New business marketing plan
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To start a brand new business in a specific area
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New business marketing plan
- 4. Flavors
- 6. • “To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society”
- 7. Introduction To Refresh • Naturally Refreshing • Real fruit juice • Recharging energy • Delicious taste
- 8. Our Objectives To increase market share To increase the length of product line To increase profits To satisfy the customers better
- 9. Market Demographics Geographic’s: We have divided BANANI, Dhaka into 4 zones to capture the market. • A zone includes road no 18, Banani, Dhaka-1213 • B zone includes Banani Bazar, Banani, Dhaka-1213 • C zone includes road no 11, Banani, Dhaka-1213 • D zone includes Sainik club, Banani, Dhaka-1213
- 10. Map of Banani City
- 11. Demographics: • Kids • Youngsters • Mature • Old age persons
- 12. Our Competitors • Pran • Shezan • Acme • Nestle • Slice
- 13. SWOT
- 14. STRENGTHS • Updated technology plant • Quality product • Specialists available for specialized jobs and tasks • Hire experienced staff • Bangladeshi made • Targeted to low and middle class people. • Reasonable price • Expiry date above 6 months
- 15. WEAKNESS • New in juice industry • Small distribution network • Strong competitor • No market share • Limited experience of customers
- 16. OPPURTUNITIES • Increase the distribution network. • Acquiring the newer technology & techniques. • Market is very big & attractive. • Take-over of the distributor • Increased demand of high quality products due to Dhaka being a developed city.
- 17. Threats • Political instability • New entrance from the exiting competitors • So many competitors • Retaining consumers • Economic instability. • Increases of general sales tax • Development of plant • To face strong competitors like
- 18. Marketing Strategy and Objectives • Positioning Strategies • Segmentation • Targeting
- 19. Marketing Mix • Product • Price • Promotion • Place
- 20. PRODUCT • Product Variety • Quality • Design • Features • Packaging • Sizes
- 21. Pricing • The cost of fruits Mrp.7 • Electricity Mrp.2 • Factory Overhead Mrp.4 • Miscellaneous Mrp.2 • Retailer Margin Mrp.2 • Profit Mrp.3 • Total Price Mrp.20
- 22. Communication Strategies • Print Media Mrp. 40 000 • Cable network Mrp. 15 000 • Leaflet Mrp. 10 000
- 23. Customers Benefits • Give 5 rappers and get one free juice pack • Purchase ten juice packs and get one pack free. • If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes: – Samsung Music Guru – Mrp. 500
- 24. Distributors Review • MANUFACTURER • CONSUMER
- 25. Controls: • Measuring • Comparing • Correcting
- 26. Conclusion: A marketing plan is a plan which outlines a company's overall marketing efforts and marketing plan may be a part of an overall business plan. Building a new brand or product needs huge promotional activities. To introduce a completely new product or brand it needs effective and future oriented sequential steps. In case of this plan all the necessary steps has been outlined in a systematic manner. The things shown are designed in such a way that is able to grab the attention of the present customers of other products.