1. Introduction + Case Studies


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1. Introduction + Case Studies

  1. 1. Animation Shorts Study Media Distribution System 8381 Stefano Borghese Matteo Zanetti
  2. 2. Introduction <ul><li>Fields of application of animation works: </li></ul><ul><li>• product commercials </li></ul><ul><li>• educational films </li></ul><ul><li>• feature films (a theatrical film that is longer than 60 minutes) </li></ul><ul><li>• music videos </li></ul><ul><li>• web animation & web advertising </li></ul><ul><li>• short feature films (a film that is longer than 15 minutes) </li></ul><ul><li>• broadcast television series (at least 30 minutes in length) </li></ul><ul><li>• broadcast television specials (an hour in duration, including segments) </li></ul><ul><li>• television bumpers (introductions/endings of program segments) </li></ul><ul><li>• video games </li></ul><ul><li>• architectural animation, medical or other industrial films </li></ul><ul><li>• mobile phone images </li></ul><ul><li>• special effects within movies </li></ul>
  3. 3. <ul><li>There are several festival around the world promoting all the different kind of animation formats. They are useful for presenting e promoting animation product. In fact within festivals there are many meetings between artists, producers, distributors and there are even many conferences about the main subjects about animation. </li></ul><ul><li>Here there is a list of the main Animation Festivals: </li></ul><ul><li>Annecy(France) </li></ul><ul><li>Ottawa ( Canada) </li></ul><ul><li>Animamundi (Brazil) </li></ul><ul><li>Hiroshima (Japan) </li></ul><ul><li>Cartoons on the bay (Italy) </li></ul><ul><li>London (England) </li></ul><ul><li>New York (U.S.) </li></ul><ul><li>Melbourne (Australia) </li></ul><ul><li>Castelli Animati (Italy) </li></ul><ul><li>Zagreb (Croatia) </li></ul>Festivals
  4. 4. <ul><li>The first festival was created in Annecy in1960. Initially occurring every two years, the festival became annual in 1998. It is one of the four international animated film festivals sponsored by the  Association d'International du Film d'Animation  or ASIFA (the other three festivals are: Zagreb, Ottawa, Hiroshima). </li></ul><ul><li>The festival is a competition between cartoon films of various techniques (animated drawings, cut out papers, modelling clay, 3D, etc) classified in various categories: </li></ul><ul><li>full-length films </li></ul><ul><li>short films </li></ul><ul><li>films produced for television and advertising </li></ul><ul><li>student films </li></ul><ul><li>films made for the Internet (since 2002) </li></ul>Festivals: Annecy
  5. 5. <ul><li>Database made up by animated short films coming from 5 of the main animation festivals around the world: </li></ul><ul><li>Annecy (France) </li></ul><ul><li>Animamundi (Brazil) </li></ul><ul><li>Ottawa (Canada) </li></ul><ul><li>Cartoons on the bay (Italy) </li></ul><ul><li>Hiroshima (Japan) </li></ul><ul><li>Objective: find out the main descriptive characteristics of animated shorts. </li></ul>Our research
  6. 6. <ul><li>Relevant information included: </li></ul><ul><li>Title </li></ul><ul><li>Country </li></ul><ul><li>Duration </li></ul><ul><li>Format </li></ul><ul><li>Technique </li></ul><ul><li>Producer </li></ul><ul><li>Distributor </li></ul>Database categories
  7. 7. Results
  8. 8. Results: coproduction/production graph
  9. 9. Results
  10. 10. Research bottlenecks
  11. 11. Case Studies What’s on the market
  12. 12. Why we took them in consideration… <ul><li>Good examples of some interesting players in the short movies field. </li></ul><ul><li>8 good ideas to create a new market! </li></ul>
  13. 13. 9 and the Starz Animation <ul><li>Nine is an animated feature film created taking inspiration from an animated short. The short was appreciate and Tim Burton decided to produce the new project. </li></ul><ul><li>Spin off (Tv Series, feature films) using ideas of animated shorts. </li></ul>
  14. 14. <ul><li>Movieola is the first Short Film Channel. </li></ul><ul><li>It’s a free streaming channel powered by a Canadian tv channel (Channel Zero). </li></ul><ul><li>It presents the very best of action, drama and comedy films that can all be enjoyed in under 40 minutes. </li></ul><ul><li>Movieola is to short films what MTV is to music. </li></ul>
  15. 15. <ul><li>There exists a huge body of independent filmmakers desperate for a medium to show their work. </li></ul><ul><li>This is the Journal of Short Film: • a quarterly DVD journal containing 90-120 minutes of independent short film per volume; • peer-reviewed by filmmakers and scholars of film theory; • inclusive of all genres of film, favoring independent and underrepresented work; • sold at a low cost—$10/vol., $36/subscription; • non-corporate and ad-free; • open and free submission process. </li></ul>
  16. 16. <ul><li>The Academy has a teaching approach that aims to find a balance between the necessary degree of artistic freedom and the prevailing demands of the market. Therefore, it needs to be based on a coherent concept. </li></ul><ul><li>It promotes young talents through collaborations with national and international animation festivals. </li></ul>
  17. 17. <ul><li>Founded in 1971 </li></ul><ul><li>It is a nonprofit arts organization that is a leading international resource for video and media art. </li></ul><ul><li>A pioneering advocate for media art and artists. </li></ul><ul><li>For over 37 years, EAI has fostered the creation, exhibition, distribution and preservation of video art, and more recently, digital art projects.(about 3,500) </li></ul>
  18. 18. <ul><li>Noknockroom is a non-profit project. </li></ul><ul><li>The website is a magazine and a virtual gallery created to promote young mergent artists and contemporary art.  </li></ul><ul><li>Possibility to project animated shorts in a creative environment. </li></ul><ul><li>“ The links between experimental shorts films and galleries is extremely complex. In fact usually I contact producers and filmakers directly and the selection is something personal.” </li></ul><ul><li>Beatrix, No Knockroom creator </li></ul>
  19. 19. <ul><li>Vimeo is a website created by filmmakers and video creators who wanted to share their creative work. </li></ul><ul><li>Two methods of registration (Basic, Plus) </li></ul><ul><li>Video are sort by categories (Animation shorts, Shorts, Art videos,..) </li></ul>