SMS VARANASI Admission Informa

MCAPGDM
MBA
BCA BBA
V A R A N A S I
Estd. 1995
informa
BUILDING THE LEADERSHIP

Vision & Mission, Quality Policy & Guiding Values
SMS Group of Institutions
Journey of SMS-Varanasi
SMS Milestones
Message - Director, SMS-Varanasi
Varanasi - The Oldest City of World
Awards & Accolades
Commendations
Why We Come to SMS?
Academic Programmes
Academic Appraisal
Teaching Pedagogy
Courses Profile
- PGDM
- MBA
- MCA
- BCA
- BBA
International Academic Alliances
Research and Publications
Infrastructure at SMS, Varanasi
Scholarships
Industrial Visits
International Conference
Diary of Events
Centers for Excellence
Students' Corner
Training and Placement Cell
Our Recruiters
Faculty at SMS-Varanasi
Corporate Advisory Council
Academic Council
contents
Our Recruiters
Scholarships
Pedagogy
SMS Milestones
02
04
06
08
10
12
14
16
18
20
24
26
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58
61
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68

Guiding Values
Trust;
Sense of Ownership;
Sense of Contribution;
Innovation;
Modesty & Mutual Respect.
Quality Policy
Imparting value based
education of
highest standard,
relevant to contemporary
world.
03INFORMATION BROCHURE 2014-15

Since its inception in 1995, SMS is continuously
growing in recognition and respect in the
industry and in the academic world alike. The
SMS Group has been actively involved in quality
dispensation of technical and higher education
on pan-India basis. The Group has also been
credited for innovating virtual methods of
dissemination of education in collaboration with
various International Universities. SMS Group
with its foresighted vision, sense of mission and
passion is determined to have its presence felt by
opening new campuses across India, so that no
matter where a student is, geographical
boundaries should not remain hindrance in
obtaining the finest of education.
Established first, School of Management
Sciences, Varanasi is continuously growing in
recognition and respect in the industry and in the
academic world alike. SMS Varanasi emphasizes
on overall grooming and personality
development of its students. On account of its
significant contribution in various academic
dimensions, the institute has been appreciated
by academic and corporate forums at frequent
intervals at both national and international levels.
The Business India Survey has constantly rated
SMS Varanasi amongst the top B-Schools in the
country, making SMS the first B-School in this
part of the country to have such an honor. SMS,
Varanasi initiated PGDM program, approved by
AICTE in 1995 followed by PGDM (International
Business) & PGDM (Insurance & Risk
Management) programs, approved by AICTE in
2006 and PGDM (Retail Management) program,
approved by AICTE in 2007. SMS, Varanasi is
running MCA program approved by AICTE since
1996. SMS, Varanasi also offers BBA and BCA
programs at undergraduate level.
After achieving a respectable name in the field of
management and computer science the SMS
family got extended from Varanasi to Lucknow in
the year 2008. SMS, Lucknow on account of its
significant contribution in various academic
dimensions, has been appreciated by various
organizations at frequent intervals. SMS,
Lucknow offers to post graduate programmes in
management - Post Graduate Diploma in
Management (PGDM), approved by AICTE &
Master of Business Administration(MBA)
affiliated to Uttar Pradesh Technical University,
Lucknow; to Undergraduate Programmes -
Bachelor of Business Administration & Bachelor
of Computer Applications Programmes, affiliated
to Lucknow University & Bachelor of Technology
programmes, affiliated to UPTU, Lucknow with
streams in Computer Science and Engineering,
Civil Engineering, Electronics & Communications
Engineering, Electricals & Electronics
Engineering, Mechanical Engineering,
Humaniities & Applied Sciences.
With the unwavering determination, passion,
hope, effort and vision, the Group always strives
and works relentlessly to touch the new zenith of
success with the entire student community in
times to come.
CREATINGSPACE FOR
PROSPECT
04SMS VARANASI
SMS GROUP WITH ITS FORESIGHTED VISION, SENSE OF
MISSION AND PASSION IS DETERMINED TO HAVE ITS
PRESENCE FELT BY OPENING NEW CAMPUSES ACROSS
INDIA, SO THAT NO MATTER WHERE A STUDENT IS,
GEOGRAPHICAL BOUNDARIES SHOULD NOT REMAIN
HINDRANCE IN OBTAINING THE FINEST OF
EDUCATION.

about the SMS Group

2008
• SMS establishes its
campus in the city of Lucknow
• SMS, Varanasi awarded at
the 17th Asia
Brand Summit.
1995
1996
2007
Induction of
PGDM-RM
program
SMS, Varanasi establishes
it’s fully air conditioned PG block.
2009
• SMS, Varanasi receives the Pride
of Industry Award.
• SMS, Varanasi awarded at the
12th World Human Resource
Development Congress.
• SMS, Varanasi signs MoU
with Claflin University, USA.
2011
2010
1997
TOUCHINGNEW
HORIZONS
• SMS Varanasi gets international accreditation by IAO, USA
• SMS Varanasi signs MoU with California State University, USA
• SMS Varanasi signs MoU with UNESP, Brazil
• SMS Varanasi signs MoU with Szent Istvan University, Hungary
• SMS Varanasi signs MoU with Karolay Robert College, Hungary
• SMS Varanasi establishes "Varanasi Management Association"
• SMS Varanasi rated as an A++ category B-School by Business India magazine
2014

V A R A N A S I
Milestones
2005
Induction of
B.Com
Induction of
BBA program
• SMS Varanasi maintains the
rating of A++ category B-School
• SMS, Varanasi signs MoU with
Emporia State University, USA.
• SMS, Varanasi organizes
International Conference on the
theme ‘Spiritual Paradigm for
Surmounting Global
Management Crisis.
2012
2006
Induction of
PGDM-IB &
PGDM-IRM
program.
1998
SMS, Varanasi rated as an A+
category B- School by Business
India magazine.
2001
2002
SMS, Varanasi
establishes its
new campus.
2013
Induction of
BCA program.
SMS, Varanasi established
with the PGDM
flagship Program.
Induction of
MCA program
• Recognised under Section 2(f) & 12(B) of UGC
• SMS Varanasi maintains the rating of A++
category B-Schools
• SMS Varanasi organizes Second consecutive
International Conference on the theme
‘Leadership & Management through Spiritual
Wisdom’.
• Two new courses added: MBA & MCA (Lateral
Entry)
• SMS Varanasi bags 2013 award on Quality
Initiative Mission Educational Leadership in
Management Education category
• SMS, Varanasi awarded by ASSOCHAM for
being the Best Institute in UP for Placement
Efforts

I am indeed exuberant to bring this information
brochure to you for making you aware with the
ambrosial salience of a world class seat of
learning and research in management and
computer sciences - School of Management
Sciences, Varanasi. Its continuous attainment of
A++ category in the B-School Survey by Business
India has brought it a landslide honour in as much
as placing it among the 3 top-most B-Schools of
UP. Also, the grant of International Accreditation
to SMS Varanasi, coupled with its putative
singularity in terms of achieving a hundred
percent compliance to the various formidable
concerns raised recently by the global
management education system, certainly reflect
a muscular acknowledgement of its consolidated
growth and dashing maturity in the non-IIM
category. Let me express my deep sense of
gratitude towards the unwearied cooperation of
our stakeholders in providing for a major fillip to
SMS in developing ideally and to carve out a
distinct niche for itself in the business world.
Though SMS has been proactive on all the various
scholastic fronts, yet its curricular & pedagogical
revisits meticulously prior to beginning of a
semester, in order to sincerely accommodate the
emerging industrial & academic concerns, is
certainly remarkable. The organized exercise thus
brings to the cerebral-fold relevant value models
& skill-mix pertaining to issues like,
communication & personality development,
emotional intelligence, leadership qualities,
business ethics & etiquettes, pertinent
managerial inputs from the ancient Indian
wisdom, and many more in order to effect a
holistic grooming of our PGDMs, MBA & MCA
participants and further enabling them to
become fully compatible to the current and
upcoming job environments.
An extraordinary blending of arrogantly beautiful
physical infrastructure, compounded with an
ebullient & dedicated team of the seasoned &
brilliant faculty of SMS passionately nurture the
talents of our students so that they could address
to the plural needs and ethos of the corporate
world effectively. This has been a major factor
behind SMS always scripting a wonderful track of
fabulous quality placements even during the
spate of adverse times.
Moreover, the unwavering quest of SMS to
redefine the canon of excellence is a perpetual
process, and we are sure of touching the
apotheosis in this regard by the onerous efforts
of SMS-team, endowed with a burgeoning
reliance of our stakeholders and the incessant
blessings of the Almighty.
Wishing you all the best !
Yours sincerely,
P. N. Jha
MESSAGE
10SMS VARANASI

Message from Director Desk
SMS HAS CONSTANTLY REMAINED PROACTIVE
IN RE-VISITING THE COURSE CURRICULA IN A
MEANINGFUL WAY SO AS TO SINCERELY
ACCOMMODATE THE EMERGING INDUSTRIAL
& ACADEMIC CONCERNS BY ADDING RELEVANT
VALUE MODELS PERTAINING TO ISSUES LIKE,
COMMUNICATION & PERSONALITY
Prof. P. N. Jha
MBA, PGDAM, Ph.D (Ad Mgmt), D.Litt. (Ad Mgmt)
Director
SMS, Varanasi

Varanasi, also called Kashi or Banaras, is actually
the Land of Eternity between the rivers Varuna
and Assi and has been acclaimed to be one of the
noblest places in not only India, but the whole of
the world.
Situated on the banks of the holy Ganga, where
the pious river takes a crescent sweep towards
the North, Varanasi rightly entails the spring of
the outstanding human values, the climax in
aesthetics, and the aristocracy of the rich Indian
ethos. This City of Light has been the permanent
home of Lord Vishwanath, who is believed to
keep the holy city alive on his Trident even when
the whole world may be doomed in the grip of so
called 'pralaya'. That is why; this celestial place,
decorated with temples and shrines of so many
deities located in the vicinity of colourful ghats on
the banks of Ganga, facilitates thegurus to gather
their disciples, encourages yogis to practice their
BANARAS IS OLDER THAN HISTORY,
OLDER THAN TRADITION OLDER EVEN THAN
LEGEND, AND LOOKS TWICE AS
OLD AS ALL OF THEM PUT TOGETHER
VARANASITHE OLDEST CITYOFTHEWORLD
12SMS VARANASI

VARANASIthe oldest city of the world
yogas and ascetics, and equally invites the
hermits of various religions and sects for
sermonizing their teachings.
Varanasi has further been a confluence of the
golden streams of thought of Hinduism,
Buddhism, Jainism, Vaishnavism and Vedic
philosophy since the times immemorial. Lord
Buddha, the 'Awakened One', preferred Kashi for
delivering his maiden sermons on the 'Eight-Fold
Noble Path' and 'Dharmachakra' at Sarnath. Kabir
too got his enlightenment on the steep stairs of
the Ghats of Kashi and Tulsi created his
monumental and epoch making contributions
like Ramacharit Manas & Vinaya Patrika on the
holy banks of Ganga. It is on account of the
unique sanctity of this place that Pandit Madan
Mohan Malaviya chose Banaras for establishing
the well-known 'Banaras Hindu University' the
singular seat of 'All Learning of the World'.
Such is the magnanimity of Varanasi, where the
School of Management Sciences has been set up
with the objective of training our young
generation in a true cosmopolitan environment
that could cater to the plural and versatile needs.
Varanasi is certainly an attractive and thriving city
to live and to study. With its sacred character and
glorious heritage this holy city offers everything
from the excitement of a big city to the eternal
peace and tranquility.

Bhutan PM conferred award to SMS Group CEO,
Mr. Sharad Singh at the World HRD Congress Summit
Mr. Sharad Singh, CEO SMS Group, received the
Innovation & Outstanding B-School Award by DNA & Stars
of the Industry Group
ASSOCHAM awards SMS Varanasi for being the
best Institute in U.P. for Placement Efforts
14SMS VARANASI
SMS Varanasi bags 2013 award on Quality Initiative Mission
Educational Leadership in Management Education category
Prof. P.N. Jha Director, SMS Varanasi, received the best
B-School Award at the 17th Asian Brand Summit

Awards & Accolades
A++ category Business School:
On the basis of consistent efforts in enrichment of
academic input, international exposure to
students, excellent summer training and final
placement opportunities provided by SMS
Varanasi to its students, the Institute has been
ranked as A++ category Business School in the
‘Best B-Schools Survey’ conducted by the leading
corporate journal ‘Business India’. As per the
survey a total of 70 institutes have been given the
A++ rating and SMS, Varanasi features amongst
the only three institutes from the state of Uttar
Pradesh. SMS, Varanasi is also ranked in the top 5
institutes in the sate of Uttar Pradesh (leaving
NCR) and is positioned in the Top 19 institues in
North India . This survey includes more than 1400
B-schools spread over the country.
I A O ( I n t e r n a t i o n a l A c c r e d i t a t i o n
Organization) Accreditation:
The IAO (International Accreditation
Organization), USA accreditation committee has
provided “Full Accreditation” to SMS, Varanasi in
the light of its overall contributions to academics,
research, consulting, MDPs, EDPs, FDPs and
splendid Placement Track Record and the various
evidences provided by SMS Group and their
overall process compliance of International
Accreditation Organization. The accreditation
process was initiated with the process of
application followed by submission of the
required information and other annexures
required for the accreditation process. The
Chapter President has visited the campuses on
several occasions and submitted his detailed
review, report and recommendations along with
recommendations of various other members of
the accreditation committee for awarding Full
Accreditation to School of Management
Sciences.
ASSOCHAM awards School of Management
Sciences, Varanasi for being ”The Best
Institute in UP for Placement Efforts”
Associated Chambers of Commerce and Industry
(ASSOCHAM) and the reputed educational
magazine, The Education Post has recently
awarded School of Management Sciences,
Varanasi for being ”The Best Institute in UP for
Placement Efforts” at the event hosted at
Ahmedabad. The award was presented by the
State Minister for Education for the State of
Gujarat.
SMS Varanasi bags 2013 award on Quality
Initiative Mission Educational Leadership in
Management Education category.
In their endeavour to identify outstanding
individuals and organizations promoting
inclusive and quality education, School of
Management Sciences (SMS), Varanasi was
awarded for ‘Quality Initiative Mission
Educational Leadership Award for the year 2013’
in the Management Education category. The
award was presented recently in New Delhi by
Shri Wajahat Habibullah, Chairperson, National
Commission for Minorities, Govt. of India (Former
Chief Information Commissioner, India) in the
presence of Dr. Véronique Briquet-Laugier, a very
renowned Life Science Scientist of France &
Head, Science Department, French Embassy,
India.
AWARDS BAGGED BY SMS AT THE 12TH
WORLD HUMAN RESOURCE DEVELOPMENT
CONGRESS, MUMBAI
• Innovations in Building Academic and Industry
Interface
• Outstanding B-School in Marketing (North)
• Best B-School in Business School Leadership
AWARDS BAGGED BY SMS AT THE 17TH
ASIA BRAND SUMMIT, MUMBAI
• Best Business School for Encouraging
Innovations that lead to Better Development
• B-School Leadership Award
• Business School with Best Academic Input
(Syllabus) in 'Marketing’
PRIDE OF INDUSTRY AWARD
SMS was honoured again, now with ‘pride of
industry’ award at the release of the World Brand
Congress Brochure and a book entitled “Building
Pride” in a special function held at Delhi recently
where corporate leaders from all over the world
gathered.
It is worth mentioning that several crème de la
crème Institutions including the IIMs participated
and won in several of the award categories.
These Awards are a testimony to the continued
commitment of the School of Management
Sciences towards encouraging all round
development of the students with holistic
packages much beyond the course curriculum.
ACCOLADES
AWARDS&

16SMS VARANASI
A management institute deeply committed to
impart high value system to management
graduates. Need of the day. I came for an extra
ordinary conference here. I met the staff &
visited the institute. What a marvelous surprise.
I wish all the best in their endeavor.
Dr. S.A. Dave
Chairman, CMIE Mumbai, Former Chairman
(SEBI & UTI)
SMS is providing new ways to integrate
spirituality. We all need –compassion & right
thinking to handle global economic crisis.
Prof. Lois Oppenheim
American Jewish University, Los Angeles,
USA
It is very fascinating institution. I feel gracious
to be with great illuminaries presenting &
delivering their thoughts in the international
conference organized by SMS to bring a change
in humanity.
Samani Charitra Prajna
Vice Chancellor
Jain Vishwa Bharti University, Rajasthan
An oasis in this “desert”. Well done SMS.
Mahesh Bhatt
Film Director and Producer
I am highly honored to be a participant in this
very significant international conference at
SMS. Claflin University welcomes further
partnerships including faculty & students. It has
been a very spiritual & enlightening experience
for me & my Claflin colleagues.
Henry N. Tisdale
President
Claflin University
I sincerely appreciate the commendable works
being done by SMS in the field of management
education. Keep it up & wish a grant success.
Prof. N. Samten
Vice-Chancellor, Central University of
Tibetan Studies
Thank you for your enthusiastic welcome.
Dr. Harriet Nettles
Educational Psychologist

I am so impressed by your student and the
principles attached with your school. Many
Blessings.
Rev. Patrick McCollum
Wiccan minister & presenter, USA
Super, Excellent institution, very inspiring. Keep
it up. God Bless you with success, peace &
prosperity.
Swami Chidanand Saraswati
Parmarth Niketan
Thank you to the organizers. The institution is
unique in its focus and hope to come again.
Paul Foster
Hong Kong University
The topic chosen is today’s need and I hope the
students of this institute will come to real life
and services, will certainly follow the path of
intellectual honesty & integrity.
Dr. M. Luqman Khan
Vice-Chancellor, MAJ University
Very impressed with the organization & the
speakers.
Lotta Delve
University of Boris, Sweeden
Wonderful to observe the energy and thirst for
learning at your institute. Thank you for the
opportunity to share my views / thoughts. Best
wishes for a bright future for your students,
faculty, staff & institute.
Prof. Atul Tandon
Director – MICA
I am very much impressed with the
infrastructure, the Director & Professors at this
institute. I wish the very best for the institution.
Prof. Subra Ganeshan
Oakland University
I had the opportunity to spend some time here
today with faculty, dean & director of this great
institution. I am totally impressed by the
commitment level to serve the basic cause of
educating younger generation & prepare them
for facing world around.
Prof. Tarun Gupta
IME Deptt.
Commendations
COMMENDATIONS

18SMS VARANASI
WHYWE
COME TO
SMS EXCELLENT
INFRASTRUCTURE,
FACULTY AND
PLACEMENT
RECORD MADE
ME CHOOSE SMS
A++ RATED
BUSINESS
SCHOOL,
RECOGNITION
AND AWARDS AT
VARIOUS NATIONAL
AND INTERNATIONAL
FORUMS GAVE ME
IMMENSE CONFIDENCE
TO COME TO SMS.
EXCELLENT
SCHOLARSHIP
SCHEMES FOR
MERITORIOUS
STUDENTS
MADE ME
SELECT SMS.
SMS ENSURES
OUR OVERALL
PERSONALITY
DEVELOPMENT

Students Speak
SMS HAS A LONG
HERITAGE OF MORE
THAN 17 YEARS IN
PROVIDING QUALITY
EDUCATION.
SMS
ENHANCES
OUR
EMPLOYABILITY
MEETING
INDUSTRY
STANDARDS
THROUGH ITS
UNIQUE
PEDAGOGY.
AT
SMS
WE
GET THE
OPPORTUNITY
TO UNDERTAKE
CONSULTANCY
AND RESEARCH
ACTIVITIES IN
THE FIELD OF BUSINESS
MANAGEMENT
SMS
PROVIDES
INTERNATIONAL
EXPOSURE
THROUGH ITS
WORLD CLASS
CURRICULUM AND
ACADEMIC TIE-UPS
WITH FOREIGN
UNIVERSITIES.

PROGRAMMES
20SMS VARANASI
ACADEMIC
BUSINESS
MANAGEMENT

Admission Procedure:
The admission procedure for the PGDM
programme follows a three Tier Selection
Process.
Tier 1 : Screening Candidates who qualify in the
CAT/XAT/MAT/CMAT with scores meeting SMS
standards
Tier 2 : Group Discussions and Personal
Interview.
Tier 3 : Psychometric Test.
MASTER OF
BUSINESS ADMINISTRATION (MBA)
Approved by the AICTE, Ministry of HRD,
Government of India and affiliated to Uttar
Pradesh Technical University, Lucknow
Year of Inception : 2013
Intake : 120
Duration : 2 Year Full Time
Eligibility:
The programme is designed for those who have
completed their Recognized Bachelor’s Degree
of minimum 3 years duration .The candidates
should have obtained at least 50% (45% for
reserved category candidate) marks in the
qualifying Examination.
As per the prevailing Uttar Pradesh Technical
University, Lucknow norms.
BACHELOR OF
BUSINESS ADMINISTRATION (BBA)
Affiliated to Mahatma Gandhi Kashi Vidyapith,
Varanasi
Intake : 180
Eligibility:
All those students who have completed 10+2 in
any discipline are eligible for BBA program.
Candidates appearing in their final examination
of 10+2 can also apply. Such students will have to
provide their passing out marksheets, at the time
of final selection.
The admission is done through All India Written
Test followed by Personal Interview.
POST GRADUATE DIPLOMA IN BUSINESS
MANAGEMENT (PGDM)
Intake : 120
Eligibility :
of minimum 3 years duration. The candidates
should have obtained at least 50% (45% for
reserved category candidate) marks in the
qualifying Examination.
Academic Programmes

22SMS VARANASI
PROGRAMMES
ACADEMIC
COMPUTER
APPLICATIONS

MASTER OF
COMPUTER APPLICATIONS (MCA)
Intake : 60
Eligibility:
of minimum 3 years duration with Mathematics
as a subject at 10+2 level or at Graduate Level.
The candidates should have obtained at least
50% (45% for reserved category candidate)
marks in the qualifying Examination.
Individuals appearing for their final year Degree
examination can also apply. The eligibility, in
general, shall be governed by the Uttar Pradesh
Technical University/ All India Council of Technical
Education Norms.
The admission is done through the State Entrance
Examination conducted by the Uttar Pradesh
Technical University, Lucknow
MASTER OF COMPUTER APPLICATIONS
(MCA) - Lateral Entry to 2nd Year MCA
Duration: 2 Year Full Time
Eligibility:
of minimum 3 years duration in BCA, B. Sc
(IT/Computer Science) with Mathematics as a
subject at 10+2 level or at Graduate Level. The
candidates should have obtained at least 50%
(45% for reserved category candidate) marks in
the qualifying Examination.
As per the prevailing Uttar Pradesh Technical
University, norms.
BACHELOR OF
COMPUTER APPLICATIONS (BCA)
Affiliated to Mahatma Gandhi Kashi Vidyapith,
Varanasi
Intake : 180
Eligibility:
All those students who have completed 10+2 in
any discipline are eligible for BCA program.
Candidates appearing in their final examination
of 10+2 can also apply. Such students will have to
provide their passing out marksheets, at the time
of final selection.
The admission is done through All India Written
Test followed by Personal Interview.
Academic Programmes

24SMS VARANASI
The PGDM Programme comprises of four semesters which
follow a Choice Based Credit System, the total credits for each
of the programmes are 128. The first two semesters primarily
focus on compulsory courses covering foundation and various
functional areas of management. Semesters third and fourth
include integrative courses in management and electives from
various areas of specialization. The student undertakes
summer project study during the vacation period between the
2nd and 3rd semesters.
Academic Assessment
Assessment in the programme is of an ongoing and continuous
nature. It emphasises development of personal and
professional competence as well as gaining of business
knowledge and skills. Students therefore, need to perform
consistently at high academic levels. They are expected to work
under considerable pressure, as the programmes are highly
demanding in both their requirement of time and quality of
output. Through the Performance Appraisal system of the
Institute, it is ensured that the students will be capable of
ACADEMIC
APPRAISALOF PGDM PROGRAMME

performing with a very high level of efficiency and
cater suitably to the needs of industry. The
evaluation system ensures that students develop
an aptitude for working in challenging conditions.
This holistic evaluation system enables the
students to monitor their performance through
their participation in a variety of learning activities
such as class participation, case presentations,
assignments, quizzes, term papers, mid-term and
end-term examinations and general conduct and
behaviour in the course of their stay at the
Institute.
Summer Internship
Students are required to take summer internship
for two months in reputed companies’ pan India
after completion of the 1st year of the PGDM
programme. The objective is to transfer the skills
and theory learned in the first year into the real
world of the corporate sector. Summer
internships offer the important opportunity to
work closely with professionals, experience
responsibility in the real world scenario and to
develop knowledge, competencies, and
experience related directly to a student’s career
goals.
Attendance
Attendance in all academic and institutional
activities is compulsory. Those students who fail
to meet attendance requirement of 75% in a
course will not be eligible to appear in the end
semester examinations.
Award of Post Graduate Diploma
Those who successfully complete the two-year
full-time programme are awarded the Post
Graduate Diploma in Management. The Post
Graduate Diploma in Management is approved
by the All India Council for Technical
Education (AICTE), Government of
India.
Research Opportunities
School of Management Sciences,
Varanasi has been enriching the field
of higher education and providing
better opportunities to its students in
industry as well as research areas. In
this process of nurturing the
excellence, SMS is proud to
announce that students, who want to
pursue Doctoral Programs after
completion of their PGDM from SMS,
are eligible for applying to Ph.D
program offered by FMS-BHU.
Academic Programmes

IN ORDER TO IMPART TO THE STUDENTS THE BEST POSSIBLE KNOWLEDGE; THE CLASSROOM
SESSIONS AT SCHOOL OF MANAGEMENT SCIENCES ARE AUGMENTED BY EXERCISES,
PROJECT STUDIES, ROLE PLAYS, CASE STUDIES, SIMULATION GAMES, BRAINSTORMING
SESSIONS, SOFTWARE APPLICATIONS, PRESENTATIONS ETC. THROUGH THESE METHODS, WE
ENDEAVOR TO GENERATE AND ENCOURAGE MORE CREATIVE AND INNOVATIVE THINKING IN
OUR STUDENTS. SMS PURSUES A HOLISTIC APPROACH TO THE TEACHING LEARNING
PARADIGM THAT INCORPORATES INNOVATIVE LEARNING METHODS FOR MAKING THE
INTERNALISATION EXERCISE OF THE PARTICIPANTS HIGHLY LUCID, INTERACTIVE AND
PURPOSEFUL.
TEACHING
PEDAGOGY
Teaching Pedagogy
INFORMATION BROCHURE 2014-15
27
TAKING A STEP AHEAD, A PRACTICAL
APPROACH HAS BEEN INTEGRATED WITH THE
PGDM COURSE KNOWN AS EEP
(EMPLOYABILITY ENHANCEMENT PROGRAM).
THE MAIN FOCUS OF EEP IS TO SHARPEN THE
MINDS OF THE STUDENTS THROUGH
SOLVING CRUX OF THE PROBLEMS OF
NUMERICAL ABILITY, REASONING & CREATING
A LIVE ENVIRONMENT FOR THE DISCUSSION
& PRESENTATION ON FINANCIAL TOPICS
WHICH HAS UTMOST IMPORTANT IN THE
CURRENT CORPORATE SCENARIO

28SMS VARANASI
*Courses of Independent Studies
PGDMCOURSE PROFILE
Marketing
• Selling Dynamics
• Integrated Marketing Communications
• Marketing Research & Consumer Behaviour
• Industrial & Services Marketing
Finance
• Security Analysis & Portfolio Mgmt.
• Tax Planning & Management
• Risk Management & Derivatives
• International Finacial Management
H.R.M.
• Strategic HRM
• Industrial Relations & Labour Laws
• Compensation & Reward Management
• Organizational Development & Management
of change
SPECIALIZATION GROUPS
Semester - 1
• Management Principles & Practices
• Business Environment
• Managerial Economics
• Business Statistics
• Business Research Methods
• Financial Analysis & Decision Making
• I.T. for Managers
• Business Communication
• PDP - I
Semester - 2
• Organizational Behaviour
• Marketing Management
• Human Resource Management
• Financial Management
• Operations Management
• Macro Economics
• Operations Research
• Field Survey Project
• PDP-II
CIS*-I (Choose Anyone)
• Corporate Governance & CSR
• Business Process Re-engineering
• Management Information System
• Business & Sustainable Development
Semester - 3
• Supply Chain Management and Logistics
• Retail Management
• Banking & Financial Services
• Management Dynamics in Practice
• Specialization - I
• Specialization - II
• Open Specialization - I
• Open Specialization - II
• Summer Training Project
• PDP-III
CIS*-II (Choose Anyone)
• Performance Management
• E-business
• Project Appraisal & Financing
• International Marketing
Semester - 4
• Strategic Management
• Business Incubation
• Leadership by Indian Ethos
• Specialization - III
• Specialization - IV
• Open Specialization - III
• Open Specialization - IV
• Dissertation
• Comprehensive Viva-voce
• Library
CIS*-III (Choose Anyone)
• Advanced Competitive Strategy
• Rural Marketing
• Organisational Leadership
• Corporate Restructuring
MBA As announced by UPTU, Lucknow
link: uptu.ac.in/academics/syllabi.htm
MCA & MCA Lateral As announced by UPTU, Lucknow
link: uptu.ac.in/academics/syllabi.htm
BBA & BCA As announced by Mahatma Gandhi Kashi Vidyapith, Varanasi
link: mgkvp.ac.in/syllabi.htm
OTHER COURSES
Course Profile

INTERNATIONAL
ACADEMIC ALLIANCES
SMS student’s
during their study
tour at Claflin
University,
USA
International Academic Alliances
SMS has signed specific MOUs with these institutions for
exchange programmes meant for faculty and students
on a regular basis, for conducting joint research work and
for conducting training & capacity building exercises to
provide holistic solutions for surmounting global
management problems. SMS is also in process of
finalizing few more such tie-ups of the higher order with
top academic institutions around the world to make the
students and faculty at par with global standards.
CLAFLIN UNIVERSITY, SOUTH CAROLINA, USA
EMPORIA STATE UNIVERSITY, USA
CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO,
(CSUSB) USA
UNESP (UNIVERSIDADE ESTADUAL PAULISTA), BRAZIL
SZENT ISTVAN UNIVERSITY, GODOLO, HUNGARY
Karolay Robert College (KRF), Gyongyos, Hungary
For developing true global leaders and managers SMS, Varanasi has entered into academic alliances with the
following institutions In USA, Latin America and Europe:
29

SMS, Varanasi has numerous achievements to its
credit in fulfilling the objectives for which it was
established. With the motto that 'where there is no
zeal for research, there is no zest in teaching'; it took
steps to encourage independent research on
different facets of Business Management,
Information Technology, as well as Ancient Indian
Knowledge and Spiritualism and their integration
with the modern day work settings. SMS has five
Journals exclusively dedicated to the aforesaid
purpose.
• Management Insight (ISSN : 0973-936X)
• Purushartha (ISSN : 0975-024X)
• Computing Trendz (ISSN:2230-9152)
• Adhyayan (ISSN:2249-1066)
• Samriddhi (ISSN:2229-711)
RESEARCH AND
PUBLICATIONS
Apart from the above Journals School of
Management Sciences publishes its own
Newsletter and has published numerous books:
• Leadership
• Taxonomy of Database Management
System
• Changing perspective of Business
Excellence
• Emerging Trends in Management and
Information Technology
• Economics For Managerial Decisions
• Essentials of Leadership :Ethics and
Spirituality
• Logistics Management
• Management Discussion & Analysis
Reporting in India
30SMS VARANASI
The two journals of SMS, Varanasi -
"Management Insight" and
"Purushartha" have been accepted
for hosting on the OJAS (Open
Journal Access System) platform of
‘Information & Library Network
(INFLIBNET)’ Centre, of University
Grants Commission (UGC) which is a
great achievement in terms of the
intellectual capital of the Institution .
Research and Publications

31

32SMS VARANASI
lush green
campus

33
INFRASTRUCTURE
@SMS
Infrastructure@SMS

34SMS VARANASI
The Institute has a sprawling lush-green Campus
spreading over an area of over 10 acres with
already built-up space of more than 1.25 lacs sq.
ft. It is located on the Delhi-Kolkata Golden
Quadrilateral Express Highway in a picturesque
locale. It encompasses all modern amenities and
facilities that are comparable to the best
professional institutions of the county. The calm,
quiet and hassle-free atmosphere not only
provides with a fine learning ambience but also
provides an opportunity to develop organic
linkages with the corporate world. From all
angles, the campus is an architectural marvel in
itself.

35
IT INFRASTRUCTURE
The IT infrastructure at SMS
Varanasi comprises of fully air-
conditioned 10 computer labs
equipped with latest generation of
all relevant computer & electronic
gadgetry advancements. The
computer center has more than
500 P-IV Smart terminals to work
as Standalone and also on LAN
environment. The institute has
unlimited Internet access through
1 0 M B P S R F B r o a d b a n d
connection. SMS has an authentic
range of softwares due to its
agreement with the renowned IT
Company Microsoft. The entire
campus of SMS Varanasi is wi-fi
enabled, allowing the student hi-
speed internet access.
Infrastructure@SMS
10WI-FI ENABLED
COMPUTER
LABS
500P-IV SMART
TERMINALS
10
MBPS RF
BROADBAND
CONNECTION
AGREEMENT
WITH
MICROSOFT

36SMS VARANASI
LIBRARY & DOCUMENTATION
CENTRE
A rich library and documentation centre
accommodating more than 100 students
at a time, providing equitable access to
excellent library and information
services, resources and facilities to the
participants of various programmes,
faculty and also the wider community to
enable them to become lifelong learners.
This fully computerized centre comprises
of an excellent collection of around
32000 books, 13000 titles, subscription of
more than 210 national and international
journals, 100 magazines, 30 newspapers
along with a wide range of digital
material in the form of CDs and DVDs on
d i f f e r e n t f u n c t i o n a l a r e a s o f
Management and Computer Science.
The library of SMS has an Institutional
membership of DELNET including ILL
facility and various other online journal
search engines. The library is equipped
with all kinds of reprographic facilities
and maintains a separate reference
section.
13000+
TITLES
210
NATIONAL &
INTERNATIONAL
JOURNALS
32000+
BOOKS
100
MAGAZINES
30
NEWSPAPERS

37
Infrastructure@SMS

38SMS VARANASI
THE ATMOSPHERE HERE IS SO
ALIVE, FACILITIES ARE
EXCELLENT, IT MAKES STUDYING
FEEL LIKE A HOME

39
Conference Hall
The Institute's Conference Hall, with a seating
capacity of 100, is fully air conditioned and
equipped with all modern amenities. It is
extensively used for Management Development
Programmes, Workshops, Conferences and other
such events. SMS is endowed with one of the best
Conferencing facilities comparable to any of the
top B-Schools in the country. The Conference
Room is acoustically designed and aesthetically
decorated. It is fitted with all the modern
audiovisual gadgets which include LCD
Projectors, Computers, DVD Systems and CD
Players along with Video Conferencing Facilities.
Class Rooms
Centralized Air conditioned Academic Block with
modern multimedia facilities for providing
oppor tune ambience to students for
brainstorming sessions, interactive and
innovative thought processes.
Hostels
SMS, Varanasi provides comfortable and well-
furnished hostel accommodation both for boys
and girl students separately. Facilities for indoor
& outdoor games and recreation are also
available in the hostel premises, besides the
Library and Reading room facilities. The comfort
level in the hostel rooms is comparable with the
best institutes in the country.
Cafeteria
The Institute has a separate Cafeteria, providing
quality snacks and food items. The Cafeteria
possesses a total seating capacity of around 200
at a time. Self-vending machines have also been
installed to cater to the needs of the students and
the staff members.
Multi Purpose Hall
The Institute has a big Multi Purpose Hall, with a
seating capacity of 500. It is used for the large-
scale National and International Seminars and
Symposia. It encompasses all the electronic
equipments and other training aids essential for
the high-profiled academic, business and cultural
events.
Sports Room
A dedicated area for different kinds of indoor
sports and outdoor sports equipments for
developing sportsman spirit and team spirit
which plays an indispensable part in any walk of
life be it academics or corporate.
Infrastructure@SMS
FACILITIES
@SMS

SCHOLARSHIPS
40SMS VARANASI
Percentage obtained in
Graduation (any discipline)
Slab of
Scholarship Applicable
Babu Nageshwar Singh Scholarship
for Post Graduate Studies. The scheme will be applicable to
the undergraduate students (BBA, BCA & B. Tech.
Programmes) of SMS for pursuing PGDM/MCA/MBA courses
at School of Management Sciences.
Dr. Sarvepalli Radhakrishnan Scholarship
for
New Admissions in the PGDM Programme.
Slab of Scholarship
Applicable in
PGDM
Courses at SMS
20% of First Year Fee
Merit Scholarship for New Admissions in PGDM Course.
Percentage of Marks
attained in
BBA/BCA/B.Tech.
Courses at SMS
• Less than 70%
• 70% and above
Slab of
Scholarship
Applicable
• 60 to less than 70
• 70 and above
Percentile obtained
in CAT/XAT/MAT/CMAT
Percentage of Marks
attained in BBA/BCA/B.Tech.
Courses at SMS
• 70% and above
• Throughout 60% and above
(Xth, XIIth & Graduation)
Slab of Scholarship
Applicable in MCA/MBA
Courses at SMS
• 60% - 70%
• 70% and above

Scholarship
41
Scholarships by U.P. State
Government
Scholarships to SMS Students offered by
U.P. State Government:
“Students are motivated to put their best
efforts towards various activities of the
institution. Semester toppers are entitled for
Scholarship, in accordance with their
performance. Students are also eligible for
scholarship offered by Uttar Pradesh State
Government. Scholarships for the weaker
section are provided through the Samaj
Kalyan Vibhag, U.P Government and it is
granted as per the prevailing rules of the U.P.
Government”.
• 60% - 70%
• 70% and above
Percentage of
marks Attained in
Class XII th
Merit Scholarship
for New Admissions in
BBA, BCA Courses
Slab of
Scholarship
Applicable
• 10% of First Year Fee
• 15% of First Year Fee
Scholarship for Existing Students
- Prof. Mukund Lal Scholarship for Semester
Toppers
SMS have system of providing adequate scholarships
towards toppers of each semester of various Graduate
and Post-Graduate Programmes :
• PGDM • MBA • MCA • BBA • BCA

INTERNATIONAL AND DOMESTIC INDUSTRIAL
VISITS
To provide on the job experiences along with a feel of joy and
perpetuity various industrial visits of our student managers are
organized from time to time in various reputed companies in Indian as
well as abroad.
Domestic – Bajaj Auto Ltd., ACME Tele Power, Hewlett Packard,
Jawahar Lal Nehru Port Trust, Coca Cola, Avon Cycles, Ralson Tyres,
Arti Steel, Vardhman Industries, Duke, Parle, Dabur India Ltd.,
Kirolaskar, Hindalco Industries Ltd and Titan Industries Ltd.
International - Caterpillar, Sandvick,
International Port – Singapore
42 SMS VARANASI
INDUSTRIAL
VISITS
SMS student's Industrial visit to SingaporeSMS student's Industrial visit to SingaporeSMS student's Industrial visit to Singapore
SMS students visit Hewlett PackardSMS students visit Hewlett PackardSMS students visit Hewlett Packard
SMS students visit HCLSMS students visit HCLSMS students visit HCL
SMS students visit Parle ProductsSMS students visit Parle ProductsSMS students visit Parle Products
SMS students visit ACME Tele PowerSMS students visit ACME Tele PowerSMS students visit ACME Tele Power
SMS students visit Armaan Group of CompaniesSMS students visit Armaan Group of CompaniesSMS students visit Armaan Group of Companies

43
Diary of Events
INTERNATIONAL CONFERENCE
“The three day International Conference on
“Leadership & Management through Spiritual
Wisdom” was organized by School of Management
Sciences, Varanasi and Centre for Spiritualism and
Human Enrichment, Varanasi. The Conference was
inaugurated by Padmshri Prof. Geshe N Samten (Vice
Chancellor – Central University of Tibetan Studies)
who emphasized on the training of minds in our
educational system which could ignite the core
element of having transformation within ourselves.
He said that entire source of management comes
from innerselves and our educational system should
focus on social & emotional learning so as to achieve
spirituality.
The programme started with Vedic Chanting by
specialized scholars followed by the Ganga Action
Pariwar on the conference theme depicting how the
materialism has spoiled our basic necessities of life
over the different eras. Prof. M. Luqman Khan (Vice
Chancellor, Mohd. Ali Jauhar University)
talked about the necessity of having
ecological balance while Prof. B.P. Singh
(Former Prof. – Delhi School of
Economics) emphasized on having
spirituality as a part of curriculum. He
further said that elevated soul is the
best capital of human society.”
INTERNATIONAL
CONFERENCE
Prof. P N Jha, Director - SMS, Varanasi at the inaugural session of the international conferenceProf. P N Jha, Director - SMS, Varanasi at the inaugural session of the international conferenceProf. P N Jha, Director - SMS, Varanasi at the inaugural session of the international conference
Mr. Mahesh Bhatt, Noted Film DirectorMr. Mahesh Bhatt, Noted Film DirectorMr. Mahesh Bhatt, Noted Film Director Padamshree Prof. G N Samten, Vice Chancellor,Padamshree Prof. G N Samten, Vice Chancellor,
Central University of Tibetan StudiesCentral University of Tibetan Studies
Padamshree Prof. G N Samten, Vice Chancellor,
Central University of Tibetan Studies
Major General M P SinghMajor General M P SinghMajor General M P Singh
Swami B A Paramadvaiti,Swami B A Paramadvaiti,
Founder - ISEV, Bogota, ColumbiaFounder - ISEV, Bogota, Columbia
Swami B A Paramadvaiti,
Founder - ISEV, Bogota, Columbia
Prof. Paul W Forster, Hong Kong UniversityProf. Paul W Forster, Hong Kong University
of Science and Technologyof Science and Technology
Prof. Paul W Forster, Hong Kong University
of Science and Technology

44 SMS VARANASI
Orientation Programmes
Each academic session of SMS Varanasi begins with an orientation programme
which continues for two days divided into different sessions. SMS Varanasi
welcomes each of the newly admitted students with a deep sense of warmth. In
the orientation programmes the students are motivated to strive for academic
excellence, personal values and social concern. The students get a chance to
interact with the industrial vanguards and the world class academicians and
the trainers invited from the top industrial houses and the institutions of
repute. The students interact with the faculties of the institute drawn from all
areas of specialization with various years of corporate and academic
experiences and are introduced to all the facilities offered by the institute.
Leadership & Management through Spiritual Wisdom
The three day International Conference on “Leadership & Management
through Spiritual Wisdom” was organized by School of Management Sciences,
Varanasi and Centre for Spiritualism and Human Enrichment, Varanasi. The
Conference was inaugurated by Padmshri Prof. Geshe N Samten (Vice
Chancellor – Central University of Tibetan Studies) who emphasized on the
training of minds in our educational system which could ignite the core
element of having transformation within ourselves. He said that entire source
of management comes from innerselves and our educational system should
focus on social & emotional learning so as to achieve spirituality.
Workshop on Cloud Computing
SMS, Varanasi organized a workshop on cloud computing for analyzing and
discussing to bridge the gap of knowledge and experience between academic
and corporate fields, the problem of server clashes during online operations,
the need of management in the segment of internet processes and challenges
in cloud computing likewise customized needs of the businesses/
communities and society at large.
Workshop on Web Application Development
SMS, Varanasi started a series of technical workshops oriented towards
computing skills development of the students to suit the industry standards. A
two-day workshop on “Mobile & Web Application Development” was
conducted by a team of Mr. Shyam Singh, MD & Mr. Raman Kr Jha, Soft Skill
trainer from Lichens Technologies, New Delhi at the Khushipur Campus of SMS.
Business Skill Development Program & MSME Consultancy
The ministry of micro, small and medium enterprises (MSME), govt. of India in
association with SMS, Varanasi organized a month long Business Skill
Development Programme. MSME under its scheme for conduction of tailor
made courses for new entrepreneurs through selected B-schools chose SMS,
Varanasi. The main objective of the program was to encourage educated
youths to select self employment ventures of micro or small enterprises and
thus become instrumental in employment generation. The ministry of micro,
small and medium enterprises (MSME), govt. of India has also tied up with
SMS, Varanasi to conduct specialised training programmes through its valued
resource pool of faculty members. SMS Varanasi has successfully conducted
144 lectures and deliberations in over 4-months period.
Entrepreneurship Awareness Camp
SMS, Varanasi organized an Entrepreneurship Awareness Camp in its premises
in association with Malaviya Centre for Innovation, Incubation
Entrepreneurship, IT BHU and Technology Commercialization and Facilitation
Agency. This activity has been sponsored and supported by Deptt. Of Science
and Technology, Government of India. Later on sessions have been taken up by
the Professors of IT, BHU. In this awareness camp numerous aspects of
Entrepreneurship, notably risks related to the same as well as ways to manage
such risk were discussed.
DIARY OF EVENTS

45
Foreign University Delegate Visits
SMS, Varanasi played host to the delegates of Claflin University, USA; California
State University, USA and Emporia State University, USA. These delegations
visited the institute to discuss and jointly explore the possibilities of Academic
and cultural exchange between SMS, Varanasi and their respective institutes.
These academic delegations also came along with their management students
for further strengthening the faculty and student exchange programmes with
SMS, Varanasi. The delegates during their stay interacted with the students of
SMS, Varanasi and visited a few industries in and around the city of Varanasi.
Hi-Life Lecture series
The center for spiritualism and human enrichment at SMS, Varanasi organized
a series of hi-life lectures. These programmes are an effort to bring out relevant
things from our ancient Indian knowledge and rediscover ideas relevant to
modern times and contemporary management practices. The lecture series
entailed discussions on work life balance, stress management, self motivation,
workplace spirituality and other relevant aspects.
SMART (SMS Mental Ability Recognition Test)
Keeping up with the tradition of its commitment towards the social
responsibility, SMS Varanasi organizes state level competition 'SMART' to
identify and honour the talents in the state and to encourage them towards
making a successful career. SMART is an endeavour of SMS to discover the best
students having the right academic quotient and to felicitate and reward them
along with providing scholarships for pursuing their higher education. More
than 16,000 students from various schools and colleges of the state have been
touched by this initiative.
Varanasi Management Association (VMA)
Varanasi Management Association (VMA) held its maiden programme in the
form of a panel discussion on “FDI in Retail Sector in India: The Issues Ahead” at
the campus of SMS, Varanasi. A gathering of entrepreneurs, academicians and
a large number of student community discussed about India becoming the
hottest destination for retail sector in the near future, the Global Retail
Development Index, Retail Labour Index, the growth of the ‘middle-income
group’ and the absence of ‘organised’ retail in India.
Quality Circle Forum
The 'Quality Circle Forum of India' (QCFI) organized its convention on Quality
Circles in association with SMS, Varanasi. QCFI is recognized as the institution
representing the Quality Circle Movement in India. They aim at improving,
enriching and uplifting the quality of work life and provide opportunities for
self-development and cultivating and promoting a high standard of ethics
amongst its members.
Industrial Interaction
Apart from class room teaching SMS, Varanasi takes due care for providing
ample interaction opportunities to its students with the corporate world. In lieu
of the same guest lectures of experts from different areas of specialization is
organized. Some of the dignitaries who parted their valuable time for our
students from their busy schedule belonged to organizations like Mother
Dairy, ITC Wills Lifestyle, Technova, State Bank of India, Transport Corporation
of India, J K Industries, Kajaria Ceramics, Berger Paints, Safexpress, Titan
Industries, Prism Cement, Mahindra Finance, Bajaj Group, Coca Cola and Pepsi
co. etc.

46 SMS VARANASI
Diary of Events
Teacher’s Day
It is a tradition for the students of School of Management
Sciences, Varanasi to celebrate Teachers day on 5th September
in the honour of a great teacher, scholar and president of India
Dr. Sarvapalli Radhakrishnan. On this occasion the students
present heart touching performances. The teachers also
showcase their respective talents in various categories of
events. The unmatched performances by the teachers and the
students make the day memorable and everlasting in the
memories of all. In the end teachers are felicitated by the
students. This event is the hallmark of teacher –student
solidarity in the institution.
Independence & Republic Day
SMS, Varanasi celebrates the Independence Day and the
republic day with a deep sense of patriotism. On both these
days the institute organizes various literary and cultural events.
Freshers & Farewell parties
Fun, Frolic, Smiles and rejuvenated spirits mark the fresher and
farewell parties at SMS,Varanasi. The senior batch whole
heartedly welcomes their junior batch thus laying the
foundation of long-term relationship. In the similar enthusiasm
the junior batch bids farewell and wishes luck to their passing
out senior batch. Mesmerizing music, songs, flash freezing
lights and the exuberant students are the defining moments of
these parties. For the students it is the day of love, affection,
trust and above all the bond of togetherness and
belongingness.
Adharshila – Foundation day
Every Year School of Management Sciences, Varanasi
celebrates its foundation day Adharshila with great zeal and
enthusiasm. On this occasion invitations are extended to
academic institutions and universities to participate in different
types cultural and competitive events. The day long events
comprise of Business Quiz, Mock Parliament, Extempore, Solo
Song, Solo Dance and Antyakshari. At the end of program,
winners of different programs receive their awards from the
renowned guests. SMS also facilitates its employees, who have
completed a decade of their service.
DIARY OF
EVENTS

47
Sports Fest
Sports are an integral part of any education system as it not
only helps in building the physical strength but inculcates the
sportsman spirit and the team spirit which is indispensable part
in any walk of life be it academics or corporate. Every year SMS,
Varanasi conducts a five day intra institute competition in
which teams from the post-graduate and undergraduate
courses participate with great zeal, verve and euphoria. The
SMS Sports Fest has a wide range of competitive events from
the indoor as well as outdoor formats.
Diary of Events

48 SMS VARANASI
Center for Spiritualism and Human Enrichment was
established by SMS, Varanasi in the year 2003 with
the noble objective to create a strong platform for all
those who are interested in contributing towards
enriching human lives and the modern management
science through spirituality. Since its inception, this
Center is making sincere efforts to fulfill the
objective for which it has been established.
Organizing conferences, seminars, workshops,
research publications, lecture series and e-content
development based on spiritualism, human values,
ancient Indian wisdom, and business ethics has been
a regular feature of the Center. The response which
the Center has received from the people belonging
to various fields including academia and the
corporate has been overwhelming and is a
continuous source of inspiration and motivation for
the dedicated team involved in the development of
this Center.
CENTER OF
EXCELLENCE
CENTER FOR
SPIRITUALISM AND HUMAN ENRICHMENT (C-SHE)
Objectives of the Center:
• Blending Management with Spirituality for
awakening the conscience of Corporate World.
• Exploring the Relevance of Ancient Indian
Spiritual Foundations for Modern Management.
• Human Values and Management.
• Developing Models to Establish Harmonious Co-
existence of Materialism and Spiritualism.
• Studying the Role of Spirituality in Sustainable
development of World Society and Countering
Global Problems.
• To Promote Business Ethics, Organizational
Ethics, and Professional Ethics.
Shri Shuddhaanandaa Brahmachari, Founder - Stress Management AcademyShri Shuddhaanandaa Brahmachari, Founder - Stress Management Academy
conducting course in midfullness for corpoartes in collaboration with C-SHE, SMS, Varanasi.conducting course in midfullness for corpoartes in collaboration with C-SHE, SMS, Varanasi.
Shri Shuddhaanandaa Brahmachari, Founder - Stress Management Academy
conducting course in midfullness for corpoartes in collaboration with C-SHE, SMS, Varanasi.
Mr.V P Singh, Ex Chairman, IFCIMr.V P Singh, Ex Chairman, IFCIMr.V P Singh, Ex Chairman, IFCI
Mr. Pramod Shah, Honorary Member,Mr. Pramod Shah, Honorary Member,
Bombay Management AssociationBombay Management Association
Mr. Pramod Shah, Honorary Member,
Bombay Management Association
Dr. Harriet Nettles, EducationalDr. Harriet Nettles, Educational
Psychologist & Rev. Patric McCollum,Psychologist & Rev. Patric McCollum,
Patric Foundation-USAPatric Foundation-USA
at the high life lecture seriesat the high life lecture series
organised by C-SHE, SMS, Varanasiorganised by C-SHE, SMS, Varanasi
Dr. Harriet Nettles, Educational
Psychologist & Rev. Patric McCollum,
Patric Foundation-USA
at the high life lecture series
organised by C-SHE, SMS, Varanasi

engrossed in their faith and symbolically moving to
the other realm where all worldly associations,
relations and affiliations cease to exist.
The documentary also takes a close look at the life
style of Kalpwasis, the people who stay at the
Kumbh, worship, eat just once a day and stay
disconnected from the material world for a month.
To get an insight into the life of Kalpavasis, C-SHE
instituted a survey, which the team of faculty and
students conducted. The members were Shri Krishna
Kant Bajpai, Shri Kamal Sheel Mishra, Shri Abhishek
Srivastava, Shri Amit Kishor Sinha and Shri Anindo
Bhattacharjee.
C-SHE Plans to release a coffee table book of
photographs on Maha Kumbh 2013.
The Mahakumbh 2013. This year's Kumbh was the
biggest in the history of mankind and was attended
by approximately 120 million people as per official
estimates.
In order to share with the world the spirit of the
event, the C-SHE commissioned a documentary - "In
Search of the soul of Kumbh" shot and directe by
Krishna Kant Bajpai. The documentary explores the
Kumbh Mela through one to one interviews with
various holy men (Sadhus), sanyasis and pilgrims. It
looks beyond the visual spectacle to understand
what draws millions of people from far and wide to
the Prayag and Sangam. Old and frail walk miles and
miles, spend cold nights in the under the open sky,
braving the biting winter, all this just for that holy dip.
The mystical world of Naga sanyasis, their journey
from the material world to the spiritual one.
MahaKumbh2013
Maha Kumbh 2013
49
Center for Spiritualism and Human Enrichment
(C-SHE) was at the world's largest spiritual congregation

The Center for Consultancy Services is yet another
initiative taken up by SMS in bridging the gap
between the industry and the academic world. The
center offers its services into the unchartered
territories involving research, training and project
executions in diverse fields. SMS has the largest
resource pool of academicians, researchers and
industry trained professionals in this part of the
country with over 200 years of combined experience
in their respective fields. The center offers its
consultancy services in the field of Applied
Management and technology.
• To offer consultancy on all the major functions of
management at the stage an idea, a concept, an
organization or an entrant industry is about to
appear.
• To offer consultancy on Enhancement of
business or idea with the center’s enhancement
portfolio.
• To offer consultancy for re-kindling the business
opportunities with the center’s ignition
portfolio.
• To offer consultancy on Operational
requirements.
• To offer consultancy on checks and control
mechanisms.
CENTER OF
EXCELLENCE
CENTER FOR
CONSULTANCY SERVICES
50SMS VARANASI
KNOWLEDGE
MANAGEMENT CENTER
Knowledge Management is the backbone of any research, training and educational
institution. This center is responsible for providing information and knowledge services
to various stakeholders. Providing Online Management and IT Knowledge Bank is the
main objective of the center. This center helps the students and faculties in the following
manners:
• To explore the industry requirements with quality contents and proper
dissemination of information.
• To provide latest information about SMS Faculties’ contributions in different
National and International Journals and Magazines.
• To provide PPTs, Class Notes, Case Studies relating to different areas of management
to budding managers.
• Providing latest and relevant information of Managerial Happenings in Global
Corporate Arena.
• To enrich the students with new Tools and technologies used in the business
industries.
• To enrich the career prospects of the students.

Center of Excellence
Center for Advance Computing enriches the Information
Technology knowledge pool of a range of academicians,
students, corporate representatives and makes them aware of
the recent upgradations, innovations and modifications. This
Center is fulfilling the educational and training related needs of
different aspirants, and on the other hand is also engaged in IT
consultancy and related research work.
To supply the quality input in various programs of Center, SMS
has already tied-up with academic and research institutions like
IIT Kanpur, & Software Companies like Adobe, Sun Microsystems,
SPSS and Microsoft.
CENTER FOR
ADVANCE COMPUTING
ADVANCED CENTER
FOR CORPORATE TRAINING
51
CENTER FOR
FOREIGN LANGUAGES
In an increasingly connected world, foreign language proficiency
is more important than ever and we at SMS, Varanasi are
determined to equip our future managers to take on every
possible challenge. Center for foreign languages endeavours in
exposing students to the foreign languages and culture.
The courses are designed to enhance the basic skills in reading,
writing and speaking foreign languages with a friendly hand
towards an almost effortless Journey towards success.
Today India is at driving seat in terms of striking economic
growth. To transform India into world’s economic authority it is
imperative to establish all Indian business organizations on
global platform as highly trusted, productive and endearing
organizations. For the purpose there are sturdy obligations to
generate tremendous Psychological Energy (Motivation) in the
organizational environment as well as to cultivate Leadership
Excellence and Emotional Competencies among executives (at all
levels) of the organization. With an objective to develop robust
corporate academia partnership, the Center for Corporate
Training is actively engaged in breeding different applicative
models based on most recent research outcomes in the field of
human behavior.
Following are the training modules offered:
• Leadership Development Programme
• Management Development Programme
• Motivation Development programme
• Development of Unconscious Competence
• Organizational Development Programme
• Employees Assessment Programme

As the world is becoming a global village the exemplar of excellence has got a new budge. Keeping this thing in
mind School of Management Sciences also made a move towards the international tie-ups in different form.
SMS has started a dedicated Center for International Relations to develop convivial relations with educational
institutions and Universities abroad. This center is also indulged in the activity of arranging short study visits in
India as well as abroad.
• To promote and assist the Faculty Exchange programs and Student Exchange with partner institutes.
• To arrange the Joint Research work with partners abroad.
• To make efforts in the Joint Conduction of Seminars, Conferences and Workshops.
• To arrange for short study visits in India.
CENTER OF
EXCELLENCE
CENTER FOR
INTERNATIONAL RELATIONS
52 SMS VARANASI
CENTER FOR RESEARCH AND DEVELOPMENT
Prof. Mahesh Kumar Singh,Prof. Mahesh Kumar Singh,
Szent Istvan University, HungarySzent Istvan University, Hungary
Prof. Mahesh Kumar Singh,
Szent Istvan University, Hungary
Prof. Benjamin Yumol,Prof. Benjamin Yumol,
Director, Claflin University, USADirector, Claflin University, USA
Prof. Benjamin Yumol,
Director, Claflin University, USA
• Software intellectual property rights in india
Sponsored by Ministry of HRD, Govt of India in
year 2004
• Career Achievement Award given by AICTE in
Year 2001
• Linguistic Programming: A Psychological Tool
Sponsored by Department of Science and
Technology in Year 2005
• Consumer satisfaction Survey in Two Wheeler
Automobile Industry Sponsored by TVS Motors
in Year 2003
• Entrepreneurial Development Training
Programme Sponsored by MSME in Year 2004,
2005 & 2006
• Improving Effectivness in Industrial Sector
Sponsored by UPPCL in Year 2007
• Hi-Tech PG Diploma on GIS and Remote Sensing
Department Sponsored by C-DAC Noida in Year
2008
• Rain Water harvesting Project Sponsored by
Coca-Cola India in Year 2009
• A study on Bike-engine that runs on Air.
• A study of logistics management practices at
Food Corporation of India.
• Problems and prospects of public transportation
in metro cities.
• Labour migration trends across the world: a
study with focus on Asia.
• A study on the micro-finance organism in India.
• Analysis of the effect of polio campaign on the
willingness of mothers to get their child treated.
• Customer satisfaction study to understand the
popularity of i next and check if it leads to brand
loyalty amongst readers.
• Analysis of the failure of small cinema halls in the
city and the alternative courses of action for their
revival.
• An awareness study of the traffic rules with the
general public and to understand if there been a
significant effect of the traffic department's
publicity campaign on it.
• Growth of medical tourism in India.
• Organised retailing in rural India.
• A study on social advertising of idea mobile.
Ongoing ProjectsProjects / Awards / Grants Received
Hennry S. Tisdale, President,Hennry S. Tisdale, President,
Claflin University, USA andClaflin University, USA and
Prof P.N.Jha, Director, SMS, VaranasiProf P.N.Jha, Director, SMS, Varanasi
Hennry S. Tisdale, President,
Claflin University, USA and
Prof P.N.Jha, Director, SMS, Varanasi
Prof. Kalyan Chakaraborty, Emporia State University, USAProf. Kalyan Chakaraborty, Emporia State University, USA
at SMS, Varanasiat SMS, Varanasi
Prof. Kalyan Chakaraborty, Emporia State University, USA
at SMS, Varanasi

Center of Excellence
The C-MDP at SMS Varanasi imparts unique and practical learning experiences
to its participants through power packed Management Development Programs.
C-MDP is being managed by professionals possessing rich corporate
experience (including working with MNCs). These resource persons excel in
designing as well as delivering cutting edge Management Development
Programs for the executives who perform their roles to make organizations
successful in all respects.
An organization consists of employees possessing different skill sets, attitudes,
and perceptions. It is the responsibility of the organization to ensure that the
employees obtain the relevant Knowledge, Skills and attitudes which would
‘enable’ them to live up to the organizations’ expectations. The prime objective
of C-MDP is to meet the Learning and Development needs of organizations by
providing relevant training solutions to executives of all levels from a diverse set
of organizations including Private, Government and Non-Government sectors.
The participants are sent to us by our client organizations because they know
that we can ‘enable’ their executives as per their (client organizations)
expectations. After undergoing this enabling process the participants are better
equipped to shoulder their responsibilities individually and collectively leading
to a positive contribution to organizational growth.
The Center primarily offers 3 types of Programs
1) Management Development Programs (MDP)
2) Experiential Learning Programs (ELP)
3) Spirituality Based Learning Programs (SLP)
Some of the esteemed client organizations who have sent their executives to
attend our MDPs.
Center for Data Analysis and Management has been instituted to proactively design and
implement programs, which prepare the student managers for the industry. The center focuses
in imparting skills in database analysis and management and also to develop other computing
skills necessary for managers.
The practical, case oriented, workshop based training deals with project management software
like MS-Project, Personal Information Management and productivity management software
like MS-Outlook, Presentation software MS-Power Point and Word processing software – MS-
Word.
The center emphasizes on ensuring that concepts are well understood and competency to
implement them in real life situation is developed.
CENTER FOR
MANAGEMENT DEVELOPMENT
PROGRAMMES (C-MDP)
CENTER FOR
DATA ANALYSIS AND MANAGEMENT
53
• BASF
• BIS
• BMA
• EUEA
• ICMS
• IDBI
• IFCI
• LC Media House
Lions Club•
PepsiCo•
Rotary Club•
Sorreal Systems Pvt. Ltd.•
• TCS
Videocon•

"THE STUDENTS AT SMS, VARANASI GET SEVERAL OPPORTUNITIES
TO SHOWCASE THEIR TALENT THROUGH ORGANISING SEVERAL
COLOURFUL & MEANINGFUL ACTIVITIES ALL THE YEAR ROUND
UNDER DIFFERENT CLUBS AND INITIATIVES."
STUDENT'S
CORNER
54 SMS VARANASI
RAINBOW
(Social Welfare Club)
Social welfare is concerned with the well-being of entire
community. It is not an individual work; it is an organized effort
which is intended to advance the social conditions of a
community, and especially of the disadvantaged, by providing
psychological counseling, guidance, and assistance, especially
in the form of social services. This club provides the
opportunity to the students to participate in the social cause of
the society and be a responsible citizen. The activities
undertaken in this club are:
• Blood Donation Camp
• Free Medical check-up Camp
• Plantation & other Environmental Marketing
• Literacy Drive & other Social Marketing
• Economic & Material Assistance to poor
• Cancer Awareness Camp
CONTRAST
(Creative Club)
Creativity alone is what makes one stand out in a crowd. It is an
approach that transforms every blade of grass into a wonder
of life. Creative Arts opens the heart and mind to possibilities
& fuels the imagination. Contrast club undertakes several
activities like:
• Ad-Darshanam
• Poster Making
• Painting Competition
• Cartooning
• Mock Parliament
• Business Model Contest
(Marketing/Human Resource/Finance)

Student's Corner
SYNERGY
(Literary Club)
The importance of literary activities can never be ignored by a
premium Business School. This club provides a platform to the
students in bringing out the best in them, through the
following activities:
• Debate
• Quiz Contest
• Extempore
• Seminars / Workshops
• Role Plays
• Management Games
• Elocution
• Budget Analysis
• Poetry
55
SPARK
(Performing Arts Club)
This club was established with the objective to promote
performing art related activities. The following activities have
been among regular course of action by the students under
the banner of this club :
• Dance
• Song
• Dramas
• Vocal & Instrumental
• Mimicry
CONNEXIONS
(Media Club)
This Club provides ample of opportunities to the students to
show their talents in the field of Photography, Flash as well as
news collection and compilation in the form of Newsletter:
• SMS Flash
• Internal News Collection-SMS Newsletter

STUDENT'S
CORNER
56 SMS VARANASI
CREST
(Sports Club)
This club provides gaming facilities and platform for
competition among students, inside the institute premises as
well as outside the institution. This club oversees all indoor
and outdoor games facilities and opportunities.
LIVE WIRE
(Technical Club)
This club aims to inculcate creativity and to make students
more web friendly this club has been constituted. This student
club organizes competitions and quiz programs for better
understanding of IT concepts and their applications.
• Web Designing Competition
• IT Quiz: Crossfire

Student's Corner
57
PANORAMA
(Photography Club)
Photography is both art and science. With modern
equipment, technology, and software; photography provides
unlimited potential to expression. Panorama provides an
avenue to all enthusiasts and passionate of photography to
polish their craft, and to initiate, interested uninitiated into the
realm of images.
Box Office
(Film Appreciation Programme)
Box Office is an attempt to make the interested audience
aware of the potential of cinema and empower the artist and
audience aiming towards a more enriching experience.
This program offers a unique learning experience in
developing the knowledge of the language and aesthetics of
cinema. It is intended to explore the world of cinema, early
film-history, a look at 100 years of film-styles, genres and
movements, the film-making process and how it relates to
understanding the films we watch, film directors to know and
how to read a film.
SHASTRA
(NGO)
SHASTRA NGO is the initiative of the PGDM students at SMS,
Varanasi supported by the management and the faculty
members. The term “Shastra” meaning a weapon is an
Endeavour to get rid of the prevailing social inadequacies,
primarily focusing on poverty alleviation, improving literacy as
well as other social causes.

TRAINING &
PLACEMENT
58 SMS VARANASI
SMS, Varanasi has always appreciated and given due
importance to establishing linkages with industry, for the
purpose of placing its students. Accordingly, the Institute has
established a full-fledged and well-equipped Training and
Placement Cell which provides active support to the students
of various courses in getting quality summer as well as final
placements. SMS, Varanasi has provided an outstanding
trading of 100% placements for the current batch. Training
and Placement Cell of the Institute is involved in the
following functions and is endowed with the following
distinctive features:

Employability Assessment & Grooming
Employability assessment and grooming is
another significant area of activity for the training
and placement cell at SMS, Varanasi. This activity
is executed to prepare the students well in
advance for their final placement selection
process. The students are made aware of the
important criterion employed by different
organizations so that they are equipped with the
right attitude and aptitude to face the
forthcoming employment evaluation activities
resulting in their successful induction in any
reputed organisation .For this purpose the
training and placement cell conducts various
personality assessment tests, evaluation sessions
by industry experts, and employability
assessment tests.
Training & Placement
59
• Full-fledged nodal offices at Delhi and Mumbai,
working round the year, and maintaining
constant interaction with industries.
• Hosting Interface sessions with representatives of
business organisations at different metros.
• Regular visits of Faculty Members to the various
business houses of repute in the country for
creating industry-academia linkages.
• Inviting top business executives and business
magnets to interact with the students.
• Arranging Summer Training for the students to
groom their vision for the forthcoming corporate
life.
• Organising Seminars, Conferences and Industrial
visits for the students at various l o c a t i o n s i n
India.
• Undertaking projects from the industry for
providing practical exposure to the students
which forms an integral part of their curriculum.

60SMS VARANASI
TRAINING & PLACEMENT CELL
Dr. Sanjay Saxena
Chairperson (Training & Placement)
Mr. Dhritendra Kumar Tripathi
DGM - Corporate Affairs
Mr. Sanjay Tripathi
Sr. Manager - Corporate Affairs
Mr. Amitabh Pandey
Reader, Member - Training & Placement Cell
Dr. Meenakshi Singh
Reader, Member – Training & Placement Cell
Mr. Shambhu Sharan Srivastava
Reader, Member - Training & Placement Cell
Mr. Devashish Mukherjee
Office Executive - Training & Placement Cell

61
• ABG Shipyard
• Accenture
• Advent infosoft
• Alembic
• Air India
• Apollo Tyres
• Aircel
• Amul
• Anand Rathi
• Asian Paints
• Axis Bank
• Bajaj Allianz
• Barklays Bank
• Bharti Air Tel
• Beacon Insurance
• Berger Paints
• Bhartiya International
• Bharti Telecom
• Birla Soft
• Cadbury
• Capital IQ
• Castrol
• Ceasefire
• Century Textiles
• Coca Cola
• Crayons Advertising
• Cryobank
• Dabur India Ltd
• Datamatics
• Dixon Utilities
• E- Value serve
• ELF Industries
• Essar Steel
• Everest Industries Ltd.
• Fortis Securities
• Genpact
• Glaxo Smithlkline
• Globus
• Go Air
• Goodyear
• Havells
• HCL
• HDFC Bank Ltd
• Hero Motors
• Hidden Brains Infotech
• Hindalco
• Hindustan Uni Lever
• Hotel Radisson
• IBM
• ICICI Bank
• ICICI Prudential Ltd
• ICICI Securities
• IDBI Bank Ltd
• Indian Oil
• Indigo Airlines
• IndusInd Bank
• Infopro
• Interra IT
• Inter-Solutions
• Ispat Industries Ltd
• ITC
• ITC Wills Life Style
• IUP Jindal
• J. K. Technosoft
• J. P. Associates
• Jakson Engineers
• JCB India
• Jet Airways
• Kajaria Ceramics
• Karvy
• Kamdhenu Ispat Ltd.
• Kotak Mahindra Bank
• Kotak Securities
• Larsen & Toubro
• Lupin Ltd.
• Macleods
• Mahindra Consultancy
• Mahindra Finance
• Max New York Life
• Media Transasia
• Mohan Meakins
• Motilal Oswal
• Mother Dairy
• Momentum Software
• Nestle India Ltd
• Network Programme
• Nilkamal
• Paras Group of Companies
• Polar Industries Ltd
• Polaris
• Prism Cement
• Pepsico
• Quinnox
• Reliance Capital Services
• Reliance Communications
• Reliance Industries
• Reliance Life Insurance
• Reliance Retail
• Religare Securities
• S C Johnson
• Samsung
• Satin Creditcare
• SBI Life Insurance
• SBI Mutul Fund
• Shopper’s Stop
• Siemens
• Safexpress
• Standard Chartered Bank
• Stock Holding
• Sun N Sand Hotel
• Sundaram Finance
• Syntel INC
• Soft Pro India
• Tata Indicom
• Tafe
• Tata Automobile
• TCI
• TCS
• Trans Solutions
• Times Group
• Times of India
• Titan Industries Ltd.
• Unicon Real Estates
• UTI Securities
• Videocon
• Whirlpool
• Wipro Spectramind
• Wrigley
List of Companies
The Institute has been aware of two main important facts: Firstly, that the interaction with the corporate world during summer placement
helps the students to sharpen their managerial and incisive skills and, secondly, the performance of a professional institute is gauged in
terms of the quality of placements to its outgoing batches. As such, the Institute has established a full-fledged and well-equipped Training
and Placement Cell which provides active support to the students in getting quality summer training as well as final placements. In past,
the Institute has had an outstanding record of quality placements.
The students of the SMS are absorbed by leading national and multi-national companies every year. Some of the prominent companies
that visit SMS regularly for providing Summer Training & Placement to the PGDMs & MCA students .
Training & Placement

AT SMS
Prof. Pinak Nath Jha
Director
Mr. Alok Kumar
Dean (Research & Development)
Mr. Sandeep Singh
Dean (Development & Student’s Affairs)
Dr. Sanjay Saxena
Dean (Management Sciences)
Mr. Manish Asthana
Associate professor
Mr. Wamique Hisam
Associate professor
Dr. Raj Kumar Singh
Associate professor
Mr. Ram Singh
Reader
Mr. Krishna Kant Bajpai
Reader
Mr. Anupam Kumar
Reader
Mr. Amitabh Pandey
Reader
Mr. Avinash C. Supkar
Reader
Mr. Shubhagata Roy
Reader
Dr. Meenakshi A. Singh
Reader
Mr. Amit Kishore Sinha
Senior Lecturer
Mr. Rishi Raman Singh
Senior Lecturer
Mr. Atish Khadse
Senior Lecturer
Mrs. Pallavi Pathak
Senior Lecturer
Dr. Ravi Shekhar Vishal
Senior Lecturer
Mr. Sunit Kr. Mishra
Senior Lecturer
Mr. Anindo Bhattacharjee
Senior Lecturer
Dr. Hemant Kr. Yadav
Senior Lecturer
FACULTY
Department of Management
62 SMS VARANASI

Ms. Mili Saxena
Senior Lecturer
Ms. Indrani Sen Gupta
Lecturer
Ms. Shahista Saleem
Lecturer
Mr. Pankaj Srivastava
Lecturer
Mr. Rohit Mehta
Lecturer
Dr. A Shanker Prakash
Lecturer
Mr. Dhritendra Kr. Tripathi
Lecturer
Mr. S. K. Tripathi
Lecturer
Mr. Chandrashekhar Singh
Lecturer
Ms. Suparna Gupta
Lecturer
Mr. Kamal Sheel Mishra
Dean (Computer Sciences)
Mr. Shambhu Sharan Srivastava
Associate Professor
Mr. Anand Prakash Dube
Reader
Mr. Rajiv Katare
Reader
Mr. Ram Gopal Gupta
Reader
Mr. Abhishek Srivastava
Senior Lecturer
Department of Computer Science
Dr. Aditya Kr. Gupta
Senior Lecturer
Mr. Praveen Kr. Gupta
Senior Lecturer
Dr. Bireshwar Das Mazumdar
Senior Lecturer
Mr. Ravi Kant Yadav
Lecturer
Mr. Saurabh Upadhyay
Lecturer
Mr. Rohit Singh
Lecturer
Faculty at SMS
63

64 SMS VARANASI
VISITING &
GUEST FACULTY
Industry
Mr. Yogesh Kumar
Ex. VP – HR
Bhartiya International
New Delhi
Mr. Alok Agrawal
Ex. Executive Director
Polar Industries, Noida
Mr. Ramesh Singh
Technical Director
NIC, New Delhi
Mr. B. Sudhakar
Head – HR
Tata Chemicals, Mumbai
Mr. Rajeev Gupta
Head – HR
Kajaria Group, New Delhi
Dr. B. R. Singh
Ex. Director – HR
Ispat Industries, Mumbai
Mr. Saugata Mitra
Chief People Officer & Group – HR
Head
Mother Diary, Noida
Mr. Pankaj Kumar
Vice President
Relaince Industries Ltd.,
Mumbai
Mr. K. Gopal
Vice President – Finance
Price Water House Coopers
Mr. D. V. Singh
Director
NOV SARRA India Pvt. Ltd., Dehradun
Mr. Rajeev Chandola
Head – HR & Admin.
ColdEx, Gutrgaon
Mr. Ajay Sharma
Joint President – Commercial
Jai Prakash Associates Ltd., Rewa
Mr. S. D. Tripathi
Head – HR
SRF Ltd., New Delhi
Mr. Sunil K. Narang
Sr. Director
Jackson Engineers, Noida
Mr. A. K. Gupta
VP – Retail Banking
Axis Bank, New Delhi
Mr. Rakesh Seth
VP – HR
Fedders Lloyd Corporation Ltd., N. Delhi
Mr. Deepak Jain
Asst. VP – HR
TCIL, Gurgaon
Mr. Ashish Nigam,Mr. Ashish Nigam,
Director, Dr. Reddy’s Laboratories Ltd.Director, Dr. Reddy’s Laboratories Ltd.
Mr. Ashish Nigam,
Director, Dr. Reddy’s Laboratories Ltd.
Mr. Kumar Sahil, Unit HR Manager,Mr. Kumar Sahil, Unit HR Manager,
Hindustan Coca ColaHindustan Coca Cola
Beverages Private Ltd.Beverages Private Ltd.
Mr. Kumar Sahil, Unit HR Manager,
Hindustan Coca Cola
Beverages Private Ltd.
Mr. S Y Siddiqui, Chief Operating Officer,Mr. S Y Siddiqui, Chief Operating Officer,
Maruti Suzuki India Ltd.Maruti Suzuki India Ltd.
Mr. S Y Siddiqui, Chief Operating Officer,
Maruti Suzuki India Ltd.
Mr. Rajeev Chandola, Head - HR andMr. Rajeev Chandola, Head - HR and
Mr. Sarfaraz Khan,Mr. Sarfaraz Khan,
VP - Operations, ColdexVP - Operations, Coldex
Mr. Rajeev Chandola, Head - HR and
Mr. Sarfaraz Khan,
VP - Operations, Coldex
Mr. Naveen C Mishra,Mr. Naveen C Mishra,
Research DirectorResearch Director
Gartner Research & AdvisoryGartner Research & Advisory
Mr. Naveen C Mishra,
Research Director
Gartner Research & Advisory

65
Mr. D. N. Swain
Sr. President – HRM
Prism Cement Ltd., Satna
Mr. Rajesh Srivastava
Head – HR
British Paints, New Delhi
Mr. Subhamoy Chatterjee
GM – HR
Bajaj Corp. Ltd.
Mr. G. P. Rao
Chief – HR & MS
Recron Malaysia Sdn Bhd.,
Member Reliance Group
Mr. Neeraj Varshney
Secretary General
EPCG, New Delhi
Mr. A. T. Raman
Editor
Business India, New Delhi
Mr. Sunil Keshwani
M.D
ET Services, New Delhi
Mr. S. C. Mishra
Director – HR
ITC Hotels, Kolkatta
Mr. Vijay Dutta
Ex. VP
Mohan Meakins
Mr. Sham Sharma
Ex. G.M
Shaw Wallace
Mr. Dhanush Veer Singh
Dy. G.M
Times of India
Mr. Arvind Singh Shekhawat
Operation Head
Aircel
Dr. Chandra Mauli Dwivedi
Group President – Human Resource
Financial Technologies
Mr. C. V. Singh
Ex. VP
Tata Motors, Lucknow
Tata Daewoo, Korea
Mr. S. K. Rustagi
M.D
Beacon Insurance Brokers (P) Ltd.,
Vadodara
Mr. Vijay Deshpandy
VP & Head – HR
J K Tyre & Industries Ltd., New Delhi
Mr. Pradip Bandopadhyay
Manager – HR
Berger Paints, Kolkatta
Mr. Dinkar singh
Regional Customs Clearance
Manager
DHL Express (India) Ltd., New Delhi
Mr. Naveen Mishra
Principal Analyst
Gartner India Research & Advisory
Service Pvt. Ltd.
Mr. Pawan Prasad Srivastava
Zonal Head – HR
Videocon Industries Ltd.
Visiting & Guest Faculty
Mr. R K Arora, Head HR, M J Logistics Services Ltd.Mr. R K Arora, Head HR, M J Logistics Services Ltd.Mr. R K Arora, Head HR, M J Logistics Services Ltd.
Mr. Dinkar Singh, Regional Customs Clearance Manager,Mr. Dinkar Singh, Regional Customs Clearance Manager,
DHL Express (India) Pvt. Ltd.DHL Express (India) Pvt. Ltd.
Mr. Dinkar Singh, Regional Customs Clearance Manager,
DHL Express (India) Pvt. Ltd.
Mr. Partha Anant,Mr. Partha Anant,
Manager - Creative Operations,Manager - Creative Operations,
Radiance Marketing GroupRadiance Marketing Group
Mr. Partha Anant,
Manager - Creative Operations,
Radiance Marketing Group
Ms. Charu Malhotra,Ms. Charu Malhotra,
Manager - HR, ITC Wills LifestyleManager - HR, ITC Wills Lifestyle
Ms. Charu Malhotra,
Manager - HR, ITC Wills Lifestyle

66 SMS VARANASI
Prof. S. K. Kak
Former Vice Chancellor
Mahamaya Technical University
Noida
Prof. H. Karnik
IIT, Kanpur
Prof. Atul Tandon
Former Director – MICA
Ahmedabad
Prof. Anand Prakash
Delhi University, Delhi
Prof. A. K. Mishra
Dept. of Business Administration
University of Mizoram, Aizawl
Prof. Rajiv Tripathi
MNNIT, Allahabad
Prof. Ashok Kapoor
IIFT, New Delhi
Prof. B. P. Singh
Ex Head & Dean
Delhi School of Economics
University of Delhi
Prof. M. S. Lakshmi
ICFAI, Gurgaon
Prof. S. K. Singh
FMS, BHU
Prof. P. Das Gupta
IIFT, New Delhi
Prof. Pramod Pathak
ISM, Dhanbad
Dr. Ajay Kr Singhal
MONIRBA, University of
Allahabad
Prof. T. B. Singh
Ex Head - Dept. Of Business
management,
Purvanchal University, Jaunpur
Prof. P. K. Mishra
IIT, BHU
Dr. Kamna Sen Gupta
Lucknow University
Prof. Rajneesh Shukla
Sampoornanand Sanskrit
University,
Varanasi
Dr. Reena Shrisvastava
Lucknow University
Prof. A. K. Tripathi
IIT, BHU
Prof. K. K. Bhutani
Former Head – Computer Center
University of Allahabad
Prof. A. K. Mishra
Dept. of Computer Science &
Engg.
MNNIT, Allahabad
Shri P. K. Chakravorty
Coordinator – Computer Centre
BHU
VISITING &
GUEST FACULTY
Academia
Dr. B.P. Singh, Former Head andDr. B.P. Singh, Former Head and
Dean Faculty of Commerce and Business,Dean Faculty of Commerce and Business,
Delhi School of Economics, University of DelhiDelhi School of Economics, University of Delhi
Dr. B.P. Singh, Former Head and
Dean Faculty of Commerce and Business,
Delhi School of Economics, University of Delhi
Prof. Pramod PathakProf. Pramod Pathak
ISM, DhanbadISM, Dhanbad
Prof. Pramod Pathak
ISM, Dhanbad
Prof. Piyush Ranjan AgarwalProf. Piyush Ranjan Agarwal
Vice-ChancellorVice-Chancellor
VBS Purvanchal University, JaunpurVBS Purvanchal University, Jaunpur
Prof. Piyush Ranjan Agarwal
Vice-Chancellor
VBS Purvanchal University, Jaunpur

67
Prof. Benjamin Yumol
Director
Claffin University, USA
Dr. Harriet Nettles
Educational Psychologist
USA
Rev. Patrick McCollum
Patrick Foundation,
USA
Prof. Tarun Gupta
Western Michigan University
USA
Prof. Ganeshan
Oakland University,
USA
Prof. H. S. Grewal
Dean – School of Business
Claffin University, USA
Prof. Vipin Gupta
California State University
USA
Prof. Roberto Biloslavo
University of Primoska
Slovenia
Prof. Michael De Wilde
Grand Valley State University
Allendale, USA
Prof. Graham Ward
Director,
INSEAD
Prof. Dipak Ghosh
Emporia State University
USA
Prof. Pradeep Singh
South East Missouri State University
USA
Mr. Richard Silver
Vice-Consul of the
American Embassy
Mrs. Sara Ann Schuchart
Personality Development
Trainer & Consultant, USA
Mr. Arun Kumar
Sr. Manager
Hanson, Australia
Dr. Sant Kumar
University of Gondar
Ethiopia
Prof. Mahesh Singh
Coordinator for International
Business Affairs, Szent Istvan
University, Hungary
Prof. Sri Beldona
University of Dallas
USA
Dr. Ganzalo Bruce
Asst. VP for International
Education
Emporia State University, USA
Prof. Kalyan Chakraborty
Department of Accounting and
Information System
School of Business, Emporia
State University, Kansas, USA
VISITING &
GUEST FACULTY
International
Visiting & Guest Faculty
Prof. Michael De Wilde,Prof. Michael De Wilde,
Grand Valley State University, USAGrand Valley State University, USA
Prof. Michael De Wilde,
Grand Valley State University, USA
Prof. Graham Ward, Director - INSEAD, FranceProf. Graham Ward, Director - INSEAD, FranceProf. Graham Ward, Director - INSEAD, France Prof. Roberto Biloslavo,Prof. Roberto Biloslavo,
University of Primoska, SloveniaUniversity of Primoska, Slovenia
Prof. Roberto Biloslavo,
University of Primoska, Slovenia

Mr. A. P. Singh
Sr. V P – HR
IPCL, Vadodara
Mr. Alok Agrawal
Former Executive Director
Polar Industries, New Delhi
Mr. Arvind Chaudhary
Sr. Vice President
Wallmart, New Delhi
Mr. Hemant Kumar
Director – HR
Indorama, Mumbai
Dr. V. P. Singh
Executive Director
Devyani Beverages, New Delhi
Dr. B. R. Singh
Managing Director, SMC &
Ex Advisor –HR
Ispat Industries Ltd, Mumbai
Mr. A. K. Gupta
Vice Preseident – Retail Banking
Axis Bank Ltd, Mumbai
Mr. Rajeev Singh
Vice Preseident – HR
Luxor Parker, New Delhi
Mr. Saugata Mitra
Chief People Officer & Group
Head, Mother Dairy Fruits &
Vegetables Pvt. Ltd.
Mr. V. Ramachandran
Sr. Director – HR
Motorola, New delhi
Ms. Saagarika Rai
Chief People Officer
Reliance BIG Entertainment Pvt.
Ltd. Mumbai
Mr. Devendra Nath Swain
Sr. Preseident – HRM &
Administration
Prism Cement Ltd, Satna
Mr. Ajay Sharma
Joint President – Commercial
Jai Prakash Associates Ltd, Rewa
Mr. Sunil K. Narang
Sr. Director
Jackson Engineers, Noida
Mr. Deepak Gupta
Director – HR
Kotak Mahindra Bank, Mumbai
Mr. S. K. Dutta
Group Head HR
ABG Shipyard Ltd, Mumbai
Mr. Sachin Joglekar
Sr. Vice President – HR
ICICI Prudential Life Insuarnce
Co. Ltd, Mumbai
Mr. Deepak Jain
Asst. VP – HR
TCI, Gurgaon
Mr. Manish Agarwal
VP & Head - Global Sales and Marketing
Sterlite Technologies Ltd.
Pune
CORPORATE ADVISORY
COUNCIL
CORPORATE
ADVISORY COUNCIL
68 SMS VARANASI

Prof. S. K. Kak
Former Vice-Chancellor
Maha Maya Technical University
Noida
Prof. H. Karnik
Indian Institute of Technology
Kanpur
Dr. N. B. Singh
Faculty of Management Studies
Banaras Hindu University
Varanasi
Mr. S. K. Kumra
Sr. General Manager (Int.)
Lupin Laboratories Ltd.
Mumbai
Prof. T. B. Singh
Ex. Head, Deptt. of Business Mgmt.
V.B.S. Purvanchal University
Jaunpur
Prof. Alok Kumar
Dean- Research & Development
School of Management Sciences
Varanasi
Prof. Sandeep Singh
Dean - Development & Students Affairs
Varanasi
Mr. S. P. Singh
Former G.M.
Hindustan Aeronautics Ltd.
Bangalore
Dr. K. S. Singh
Indian Institute of Technology
Kanpur
Prof. A. K. Mishra
Department of Comp. Sc. and
Engineering
MNNIT, Allahabad
Prof. Rajeev Tripathi
Department of Electronics and
Communication
MNNIT, Allahabad
Dr. A. K. Singh
Delhi School of Economics
New Delhi
Prof. Raj Kumar Singh
Varanasi
Prof. Shambhu Sharan Srivastava
Varanasi
Mr. Sanjay Gupta
Registrar
Varanasi
MEMBER SECRETARY
MEMBERS
ACADEMIC
COUNCILProf. P. N. Jha
Director
Varanasi
CHAIRPERSON

SCHOOL OF MANAGEMENT SCIENCES, VARANASI
CITY OFFICE:
Hathua Market, Varanasi - 221001
Phone : 0542-2415842 & 3242770
Fax : 0542-2418742
CAMPUS :
Khushipur, PO - Bachhaon, Varanasi - 221011
Phone : 0542-2271771, 72 & 3259266
Fax : 0542-2271773
E-mail : info@smsvaranasi.com
V A R A N A S I
Estd. 1995
www.smsvaranasi.com

SMS VARANASI Admission Informa

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