2. TRY A NEW EXPERIENCE AMONG OUR FUTURIST
HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS
WITH A HIGH TECH EQUIPMENT AND A SEMINAR
PANORAMIC SPACE WITH THREE MEETING ROOMS
AND TWO SUBCOMMITTEES ROOMS AND YARKONEA
AQUATIC UNIVERSE LOCATED WITH A CIRCULAR
SOLARIUM TERRACE LOCATED IN TEL-AVIV.
3. PLAN
I – Analysis environnemental structure
A – ISRAEL touristic trends
B- A focus on TEL-AVIV
II – S.W.O.T. Analysis
A – Advantages
B – Drawbacks
C – Opportunities
D- Threats
III – The commercial programm
IV – Distribution channels
V – The ad
VI – Staff board scheme
VII – Staff planning
VIII– Futurist hotel concept J’ISRAEL’S
4. I- Analysis environnemental structure
A – ISRAEL touristic trends
The professional magazine Tourmag published
surprising results on the first results 2015
Franco-Israeli tourism "Israel is attracting more
and more French tourists excellent vintage for
the" Promised Land ", which expects a 20%
increase in its. French tourists. the great
cultural richness of Israel, combined with
optimal safety standards, still wields great
power of attraction with respect to the French
tourists. "With 300,000 French tourists in
Israel, we already had a very good year in
2014," says Efrat Groman, director general of
the Israeli National Tourism Office. "For 2015
underway, we have already experienced very
good growth in July (40%) and August (20%) in
the French market.
5. For now, we are growing 15% for the past
months and we should end the year with an
increase of 20% of French tourists in Israel,
"she added. The distribution is effected as
follows: 60% of affinity tourism, 20% of
pilgrimage tourism (Jerusalem, Church of the
Nativity, Lake Tiberias, Capernaum, Bethlehem,
etc ...) and 20% more general tourism. "
IsraelValley MORE The hotel and tourism
sector in Israel has not regained its level before
the conflict in Gaza last summer: indicators
remain red. 1.3 million foreign visitors arrived
in Israel during the first five months of 2015;
this is a decrease of 18% compared to the
same period of the previous year.
6. LOWER DIRECT FLIGHTS TO EILAT
According to the indicators just published the
Israel Institute of Statistics, the tourism sector
in Israel has not given the military conflict in
the Gaza Strip in the summer of 2014. The fall
of Palestinian rockets into Israel had fled the
foreign tourist to other more welcoming
destinations. Nearly a year later, the indicators
are still in the red.
From January to May 2015, Ben Gurion Airport
was allowed to enter Israel 1 million foreign
tourists, or 12% less than last year. As for the
direct flights that serve the resort of Eilat, they
transported 11.3000 tourists since the
beginning of 2015, against 34,200 tourists
during the same period last year: it is a sharp
decline from 30% of arrival tourists in Eilat.
7. LESS NIGHTS
The military conflict with Gaza has also scared
away visitors a day, mainly those that dock in
an Israeli port, as part of a cruise, or who enter
Israel by land (through the border posts of
Taba, Arava and Allenby). From January to May
2015, 95,000 day tourists arrived in Israel,
against 149,000 the previous year, a decline of
36%.
8. TURNOVER BERNE
The crisis of foreign tourism also affects the
turnover of the Israeli hotel industry . From
January to March 2015, turnover totaled 1.8
billion shekels ; 41% were carried out with
foreign tourists and 59% with Israelis ( nights
and other tourist services). In dollars, the
revenue generated by overnight stays of
foreigners decreased by 25% compared to
2014 ; the largest decrease was recorded in
Eilat.
And what are the favorite cities for foreign
tourists to spend the night ? During the first
three months of 2015, 35% of foreign sales
were made in Tel Aviv, followed by 28% for
hotels in Jerusalem. Since early 2015, Eilat
represents only 6 % of hotel revenue .
Source: http://www.tourmag.com/Israel-
9. B- A focus on TEL-AVIV
Israel also suffers from a
reputation of being a relatively
expensive destination compared
to other Mediterranean countries
such as Turkey, Morocco or
Tunisia. In contrast, Israel
impresses with its excellent
infrastructure and its services, as
well as its fine cuisine and its
beautiful sites, a cocktail that
guarantees to have the money.
Some obstacles remain, however,
as the lack of air traffic or the
number of available beds. Building
restrictions in Tel Aviv slowed
hotel growth, explain the directors
of the Sheraton and the David
Intercontinental.
10. "We must also take into account the explosion
of real estate," says Jean-Louis Ripoche. "It is
not good for hotel investment or room prices."
Perhaps this is why there has been no
construction of new large hotels the past
fifteen years. Click to enlarge But the problem
that most tourism development threatens
Israel is the recent political events in the
Middle East and North Africa, with an
uncertain outcome, which could limit the
tourism development in the short and medium
term. Nevertheless, the Ministry of Tourism
continues to encourage investors. Israel today
has over 400 hotels with over 42,000 rooms.
Eight new hotels are being built in Jerusalem,
Herzliya, Ashdod, Netanya, Rehovot, Nazareth
and Mitzpe Ramon. By the end, Tel-Aviv is
expected to accommodate more and more
LGBT guests,
11. II – S.W.O.T analysis
A - Advantages
- Business space on the roof with panoramic
view and three meeting rooms et two
subcommittee rooms
- Yarkonea aquatic universe opens every day
from 08.00 AM to 22.00 PM
- Space accommodation with high tech and
dometic equipment
- Private secured garage with car porter and 50
individuals boxes for cars and a big box for
motorcycles and bicycles
- Room service with high quality products from
06 H 30 to 00 H 00
12. B - Drawbacks
- No restaurant
- No late cleaning rooms
- Big investment
14. D – Threats
- Administrative state disk
- Maslowien blocking return in triumph
15. ,
III – Commercial programm
The business guests
We segment the businesses individuals (CEO,
sales) thanks to travels agencies and TO,
corporate (airlines companies) and the
congresses and meetings. We focus on these
segmentation for the seminars, incentives,
congressists and others businesses groups.
The Leasures guests
Autocarists and tourism groups for touristic
interests thanks to promotions, LS, yield prices
and upselling.
16. IV – Distribution networks
OTA, travel agencies, TO, website, advertisements on local, area and national newspapers and channels
(BOAT MAGAZINE, i24news, balconytv)
17. V – The pub
OPENING FHC J’ISRAEL’S****
TRY A NEW EXPERIENCE AMONG OUR FUTURIST
HOTEL CONCEPT WITH 50 SPACE
ACCOMODATIONS WITH A HIGH TECH EQUIPMENT
AND A SEMINAR PANORAMIC SPACE WITH THREE
MEETING ROOMS AND TWO SUBCOMMITTEES
ROOMS AND YARKONEA AQUATIC UNIVERSE
LOCATED WITH A CIRCULAR SOLARIUM TERRACE
LOCATED IN TEL-AVIV.
FHC J’ISRAEL’S****
Tél. 00 972 92 75 12 00
Fax 00 972 92 75 12 01
Email : commercial@jisraels.il
Website : www.jisraels.il
18. ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD)
DIGITAL WORK BOARDVISUAL WALL
SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE
GTB BOX
LIFTABLEBEDWITHVERRIN100CMX90CM
LIFTABLEBEDWITHVERRIN100CMX90CM
21. VII– Staff planning
D D D D D O O
D D D D D O O
D D D D D O O
SM SM SM SM SM O O
O O SP SAM SAM SAM SAM
TH TH TH TH TH O O
O O TH TH TH TH TH
D D D D D O O
RM RM RM O O RM RM
O O RE RM RM RE RE
RE RE O RE RE N N
N N N N N O O
M M M M M O O
D D D D D O O
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
BKF BKF BKF BKF BKF O O
O O BKF BKF BKF BKF BKF
B B B B B O O
O O B B B B B
PC PC PC PC PC O O
O O PC PC PC PC PC
O = OFF D = 08 H 00/17 H 00 N = 23 H 00/08 H 00
S= 07 H 00/12 H 00 and 17 H 00/23 H 00 M= 08 H 00/13 H 00 BKF = 06 H 30/12 H 30
CH= 08 H 00/ 13 H 00 and 17 H 00/21 H 00 B= 16 H 30/01 H 00
M= 07 H 00/16 H 00 RE=15 H 00/00 H 00 VB=08 H 00/18 H 00
MAINTENANCE
HOUSEKEEPING
CHAMBERMAID 1
CHAMBERMAID 2
CHAMBERMAID HELP 1
CHAMBERMAID HELP 2
E=17 H 00/21 H 00
BREAKFAST MANAGER
BARMAN1
BARMAN2
BREAKFAST HELP
PORTER CAR 1
PORTER CAR 2
THERAPIST1
THERAPIST2
FRONT OFFICE MANAGER
NIGHT RECEPTIONIST
NIGHT-AUDITOR
RECEPTIONIST1
RECEPTIONIST2
PLANNING FHC J'ISRAEL'S****
STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY
SPA MANAGER
SPA ASSISTANT MANAGER
FAM
SALES MANAGER
INTERNAL SALES
FRIDAY SATURDAY SUNDAY17/05/2016 MONDAY TUESDAY WEDN THURSDAY
22.
23. ROOF TOP
1000 m2
SOLAR PANELS + WIND MACHINES + WATER PICK-UPS
750 m2
ACCOMODATION
(40 m2)
WWFE =
WATEREA WINDEA
FIREA EARTHEA
WWFEAQUATICUNIVERSE
WE
WWFEAQUATICUNIVERSE
SC3 SC4
CIRCULAR SOLARIUM TERRACE
SC6 SC7
CIRCULAR SOLARIUM TERRACE
SC5CST CST
CST =
CIRCULAR
SOLARIUM
A8
FUTURIST HOTEL CONCEPT DRAWING
AUDITORIUM + DANCING FLOOR + ARTIST SPACE
A9A10 A3A4A5A6A7
WE
A15
A16
X A17 A23
WE =
PANORAMIC MEETING ROOMS
HELISURFACE
WELCOMING
ESPACE
500 m2
A24 A25 A26A18 A19 A20 A21 A22
X
A11
A12
A14
A1A2
