FHC

1. FUTURIST HOTEL CONCEPT
Z’DUBLIN’I****

2. BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE
WITH A STAY IN OUR FUTURIST HOTEL CONCEPT
INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE
CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL
THINK AREA, A DRINKING CONNECTED
RELAXATION AREA AND HELIPAD WITH VERRIN)
AND AN AUTOMATIC SELF VEHICLE GARAGE AND
500 SPACE ACCOMODATIONS (A HIGH TECH AND
DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC
SPACE (12 MEETING ROOMS AND 6 SUBCOMMITTEES
ROOMS ORGANISED WITH SFVS SEMINAR FITTING
VERRIN SYSTEM) AND AN BLACKWATEREA AQUATIC
UNIVERSE (10 SPAIC BOXES, A CIRCULAR SOLARIUM
TERRACE, AN AQUALUDIC SPACE, A FOETISIC AREA
AND A JACUZZI HAMMAN CRYOTHERAPY
UNIVERSE) LOCATED IN DUBLIN

3. PLAN
 I – Analysis environnemental structure
 A – Touristic trends in DUBLIN
 B – Robotics analysis
 II – S.W.O.T. Analysis
 A – Strenghts
 B – Weaknesses
 C – Opportunities
 D- Trends
 III – The commercial programm
 IV – Distribution channels
 V – The ad
 VI – Staff board scheme
 A – With robots
 B – Without robots
 VII – Staff planning
 A – With robots
 B – Without robots
 VIII – Room architectist drawing
 IX – Aquatic universe architectist drawing
 X – Flexible roof top
 XI – Groundfloor basis
 XII – Futurist hotel concept architestist drawing

4. I- Analysis environnemental structure
A – Touristic trends in DUBLIN
Figures to be retained : 1 million extra
visitors ; 9,5 millions visitors ; € 721m/£
525m spend increase. The revenue comes
from GREAT BRITAIN (28 %), USA (23
%), GERMANY (8 %) and FRANCE (5 %).
The average length of stay for visitors was
7.6 nights and holidaymakers was 6.6 nights.
52 % visitors and 66 % holidaymakers stay
in DUBLIN.

5. Industry sentiment on the island of Ireland
and among our overseas trade partners
remains very positive. This bodes well for a
busy peak season, aided by favourable
exchange rates in some of our key source
markets and increased air access capacity for
the summer.
The latest available passenger data indicates
that air and sea ports on the island of
Ireland are generally experiencing a good
year. Aer Lingus reports that total
passengers (inbound and outbound) for the
first half of 2015 declined by -0.9% when
compared to the same period in 2014.

6. Ryanair announced passenger growth of
+14% in June contributing to +14% growth
also in the twelve months to June 2015,
carrying over 94m million passengers.
Source :
https://www.tourismireland.com/TourismIre
land/media/Tourism-
Ireland/Research/Research%20Catalogue%
20-%20%20SOAR/December-SOAR-
Report-2015.pdf?ext=.pdf

7. The demand for Irish tourism services was
buoyant in 2014 and 2015 aided by a benign
economic environment. This was a welcome
change following a protracted period of
much harsher economic conditions that
negatively impacted on Irish tourism. Thus,
the tourism sector in Ireland has returned to
positive growth, and a number of key factors
have contributed to this. These include the
recent return to overall economic growth in
Ireland, and in key overseas tourism
markets, as well as trends in exchange rate
movements and inflation that have enhanced
price competitiveness.

8. The most recent CSO data indicate that the
trend in personal disposable incomes in
Dublin has been amongst the most positive
across all counties over the period 2010-14.
Fáilte Ireland projections envisage continued
strong growth in tourism numbers over the
next few years.
Based on an annual average increase in
visitor numbers of 4% per annum they
estimate a total of 9.9 mn overseas visitors to
Ireland in 2020. Rather slower growth is
expected for domestic volumes (Table 2.6)
reaching about 8.7 mn trips by 2020

9. The new national tourism policy, “People,
Place and Policy – Growing Tourism to
2025”, was launched by
Government in March 2015. It set the
following overall goals for the sector:
by 2025, revenue from overseas visitors,
excluding carrier receipts, will increase to
€5.0 bn in real terms
(from a baseline of approximately €3.3 bn in
2013);
employment in the tourism sector will be
250,0€00 by 2025, compared with around
200,000 at present;
there will be 10 mn visits to Ireland
annually by 2025 (in 2013, there were 6.7 mn
overseas visitors).

10. The GROW DUBLIN TASKFORCE
(GDTF) has raised five benefits sectors :
“social energisers” – couples and adult
groups looking for excitement, new
experiences, and fun, social
getaways to novel destinations;
“culturally curious” – couples or solo
travellers with time (and money) to spend;
conference and incentive visitors, whose
expenditure is amongst the highest of all
visitors and who are

11. more prone to visit in times when cash flow
for Dublin businesses is critical – in the
shoulder and offseasons;
cruise visitors, who come to Dublin as part
of a European cruise;
event visitors, coming to Dublin
specifically to attend an event or festival,
whether sporting, cultural,
business or any other type of event.
STR data (quoted by PWC) indicates the
rapid growth experience in Dublin over the
2010-15 period is among the highest in
Europe and exceeds each of Dublin’s main
“competitor destinations”.

12. Compared to its competitor set in Europe,
Dublin also recorded the highest growth in
ADR between 2010 and 2015. Indeed, its rate
of growth (44%) is well above Edinburgh,
which is the next highest growing city (at
31% in euro terms, or 13% in UK pound
sterling terms), with other competitor cities
growing by 14% or less in the period.

13. Corporate demand is primarily during
weekdays with city breaks at weekends.
Saturdays generally tend to be the peak night
with Sunday the slackest but overall demand
by night is still reasonably flat. Similarly,
corporate demand slackens off considerably
during July and August – the peak months for
tourist travel – while many major events
particularly sporting events (rugby and soccer
internationals, for example) are spread over
what would be DUBLIN VISITOR.

14. ACCOMMODATION 2015-2020: REPORT TO
FÁILTE IRELAND 15 regarded as off-season or
shoulder based on traditional tourism
classifications. Conference Centre Dublin
events and major concerts also tend to be
relatively well spread out throughout the
season and where these events occur in the
traditional high-season there is generally little
scope, or even need, to switch them to other
times of the year.
Source :
https://www.tourismireland.com/TourismIrel
and/media/Tourism-
Ireland/Research/Research%20Catalogue%20-
%20%20SOAR/July-2015-SOAR-

15. Overall, including those we expect not to go
ahead, or to arrive after the 2020 deadline,
there are an
estimated 8,714 rooms. Across the projects
considered likely to be completed and
operational by end-2020,
there is a combined capacity of some 5,545
hotel bedrooms, made up of 3,796 (68%) in
new hotels, and
1,749 (32%) in extensions to existing hotels.
Among the most significant new hotels in the
planning pipeline are:
a facility at Dublin Airport (Terminal 2) with
up to 400 bedrooms;
a hotel at the Convention Centre with
approximately 300 bedrooms;
a hotel at the Coombe with c.260 bedrooms;
and
projects of a scale close to 200 bedrooms at
Bow Lane, Charlemont St, O’Connell St, Mill

16. Of the total new hotel bedroom capacity in
prospect by 2020, the classification mix is
projected as follows:
66 rooms will be in 5 Star hotels;
3,163 rooms in 4 Star hotels; and
2,316 rooms in 3 Star hotels.
Source :
http://www.failteireland.ie/FailteIreland/med
ia/WebsiteStructure/Documents/3_Research_
Insights/2_Regional_SurveysReports/Analysis-
of-Visitor-Accommodation-in-Dublin-2015-
20.pdf?ext=.pdf

17. A – Robotics analysis
Just a few words : 1 robot for 3 humans. It means for FHC P’VEGAS’M an organization
with robots needs 47 staffs to run. Without them, the figure is 104. Read carefully this source
article below :

18. II – S.W.O.T analysis
A - Strenghts
- Business space on the roof with panoramic view and 12
meeting rooms et 6 subcommittee rooms
- BLACKWATEREA aquatic universe opens every day from
08.00 AM to 22.00 PM with 10 spaic boxes
- Space accommodation with digital and dometic
equipment
- Automatic Self Garage System (ASGS)
- Room service with high quality products from 06 H 30 to
00 H 00 issued from partnerships with restaurants
- Groundfloor platform
- Flexible rooftop
- Bed Switch Bed machine (BSB)

19. B - Weaknesses
- No restaurant
- High taxes
- Big investment

20. C – Opportunities
- Competitive advantage for innovative product
- Geographic adaptations of the project

21. D – Threats
• Administrative state disk
• Maslowien blocking return in triumph
• Terrorists risks

22. ,
III – Commercial programm
The businesses individuals guests
We segment the businesses individuals (CEO,
sales) thanks to travels agencies and TO,
corporate (airlines companies).
The businesses groups
We focus on these segmentation for the
seminars, incentives, congressists and others
businesses groups,
The leasures individuals
Thanks to promotions, LS, yield prices and
upselling.
The leasures groups
Tourism groups for visiting the DUBLIN
surrundings.

23. IV – Distribution networks
The best network is guest connections to various links as our internet site created with WIX. All has been thought and
designed for trying them a new experience to enhance turnovers and fast IAR (INVESTMENT ABOVE RETURN). A
Click open windows on GOOGLE ADS, FACEBOOK ADS, BOOKING.COM, SLIDESHARE, EXPEDIA, TO LIST,
TRAVEL AGENCIES LIST, NEW YORK EVENTS AND ACTIVITIES. Do not forget smartphones and tablets
connected with booking and searching engine and the option « STAY AWAKE FOR YOUR NEXT SPATIAL STAY ».

24. V- Advertisement
DISCOVERING FUTURIST HOTEL CONCEPT
Z’DUBLIN’I****
BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE
WITH A STAY IN OUR FUTURIST HOTEL CONCEPT
INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE
CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL
THINK AREA, A DRINKING CONNECTED
RELAXATION AREA AND HELIPAD WITH VERRIN)
AND AN AUTOMATIC SELF VEHICLE GARAGE AND
500 SPACE ACCOMODATIONS (A HIGH TECH AND
DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC
SPACE (12 MEETING ROOMS AND 6
SUBCOMMITTEES ROOMS ORGANISED WITH SFVS
SEMINAR FITTING VERRIN SYSTEM) AND AN
BLACKWATEREA AQUATIC UNIVERSE (10 SPAIC
BOXES, A CIRCULAR SOLARIUM TERRACE, AN
AQUALUDIC SPACE, A FOETISIC AREA AND A
JACUZZI HAMMAN CRYOTHERAPY UNIVERSE)
LOCATED IN DUBLIN
FHC Z’DUBLIN’I****
Tél. 00 353 899 175 112
Fax 00 353 899 175 111
Email : commercial@zdublini.ie
Web site : www.zdublini.com

25. VI – Staff board scheme
A - With robots
GENERAL
MANAGER
FINANCIAL
ADMINISTRATION
MANAGER
SALES MANAGER
CASINO MANAGER
BUSINESS
MANAGER
MAINTENANCE
MANAGER
•MAINTENANCE
FLEXIBLE ROOF TOP
•MAINTENANCE
ACCOMODATION
SPACE
•MAINTENANCE
AQUATIC UNIVERSE
AREA
•MAINTENANCE
GROUND FLOOR
BASIS
• MAINTENANCE
ROBOTICS
HOUSEKEEPER
29 ROBOTS
SPA MANAGER
BUSINESS
MANAGER
DRINK &
BREAKFAST
MANAGER
DRINK MANAGER
BREAKFAST
MANAGER
FRONT OFFICE
MANAGER

26. GENERAL MANAGER
FINANCIAL
ADMINISTRATION
MANAGER
SALES MANAGER
CASINO MANAGER
•GAME STAFF 1
•GAME STAAFF 2
•GAME STAFF 3
•GAME STAFF 4
•GAME STAFF 5
•GAME STAFF 6
MAINTENANCE MANAGER
•MAINTENANCE FLEXIBLE
ROOF TOP
•MAINTENANCE
ACCOMODATION SPACE
•MAINTENANCE AQUATIC
UNIVERSE AREA
•MAINTENANCE GROUND
FLOOR BASIS
HOUSEKEEPER
•CHAMBERMAID 1
•CHAMBERMAID 2
•CHAMBERMAID 3
•CHAMBERMAID 4
•CHAMBERMAID 5
•CHAMBERMAID 6
•CHAMBERMAID 7
•CHAMBERMAID 8
•CHAMBERMAID 9
•CHAMBERMAID 10
SPA MANAGER
•THERAPIST 1
•THERAPIST 2
•THERAPIST 3
•THERAPIST 4
•THERAPIST 5
•THERAPIST 6
•THERAPIST 7
•THERAPIST 8
•THERAPIST 9
•THERAPIST 10
BUSINESS MANAGER
•FITTER 1
•FITTER 2
•FITTER 3
•FITTER 4
•FITTER 5
•FITTER 6
DRINK & BREAFAST
MANAGER
•DRINK MANAGER
•DCRR 1
•DCRR 2
•DCRR 3
•BREAKFAST MANAGER
•BREAKFAST 1
• BREAKFAST 2
•BREAKFAST 3
•BREAKFAST 4
FRONT OFFICE MANAGER
•RECEPTIONIST 1
•RECEPTIONIST 2
•RECEPTIONIST 3
•RECEPTIONIST 4
•SWITCH RECEPTIONIST 1
•SWITCH RECEPTIONIST 2
•SWITCH RECEPTIONIST 3
•SWITCH RECEPTIONIST 4
•NIGHT 1
•NIGHT 2
•NIGHT 3
•NIGHT 4
B - Without robots

27. VII– Staff planning
A – With robots
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
CM CM CM CM CM O O
P P P P P O O
BKF BKF BKF BKF BKF O O
DM DM DM DM DM O O
SP SP SP SP SP O O
J J J J J O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
J J J J J O O
DN DN DN DN DN DN DN
P = 09.00 TO 19.00 PM DN = 24/24
DM= 10.00 TO 08.00 PM M= 08.00 TO 01.00 PM BKF = 06.30 TO 03.30 PM
M/E = 08.00 TO 01.00 PM AND 5.00 PM TO 9.00 PM
RM= 07.00 TO 04.00 PM RE= 03.00 TO 00.00 PM N = 11.00 PM TO 08.00 AM
SM= 10.00 TO 08.00 PM AS = 10.00 AM TO 08.00 PM TH = 10.00 AM TO 08.00 PM
D=DUTY=09.00 AM TO 7.00 PM BM = 08.00 TO 06.00 PM CM = 15.00 TO 00.00 PM
GAME STAFF = 10.00 AM TO 00.00 PM MAINTENANCES AREA = 08.00 TO 6.00 PM
BKF = BREAKFAST AS = ACCOMODATION SPACE E = EVENING
SM=SPA MANAGER AS=ASSISTANT SPA TH=THERAPIST
GENERAL MANAGER
CASINO MANAGER
27/10/2016
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING FHC Z'DUBLIN'I****
STAFF = 47
FRIDAY SATURDAY SUNDAY
E= 05.00 PM TO 09.00 PM
BREAKFAST MANAGER
DRINK MANAGER
29 ROBOTS
MAINTENANCE AS 40 M2
MAINTENANCE ROOF TOP
MAINTENANCE AS 30 M2
SPA MANAGER
MAINTENANCE GROUNDFLOOR
DRINK & BREAKFAST MANAGER
HOUSEKEEPER
FOM
MAINTENANCE ROBOTICS

28. P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
CM CM CM CM CM O O
P P P P P O O
BKF BKF BKF BKF BKF O O
DM DM DM DM DM O O
BKF BKF BKF BKF BKF O O
O O BKF BKF BKF BKF BKF
BKF BKF BKF BKF BKF O O
SP SP SP SP SP O O
O O SP SP SP SP SP
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
J J J J J O O
GENERAL MANAGER
CASINO MANAGER
27/10/2016
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING FHC Z'DUBLIN'I****
STAFF = 104
FRIDAY SATURDAY SUNDAY
BREAKFAST MANAGER
BREAKFAST STAFF 2
BREAKFAST STAFF 3
DRINK MANAGER
BREAKFAST STAFF 4
THERAPIST 9
THERAPIST 10
SPA MANAGER
SPA MANAGER ASSISTANT
DRINK & BREAKFAST MANAGER
THERAPIST 1
THERAPIST 2
FOM
THERAPIST 5
THERAPIST 3
THERAPIST 4
THERAPIST 6
THERAPIST 7
THERAPIST 8
B- Without robots

29. VIII – Room architectist drawing
ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD)
DIGITAL WORK BOARDVISUAL WALL
SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE
GTB BOX
LIFTABLEBEDWITHVERRIN100CMX90CM
LIFTABLEBEDWITHVERRIN100CMX90CM

30. IX – Aquatic universe architectist drawing
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
HC1 HC2 HC3 HC4
RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE
FUTURIST AQUATIC UNIVERSE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACE
PANORAMICSOLARIUMTERRACCE
AU RESERVED AUMANAGER
WELCOMESPACE
STAFFCLOAKROOMS
TECHNICALS LOCALS
WAITING SPACE
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
PANORAMICSOLARIUMTERRACE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACCE
WELCOMESPACE
STAFFCLOAKROOMS

31. X – Flexible roof top architectist drawing
FLEXIBLE FUTURIST ROOF TOP
RAIN
HARVEST
SOLAR
PANELS
W
IND
TOOL
RAIN
HARVEST
TRANSLUCENT ENVIRONMENTALIST SEPARATION
ARTISTRY
SOLAR
PANELS
W
IND
TOOL
DIGITALTHINK
AREA
HELISURFACEW
ITH
VERRIN
ARTISTRY
DIGITALTHINK
AREA
HELISURFACEW
ITH
VERRIN
DRINKING
RELAXATION
SATELLITE CLIMB
CAPSULE
SATELITTE CLIMB
CAPSULE
ARTISTRY
DIGITALTHINK
AREA
DRINKING
RELAXATION
SATELLITE CLIM
CAPSULE
SATELLITE CLIMB
CAPSULE

32. XI – Groundfloor basis architectist drawing
GROUNDFLOOR BASIS (1 000 m2)
VT
VT
BED SWITCH CHANGE
VT
VT
BED SWITCH CHANGE
M
VT
M
SP
MBSC LUGGAGERY
M
VT
M
SP
WELCOME SPACE
MBSC LUGGAGERY
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
M
VT
M
SP
M
E
WELCOME SPACE
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
DECISIONALCENTER
M
VT
M
DP
M
E
WELCOME SPACE
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
M
ORNING
APESENTERIE
DECISIONALCENTER
M
DP
M
E
M
W
WELCOME SPACE
M
ORNING
APESENTERIE
VT
DEPOSITS
MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG)
VT
DECISIONALCENTER
M
DP
M
W
WELCOME SPACE
M
ORNING
APESENTERIE
LEGENDE :
VT = VERTICAL THRUSTER ME = MAINTENANCE ELECTRICITY
MSP = MAINTENANCE SOLAR PANEL MDP = MAINTENANCE DATA PROCESSING
MVT = MAINTENANCE VERTICAL THRUSTER MW = MAINTENANCE WATER
MWD= MAINTENANCE WIND OHM = OFFICE HEAD MAINTENANCE
VT
MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG)
VT

33. XII – Fututrist hotel concept architectist drawing
FLEXIBLE ROOF TOP
SEM
IN
AR
O
FFICE
SEM
INAR
OFFICE
FUTURIST HOTEL CONCEPT Z'DUBLIN'I****
VEGETALFACADE
MEETING ROOM IRELANDEAMEETING ROOM GREENEAMEETING ROOM EIREA
SEM
IN
AR
O
FFICE
SEM
INAR
OFFICE
VEGETALFACADE
MEETING ROOM IRELANDEA
MEETING ROOM CONNEMAREA
O
FFIC
E
SUBCOMMITTEE 3
HOUSEKEEPINGRESERVE
SUBCOMMITTEE 4 SUBCOMMITTEE 5 SUBCOMMITTEE 6
MEETING ROOM GREENEA
SUBCOMMITTEE 2
SPACE DRINK GALLICEA
MEETING ROOM RUGBYEA
MEETING ROOM EIREA
SUBCOMMITTEE 1
MEETING ROOM CORKEA
MEETING ROOM POUNDEAMEETING ROOM BEEREA
MEETING ROOM EUROEA MEETING ROOM CONNEMEREA MEETING ROOM WHISKEYEA
VEGETALFACADE
O
FFIC
E
HOUSEKEEPINGRESERVE
RELAX CONNECTED ROOM = 53 819,55 ft2
SUBCOMMITTEE 4 SUBCOMMITTEE 5 SUBCOMMITTEE 6
ACCOMODATION SPACE (40 m2)
SOLARTERRACE
SPATECHNICALAREA
SPAIC BOX 1 SPAIC BOX 3
RELAX CONNECTED ROOM = 53 819,55 ft2
SPAMANAGER
SPAIC BOX 2
SOLARTERRACE
OFFICE
HOUSEKEEPING
OFFICE
SPATECHNICALAREA
E
RELIGIOUS AREA = 26 909,78 ft2
SPAIC BOX 1 SPAIC BOX 3
SPAIC BOX 4 SPAIC BOX 6
AQUATIC UNIVERSE BLACKWATEREA
SPAMANAGER
SPAIC BOX 2
SPAIC BOX 5
FAM
OFFICE
HOUSEKEEPING
OFFICE
FRONT OFFICE SM
E
LOBBY ROOM PDJ
LUGGAGE ROOM BACK OFFICE
IT
GM
RELIGIOUS AREA = 26 909,78 ft2
ACCOMODATION SPACE (30 m2)
E