The document discusses key factors that marketers must examine when analyzing the marketing environment. It identifies several important demographics including generational cohorts (Baby Boomers, Gen X, Gen Y/Millennials, Gen Z), gender, education, ethnicity, and income. Marketers must understand how these attributes influence buying patterns. Additionally, the document notes that marketers must stay aware of social trends, new technologies like artificial intelligence and mobile apps, and how physical environments impact advertising. It stresses the importance of thorough research to effectively reach diverse target audiences.

1. Analyzing the
Marketing
Environment
FAITH BARLAS

2. Demographics
When analyzing the marketing
environment, it is imperative to
examine the demographics of
the audience you are trying to
reach. Typical demographics
include things such as
generational cohort, gender,
race, and income.
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3. Generational Cohort: a group of
people from the same generation
Baby Boomers:
Largest population of 50+
Collecting social security
Consists of 78 million Americans
1946-1964
Gen X: Gen Z:
Represents 41 million Americans Digital natives
First generation of latchkey children
1965-1976 2001-2014
1977-2000
Gen Y:
Also referred to as Millennials
Biggest cohort since WW2 boom
Varies the most in age

4. Gender
Marketing today has shifted to a more
gender-neutral approach. This is
because years ago gender roles were
clear regarding most aspects. However
today, those lines have been blurred,
forcing businesses to change their
strategies.
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5. Education
Marketers collect data based on
current education levels to better
predict the buying patterns of
consumers. This information is also
paired with average income in order
to produce accurate results.
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6. Ethnicity
The United States is growing more diverse over the years. Marketers use this information as well when
examining the demographics to better understand the crowd their trying to reach.
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7. Artificial
Intelligence
Artificial Intelligence is a way businesses can better
reach their customers. Since almost everyone has a
smartphone, most businesses and restaurants have
their own app that customers can download. These
apps contain features that can meet every shopper’s
needs.
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8. Keeping up
with Social
Trends
Marketers are faced with the
challenge of keeping up with the
latest social trends. In order to be
successful, this requires them to
constantly be involved with meeting
the expectations of the crowds
they’re trying to reach.
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9. Physical
Environments
Marketers need to be aware of their
physical environment. They need to
take all things into consideration
before advertising a product since
not every environment is the same.
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10. Conclusion
Marketers have a lot to take into consideration. It is
imperative for them to do research before they
present their work to the public. Times have changed,
and so have people.

11. Work Cited
Grewal, Dhruv. Levy, Michael. “Marketing: Seventh Edition” October 2007.