YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.
2. BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE
WITH A STAY IN OUR FUTURIST HOTEL CONCEPT
INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE
CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL
THINK AREA, A DRINKING CONNECTED
RELAXATION AREA AND HELIPAD WITH VERRIN)
AND AN AUTOMATIC SELF VEHICLE GARAGE AND
500 SPACE ACCOMODATIONS (A HIGH TECH AND
DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC
SPACE (12 MEETING ROOMS AND 6 SUBCOMMITTEES
ROOMS ORGANISED WITH SFVS SEMINAR FITTING
VERRIN SYSTEM) AND AN BLACKWATEREA AQUATIC
UNIVERSE (10 SPAIC BOXES, A CIRCULAR SOLARIUM
TERRACE, AN AQUALUDIC SPACE, A FOETISIC AREA
AND A JACUZZI HAMMAN CRYOTHERAPY
UNIVERSE) LOCATED IN BERLIN
3. PLAN
I – Analysis environnemental structure
A – Touristic trends in BERLIN
B – Robotics analysis
II – S.W.O.T. Analysis
A – Strenghts
B – Weaknesses
C – Opportunities
D- Trends
III – The commercial programm
IV – Distribution channels
V – The ad
VI – Staff board scheme
A – With robots
B – Without robots
VII – Staff planning
A – With robots
B – Without robots
VIII – Room architectist drawing
IX – Aquatic universe architectist drawing
X – Flexible roof top
XI – Groundfloor basis
XII – Futurist hotel concept architestist drawing
4. I- Analysis environnemental structure
A – Touristic trends in BERLIN
According to the Federal Statistical Office,
the German economy is doing well with
+ 1.7% in 2015 mainly driven by domestic
consumption. Thus, the GDP rose to
3026.6 billion euros in 2015 (+ 3.8%), which
represents 37 108 euros per inhabitants (+
3.1%).
With a + 0.7% increase in the number of
inhabitants from higher net immigration.
• By 2016, German growth should reach +
1.6% according to the latest
federal government.
• According to a GfK study on future issues,
55% of Germans look to the future with
Anxiety in 2015 compared to 31% in 2014
and 28% in 2013. Another survey by Ipsos
German on 2 talks about 2016 "with great
skepticism and mixed feelings".
5. Market Trends
- Amplification of the rise in tourism of
seniors in the 10 years to come
- Increase in frequentation of stays
- Reduced length of stay
- Stable budget
- Strong increase in MICE tourism (the MICE
sector is flourishing in Germany and
Increase of 15% in turnover. Destination
France was ranked second in 2012)
6. Attractive targets
- A significant proportion of couples under 40
and without children
la France
- Families with children under 14 represent
17% of the German population and
19% have undertaken at least one trip in the
last 12 months.
- Persons aged 40 to 59, with no children
under 14 years of age, account for 28% of
Population and 31% have undertaken at least
one trip in the last 12 months.
7. Tourist data inherent to the German market
- Germany is the leading market for foreign
tourists
- A secure market that still needs to be
maintained to build customer loyalty
- Due to the uncertain economic situation,
proximity destinations, Europe
Mainly, should nevertheless be even more
popular in 2013
8. In 2015, 79% of Germans spent at least one
night outside their
Home for private or business reasons. It
should be noted that 17% of
Germans left on a trip, left 4 or 5 times during
the year.
• 41% of the Germans left and went as a
couple.
• For those who did not leave, 31%
mentioned financial reasons, 26%
Are not on health grounds and 23% "prefer to
stay at home, not
Motivation to travel ".
• The country (s) selected in 2015 for their
holidays are: Germany (51% of
Replies), Spain (15%), Italy (13%), and France
(10%).
9. • Reasons for leaving on vacation: 37% of the
answers relate to the sun /
beach. Followed by visits to family / friends
(36%), nature (30%), and
Culture (26%).
• Natural features, quality of housing, cultural
heritage and
History are the main elements that would
incite the Germans to
Go back to the same place.
• The most important sources of information
for Germans on the choice of
Of a vacation destination are:
recommendations from friends, colleagues
Or family (44% of respondents), personal
experience (39%), sites
Internet (37%).
10. In 2016, the Germans are planning a holiday
from 4 to 13
Consecutive nights (44% of responses) or plan
to leave for a long
Stay (more than 13 consecutive nights) (27%).
• For those leaving, 25% think they are staying
in Germany. 14% do not know
Not where they will leave.
11. The average budget of German holiday
makers is rising slightly
(+ 0.4%) in 2016, amounting to € 2,468. This
makes it the 2nd country with the
The highest average budget.
• On average, Germans go on holiday for 2
weeks during
The summer.
• This year
12. 53% of Germans say they plan their holidays
in
(4 to 6 months). 42% of Germans reserve their
accommodation via a computer.
German customers are demanding and expect
competitive
Terms of service / price and a commitment in
terms of quality of service,
• Germans are also very attentive to services
and safety, maintenance
And the quality of accommodation,
• A clientele sensitive to the themes of
holidays nature and culture,
• A clientele focused on cyclotourism, soft
travel and tourism
Sustainable,
• The Germans appreciate the beauty of
nature, the charm of towns and villages,
Diversity of tourist attractions and cultural
attractions, as well as
13. People who decide at the last minute seem
interested in tourism
cultural
• Reservations are always made very early (in
January) for the holidays
According to GfK who interviewed for the TO
ITS of the Rewe group about 2,000 families in
all
Germany about their holiday habits and
wishes, it is the children who
Decide the next vacation destination in more
than one family out of two (54%).
Source : IPK International. ITB Berlin
14. A – Robotics analysis
Just a few words : 1 robot for 3 humans. It means for FHC P’VEGAS’M an organization
with robots needs 47 staffs to run. Without them, the figure is 104. Read carefully this source
article below :
15. II – S.W.O.T analysis
A - Strenghts
- Business space on the roof with panoramic view and 12
meeting rooms et 6 subcommittee rooms
- SPREA aquatic universe opens every day from 08.00 AM
to 22.00 PM with 10 spaic boxes
- Space accommodation with digital and dometic
equipment
- Automatic Self Garage System (ASGS)
- Room service with high quality products from 06 H 30 to
00 H 00 issued from partnerships with restaurants
- Groundfloor platform
- Flexible rooftop
- Bed Switch Bed machine (BSB)
17. C – Opportunities
- Competitive advantage for innovative product
- Geographic adaptations of the project
- SHG stands for SUSTAINABLE HOTEL GOODS which means long-term tools, renewal
- machines and natural materials
18. D – Threats
• Administrative state disk
• Maslowien blocking return in triumph
• Terrorists risks
19. ,
III – Commercial programm
See GUEST SEGMENT, STUDY OF
COMPETITION, ADVERTISEMENT,
LANDMARKS and AQUATIC UNIVERSE SPREA
attachments
20. IV – Distribution networks
The best network is guest connections to various links as our internet site created with WIX. All has been thought and
designed for trying them a new experience to enhance turnovers and fast IAR (INVESTMENT ABOVE RETURN). A
Click open windows on GOOGLE ADS, FACEBOOK ADS, BOOKING.COM, SLIDESHARE, EXPEDIA, TO LIST,
TRAVEL AGENCIES LIST, NEW YORK EVENTS AND ACTIVITIES. Do not forget smartphones and tablets
connected with booking and searching engine and the option « STAY AWAKE FOR YOUR NEXT SPATIAL STAY ».
21. V- Advertisement
DISCOVERING FUTURIST HOTEL CONCEPT BERLIN
SUSTAINABLE HOTEL GOOD****
BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE
WITH A STAY IN OUR FUTURIST HOTEL CONCEPT
INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE
CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL
THINK AREA, A DRINKING CONNECTED
RELAXATION AREA AND HELIPAD WITH VERRIN)
AND AN AUTOMATIC SELF VEHICLE GARAGE AND
500 SPACE ACCOMODATIONS (A HIGH TECH AND
DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC
SPACE (12 MEETING ROOMS AND 6
SUBCOMMITTEES ROOMS ORGANISED WITH SFVS
SEMINAR FITTING VERRIN SYSTEM) AND AN
BLACKWATEREA AQUATIC UNIVERSE (10 SPAIC
BOXES, A CIRCULAR SOLARIUM TERRACE, AN
AQUALUDIC SPACE, A FOETISIC AREA AND A
JACUZZI HAMMAN CRYOTHERAPY UNIVERSE)
LOCATED IN BERLIN.
FHC BERLIN SHG****
Tél. 00 49 (0)30 75 12 00 00
Fax 00 49 (0)30 75 12 00 01
Email : commercial@fhcberlinshg.de
Web site : www.fhcberlinshg.com
22. VI – Staff board scheme
A - With robots
GENERAL
MANAGER
FINANCIAL
ADMINISTRATION
MANAGER
SALES MANAGER
CASINO MANAGER
BUSINESS
MANAGER
MAINTENANCE
MANAGER
•MAINTENANCE
FLEXIBLE ROOF TOP
•MAINTENANCE
ACCOMODATION
SPACE
•MAINTENANCE
AQUATIC UNIVERSE
AREA
•MAINTENANCE
GROUND FLOOR
BASIS
• MAINTENANCE
ROBOTICS
HOUSEKEEPER
29 ROBOTS
SPA MANAGER
BUSINESS
MANAGER
DRINK &
BREAKFAST
MANAGER
DRINK MANAGER
BREAKFAST
MANAGER
FRONT OFFICE
MANAGER
24. VII– Staff planning
A – With robots
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
CM CM CM CM CM O O
P P P P P O O
BKF BKF BKF BKF BKF O O
DM DM DM DM DM O O
SP SP SP SP SP O O
J J J J J O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
J J J J J O O
DN DN DN DN DN DN DN
P = 09.00 TO 19.00 PM DN = 24/24
DM= 10.00 TO 08.00 PM M= 08.00 TO 01.00 PM BKF = 06.30 TO 03.30 PM
M/E = 08.00 TO 01.00 PM AND 5.00 PM TO 9.00 PM
RM= 07.00 TO 04.00 PM RE= 03.00 TO 00.00 PM N = 11.00 PM TO 08.00 AM
SM= 10.00 TO 08.00 PM AS = 10.00 AM TO 08.00 PM TH = 10.00 AM TO 08.00 PM
D=DUTY=09.00 AM TO 7.00 PM BM = 08.00 TO 06.00 PM CM = 15.00 TO 00.00 PM
GAME STAFF = 10.00 AM TO 00.00 PM MAINTENANCES AREA = 08.00 TO 6.00 PM
BKF = BREAKFAST AS = ACCOMODATION SPACE E = EVENING
SM=SPA MANAGER AS=ASSISTANT SPA TH=THERAPIST
DRINK & BREAKFAST MANAGER
HOUSEKEEPER
FOM
MAINTENANCE ROBOTICS
E= 05.00 PM TO 09.00 PM
BREAKFAST MANAGER
DRINK MANAGER
29 ROBOTS
MAINTENANCE AS 40 M2
MAINTENANCE ROOF TOP
MAINTENANCE AS 30 M2
SPA MANAGER
MAINTENANCE GROUNDFLOOR
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING FHC BERLIN SHG****
STAFF = 47
FRIDAY SATURDAY SUNDAY
GENERAL MANAGER
CASINO MANAGER
13/02/2017
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER
25. B- Without robots
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
CM CM CM CM CM O O
P P P P P O O
BKF BKF BKF BKF BKF O O
DM DM DM DM DM O O
BKF BKF BKF BKF BKF O O
O O BKF BKF BKF BKF BKF
BKF BKF BKF BKF BKF O O
SP SP SP SP SP O O
O O SP SP SP SP SP
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
J J J J J O O
GENERAL MANAGER
CASINO MANAGER
03/02/2017
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING FHC BERLIN SHG****
STAFF = 104
FRIDAY SATURDAY SUNDAY
BREAKFAST MANAGER
BREAKFAST STAFF 2
BREAKFAST STAFF 3
DRINK MANAGER
BREAKFAST STAFF 4
THERAPIST 9
THERAPIST 10
SPA MANAGER
SPA MANAGER ASSISTANT
DRINK & BREAKFAST MANAGER
THERAPIST 1
THERAPIST 2
FOM
THERAPIST 5
THERAPIST 3
THERAPIST 4
THERAPIST 6
THERAPIST 7
THERAPIST 8
26. VIII – Room architectist drawing
ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD)
DIGITAL WORK BOARDVISUAL WALL
SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE
GTB BOX
LIFTABLEBEDWITHVERRIN100CMX90CM
LIFTABLEBEDWITHVERRIN100CMX90CM
27. IX – Aquatic universe architectist drawing
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
HC1 HC2 HC3 HC4
RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE
FUTURIST AQUATIC UNIVERSE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACE
PANORAMICSOLARIUMTERRACCE
AU RESERVED AUMANAGER
WELCOMESPACE
STAFFCLOAKROOMS
TECHNICALS LOCALS
WAITING SPACE
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
PANORAMICSOLARIUMTERRACE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACCE
WELCOMESPACE
STAFFCLOAKROOMS
28. X – Flexible roof top architectist drawing
FLEXIBLE FUTURIST ROOF TOP
RAIN
HARVEST
SOLAR
PANELS
W
IND
TOOL
RAIN
HARVEST
TRANSLUCENT ENVIRONMENTALIST SEPARATION
ARTISTRY
SOLAR
PANELS
W
IND
TOOL
DIGITALTHINK
AREA
HELISURFACEW
ITH
VERRIN
ARTISTRY
DIGITALTHINK
AREA
HELISURFACEW
ITH
VERRIN
DRINKING
RELAXATION
SATELLITE CLIMB
CAPSULE
SATELITTE CLIMB
CAPSULE
ARTISTRY
DIGITALTHINK
AREA
DRINKING
RELAXATION
SATELLITE CLIM
CAPSULE
SATELLITE CLIMB
CAPSULE
29. XI – Groundfloor basis architectist drawing
GROUNDFLOOR BASIS (1 000 m2)
VT
VT
BED SWITCH CHANGE
VT
VT
BED SWITCH CHANGE
M
VT
M
SP
MBSC LUGGAGERY
M
VT
M
SP
WELCOME SPACE
MBSC LUGGAGERY
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
M
VT
M
SP
M
E
WELCOME SPACE
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
DECISIONALCENTER
M
VT
M
DP
M
E
WELCOME SPACE
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
M
ORNING
APESENTERIE
DECISIONALCENTER
M
DP
M
E
M
W
WELCOME SPACE
M
ORNING
APESENTERIE
VT
DEPOSITS
MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG)
VT
DECISIONALCENTER
M
DP
M
W
WELCOME SPACE
M
ORNING
APESENTERIE
LEGENDE :
VT = VERTICAL THRUSTER ME = MAINTENANCE ELECTRICITY
MSP = MAINTENANCE SOLAR PANEL MDP = MAINTENANCE DATA PROCESSING
MVT = MAINTENANCE VERTICAL THRUSTER MW = MAINTENANCE WATER
MWD= MAINTENANCE WIND OHM = OFFICE HEAD MAINTENANCE
VT
MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG)
VT