This document outlines the concept and plan for the W'USA'W Futurist Hotel in Sacramento, California. The hotel will have 50 guest accommodations, a rooftop business space with meeting rooms, and an aquatic universe. The plan details the hotel's target customer segments, distribution channels, advertising, staffing structure, and room layouts. It also provides an environmental analysis of the hotel industry in Sacramento which is experiencing a resurgence in development and increasing room rates.

1. W’USA’W FUTURIST HOTEL
CONCEPT

2. A FOUR STAR HOTEL WITHOUT RESTAURANT WITH
50 SPACE ACCOMODATIONS, A BUSINESS SEMINAR
AREA WITH THREE MEETING ROOMS AND TWO
SUBCOMMITTEE ROOMS AND AN PACIFICAE
AQUATIC UNIVERSE LOCATED IN SACREMENTO (CA)

3. PLAN
 I – Analysis environnemental structure
A – CALIFORNIA with a focus on SACRAMENTO
 II – S.W.O.T. Analysis
A – Advantages
B – Drawbacks
 III – The commercial programm
 IV – Distribution channels
 V – The ad
 VI – Staff board scheme
 VII – Staff planning
 VIII – Room painting
 IX – I’USA’ futurist hotel concept

4. I- Analysis environnemental structure
A – CALIFORNIA with a focus on SACRAMENTO
Economic Impact of Travel in California
Projected 2014 Highlights (source: Dean
Runyan Associates)
Total direct travel spending in
California was $117.5 billion in 2014, a 3.6%
increase from 2013.
Travel spending in California directly supported
1,027,000 jobs, with earnings of $38.1 billion.
Travel spending in 2014 generated $4.2 billion
in local taxes and $5.1 billion in state taxes.
View the most recent report here: California
Travel Impacts 1992-2014p, by Dean Runyan
Associates
View prior years: 2013, 2012, 2011, 2010,
2009, 2008, 2007

5. Domestic Travel to California
California was the destination for a million
domestic person-trips in 2013. A person-trip is
defined as a visitor trip made to a specific
location and does not tally multiple stops
within the specified location on a single trip. In
previous years, Visit California reported
domestic travel in person-stays, which is
defined as a visitor trip made to a specific
locale within the state, thus allowing a single
person to be counted multiple times on a
single trip.
2014 Highlights (source: TNS TravelsAmerica)

6. Approximately 78% of California's domestic
leisure visitors in 2014 were residents of
California
Top states for in-bound leisure travel were:
Nevada (3.1%)
Arizona (3.0%)
Texas (1.5%)
Washington (1.2%)
Oregon (1.2%)
Illinois (1.02)
View the most recent report here: 2014
Domestic Travel to California, by TNS
TravelsAmerica
Full year-end reports on travel to and within
California by California residents and out-of-
state residents include trip characteristics,
visitor origins and demographics. These
reports have been compiled by D.K. Shifflet &
Associates Ltd

7. International Travel to California
Highlights
California had a projected 16.3 million
international person-trips in 2014 (source:
Tourism Economics)
7 million were from overseas origins
7.6 million were from Mexico
1.6 million were from Canada

8. California's top overseas markets in
2014 (source: CIC Research Inc.)
China (1,022,000)
United Kingdom (683,000)
Australia (544,000)
Japan (557,000)
Germany (424,000)
South Korea (417,000)
France (435,000)
Scandinavia (264,000)
India (273,000)

9. II – S.W.O.T analysis
A - Advantages
- Business space on the roof with panoramic
view and three meeting rooms et two
subcommittee rooms
- Pacificae aquatic universe opens every day
from 08.00 AM to 22.00 PM
- Space accommodation with high tech and
dometic equipment
- Private secured garage with car porter and 50
individuals boxes for cars and a big box for
motorcycles and bicycles
- Room service with high quality products from
06 H 30 to 00 H 00

10. Sacramento (/ˌsækrəˈmɛntoʊ/) is the capital
city of the U.S. state of California and the seat
of government of Sacramento County. It is at
the confluence of the Sacramento River and
the American River in the northern portion of
California's expansive Central Valley. Its
estimated 2014 population of 485,199 made it
the sixth-largest city in California.[9]
Sacramento is the cultural and economic core
of the Sacramento metropolitan area, which
includes seven counties with a 2010
population of 2,414,783.[12] Its metropolitan
area is the fourth largest in California after the
Greater Los Angeles area, the San Francisco
Bay Area, and the San Diego metropolitan
area, and is the 27th largest in the United
States. In 2002, the Civil Rights Project at
Harvard University conducted for TIME
magazine named Sacramento "America's Most
Diverse City".[1]

11. higher room rates. The average rate was
$109.97, up 4.1 percent from $105.69 the
previous February. The occupancy rate slipped
slightly from the year earlier, from 71 percent
to 69.5 percent this February.
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The trend of increasing local rates is driving a
resurgence of development plans in the
region, which was hit hard by overbuilding up
to 2008 and then the recession.
After an eight-year lull in development, new
hotel proposals have sprung up in the region,
including the mixed-use tower that the

12. Sacramento Kings will build next to the
downtown arena and a hotel at Sacramento
International Airport. Additionally, three hotel
projects are proposed in West Sacramento,
along with one project in Placerville and a
hotel tower and convention center in Davis.
The highest rate market in Northern California
through the first two months was San
Francisco, where the average rate is $254.25,
up 9.3 percent from the previous year period.
The market with the highest occupancy was
San Francisco Airport, with occupancy of 79
percent, down slightly from 79.9 percent in the
first two months last year.

13. A - Advantages :
- Business space on the roof with panoramic
view and three meeting rooms et two
subcommittee rooms
- America aquatic universe opens every day
from 08.00 AM to 22.00 PM
- Space accommodation with high tech
equipment
- Private secured garage with car porter and 50
individuals boxes for cars and a big box for
motorcycles and bicycles
- Room service with high quality products from
06 H 30 to 00 H 00

14. B - Drawbacks
- No restaurant
- No late cleaning rooms
- Big investment

15. ,
III – Commercial programm
The business guests
We segment the businesses individuals (CEO,
sales) thanks to travels agencies and TO,
corporate (airlines companies) and the
congresses and meetings.
The businesses guests
We focus on these segmentation for the
seminars, incentives, congressists and others
businesses groups.
The individual leasures
Thanks to promotions, LS, yield prices and
upselling.

16. IV – Distribution networks
Leasures groups
Autocarists and tourism groups for touristic
interests.

17. V – The pub
OPENING HOTEL W’USA’W****
TRY A NEW EXPERIENCE AMONG OUR FUTURIST
HOTEL CONCEPT WITH 50 SPACE ACCOMODATIONS
WITH A HIGH TECH EQUIPMENT AND A SEMINAR
PANORAMIC SPACE WITH THREE MEETING ROOMS
AND TWO SUBCOMMITTEES ROOMS AND AN
PACIFICAE AQUATIC UNIVERSE LOCATED IN
SACRAMENTO
HOTEL W’USA’W****
Tél. 00 1 916 575 612
Fax 00 1 916 575 611
Email : commercial@wusaw.ca
Web site : www.wusaw.ca

19. ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD)
DIGITAL WORK BOARDVISUAL WALL
SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE
GTB BOX
LIFTABLEBEDWITHVERRIN100CMX90CM
LIFTABLEBEDWITHVERRIN100CMX90CM

20. RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
HC1 HC2 HC3 HC4
RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE
FUTURIST AQUATIC UNIVERSE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACE
PANORAMICSOLARIUMTERRACCE
AU RESERVED AUMANAGER
WELCOMESPACE
STAFFCLOAKROOMS
TECHNICALS LOCALS
WAITING SPACE
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
PANORAMICSOLARIUMTERRACE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACCE
WELCOMESPACE
STAFFCLOAKROOMS

21. SCHEME HOTEL W’USA’W
GENERAL
MANAGER
FINANCIAL
ADMINISTRATIVE
MANAGER
SALES
MANAGER
INTERNAL
SALES
TRAINEE
FRONT OFFICE
MANAGER
RECEPTIONIST
NIGHT
RECEPTIONIST
NIGHT-
AUDITOR
RECEPTIONIST CAR PORTER 1 CAR PORTER 2
MAINTENANCE
MANAGER
HOUSEKEEPING
CHAMBERMAID
1
CHAMBERMAID
HELP 1
CHAMBERMAID
2
CHAMBERMAID
HELP 2
SPA MANAGER
SPA ASSISTANT
MANAGER
THERAPIST 1 THERAPIST 2

22. VII– Staff planning
D D D D D O O
D D D D D O O
D D D D D O O
SM SM SM SM SM O O
O O SP SAM SAM SAM SAM
TH TH TH TH TH O O
O O TH TH TH TH TH
D D D D D O O
RM RM RM O O RM RM
O O RE RM RM RE RE
RE RE O RE RE N N
N N N N N O O
M M M M M O O
D D D D D O O
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
M/E M/E M/E M/E M/E O O
O O M/E M/E M/E M/E M/E
BKF BKF BKF BKF BKF O O
O O BKF BKF BKF BKF BKF
B B B B B O O
O O B B B B B
PC PC PC PC PC O O
O O PC PC PC PC PC
O = OFF D = 08 H 00 à 17 H 00 N = 23 H 00 à 08 H 00
S= 07 H 00 à 12 H 00 et 17 H 00 à 23 H 00 M= 08 H 00 à 13 H 00 BKF = 06 H 30 à 12 H 30
CH= 08 H 00 à 13 H 00 et 17 H 00 à 21 H 00 B= 16 H 30 à 01 H 00
M= 07 H 00 à 16 H 00 RE=15 H 00 à 00 H 00 VB=08 H 00 à 18 H 00
24/08/2015 MONDAY TUESDAY WEDN THURSDAY
PLANNING HOTEL W'USA'W****
STAFF : 24 MODIFICATION IN CASE OF BUSY OCCUPANCY
SPA MANAGER
SPA ASSISTANT MANAGER
FAM
SALES MANAGER
INTERNAL SALES
FRIDAY SATURDAY SUNDAY
THERAPIST1
THERAPIST2
FRONT OFFICE MANAGER
NIGHT RECEPTIONIST
NIGHT-AUDITOR
RECEPTIONIST1
RECEPTIONIST2
E=17 H 00 à 21 H 00
BREAKFAST MANAGER
BARMAN1
BARMAN2
BREAKFAST HELP
PORTER CAR 1
PORTER CAR 2
MAINTENANCE
HOUSEKEEPING
CHAMBERMAID 1
CHAMBERMAID 2
CHAMBERMAID HELP 1
CHAMBERMAID HELP 2

23. SUBC
O
M
M
ITTEE
SUBCOM
M
ITTEE
MEETING ROOM ANDREA SEMINAR RESERVE
I'USA' FUTURIST HOTEL CONCEPT W'USA'W
VEGETALFACADE
VEGETALFACADE
SOLAR PANELS + WIND TURBINE
SUBC
O
M
M
ITTEE
SUBCOM
M
ITTEE
MEETING ROOM ANDREA SEMINAR RESERVE
€€
VEGETALFACADE
VEGETALFACADE
HELIPAD
MEETING ROOM HOLLYWOODEA MEETING ROOM LATINEA
O
FFIC
E
HOUSEKEEPINGRESERVE
BAR CALIFORNEA
SPAMANAGER
SOLARTERRACE
SOLARTERRACE
SPATECHNICALAREA
PACIFICEA AQUATIC UNIVERSE
€€
VEGETALFACADE
VEGETALFACADE
O
FFIC
E
HOUSEKEEPINGRESERVE
SPAMANAGER
SOLARTERRACE
SOLARTERRACE
OFFICE
HOUSEKEEPING
OFFICE
ACCOMODATION SPACE (30 m2)
SPATECHNICALAREA
PACIFICEA AQUATIC UNIVERSE
VEGETALFACADE
VEGETALFACADE
HOT/COLD WATER
BREAKFAST OFFICE
FAM
OFFICE
HOUSEKEEPING
OFFICE
ACCOMODATION SPACE (30 m2)
FRONT OFFICE SM GM
MAINTENANCE
DATA PROCESSING ELECTRIC
HEATING LIFT
VEGETALFACADE
VEGETALFACADE
LOBBY ROOM PDJ
GARAGE + CARS BOXES + BICYCLES BOXES
LUGGAGE ROOM BACK OFFICE
IT
BREAKFAST OFFICE
MAINTENANCE
VEGETALFACADE
VEGETALFACADE
GARAGE + CARS BOXES + BICYCLES BOXES