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Training Proposal




Personal Management and Development   Aristides Isidoro Ferreira
             2011/2012
Key Information
•Denver Colorado (1973)
•Headquarter is in Denver
•Real Estate Industries
•Over 100,000 agents in more than 82 countries with more than
7,000 office
•David Liniger, Chairman
•Gail Liniger, Vice-Chairman
• Margaret M. Kelly, CEO
•Vinnie Tracey, President
RE/MAX in Lisbon
 7 offices just in Lisbon and several close (Loures, Almada)

 Main goal - maintain in a leader position in this sector

 Based on U.S. culture

 Customer Orientation

 Successful development of business based on people (employees)

 Specific training programs for employees
TRAINING NEEDS OF RE/MAX
Strengths:
 Deeply rooted culture of its own

 Motto of the company: “Everyone wins” (Dave Liniger )

 The development of an innovative marketing strategy and
the monitoring needs and possible difficulties that the
market exhibits

 Strong image of RE/MAX

 Developing training – School to train consultants
TRAINING NEEDS OF RE/MAX
Weaknesses:
 Consultant turnover

 Difficulties maintaining high levels of motivation,
entrepreneurship and customer orientation
 High number of challenges


Potential Opportunities and Threats:
 All threats should be turned into opportunities

 Real threat – Crisis
 Opportunity – Leasing market
TRAINING NEEDS OF RE/MAX - conclusion

Technical and sales strategies development

 Behavioural aspect - Motivation

 “Out of the box” - Thinking about creative and innovative
ideas

 Different point of view from RE/MAX school

 Main Goal: Training program to "force" people to reflect on
their work and trying to figure competitive solutions to growth
as professionals
TRAINING EXPECTATIONS of RE/MAX

 Satisfaction of training needs = Results

 Practical application

 High quality of contents

 Relevant contents

 The trainer should eloquently convey his knowledge to employees

 The trainee should be able to realize that results in the medium / long
term comes from a specific training

Time to discuss and put in practice the ideas
TRAINING PROPOSAL - Contents
 Objectives (General and Specific)

 Profile of Trainees

 Contents

 Planning
 Profile of Trainer

 Materials

 Place

Time
 Evaluation ( Trainer and Trainees)

 Feedback
Training
     Sales
Strategies and      Motivation
               VS      and
   Technical        Innovation
    aspects
THANK
 YOU!!!!!
Diana Kraszewska

   Pedro Lamy

Margarida Teixeira

  Teresa Costa

Mariana Figueiredo

  Anna Olheden

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Pptx -pmd_-_final

  • 1. Training Proposal Personal Management and Development Aristides Isidoro Ferreira 2011/2012
  • 2. Key Information •Denver Colorado (1973) •Headquarter is in Denver •Real Estate Industries •Over 100,000 agents in more than 82 countries with more than 7,000 office •David Liniger, Chairman •Gail Liniger, Vice-Chairman • Margaret M. Kelly, CEO •Vinnie Tracey, President
  • 3.
  • 4. RE/MAX in Lisbon  7 offices just in Lisbon and several close (Loures, Almada)  Main goal - maintain in a leader position in this sector  Based on U.S. culture  Customer Orientation  Successful development of business based on people (employees)  Specific training programs for employees
  • 5. TRAINING NEEDS OF RE/MAX Strengths:  Deeply rooted culture of its own  Motto of the company: “Everyone wins” (Dave Liniger )  The development of an innovative marketing strategy and the monitoring needs and possible difficulties that the market exhibits  Strong image of RE/MAX  Developing training – School to train consultants
  • 6. TRAINING NEEDS OF RE/MAX Weaknesses:  Consultant turnover  Difficulties maintaining high levels of motivation, entrepreneurship and customer orientation  High number of challenges Potential Opportunities and Threats:  All threats should be turned into opportunities  Real threat – Crisis  Opportunity – Leasing market
  • 7. TRAINING NEEDS OF RE/MAX - conclusion Technical and sales strategies development  Behavioural aspect - Motivation  “Out of the box” - Thinking about creative and innovative ideas  Different point of view from RE/MAX school  Main Goal: Training program to "force" people to reflect on their work and trying to figure competitive solutions to growth as professionals
  • 8. TRAINING EXPECTATIONS of RE/MAX  Satisfaction of training needs = Results  Practical application  High quality of contents  Relevant contents  The trainer should eloquently convey his knowledge to employees  The trainee should be able to realize that results in the medium / long term comes from a specific training Time to discuss and put in practice the ideas
  • 9. TRAINING PROPOSAL - Contents  Objectives (General and Specific)  Profile of Trainees  Contents  Planning  Profile of Trainer  Materials  Place Time  Evaluation ( Trainer and Trainees)  Feedback
  • 10. Training Sales Strategies and Motivation VS and Technical Innovation aspects
  • 11.
  • 12. THANK YOU!!!!! Diana Kraszewska Pedro Lamy Margarida Teixeira Teresa Costa Mariana Figueiredo Anna Olheden