2. A FOUR STAR HOTEL WITHOUT RESTAURANT WITH
50 SPACE ACCOMODATIONS, A BUSINESS PANORAMIC
SEMINAR AREA WITH THREE MEETING ROOMS AND
TWO SUBCOMMITTEE ROOMS AND AN LEMANEA
AQUATIC UNIVERSE WITH A CIRCULAR SOLARIUM
TERRACE LOCATED IN ROMA (IT)
3. PLAN
I – Analysis environnemental structure
A – Touristic trends on ROMA
II – S.W.O.T. Analysis
A – Strenghts
B – Weaknesses
C – Opportunities
D- Trends
III – The commercial programm
IV – Distribution channels
V – The ad
VI – Staff board scheme
VII – Staff planning
VIII – Room painting
IX – Drawing
4. I- Analysis environnemental structure
A – Touristic trends on ROMA
Lines in front of the Vatican Museums, lines to enter the
Saint Peter’s Basilica, lines for the Colosseum.
These days, whoever goes for a walk in the center
of Rome will find it difficult to recognize a native Roman
amid the throng of tourists. Although the city has been hit
hard by the recession (the unemployment rate rose from
5.8% in 2007 to 11.3% in 2014), one of the areas that has
recovered more quickly is tourism.
According to EBTL (the tourist board that monitors Rome’s
visitor data), in 2014 the province of Rome registered
13,043,567 arrivals (+5.6% compared to 2014), for a total of
29,527,178 overnight stays (+4.8%). In April, tourist arrivals
grew by 5.7% (+4.7% in overnight stays) compared to the
same month of 2014.
Thanks to the recent increase, the trend from January to
April 2015 rose 4.7% (+4.2% in overnight stays). Bookings for
the period May-June (+5% in arrivals and +6% in overnight
stays) suggest that the trend is not likely to stop soon.
5. “Certainly in early May there was the stimulus
of Expo Milano 2015. Many people who went
to Milan stopped over in Rome as well for a
few days,” explained Giuseppe Roscioli,
President of Federalberghi Rome (the
association of Roman hoteliers).
Not to mention that from December 8, 2015
until November 20, 2016, Pope Francis has
announced a special Jubilee, with 25 million
visitors expected in Rome.
Roscioli is cautious, nonetheless: “Being a
special Jubilee, it will not have the same
appeal as the one held in 2000. Numerous
events will take place outside the capital.
There will be a positive effect mainly in 2017:
the Jubilee is a huge marketing phenomenon
for Rome, Italy's capital city will be in
newspapers around the world for a year.”
6. The driving force for tourism in Rome is mainly
foreigners, who make up two thirds of the
arrivals, and prefer staying in high-end 4-5 star
hotels. American tourists are by far the most
loyal to the capital of Italy: with 156,000
arrivals in April (up 6.5% over April 2014), they
account for more than one fifth of the total
number of foreign visitors.
The Germans came second, but much more
distant (55,000 arrivals, +2.8%). There was
exponential growth for the Chinese who,
despite being just over 30,000, recorded a
35.8% increase in April.
Instead, rich Russian tourists, affected by
international tensions between the EU and
Moscow, are declining (-1%).
However, the growth in arrivals has not had a
positive impact on the turnover of hotel
companies, yet.
7. After the 2008 crisis, several Roman hotels
have reduced their price lists by 40%, to
compete for the few tourists on the market.
And the increasingly fierce competition has not
yet allowed them to raise prices too much:
according to the latest ranking by Euromonitor
International, in 2013 Rome was in 14th place
among the most visited cities in the world,
surpassed even by Seoul (South Korea) and
Antalya (Turkey). In April, the revenue per
available room in Rome fell by 5.4%, while in
large European cities it increased by 11.4%.
Only Moscow, with -17.4%, did worse.
8. II – S.W.O.T analysis
A - Strenghts
- Business space on the roof with panoramic
view and three meeting rooms et two
subcommittee rooms
- America aquatic universe opens every day
from 08.00 AM to 22.00 PM
- Space accommodation with high tech and
dometic equipment
- Private secured garage with car porter and 50
individuals boxes for cars and a big box for
motorcycles and bicycles
- Room service with high quality products from
06 H 30 to 00 H 00
9. B - Weaknesses
- No restaurant
- High local taxes
- Big investment
10. C – Opportunities
- Competitive advantage for innovative product
- Geographic adaptations of the project
11. D – Threats
- Administrative state disk
- Maslowien blocking return in triumph
12. ,
III – Commercial programm
The business guests
We segment the businesses individuals (CEO,
sales) thanks to travels agencies and TO,
corporate (airlines companies).
The businesses guests
We focus on these segmentation for the
seminars, incentives, congressists and others
businesses groups (banks and financial
officials, ONU representatives)
The individual leasures
Thanks to promotions, LS, yield prices and
upselling.
13. IV – Distribution networks
Leasures groups
Tourism groups for visiting GENEVA and
surrundings.
15. VII– Staff planning
P P P P P O O
P P P P P O O
J J J J J O O
SP SP SP SP SP O O
O O SP SP SP SP SP
TH TH TH TH TH O O
O O TH TH TH TH TH
J J J RS J O O
RM RM RM O O RM RM
O O RS RM RM RS RS
RS RS O O RS N N
N N N N N O O
RM RM RM RM RM O O
J J J J J O O
M/S M/S M/S M/S M/S O O
O O M/S M/S M/S M/S M/S
M/S M/S M/S M/S M/S O O
O O M/S M/S M/S M/S M/S
PDJ PDJ PDJ PDJ PDJ O O
O O PDJ PDJ PDJ PDJ PDJ
B B B B B O O
O O B B B B B
VB VB VB VB VB O O
O O VB VB VB VB VB
O = OFF P = 09 H 00 à 18 H 00 J = 08 H 00 à 17 H 00 N = 23 H 00 à 08 H 00
C = 07 H 00 à 12 H 00 et 17 H 00 à 23 H 00 M= 08 H 00 à 13 H 00 PDJ = 06 H 30 à 12 H 30
EFC= 08 H 00 à 13 H 00 et 17 H 00 à 21 H 00 B= 16 H 30 à 01 H 00
RM= 07 H 00 à 16 H 00 RS=15 H 00 à 00 H 00 VB=08 H 00 à 18 H 00
23/06/2016 LUNDI MARDI MERCREDI JEUDI
PLANNING FHC N'ITALIA'B****
STAFF : 24 SOUS RESERVE DE MODIFICATION
RESPONSABLE SPA
ASSISTANTE SPA
DAF
RESPONSABLE COMMERCIALE
COMMERCIALE INTERNE
VENDREDI SAMEDI DIMANCHE
THERAPEUTE1
THERAPEUTE2
CHEF DE RECEPTION
TOURNANT RECEPTION
NIGHT-AUDITOR
RECEPTIONNISTE1
RECEPTIONNISTE2
S=17 H 00 à 21 H 00
RESPONSABLE PDJ
BARMAN1
BARMAN2
COMMIS PDJ
VOITURIER-BAGAGISTE1
VOITURIER-BAGAGISTE2
MAINTENANCE
GOUVERNANTE
FEMME DE CHAMBRE 1
FEMME DE CHAMBRE 2
EXTRAS FEMME DE CHAMBRE1
EXTRAS FEMME DE CHAMBRE2
16. VIII – Room painting
ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD)
DIGITAL WORK BOARDVISUAL WALL
SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE
GTB BOX
LIFTABLEBEDWITHVERRIN100CMX90CM
LIFTABLEBEDWITHVERRIN100CMX90CM
