1. Community Builders
SOCIAL ENTREPRENEURSHIP CHALLENGE 2013
TEAM: SOCIAL SUPERHEROES
FAHIM JAFFER & ZAHRA RAJAN

2. Company Overview
• Community Builders is devoted to connecting members of local
communities who may otherwise never meet or interact with one
another by sharing their skills and talents.
• Mission Statement: Our mission is to provide services that link
people together to solve the common, everyday issues they all face
as one strong community, while positively impacting societies across
the globe through social entrepreneurship.

3. • Phase 1: Creating the Business Idea
• Phase 2: Conducting Market Research
• Phase 3: Receiving Feedback + Making Adjustments
• Phase 4: Registration Form + Marketing
• Phase 5: Matching Participants + Hosting Events
• Results + Accomplishments
Phases of the Challenge

4. Phases of the Challenge
• Phase 1: Creating the Business Idea
• Phase 2: Conducting Market Research
• Phase 3: Receiving Feedback + Making Adjustments
• Phase 4: Registration Form + Marketing
• Phase 5: Matching Participants + Hosting Events
• Results + Accomplishments

5. Eight Potential Ideas
• Analyzed each idea in terms of:
• Creativity
• Feasibility
• Profitability
• Sustainability
• Positive Social Impact

6. Original Talent Sharing Program
• Everyone has some sort of talent. Our company will provide a means
by which people of all ages and backgrounds can share their talents
with interested members of their local community.
• The original idea was to have a customized, interactive website:
• One –Time Membership Fee
• Profiles
• Search Filters
• Time Credit System

7. Indonesian Hairdressing Salon Project
• All profits towards Indonesian Hairdressing Salon Project
• Initiative founded by HISG
• Surabaya, East Java Island
• 10 female participants
 (5 being offered the opportunity to run a salon, others receiving help looking for employment)
• Training in employable hair dressing skills
• Our goal: Raise $1000 (CAD) to help five candidates receive their LevelTwo &
LevelThree hairdressing skills at $200 each

8. Why did we choose this initiative?
• Common theme
• Locally, our community has been engaging in a skills exchange that
promotes education and community involvement
• In Surabaya, the women will gain skills that will aid in their escape from
poverty
• We both have strong concern for women at risk of poverty, abuse, or exploitation
• We are both passionate about empowering women who might not be able to
flourish on their own
• We feel it is important to realize the extent to which people in other parts of the
world are helpless

9. • Phase 1: Creating the Business Idea
• Phase 2: Conducting Market Research
• Phase 3: Receiving Feedback + Making Adjustments
• Phase 4: Registration Form + Marketing
• Phase 5: Matching Participants + Hosting Events
• Results + Accomplishments
Phases of the Challenge

10. We Contacted 1,000 People…
• …and asked them to participate in a survey…278 actually did!

11. Survey Findings – Positive Social Impact
• 59% of our survey participants suffer from loneliness either sometimes,
often or very often in their lives.
• 69% of our survey participants wish they had a stronger sense of
belonging to their local community either “sometimes” or “very much so”.
• Individualistic Society
• Talent Sharing Program = Connect people within communities who may not
normally interact with one another
• Our Goal: People form meaningful relationships through this program…and
feel less lonely!!

12. Survey Findings – Positive Social Impact
• 46% of our survey participants said they have a desire to learn a new skill,
but can’t because they either have no one to teach them or they can’t
afford lessons/tuitions.
• Talent Sharing Program = People will learn their skills (essentially for free)
from others who are willing and excited to teach
• We walk by so much talent everyday through our daily lives, but we rarely
get the opportunity to directly tap into that talent with members of our
community

13. Survey Findings - Profitability
• 26% of our survey participants said they would be extremely likely to
participate in a talent sharing program.
How much are these people willing to donate??
Between $5 and $10
Between $10 and $20
Between $20 and $40
Between $40 and $100
Over $100
Would Not Donate

14. Phases of the Challenge
• Phase 1: Creating the Business Idea
• Phase 2: Conducting Market Research
• Phase 3: Receiving Feedback + Making Adjustments
• Phase 4: Registration Form + Marketing
• Phase 5: Matching Participants + Hosting Events
• Results + Accomplishments

15. Issue: Creating a Customized Website
• TimeConstraint
• Budget Constraint
• KnowledgeConstraint
• Safety Concern

16. Revised Talent Sharing Program
• People will fill out a registration form telling us what skills they are
interested in teaching and what skills they are interested in learning.
• We will attempt to find participants one or more “community
partner(s)” based on location, availability, interests, and skill level.
• In exchange for a minimum donation of $10 (that will support the
Indonesian Hair Salon Project), participants will be invited to small
meet-up events in safe, public locations where they can meet their
community partner(s) in a group environment and hopefully plan
future meetings.

17. Phases of the Challenge
• Phase 1: Creating the Business Idea
• Phase 2: Conducting Market Research
• Phase 3: Receiving Feedback + Making Adjustments
• Phase 4: Registration Form + Marketing
• Phase 5: Matching Participants + Hosting Events
• Results + Accomplishments

18. Registration for the Talent Sharing Program
HOW ITWORKS, CATEGORIES, PURPOSE
• Personal Information (e.g. Availability)
• Several Categories of Skills
• Extensive List ofVarious Activities
• Everything Kept Confidential
Categories:
• Art
• Cooking
• Dance
• Finance
• General Labour
• Health &Wellness
• Job-Hunting
• Language
• Music
• People/Parenting
• SchoolCurriculum
• Sport
• Strategy Board Games
• Technology

19. Snapshots of the format of the
registration form!

20. Spreading the word through
• Primary method of marketing our services
• We created a Community Builders Facebook page
• Quick, easy-to-read status updates
• Directed people to our website to learn more details
• In the first week:
• 86 people “liked” the page
• 90 people were “talking about our page”
• Posted pictures of meet-up events
In the end, 45 people registered for ourTalent Sharing Program!!

21. Our FB page!
One of our status
updates…

22. Community Builders Website

25. Phases of the Challenge
• Phase 1: Creating the Business Idea
• Phase 2: Conducting Market Research
• Phase 3: Receiving Feedback + Making Adjustments
• Phase 4: Registration Form + Marketing
• Phase 5: Matching Participants + Hosting Events
• Results + Accomplishments

26. Meet-Up Events
• Organized 3 meet-up events with 8-12 people each
• Hosted by Community Builders at the SFU Burnaby Campus
• Safe, public environment
• Free venues
• Judgment free space
• Friendly & casual atmosphere
• Light refreshments

27. Meet-Up Event Structure
• Introduction
• Two icebreaker games
• Getting to know everyone, mingling
• 1-on-1 meeting time for community
partners
• Opportunity to plan future partner or
group meet-ups

28. Phases of the Challenge
• Phase 1: Creating the Business Idea
• Phase 2: Conducting Market Research
• Phase 3: Receiving Feedback + Making Adjustments
• Phase 4: Registration Form + Marketing
• Phase 5: Matching Participants + Hosting Events
• Results + Accomplishments

29. Revenues & Costs
Revenues
• 100% of our revenues over the six weeks came from donations made by the
19 participants of theTalent Sharing Program.
Breakdown of Costs
• KwikSurveys Upgrade $ 10.81 CAD
• Web Design Upgrade $ 11.90 CAD
• PayPal Fees $ 5.22 CAD
• Refreshments at Meet-Up Events $ 7.96 CAD

30. Summary of Net Funds Raised
Total Revenue $440.00
Total Costs $35.89
Net Funds Raised: $404.11
As a result, we are able to provide financing for 2 women’s hairdressing
training in Surabaya!

31. Positive Social Impact
• Goal #1: Connect people to build a stronger community by
exchanging talents with people you may otherwise never meet
• 19 people took the initiative to attend a meet-up event, meet their
community partner(s), and plan future meetings
• Some participants have ALREADY followed up with their community partners.
• Others have indicated that they are following up with their community partners as
early as this weekend!
• Weekly outdoor yoga session starting nextWednesday
• When asked how likely participants would be to meet their community partners
again, the average response from all three sessions was 4.5/5.0

32. Positive Social Impact - Continued
• Goal #2: Help people connect with members of their
community regardless of race, age, gender, etc.
• At our meet-up events, our participants were from the following
countries:
• We had participants as young as 16 and as old as 50 !!
• These are people who REALLY may never interact with each other in
their daily lives…
•Canada
•England
•Kenya
•Mexico
•Pakistan
•Russia
•Sri Lanka
•USA

34. Positive Social Impact - Continued
• Goal #3: Create a system, which allows members of local
communities to educate one another in a fun, safe, and
engaging way
Diversity of the talents being exchanged
•Algebra
•Ball Hockey
•Computer Graphics
•Fitness +WeightTraining
•Interview Skills
•Mandarin
•Medical School Interview Skills
•Spanish
•Spreadsheets
•Stock Fundamentals Analysis
•Yoga + Stretching

36. Positive Social Impact - Continued
Testimonials from Participants (Anonymous)
• “…The aim of the organization is very inspirational and it feels
good to be part of an organization that has such a powerful
and life changing goal.”
• “This is exactly what I’ve been looking for!...”
• “I want this program to continue [to] exist because it is the
first program I’ve seen in my life that helps people to get
together rather than get separated by any kind of social
media, technology, etc.”

37. THANKYOU!