Film Week
o OTT platforms: HOOQ, Viu, iFlix, Genflix, Netflix, Viki, Tribe, Flik TV, Viddsee
French data:
o Cooperation agreement: yes (CNC/BEKRAF, 2017)
o Co-production agreement: no
o Number of commercial theatrical release: 5 (2017), 3 (2018)
o Digital movie theatre: yes (Institut français de Jakarta)
o Festivals: French Film Festival (to be re-launched in 2018)
o Number of co-productions: 1 (2017)
o Number of French productions (feature films): 0
o French Labs: ASIADOC
o Recent Indonesian projects in French project labs, markets and funds :
• Atelier Cinéfondation: 1 (2014)
• Aide aux Cinémas du Monde: 1 (2016)
o French companies: Gameloft
INDONESIA

8. Country data:
o Population: 106,249,694 (2018)
o GDP growth: 6,7% (2017)
o Government bodies: Film Development Council of the Philippines, Audio-
Visual Development Program, Cinematheque, National Film Archive of the
Philippines, Philippines Film Export Service Office
o Censorship: yes
o Number of films produced per year: 115+ (“rebirth”)
o Number of foreign productions: 10+
o Incentives for foreign productions: 12% tax rebate
o Number of screens: 800++ (2D, 3D, 4DX, Imax)
o Movie tickets prices: 260 to 400 PHP (4,1€ to 6,3€)
o Festivals: Metro Manila Film festival, CineMarya, Cinemalaya, Quezon City
International Film Festival, CineFilipino Film festival…
o OTT platforms: Tribe, Blink, HOOQ, Viu, iFlix, Netflix, Amazon Prime, Cherry
Mobile Movie Club, Cinetropa, Fox+, HBO Go, iWantTV…
French data:
o Cooperation agreement: yes (CNC/FDCP, 2014)
o Co-production agreement: no
o Number of commercial theatrical release: 3 (2016)
o Digital movie theatre: no
o Festivals: French Film Festival
o Number of co-productions: 1 (2017)
o Number of French productions (feature films): --
o Recent Philippine projects in French project labs, markets and funds :
• La Fabrique: 1 (2016)
o French companies: --
PHILIPPINES

9. Singapore data:
o Population: 5,778,146 (2018)
o GDP growth: 3,6% (2017)
o Government bodies: Media Development Authority, SG Film Commission (Information
and Communication)
o Censorship: yes
o Number of feature films produced per year: about 9 to 11
o Number of screens: 241 (2D, 3D, 4DX, IMAX)
o Movie tickets prices: 4 to 14,5 USD
o Festivals: 42 (including Singapore World International Film Festival)
o Markets: Asia Television Forum, Broadcast Asia…
o OTT platforms: Catchplay, Singtel, iFlix, HOOQ, Netflix, Amazon Prime, BBC Player…
French data:
o Number of commercial theatrical release: 8 (2016, 2018)
o Festivals: French Film Festival
o Number of co-productions (feature films): 1 (2018)
o Recent Singaporean projects in French project labs, markets and funds :
• Aide aux Cinémas du Monde: 1 (2015), 1 (2017)
o French companies: Ubisoft, Gameloft, Technicolor…
Malaysia data:
o Population: 31,973,377 (2018)
o GDP growth: 5,9% (2017)
o Government bodies: Finas, MDEC (Communication and Multimedia)
o Censorship: yes
o Number of feature films produced per year: about 50+
o Incentives for foreign productions: 30% tax rebate (FIMI)
o Production facilities: Pinewood Iskandar Malaysia Studios
o Number of screens: 1100++ (2D, 3D, 4DX, IMAX)
o Movie tickets prices: 8 to 21 RM (1,7 to 4,3 euros)
o Festivals: Malaysia International Film Festival…
o TV channels dedicated to independent cinema: Cinemaworld, A List…
o OTT platforms: iFlix, Tonton, Astro Go, DimSum, Viu, HOOQ, Netflix, Amazon Prime…
French data:
o Number of commercial theatrical release: 3 (2016)
o Number of co-productions (feature films): 1 (2016), 1 (2017)
o Recent Malaysian projects in French project labs, markets and funds :
• La Fabrique: 1 (2017)
SINGAPORE AND MALAYSIA

10. 2. Challenges and Opportunities

11. Government support : non-existent or biased
Censorship
Lack of diversity (local production and international distribution): impact on public taste and expectations
Cultural differences = identification issues x language barriers
Movie theaters:
o Few screens, mostly located in capital cities (Cambodia, Myanmar, Laos)
o Business-oriented foreign exhibitors and distributors (from South Korea, Thailand): no consideration for local or international independent films
o No arthouse movie theatres or cinematheques (except for the Philippines)
Movies tickets can be fairly expensive for locals (Cambodia, Myanmar, Laos)
Lack of commitment / strategy from local distributor when it comes to release French or independent films (vicious circle) :
o No expectations at box-office
o Merely gap fillers between US and local blockbusters (“last minute release”)
Piracy
Where did the international film festivals go?
OVERALL CHALLENGES

12. GDP growth: emerging middle-classes and therefore markets
Niche markets are markets… but they have to be understood and acknowledged as such so we can make the best of it
Young population (millennials / digital natives): they want more, they are more open-minded… but we have to go get them
Digital development: OTT / VOD
Movie theaters exponential development
Local professionals are willing to work with France: we’re good, we’re there, we share
o Independent film producers/filmmakers are welcoming the support they hardly get locally: expertise, training, contacts, co-financing…
o Independent film distributors: consulting, grants (Unifrance), MARCOMM, extra screen(s) for their commercial releases of French films…
Local Instituts français/Alliances Françaises are quite often the only proper venues for independent cinema:
o Digital movie theaters
o Diversified programming (genres, nationalities)
o Education to cinema (classic and recent films)
o Discussions, exchanges of ideas, sharing of experiences
o Test screenings for specific audiences
France’s attractiveness as a way to go international (coproduction partners and funds; international film festivals and markets…)
OVERALL OPPORTUNITIES

13. 3. What we do

14. Cultural action:
o Promoting cultural diversity
o Building a taste for French / independent cinema
Business development:
o Supporting French content exportation
o Setting up co-productions
Expertise:
o Highlighting French models and know-how (soft power)
o Empowering potential partners for the future (capacity building)
INTERNATIONAL AUDIOVISUAL COOPERATION

15. Signature of a cooperation agreement between
CNC and Vietnam Cinema Department – Cannes – 2017
L’AVANT-SEANCE (B2B) – ASEAN – 2017

16. Press screening – R.A.I.D DINGUE – Vietnam – 2017 Movie premiere – CIEL ROUGE – Vietnam – 2017

17. FRENCH FILM FESTIVAL – Singapore – 2017 PANAM ANIM Festival – Vietnam – 2017

18. PREMIERS PLANS – Angers First Film Festival – Thailand / Cambodia – 2017SEAFIC x PAS – Open House – Thailand – 2017

19. CREATIVE ECONOMY AND CULTURAL INDUSTRIES – Forum – Indonesia – 2017 WONDA VR – Hackathon – Singapore – 2017

20. 4. Contacts

21. Southeast Asia (Northern Area)
Cambodia – Laos – Myanmar – Thailand – Vietnam
Frédéric ALLIOD
Regional Audiovisual Attaché
HANOI, Vietnam
T.: +84-24 39 36 21 66 (452) / HP: +84 12 87 14 74 34
aar.bcltv@institutfrancais-vietnam.com
Jean-Eudes DURAND
Audiovisual Attaché
BANGKOK, Thailand
T.: +66 26 27 21 05
jean-eudes.durand@diplomatie.gouv.fr
Southeast Asia (Southern Area)
Brunei – East Timor – Indonesia – Malaysia – Philippines –
Singapore
Charlotte DEFLASSIEUX-VIGUIER
Regional Audiovisual Attaché
SINGAPORE
T.: +65 68 80 78 21
charlotte.deflassieux@diplomatie.gouv.fr
Aurélian MICHON
Audiovisual Attaché
JAKARTA, Indonesia
T +62 21 23 55 7946 / HP: + 62 8 22 58 17 02 02
aurelian.michon@ifi-id.com
Martin MACALINTAL
Audiovisual Attaché
MANILA, Philippines
T.: 02 857 6956 / HP: +63 917 920 1842
martin.macalintal@diplomatie.gouv.fr