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FHC BERLIN SHG****
BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE
WITH A STAY IN OUR FUTURIST HOTEL CONCEPT
INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE
CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL
THINK AREA, A DRINKING CONNECTED
RELAXATION AREA AND HELIPAD WITH VERRIN)
AND AN AUTOMATIC SELF VEHICLE GARAGE AND
500 SPACE ACCOMODATIONS (A HIGH TECH AND
DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC
SPACE (12 MEETING ROOMS AND 6 SUBCOMMITTEES
ROOMS ORGANISED WITH SFVS SEMINAR FITTING
VERRIN SYSTEM) AND AN BLACKWATEREA AQUATIC
UNIVERSE (10 SPAIC BOXES, A CIRCULAR SOLARIUM
TERRACE, AN AQUALUDIC SPACE, A FOETISIC AREA
AND A JACUZZI HAMMAN CRYOTHERAPY
UNIVERSE) LOCATED IN BERLIN
PLAN
 I – Analysis environnemental structure
 A – Touristic trends in BERLIN
 B – Robotics analysis
 II – S.W.O.T. Analysis
 A – Strenghts
 B – Weaknesses
 C – Opportunities
 D- Trends
 III – The commercial programm
 IV – Distribution channels
 V – The ad
 VI – Staff board scheme
 A – With robots
 B – Without robots
 VII – Staff planning
 A – With robots
 B – Without robots
 VIII – Room architectist drawing
 IX – Aquatic universe architectist drawing
 X – Flexible roof top
 XI – Groundfloor basis
 XII – Futurist hotel concept architestist drawing
I- Analysis environnemental structure
A – Touristic trends in BERLIN
According to the Federal Statistical Office,
the German economy is doing well with
+ 1.7% in 2015 mainly driven by domestic
consumption. Thus, the GDP rose to
3026.6 billion euros in 2015 (+ 3.8%), which
represents 37 108 euros per inhabitants (+
3.1%).
With a + 0.7% increase in the number of
inhabitants from higher net immigration.
• By 2016, German growth should reach +
1.6% according to the latest
federal government.
• According to a GfK study on future issues,
55% of Germans look to the future with
Anxiety in 2015 compared to 31% in 2014
and 28% in 2013. Another survey by Ipsos
German on 2 talks about 2016 "with great
skepticism and mixed feelings".
Market Trends
- Amplification of the rise in tourism of
seniors in the 10 years to come
- Increase in frequentation of stays
- Reduced length of stay
- Stable budget
- Strong increase in MICE tourism (the MICE
sector is flourishing in Germany and
Increase of 15% in turnover. Destination
France was ranked second in 2012)
Attractive targets
- A significant proportion of couples under 40
and without children
la France
- Families with children under 14 represent
17% of the German population and
19% have undertaken at least one trip in the
last 12 months.
- Persons aged 40 to 59, with no children
under 14 years of age, account for 28% of
Population and 31% have undertaken at least
one trip in the last 12 months.
Tourist data inherent to the German market
- Germany is the leading market for foreign
tourists
- A secure market that still needs to be
maintained to build customer loyalty
- Due to the uncertain economic situation,
proximity destinations, Europe
Mainly, should nevertheless be even more
popular in 2013
In 2015, 79% of Germans spent at least one
night outside their
Home for private or business reasons. It
should be noted that 17% of
Germans left on a trip, left 4 or 5 times during
the year.
• 41% of the Germans left and went as a
couple.
• For those who did not leave, 31%
mentioned financial reasons, 26%
Are not on health grounds and 23% "prefer to
stay at home, not
Motivation to travel ".
• The country (s) selected in 2015 for their
holidays are: Germany (51% of
Replies), Spain (15%), Italy (13%), and France
(10%).
• Reasons for leaving on vacation: 37% of the
answers relate to the sun /
beach. Followed by visits to family / friends
(36%), nature (30%), and
Culture (26%).
• Natural features, quality of housing, cultural
heritage and
History are the main elements that would
incite the Germans to
Go back to the same place.
• The most important sources of information
for Germans on the choice of
Of a vacation destination are:
recommendations from friends, colleagues
Or family (44% of respondents), personal
experience (39%), sites
Internet (37%).
In 2016, the Germans are planning a holiday
from 4 to 13
Consecutive nights (44% of responses) or plan
to leave for a long
Stay (more than 13 consecutive nights) (27%).
• For those leaving, 25% think they are staying
in Germany. 14% do not know
Not where they will leave.
The average budget of German holiday
makers is rising slightly
(+ 0.4%) in 2016, amounting to € 2,468. This
makes it the 2nd country with the
The highest average budget.
• On average, Germans go on holiday for 2
weeks during
The summer.
• This year
53% of Germans say they plan their holidays
in
(4 to 6 months). 42% of Germans reserve their
accommodation via a computer.
German customers are demanding and expect
competitive
Terms of service / price and a commitment in
terms of quality of service,
• Germans are also very attentive to services
and safety, maintenance
And the quality of accommodation,
• A clientele sensitive to the themes of
holidays nature and culture,
• A clientele focused on cyclotourism, soft
travel and tourism
Sustainable,
• The Germans appreciate the beauty of
nature, the charm of towns and villages,
Diversity of tourist attractions and cultural
attractions, as well as
People who decide at the last minute seem
interested in tourism
cultural
• Reservations are always made very early (in
January) for the holidays
According to GfK who interviewed for the TO
ITS of the Rewe group about 2,000 families in
all
Germany about their holiday habits and
wishes, it is the children who
Decide the next vacation destination in more
than one family out of two (54%).
Source : IPK International. ITB Berlin
A – Robotics analysis
Just a few words : 1 robot for 3 humans. It means for FHC P’VEGAS’M an organization
with robots needs 47 staffs to run. Without them, the figure is 104. Read carefully this source
article below :
II – S.W.O.T analysis
A - Strenghts
- Business space on the roof with panoramic view and 12
meeting rooms et 6 subcommittee rooms
- SPREA aquatic universe opens every day from 08.00 AM
to 22.00 PM with 10 spaic boxes
- Space accommodation with digital and dometic
equipment
- Automatic Self Garage System (ASGS)
- Room service with high quality products from 06 H 30 to
00 H 00 issued from partnerships with restaurants
- Groundfloor platform
- Flexible rooftop
- Bed Switch Bed machine (BSB)
B - Weaknesses
- No restaurant
- High taxes
- Big investment
C – Opportunities
- Competitive advantage for innovative product
- Geographic adaptations of the project
- SHG stands for SUSTAINABLE HOTEL GOODS which means long-term tools, renewal
- machines and natural materials
D – Threats
• Administrative state disk
• Maslowien blocking return in triumph
• Terrorists risks
,
III – Commercial programm
See GUEST SEGMENT, STUDY OF
COMPETITION, ADVERTISEMENT,
LANDMARKS and AQUATIC UNIVERSE SPREA
attachments
IV – Distribution networks
The best network is guest connections to various links as our internet site created with WIX. All has been thought and
designed for trying them a new experience to enhance turnovers and fast IAR (INVESTMENT ABOVE RETURN). A
Click open windows on GOOGLE ADS, FACEBOOK ADS, BOOKING.COM, SLIDESHARE, EXPEDIA, TO LIST,
TRAVEL AGENCIES LIST, NEW YORK EVENTS AND ACTIVITIES. Do not forget smartphones and tablets
connected with booking and searching engine and the option « STAY AWAKE FOR YOUR NEXT SPATIAL STAY ».
V- Advertisement
DISCOVERING FUTURIST HOTEL CONCEPT BERLIN
SUSTAINABLE HOTEL GOOD****
BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE
WITH A STAY IN OUR FUTURIST HOTEL CONCEPT
INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE
CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL
THINK AREA, A DRINKING CONNECTED
RELAXATION AREA AND HELIPAD WITH VERRIN)
AND AN AUTOMATIC SELF VEHICLE GARAGE AND
500 SPACE ACCOMODATIONS (A HIGH TECH AND
DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC
SPACE (12 MEETING ROOMS AND 6
SUBCOMMITTEES ROOMS ORGANISED WITH SFVS
SEMINAR FITTING VERRIN SYSTEM) AND AN
BLACKWATEREA AQUATIC UNIVERSE (10 SPAIC
BOXES, A CIRCULAR SOLARIUM TERRACE, AN
AQUALUDIC SPACE, A FOETISIC AREA AND A
JACUZZI HAMMAN CRYOTHERAPY UNIVERSE)
LOCATED IN BERLIN.
FHC BERLIN SHG****
Tél. 00 49 (0)30 75 12 00 00
Fax 00 49 (0)30 75 12 00 01
Email : commercial@fhcberlinshg.de
Web site : www.fhcberlinshg.com
VI – Staff board scheme
A - With robots
GENERAL
MANAGER
FINANCIAL
ADMINISTRATION
MANAGER
SALES MANAGER
CASINO MANAGER
BUSINESS
MANAGER
MAINTENANCE
MANAGER
•MAINTENANCE
FLEXIBLE ROOF TOP
•MAINTENANCE
ACCOMODATION
SPACE
•MAINTENANCE
AQUATIC UNIVERSE
AREA
•MAINTENANCE
GROUND FLOOR
BASIS
• MAINTENANCE
ROBOTICS
HOUSEKEEPER
29 ROBOTS
SPA MANAGER
BUSINESS
MANAGER
DRINK &
BREAKFAST
MANAGER
DRINK MANAGER
BREAKFAST
MANAGER
FRONT OFFICE
MANAGER
GENERAL MANAGER
FINANCIAL
ADMINISTRATION
MANAGER
SALES MANAGER
CASINO MANAGER
•GAME STAFF 1
•GAME STAAFF 2
•GAME STAFF 3
•GAME STAFF 4
•GAME STAFF 5
•GAME STAFF 6
MAINTENANCE MANAGER
•MAINTENANCE FLEXIBLE
ROOF TOP
•MAINTENANCE
ACCOMODATION SPACE
•MAINTENANCE AQUATIC
UNIVERSE AREA
•MAINTENANCE GROUND
FLOOR BASIS
HOUSEKEEPER
•CHAMBERMAID 1
•CHAMBERMAID 2
•CHAMBERMAID 3
•CHAMBERMAID 4
•CHAMBERMAID 5
•CHAMBERMAID 6
•CHAMBERMAID 7
•CHAMBERMAID 8
•CHAMBERMAID 9
•CHAMBERMAID 10
SPA MANAGER
•THERAPIST 1
•THERAPIST 2
•THERAPIST 3
•THERAPIST 4
•THERAPIST 5
•THERAPIST 6
•THERAPIST 7
•THERAPIST 8
•THERAPIST 9
•THERAPIST 10
BUSINESS MANAGER
•FITTER 1
•FITTER 2
•FITTER 3
•FITTER 4
•FITTER 5
•FITTER 6
DRINK & BREAFAST
MANAGER
•DRINK MANAGER
•DCRR 1
•DCRR 2
•DCRR 3
•BREAKFAST MANAGER
•BREAKFAST 1
• BREAKFAST 2
•BREAKFAST 3
•BREAKFAST 4
FRONT OFFICE MANAGER
•RECEPTIONIST 1
•RECEPTIONIST 2
•RECEPTIONIST 3
•RECEPTIONIST 4
•SWITCH RECEPTIONIST 1
•SWITCH RECEPTIONIST 2
•SWITCH RECEPTIONIST 3
•SWITCH RECEPTIONIST 4
•NIGHT 1
•NIGHT 2
•NIGHT 3
•NIGHT 4
B - Without robots
VII– Staff planning
A – With robots
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
CM CM CM CM CM O O
P P P P P O O
BKF BKF BKF BKF BKF O O
DM DM DM DM DM O O
SP SP SP SP SP O O
J J J J J O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
J J J J J O O
DN DN DN DN DN DN DN
P = 09.00 TO 19.00 PM DN = 24/24
DM= 10.00 TO 08.00 PM M= 08.00 TO 01.00 PM BKF = 06.30 TO 03.30 PM
M/E = 08.00 TO 01.00 PM AND 5.00 PM TO 9.00 PM
RM= 07.00 TO 04.00 PM RE= 03.00 TO 00.00 PM N = 11.00 PM TO 08.00 AM
SM= 10.00 TO 08.00 PM AS = 10.00 AM TO 08.00 PM TH = 10.00 AM TO 08.00 PM
D=DUTY=09.00 AM TO 7.00 PM BM = 08.00 TO 06.00 PM CM = 15.00 TO 00.00 PM
GAME STAFF = 10.00 AM TO 00.00 PM MAINTENANCES AREA = 08.00 TO 6.00 PM
BKF = BREAKFAST AS = ACCOMODATION SPACE E = EVENING
SM=SPA MANAGER AS=ASSISTANT SPA TH=THERAPIST
DRINK & BREAKFAST MANAGER
HOUSEKEEPER
FOM
MAINTENANCE ROBOTICS
E= 05.00 PM TO 09.00 PM
BREAKFAST MANAGER
DRINK MANAGER
29 ROBOTS
MAINTENANCE AS 40 M2
MAINTENANCE ROOF TOP
MAINTENANCE AS 30 M2
SPA MANAGER
MAINTENANCE GROUNDFLOOR
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING FHC BERLIN SHG****
STAFF = 47
FRIDAY SATURDAY SUNDAY
GENERAL MANAGER
CASINO MANAGER
13/02/2017
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER
B- Without robots
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
CM CM CM CM CM O O
P P P P P O O
BKF BKF BKF BKF BKF O O
DM DM DM DM DM O O
BKF BKF BKF BKF BKF O O
O O BKF BKF BKF BKF BKF
BKF BKF BKF BKF BKF O O
SP SP SP SP SP O O
O O SP SP SP SP SP
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
TH TH TH TH TH O O
O O TH TH TH TH TH
J J J J J O O
GENERAL MANAGER
CASINO MANAGER
03/02/2017
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING FHC BERLIN SHG****
STAFF = 104
FRIDAY SATURDAY SUNDAY
BREAKFAST MANAGER
BREAKFAST STAFF 2
BREAKFAST STAFF 3
DRINK MANAGER
BREAKFAST STAFF 4
THERAPIST 9
THERAPIST 10
SPA MANAGER
SPA MANAGER ASSISTANT
DRINK & BREAKFAST MANAGER
THERAPIST 1
THERAPIST 2
FOM
THERAPIST 5
THERAPIST 3
THERAPIST 4
THERAPIST 6
THERAPIST 7
THERAPIST 8
VIII – Room architectist drawing
ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD)
DIGITAL WORK BOARDVISUAL WALL
SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE
GTB BOX
LIFTABLEBEDWITHVERRIN100CMX90CM
LIFTABLEBEDWITHVERRIN100CMX90CM
IX – Aquatic universe architectist drawing
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
HC1 HC2 HC3 HC4
RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE
FUTURIST AQUATIC UNIVERSE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACE
PANORAMICSOLARIUMTERRACCE
AU RESERVED AUMANAGER
WELCOMESPACE
STAFFCLOAKROOMS
TECHNICALS LOCALS
WAITING SPACE
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
PANORAMICSOLARIUMTERRACE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACCE
WELCOMESPACE
STAFFCLOAKROOMS
X – Flexible roof top architectist drawing
FLEXIBLE FUTURIST ROOF TOP
RAIN
HARVEST
SOLAR
PANELS
W
IND
TOOL
RAIN
HARVEST
TRANSLUCENT ENVIRONMENTALIST SEPARATION
ARTISTRY
SOLAR
PANELS
W
IND
TOOL
DIGITALTHINK
AREA
HELISURFACEW
ITH
VERRIN
ARTISTRY
DIGITALTHINK
AREA
HELISURFACEW
ITH
VERRIN
DRINKING
RELAXATION
SATELLITE CLIMB
CAPSULE
SATELITTE CLIMB
CAPSULE
ARTISTRY
DIGITALTHINK
AREA
DRINKING
RELAXATION
SATELLITE CLIM
CAPSULE
SATELLITE CLIMB
CAPSULE
XI – Groundfloor basis architectist drawing
GROUNDFLOOR BASIS (1 000 m2)
VT
VT
BED SWITCH CHANGE
VT
VT
BED SWITCH CHANGE
M
VT
M
SP
MBSC LUGGAGERY
M
VT
M
SP
WELCOME SPACE
MBSC LUGGAGERY
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
M
VT
M
SP
M
E
WELCOME SPACE
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
DECISIONALCENTER
M
VT
M
DP
M
E
WELCOME SPACE
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
M
ORNING
APESENTERIE
DECISIONALCENTER
M
DP
M
E
M
W
WELCOME SPACE
M
ORNING
APESENTERIE
VT
DEPOSITS
MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG)
VT
DECISIONALCENTER
M
DP
M
W
WELCOME SPACE
M
ORNING
APESENTERIE
LEGENDE :
VT = VERTICAL THRUSTER ME = MAINTENANCE ELECTRICITY
MSP = MAINTENANCE SOLAR PANEL MDP = MAINTENANCE DATA PROCESSING
MVT = MAINTENANCE VERTICAL THRUSTER MW = MAINTENANCE WATER
MWD= MAINTENANCE WIND OHM = OFFICE HEAD MAINTENANCE
VT
MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG)
VT
XII – Fututrist hotel concept architectist drawing
FLEXIBLE ROOF TOP
FHC BERLIN SHG****
MEETING ROOM MUGGELSEAMEETING ROOM WUHLEA
MEETING ROOM STADSTAATEA MEETING ROOM WANSEA MEETING ROOM LANDWEHRKANALEA
MEETING ROOM HAVELEA
SUBCOMMITTEE2
SPACEDRINK ERPEA
MEETING ROOM BERGHAINEA
MEETING ROOM BRANDEBOURG
SUBCOMMITTEE1
MEETING ROOM KITKLACLUBEA MEETING ROOM POSTDAMEREA
SUBCOMMITTEE3
MEETING ROOM DAHMEA
SEM
INAR
OFFICE
SEM
INAR
OFFICE
VEGETALFACADE
HOUSEKEEPINGRESERVE
SUBCOMMITTEE4 SUBCOMMITTEE5 SUBCOMMITTEE6
ACCOMODATION SPACE(430,56 ft2)
OFFICE
VEGETALFACADE
RELAX STAFF CONNECTED ROOM = 53 819,55 ft2
SPAMANAGER
SPAIC BOX 2SPAIC BOX 1 SPAIC BOX 3
SOLARTERRACE
SPATECHNICALAREA
SPAIC BOX 4 SPAIC BOX 6
AQUATIC UNIVERSESPREEA
SPAMANAGER
SPAIC BOX 2
SPAIC BOX 5
SPAIC BOX 1 SPAIC BOX 3
SOLARTERRACE
SPATECHNICALAREA
ACCOMODATION SPACE(322,92 ft2)
E
LOBBY ROOM PDJ
LUGGAGEROOM BACK OFFICE
IT
GM
RELIGIOUS AREA = 26 909,78 ft2
FAM
OFFICE
HOUSEKEEPINGOFFICE
FRONTOFFICE SM
E

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FHC BERLIN SHG 2017

  • 2. BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE WITH A STAY IN OUR FUTURIST HOTEL CONCEPT INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL THINK AREA, A DRINKING CONNECTED RELAXATION AREA AND HELIPAD WITH VERRIN) AND AN AUTOMATIC SELF VEHICLE GARAGE AND 500 SPACE ACCOMODATIONS (A HIGH TECH AND DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC SPACE (12 MEETING ROOMS AND 6 SUBCOMMITTEES ROOMS ORGANISED WITH SFVS SEMINAR FITTING VERRIN SYSTEM) AND AN BLACKWATEREA AQUATIC UNIVERSE (10 SPAIC BOXES, A CIRCULAR SOLARIUM TERRACE, AN AQUALUDIC SPACE, A FOETISIC AREA AND A JACUZZI HAMMAN CRYOTHERAPY UNIVERSE) LOCATED IN BERLIN
  • 3. PLAN  I – Analysis environnemental structure  A – Touristic trends in BERLIN  B – Robotics analysis  II – S.W.O.T. Analysis  A – Strenghts  B – Weaknesses  C – Opportunities  D- Trends  III – The commercial programm  IV – Distribution channels  V – The ad  VI – Staff board scheme  A – With robots  B – Without robots  VII – Staff planning  A – With robots  B – Without robots  VIII – Room architectist drawing  IX – Aquatic universe architectist drawing  X – Flexible roof top  XI – Groundfloor basis  XII – Futurist hotel concept architestist drawing
  • 4. I- Analysis environnemental structure A – Touristic trends in BERLIN According to the Federal Statistical Office, the German economy is doing well with + 1.7% in 2015 mainly driven by domestic consumption. Thus, the GDP rose to 3026.6 billion euros in 2015 (+ 3.8%), which represents 37 108 euros per inhabitants (+ 3.1%). With a + 0.7% increase in the number of inhabitants from higher net immigration. • By 2016, German growth should reach + 1.6% according to the latest federal government. • According to a GfK study on future issues, 55% of Germans look to the future with Anxiety in 2015 compared to 31% in 2014 and 28% in 2013. Another survey by Ipsos German on 2 talks about 2016 "with great skepticism and mixed feelings".
  • 5. Market Trends - Amplification of the rise in tourism of seniors in the 10 years to come - Increase in frequentation of stays - Reduced length of stay - Stable budget - Strong increase in MICE tourism (the MICE sector is flourishing in Germany and Increase of 15% in turnover. Destination France was ranked second in 2012)
  • 6. Attractive targets - A significant proportion of couples under 40 and without children la France - Families with children under 14 represent 17% of the German population and 19% have undertaken at least one trip in the last 12 months. - Persons aged 40 to 59, with no children under 14 years of age, account for 28% of Population and 31% have undertaken at least one trip in the last 12 months.
  • 7. Tourist data inherent to the German market - Germany is the leading market for foreign tourists - A secure market that still needs to be maintained to build customer loyalty - Due to the uncertain economic situation, proximity destinations, Europe Mainly, should nevertheless be even more popular in 2013
  • 8. In 2015, 79% of Germans spent at least one night outside their Home for private or business reasons. It should be noted that 17% of Germans left on a trip, left 4 or 5 times during the year. • 41% of the Germans left and went as a couple. • For those who did not leave, 31% mentioned financial reasons, 26% Are not on health grounds and 23% "prefer to stay at home, not Motivation to travel ". • The country (s) selected in 2015 for their holidays are: Germany (51% of Replies), Spain (15%), Italy (13%), and France (10%).
  • 9. • Reasons for leaving on vacation: 37% of the answers relate to the sun / beach. Followed by visits to family / friends (36%), nature (30%), and Culture (26%). • Natural features, quality of housing, cultural heritage and History are the main elements that would incite the Germans to Go back to the same place. • The most important sources of information for Germans on the choice of Of a vacation destination are: recommendations from friends, colleagues Or family (44% of respondents), personal experience (39%), sites Internet (37%).
  • 10. In 2016, the Germans are planning a holiday from 4 to 13 Consecutive nights (44% of responses) or plan to leave for a long Stay (more than 13 consecutive nights) (27%). • For those leaving, 25% think they are staying in Germany. 14% do not know Not where they will leave.
  • 11. The average budget of German holiday makers is rising slightly (+ 0.4%) in 2016, amounting to € 2,468. This makes it the 2nd country with the The highest average budget. • On average, Germans go on holiday for 2 weeks during The summer. • This year
  • 12. 53% of Germans say they plan their holidays in (4 to 6 months). 42% of Germans reserve their accommodation via a computer. German customers are demanding and expect competitive Terms of service / price and a commitment in terms of quality of service, • Germans are also very attentive to services and safety, maintenance And the quality of accommodation, • A clientele sensitive to the themes of holidays nature and culture, • A clientele focused on cyclotourism, soft travel and tourism Sustainable, • The Germans appreciate the beauty of nature, the charm of towns and villages, Diversity of tourist attractions and cultural attractions, as well as
  • 13. People who decide at the last minute seem interested in tourism cultural • Reservations are always made very early (in January) for the holidays According to GfK who interviewed for the TO ITS of the Rewe group about 2,000 families in all Germany about their holiday habits and wishes, it is the children who Decide the next vacation destination in more than one family out of two (54%). Source : IPK International. ITB Berlin
  • 14. A – Robotics analysis Just a few words : 1 robot for 3 humans. It means for FHC P’VEGAS’M an organization with robots needs 47 staffs to run. Without them, the figure is 104. Read carefully this source article below :
  • 15. II – S.W.O.T analysis A - Strenghts - Business space on the roof with panoramic view and 12 meeting rooms et 6 subcommittee rooms - SPREA aquatic universe opens every day from 08.00 AM to 22.00 PM with 10 spaic boxes - Space accommodation with digital and dometic equipment - Automatic Self Garage System (ASGS) - Room service with high quality products from 06 H 30 to 00 H 00 issued from partnerships with restaurants - Groundfloor platform - Flexible rooftop - Bed Switch Bed machine (BSB)
  • 16. B - Weaknesses - No restaurant - High taxes - Big investment
  • 17. C – Opportunities - Competitive advantage for innovative product - Geographic adaptations of the project - SHG stands for SUSTAINABLE HOTEL GOODS which means long-term tools, renewal - machines and natural materials
  • 18. D – Threats • Administrative state disk • Maslowien blocking return in triumph • Terrorists risks
  • 19. , III – Commercial programm See GUEST SEGMENT, STUDY OF COMPETITION, ADVERTISEMENT, LANDMARKS and AQUATIC UNIVERSE SPREA attachments
  • 20. IV – Distribution networks The best network is guest connections to various links as our internet site created with WIX. All has been thought and designed for trying them a new experience to enhance turnovers and fast IAR (INVESTMENT ABOVE RETURN). A Click open windows on GOOGLE ADS, FACEBOOK ADS, BOOKING.COM, SLIDESHARE, EXPEDIA, TO LIST, TRAVEL AGENCIES LIST, NEW YORK EVENTS AND ACTIVITIES. Do not forget smartphones and tablets connected with booking and searching engine and the option « STAY AWAKE FOR YOUR NEXT SPATIAL STAY ».
  • 21. V- Advertisement DISCOVERING FUTURIST HOTEL CONCEPT BERLIN SUSTAINABLE HOTEL GOOD**** BE CURIOUS AND TRY A NEW HOTEL EXPERIENCE WITH A STAY IN OUR FUTURIST HOTEL CONCEPT INCLUDING A FLEXIBLE ROOF TOP (6 SATELLITE CLIMB CAPSULE, AN ARTISTRY ROOM, A DIGITAL THINK AREA, A DRINKING CONNECTED RELAXATION AREA AND HELIPAD WITH VERRIN) AND AN AUTOMATIC SELF VEHICLE GARAGE AND 500 SPACE ACCOMODATIONS (A HIGH TECH AND DIGITAL EQUIPMENT) AND A BUSINESS PANORAMIC SPACE (12 MEETING ROOMS AND 6 SUBCOMMITTEES ROOMS ORGANISED WITH SFVS SEMINAR FITTING VERRIN SYSTEM) AND AN BLACKWATEREA AQUATIC UNIVERSE (10 SPAIC BOXES, A CIRCULAR SOLARIUM TERRACE, AN AQUALUDIC SPACE, A FOETISIC AREA AND A JACUZZI HAMMAN CRYOTHERAPY UNIVERSE) LOCATED IN BERLIN. FHC BERLIN SHG**** Tél. 00 49 (0)30 75 12 00 00 Fax 00 49 (0)30 75 12 00 01 Email : commercial@fhcberlinshg.de Web site : www.fhcberlinshg.com
  • 22. VI – Staff board scheme A - With robots GENERAL MANAGER FINANCIAL ADMINISTRATION MANAGER SALES MANAGER CASINO MANAGER BUSINESS MANAGER MAINTENANCE MANAGER •MAINTENANCE FLEXIBLE ROOF TOP •MAINTENANCE ACCOMODATION SPACE •MAINTENANCE AQUATIC UNIVERSE AREA •MAINTENANCE GROUND FLOOR BASIS • MAINTENANCE ROBOTICS HOUSEKEEPER 29 ROBOTS SPA MANAGER BUSINESS MANAGER DRINK & BREAKFAST MANAGER DRINK MANAGER BREAKFAST MANAGER FRONT OFFICE MANAGER
  • 23. GENERAL MANAGER FINANCIAL ADMINISTRATION MANAGER SALES MANAGER CASINO MANAGER •GAME STAFF 1 •GAME STAAFF 2 •GAME STAFF 3 •GAME STAFF 4 •GAME STAFF 5 •GAME STAFF 6 MAINTENANCE MANAGER •MAINTENANCE FLEXIBLE ROOF TOP •MAINTENANCE ACCOMODATION SPACE •MAINTENANCE AQUATIC UNIVERSE AREA •MAINTENANCE GROUND FLOOR BASIS HOUSEKEEPER •CHAMBERMAID 1 •CHAMBERMAID 2 •CHAMBERMAID 3 •CHAMBERMAID 4 •CHAMBERMAID 5 •CHAMBERMAID 6 •CHAMBERMAID 7 •CHAMBERMAID 8 •CHAMBERMAID 9 •CHAMBERMAID 10 SPA MANAGER •THERAPIST 1 •THERAPIST 2 •THERAPIST 3 •THERAPIST 4 •THERAPIST 5 •THERAPIST 6 •THERAPIST 7 •THERAPIST 8 •THERAPIST 9 •THERAPIST 10 BUSINESS MANAGER •FITTER 1 •FITTER 2 •FITTER 3 •FITTER 4 •FITTER 5 •FITTER 6 DRINK & BREAFAST MANAGER •DRINK MANAGER •DCRR 1 •DCRR 2 •DCRR 3 •BREAKFAST MANAGER •BREAKFAST 1 • BREAKFAST 2 •BREAKFAST 3 •BREAKFAST 4 FRONT OFFICE MANAGER •RECEPTIONIST 1 •RECEPTIONIST 2 •RECEPTIONIST 3 •RECEPTIONIST 4 •SWITCH RECEPTIONIST 1 •SWITCH RECEPTIONIST 2 •SWITCH RECEPTIONIST 3 •SWITCH RECEPTIONIST 4 •NIGHT 1 •NIGHT 2 •NIGHT 3 •NIGHT 4 B - Without robots
  • 24. VII– Staff planning A – With robots P P P P P O O P P P P P O O P P P P P O O O O P P P P P P P P P P O O CM CM CM CM CM O O P P P P P O O BKF BKF BKF BKF BKF O O DM DM DM DM DM O O SP SP SP SP SP O O J J J J J O O P P P P P O O P P P P P O O P P P P P O O P P P P P O O P P P P P O O J J J J J O O DN DN DN DN DN DN DN P = 09.00 TO 19.00 PM DN = 24/24 DM= 10.00 TO 08.00 PM M= 08.00 TO 01.00 PM BKF = 06.30 TO 03.30 PM M/E = 08.00 TO 01.00 PM AND 5.00 PM TO 9.00 PM RM= 07.00 TO 04.00 PM RE= 03.00 TO 00.00 PM N = 11.00 PM TO 08.00 AM SM= 10.00 TO 08.00 PM AS = 10.00 AM TO 08.00 PM TH = 10.00 AM TO 08.00 PM D=DUTY=09.00 AM TO 7.00 PM BM = 08.00 TO 06.00 PM CM = 15.00 TO 00.00 PM GAME STAFF = 10.00 AM TO 00.00 PM MAINTENANCES AREA = 08.00 TO 6.00 PM BKF = BREAKFAST AS = ACCOMODATION SPACE E = EVENING SM=SPA MANAGER AS=ASSISTANT SPA TH=THERAPIST DRINK & BREAKFAST MANAGER HOUSEKEEPER FOM MAINTENANCE ROBOTICS E= 05.00 PM TO 09.00 PM BREAKFAST MANAGER DRINK MANAGER 29 ROBOTS MAINTENANCE AS 40 M2 MAINTENANCE ROOF TOP MAINTENANCE AS 30 M2 SPA MANAGER MAINTENANCE GROUNDFLOOR MONDAY TUESDAY WEDNESDAYTHURSDAY FLEXIBLE PLANNING FHC BERLIN SHG**** STAFF = 47 FRIDAY SATURDAY SUNDAY GENERAL MANAGER CASINO MANAGER 13/02/2017 FAM SALES MANAGER BUSINESS MANAGER INTERNAL MANAGER
  • 25. B- Without robots P P P P P O O P P P P P O O P P P P P O O O O P P P P P P P P P P O O CM CM CM CM CM O O P P P P P O O BKF BKF BKF BKF BKF O O DM DM DM DM DM O O BKF BKF BKF BKF BKF O O O O BKF BKF BKF BKF BKF BKF BKF BKF BKF BKF O O SP SP SP SP SP O O O O SP SP SP SP SP TH TH TH TH TH O O O O TH TH TH TH TH TH TH TH TH TH O O O O TH TH TH TH TH TH TH TH TH TH O O O O TH TH TH TH TH TH TH TH TH TH O O O O TH TH TH TH TH TH TH TH TH TH O O O O TH TH TH TH TH J J J J J O O GENERAL MANAGER CASINO MANAGER 03/02/2017 FAM SALES MANAGER BUSINESS MANAGER INTERNAL MANAGER MONDAY TUESDAY WEDNESDAYTHURSDAY FLEXIBLE PLANNING FHC BERLIN SHG**** STAFF = 104 FRIDAY SATURDAY SUNDAY BREAKFAST MANAGER BREAKFAST STAFF 2 BREAKFAST STAFF 3 DRINK MANAGER BREAKFAST STAFF 4 THERAPIST 9 THERAPIST 10 SPA MANAGER SPA MANAGER ASSISTANT DRINK & BREAKFAST MANAGER THERAPIST 1 THERAPIST 2 FOM THERAPIST 5 THERAPIST 3 THERAPIST 4 THERAPIST 6 THERAPIST 7 THERAPIST 8
  • 26. VIII – Room architectist drawing ACCOMODATION SPACE DRAWING 30M2 ET 40 M2 MOVING SHELVES RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD) DIGITAL WORK BOARDVISUAL WALL SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE GTB BOX LIFTABLEBEDWITHVERRIN100CMX90CM LIFTABLEBEDWITHVERRIN100CMX90CM
  • 27. IX – Aquatic universe architectist drawing RELAXATION LOUNGECONNECTED DRINKS RELAXATION LOUNGECONNECTED W ITH DRINKS HC1 HC2 HC3 HC4 RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE FUTURIST AQUATIC UNIVERSE PANORAMIC SOLARIUM TERRACCE PANORAMICSOLARIUMTERRACE PANORAMICSOLARIUMTERRACCE AU RESERVED AUMANAGER WELCOMESPACE STAFFCLOAKROOMS TECHNICALS LOCALS WAITING SPACE RELAXATION LOUNGECONNECTED DRINKS RELAXATION LOUNGECONNECTED W ITH DRINKS PANORAMICSOLARIUMTERRACE PANORAMIC SOLARIUM TERRACCE PANORAMICSOLARIUMTERRACCE WELCOMESPACE STAFFCLOAKROOMS
  • 28. X – Flexible roof top architectist drawing FLEXIBLE FUTURIST ROOF TOP RAIN HARVEST SOLAR PANELS W IND TOOL RAIN HARVEST TRANSLUCENT ENVIRONMENTALIST SEPARATION ARTISTRY SOLAR PANELS W IND TOOL DIGITALTHINK AREA HELISURFACEW ITH VERRIN ARTISTRY DIGITALTHINK AREA HELISURFACEW ITH VERRIN DRINKING RELAXATION SATELLITE CLIMB CAPSULE SATELITTE CLIMB CAPSULE ARTISTRY DIGITALTHINK AREA DRINKING RELAXATION SATELLITE CLIM CAPSULE SATELLITE CLIMB CAPSULE
  • 29. XI – Groundfloor basis architectist drawing GROUNDFLOOR BASIS (1 000 m2) VT VT BED SWITCH CHANGE VT VT BED SWITCH CHANGE M VT M SP MBSC LUGGAGERY M VT M SP WELCOME SPACE MBSC LUGGAGERY SPATIALFRONT OFFICE ANSW ERIE & PORTERIE M VT M SP M E WELCOME SPACE SPATIALFRONT OFFICE ANSW ERIE & PORTERIE DECISIONALCENTER M VT M DP M E WELCOME SPACE SPATIALFRONT OFFICE ANSW ERIE & PORTERIE M ORNING APESENTERIE DECISIONALCENTER M DP M E M W WELCOME SPACE M ORNING APESENTERIE VT DEPOSITS MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG) VT DECISIONALCENTER M DP M W WELCOME SPACE M ORNING APESENTERIE LEGENDE : VT = VERTICAL THRUSTER ME = MAINTENANCE ELECTRICITY MSP = MAINTENANCE SOLAR PANEL MDP = MAINTENANCE DATA PROCESSING MVT = MAINTENANCE VERTICAL THRUSTER MW = MAINTENANCE WATER MWD= MAINTENANCE WIND OHM = OFFICE HEAD MAINTENANCE VT MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG) VT
  • 30. XII – Fututrist hotel concept architectist drawing FLEXIBLE ROOF TOP FHC BERLIN SHG**** MEETING ROOM MUGGELSEAMEETING ROOM WUHLEA MEETING ROOM STADSTAATEA MEETING ROOM WANSEA MEETING ROOM LANDWEHRKANALEA MEETING ROOM HAVELEA SUBCOMMITTEE2 SPACEDRINK ERPEA MEETING ROOM BERGHAINEA MEETING ROOM BRANDEBOURG SUBCOMMITTEE1 MEETING ROOM KITKLACLUBEA MEETING ROOM POSTDAMEREA SUBCOMMITTEE3 MEETING ROOM DAHMEA SEM INAR OFFICE SEM INAR OFFICE VEGETALFACADE HOUSEKEEPINGRESERVE SUBCOMMITTEE4 SUBCOMMITTEE5 SUBCOMMITTEE6 ACCOMODATION SPACE(430,56 ft2) OFFICE VEGETALFACADE RELAX STAFF CONNECTED ROOM = 53 819,55 ft2 SPAMANAGER SPAIC BOX 2SPAIC BOX 1 SPAIC BOX 3 SOLARTERRACE SPATECHNICALAREA SPAIC BOX 4 SPAIC BOX 6 AQUATIC UNIVERSESPREEA SPAMANAGER SPAIC BOX 2 SPAIC BOX 5 SPAIC BOX 1 SPAIC BOX 3 SOLARTERRACE SPATECHNICALAREA ACCOMODATION SPACE(322,92 ft2) E LOBBY ROOM PDJ LUGGAGEROOM BACK OFFICE IT GM RELIGIOUS AREA = 26 909,78 ft2 FAM OFFICE HOUSEKEEPINGOFFICE FRONTOFFICE SM E