Philippines: Food Delivery App Category Competitive Scan (JAN-NOV 2019)
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An outdoor advertising competitive scan for the Food Delivery App Category in the Philippines covering January to November 2019.
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Philippines: Food Delivery App Category Competitive Scan (JAN-NOV 2019)
- 1. P. 1 Tuesday, 17 March 2020P. 1 Food Delivery App Category Competitive scan JAN-NOV 2019 P. 1 Tuesday, 17 March 2020
- 2. P. 2 Tuesday, 17 March 2020 COMPETITIVE SCAN COVERAGE • Data is based from PS monitoring and market information • All rates indicated are based from estimated buying rates • Coverage: Metro Manila only • Period covered: January to November 2019
- 3. P. 3 Tuesday, 17 March 2020 - 2,000,000.00 4,000,000.00 6,000,000.00 8,000,000.00 10,000,000.00 12,000,000.00 January February March April May June July August September October November Food Delivery Category (JAN-NOV 2019) GRAB Food Honest Bee Boozy Food Panda The Food Delivery App Category will end 2019 with more than P59.3M spend. Food Panda drove the category by launching a campaign last May as total category spend has increased to 4x versus the previous month Grab Food and Food Panda is sustaining its presence up to this date and is expected to continue their exposure until 2020 +320% Food Panda 44,525,000 GRAB Food 11,350,000 Honest Bee 3,000,000 Boozy 450,000 59,325,000 Total Spending
- 4. P. 4 Tuesday, 17 March 2020 PerBrandAnalysis P. 4 Tuesday, 17 March 2020
- 5. P. 5 Tuesday, 17 March 2020 FoodPanda P. 5 Tuesday, 17 March 2020
- 6. P. 6 Tuesday, 17 March 2020 InvestedoniconicsitestodeliverimpactfulvisibilityalongmajorthoroughfaresinEDSA andC5 Billboard and LED investment in both North and South bound of EDSA EDSA Cubao NB EDSA Guadalupe SB EDSA Malibay NB EDSA Malibay SB 1 EDSA Malibay SB EDSA Ortigas NB EDSA Pasay NB EDSA Tramo SB
- 7. P. 7 Tuesday, 17 March 2020 Robinsons Forum NB LEDEDSA Guadalupe NB Billboard and LED investment in both North and South bound of EDSA InvestedoniconicsitestodeliverimpactfulvisibilityalongmajorthoroughfaresinEDSA andC5
- 8. P. 8 Tuesday, 17 March 2020 Ensured visibility along the stretch of C5 and secondary thoroughfares C5 Bagong Ilog NB C5 Bagong Ilog SB C5 Canley SB C5 EscopaSB C5 Kalayaan SB C5 KatipunanSB C5 Lanuza NB InvestedoniconicsitestodeliverimpactfulvisibilityalongmajorthoroughfaresinEDSA andC5
- 9. P. 9 Tuesday, 17 March 2020 Ensured visibility along the stretch of C5 and secondary thoroughfares C5 Libis – Katipunan Flyover NB C5 Libis-Katipunan Flyover SB C5 West Rembo NB InvestedoniconicsitestodeliverimpactfulvisibilityalongmajorthoroughfaresinEDSA andC5
- 10. P. 10 Tuesday, 17 March 2020 Ownership of lamp post banners along EDSA EDSA Guadalupe SB EDSA Annapolis SB EDSA Ayala SB LPB EDSA Connecticut NB LPB EDSA Magallanes NB LPB EDSA Magallanes SB LPB EDSA Orense NB LPB EDSA Orense SB Smalltomediumformatsweremaximizedfortacticalandextendedexposurealong mainandsecondary roadsofEDSA andC5
- 11. P. 11 Tuesday, 17 March 2020 Tactical placements of lamp post banners and POB along C5 C5 Sampaguita SB C5 Taguig NB C5 Taguig SB Smalltomediumformatsweremaximizedfortacticalandextendedexposurealong mainandsecondary roadsofEDSA andC5
- 12. P. 12 Tuesday, 17 March 2020 KEY TAKEAWAY • Out-of-Home strategy is Domination and Ownership! • Invested on iconic sites to deliver impactful visibility and small to medium formats for tactical and extended exposure along major thoroughfares in EDSA and C5 • Different platforms were maximized but focused on two key message points, the 50% off campaign for large formats and more customized messaging with multiple artworks with small formats to make the whole campaign cohesive • Focused being visible in two major heavy traffic roads in Metro Manila – EDSA and C5 • No particular seasonality • No creative execution incorporated to their placements • Placements are good for 3-5 months exposure
- 13. P. 13 Tuesday, 17 March 2020 GrabFood P. 13 Tuesday, 17 March 2020
- 14. P. 14 Tuesday, 17 March 2020 TacticalvisibilityinkeyareasofMetroManila Streamlined placements in high traffic key areas EDSA Guadalupe NB SLEX Bicutan NB EDSA Magallanes NB EDSA Trinoma EDSA Shaw SB EDSA Shaw SB C5 Bagong Ilog NB C5 Bagong Ilog NB
- 15. P. 15 Tuesday, 17 March 2020 KEY TAKEAWAY • Streamlined placements in key high traffic areas – EDSA, C5, SLEX • Utilized purely static formats • Promoted different messaging per area like 7th year anniversary, partnership with McDonald’s and drive to install content • More playful with their content/images • Has long term exposure in OOH with 6-month worth of investment
- 16. P. 16 Tuesday, 17 March 2020 HonestBee P. 16 Tuesday, 17 March 2020
- 17. P. 17 Tuesday, 17 March 2020 HonestBeepushedforamorecomical /catchymessagingthroughstaticplacementsinEDSAandC5SB EDSA Shaw SB 1 EDSA Shaw SB 1 C5 Libis Flyover SB
- 18. P. 18 Tuesday, 17 March 2020 Boozy P. 18 Tuesday, 17 March 2020
- 19. P. 19 Tuesday, 17 March 2020 ThenewentrantwasvisibleinselectEDSAsitestoachievebrandawareness EDSA Connecticut SB EDSA Guadalupe NB
- 20. P. 20 Tuesday, 17 March 2020 Thank You! Faizal.Capili@posterscope.com Senior Media Executive T: 705 7800 local 7934 M: 0977 256 8765
- 21. P. 21 Tuesday, 17 March 2020 Thank You!