2. A FOUR STAR HOTEL WITHOUT RESTAURANT WITH
A FLEXIBLE ROOF TOP AND AN AUTOMATIC SELF
GARAGE SYSTEM AND 500 SPACE ACCOMODATIONS,
A BUSINESS PANORAMIC SEMINAR AREA WITH 12
MEETING ROOMS AND 6 SUBCOMMITTEES ROOMS
AND A KLANGEA AQUATIC UNIVERSE WITH A
CIRCULAR SOLARIUM TERRACE AND 10 SPAIC
BOXES LOCATED IN KUALA LUMPUR
3. PLAN
I – Analysis environnemental structure
A - Focus on MALAYSIA hospitality industry
B - Focus on KUALA LUMPUR
C- Robotics analysis
II – S.W.O.T. Analysis
A – Strenghts
B – Weaknesses
C – Opportunities
D- Trends
III – The commercial programm
IV – Distribution channels
V – The ad
VI – Staff board scheme
VII – Staff planning
VIII – Room architectist drawing
IX – Aquatic universe architectist drawing
X – Flexible roof top
XI – Groundfloor basis
XII – Futurist hotel concept architestist drawing
4. I- Analysis environnemental structure
A – Focus on MALAYSIA hospitality
industry
According to the Economic Transformation
Program (ETP), which aims to elevate
Malaysia to developed-nation status by 2020,
the government lists Tourism as one of the
National Key Economic Areas for
development. In particular, one of the Entry
Point Projects targets the improvement of
the rate, mix and quality of hotels in
Malaysia. This can be achieved by increasing
the number of 4-starand 5-star hotels in
Malaysia, which is in line with Malaysia’s
focus on targeting high-yield tourists.
5. However, the international tourist arrivals dropped by 8.6% in the first
quarter of 2015 as compared to the same period in the previous year.
The decline is largely due to a combination of internal and external
issues such as the impact of the plane tragedies, the drop in arrivals
from immediate source markets because of flooding issues in parts of
Malaysia, and the increase in tourism competitiveness regional
countries, for example, Japan and South Korea.
6. Singapore, Indonesia, China, Thailand, and
Brunei are the top five international source
markets for Malaysia. China was the third
major source market in 2014 and 1Q2015.
Domestic tourism is an important component
of Malaysian tourism with nearly 90% of the
domestic trips made for leisure purposes. The
top four destinations for domestic travellers,
based on 2014 figures, are the states of
Pahang, Kuala Lumpur, Sarawak, and Sabah.
Pahang accommodated eight million or 17.7%
of all domestic stays in classified hotels while
Kuala Lumpur followed close behind
with14.5%(6.6million ). Domestic travel peaks
during school holidays in March, May and
August while more outbound travel is
recorded during the longer year-end holidays.
7. Kuala Lumpur, in particular, is a vibrant MICE
location in the region by virtue of good
infrastructure, international connectivity, cost
competitiveness and a wide array of facilities
(convention centre, retail, F&B etc) and
accommodation. The existing hotel supply (by
number of hotels) in Malaysia, 22.7% is
branded and affiliated with an international
company while the rest comprises of
independently run operations. The branded
hotels are mostly located in Kuala Lumpur.
ased on the hotels tracked across key
markets, approximately 10,000 rooms is
expected to enter the markets in the next
three years.
Source :
file:///F:/FABRICE/CHF%20&%20FHC/FHC/X'K
UALA%20LUMPUR'M/SALES/FOCUS%20MALA
YSIA.pdf
8. B – Focus on KUALA LUMPUR
In 2014, KUALA LUMPUR ranked among the top three Asian cities with the most number
of international overnight visitors in the world, following Bangkok and Singapore. The
famous Golden Triangle region comprising of Kuala Lumpur City Centre, KL Sentral and
Bukit Bintang is the key commercial, leisure and entertainment region in Kuala Lumpur.
The 70acre Tun Razak Exchange (TRX) development, located close to the Golden Triangle,
aims to bring together a cluster of leading businesses to become the next leading
international finance and business centre in Asia. Kuala Lumpur, an established Corporate
and MICE destination, received 16,452,224 total hotel guests destination, received 16,452,224
total hotel guests in 2014; of these, up to 60% constituted international guests. hotel
occupancy experienced a CAGR of 0.38% from 2010 to 2014, reaching 71% in 2014. an ADR
of MYR380 in 2014, with a revenue per available room (RevPar) of MYR 270. an estimated
2,200 hotel rooms are expected to enter the Kuala Lumpur market inthe next three years.
Source : http://www.4hoteliers.com/news/story/13649
9. C – Robotics analysis
Paul Jorion is not wrong: the work disappears, the technological development is
inevitable. Seen on the digital Pierre Caillault, resident journalist in the Japan,
visited in the Glory, one of the world's leading factory of currency processing
devices. 13 Humanoids have been introduced for ' free man of the menial and
repetitive tasks.
Here is ' Next Age 06 ? This robot is now only 80% of the productivity of a human,
to equal working hours. It performs up to 15 jobs, in fact, day and night, without
10. Glory ahead for its part to "return" echoes
still better. The head said that the cost of
such a machine is actually at the same price
as a single worker on a year, and he pays off
every purchase "in less than two years",
including maintenance and electricity (€ 13
per month).
However, the Director of the factory denies
wanting to actively replace men by robots.
He said forced in the face of the evolution of
the Japanese population, which counted
200,000 deaths as well as births and arrivals
in the country, and whose young people are
reluctant to put on the overalls.
Source:
https://www.terresacree.org/actualites/1643/
actualite-1-robot-humanoide-vaut-3-
humains-l-ouvrier-du-futur-est-deja-la-pour-
nous-remplacer-108910
11. II – S.W.O.T analysis
A - Strenghts
Business space on the roof with panoramic
view and 12 meeting rooms et 6
subcommittee rooms with SEMINAR
FITTED AUTOMATIC SYSTEM (SFAS)
KLANGEA aquatic universe opens every day
from 08.00 AM to 22.00 PM with 10 spaic
boxes
Space accommodation with digital and
dometic equipment
Automatic Self Garage System (ASGS)
Room service with high quality products
from 06 H 30 to 00 H 00 issued from
partnerships with restaurants
Groundfloor platform
Flexible rooftop
Bed Switch Bed machine (BSB)
Destress staff area
13. C – Opportunities
Competitive advantage for innovative product
Geographic adaptations of the project
14. D – Threats
Administrative state disk
Maslowien blocking return in triumph
Terrorists risks
15. ,
III – Commercial programm
The businesses individuals guests
We segment the businesses individuals (CEO,
sales) thanks to travels agencies and TO,
corporate (airlines companies).
The businesses groups
We focus on these segmentation for the
seminars, incentives, congressists and others
businesses groups,
The leasures individuals
Thanks to promotions, LS, yield prices and
upselling.
The leasures groups
Tourism groups which medical needs,
especially from SINGAPORE, for high quality
treatment.
16. IV – Distribution networks
The best network is guest connections to various links as our internet site created with WIX. All has been thought and
designed for trying them a new experience to enhance turnovers and fast IAR (INVESTMENT ABOVE RETURN). A
Click open windows on GOOGLE ADS, FACEBOOK ADS, BOOKING.COM, SLIDESHARE, EXPEDIA, TO LIST,
TRAVEL AGENCIES LIST, NEW YORK EVENTS AND ACTIVITIES. Do not forget smartphones and tablets
connected with booking and searching engine and the option « STAY AWAKE FOR YOUR NEXT SPATIAL STAY ».
17. VI – Staff board scheme
GENERAL
MANAGER
FINANCIAL
ADMINISTRATION
MANAGER
SALES MANAGER
INTERNAL
MANAGER
MEDICAL
MANAGER
BUSINESS
MANAGER
•MAINTENANCE
FLEXIBLE ROOF
TOP
•MAINTENANCE
ACCOMODATION
SPACE
•MAINTENANCE
AQUATIC
UNIVERSE AREA
•MAINTENANCE
GROUND FLOOR
BASIS
• MAINTENANCE
ROBOTICS
HOUSEKEEPER
29 ROBOTS
SPA MANAGER
RELIGIOUS
MANAGER
DRINK &
BREAKFAST
MANAGER
DRINK MANAGER
BREAKFAST
MANAGER
FRONT OFFICE
MANAGER
19. VII– Staff planning
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
P P P P P O O
CM CM CM CM CM O O
P P P P P O O
BKF BKF BKF BKF BKF O O
DM DM DM DM DM O O
SP SP SP SP SP O O
J J J J J O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
J J J J J O O
DN DN DN DN DN DN DN
P = 09.00 TO 19.00 PM DN = 24/24
DM= 10.00 TO 08.00 PM M= 08.00 TO 01.00 PM BKF = 06.30 TO 03.30 PM
M/E = 08.00 TO 01.00 PM AND 5.00 PM TO 9.00 PM
RM= 07.00 TO 04.00 PM RE= 03.00 TO 00.00 PM N = 11.00 PM TO 08.00 AM
SM= 10.00 TO 08.00 PM AS = 10.00 AM TO 08.00 PM TH = 10.00 AM TO 08.00 PM
D=DUTY=09.00 AM TO 7.00 PM BM = 08.00 TO 06.00 PM CM = 15.00 TO 00.00 PM
GAME STAFF = 10.00 AM TO 00.00 PM MAINTENANCES AREA = 08.00 TO 6.00 PM
BKF = BREAKFAST AS = ACCOMODATION SPACE E = EVENING
DRINK & BREAKFAST MANAGER
HOUSEKEEPER
FOM
MAINTENANCE ROBOTICS
E= 05.00 PM TO 09.00 PM
BREAKFAST MANAGER
DRINK MANAGER
29 ROBOTS
MAINTENANCE AS 40 M2
MAINTENANCE ROOF TOP
MAINTENANCE AS 30 M2
SPA MANAGER
MAINTENANCE GROUNDFLOOR
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING WITH ROBOT FHC X'KUALA LUMPUR'M****
STAFF = 47
FRIDAY SATURDAY SUNDAY
GENERAL MANAGER
MEDICAL MANAGER
28/09/2016
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER
RELIGIOUS MANAGER
20. P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
O O P P P P P
O O P P P P P
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
P P P P P O O
O O P P P P P
O O P P P P P
O O P P P P P
O O P P P P P
O O P P P P P
P P P P P O O
P P P P P O ODRINK MANAGER
MEDICAL STAFF 8
MEDICAL STAFF 9
MEDICAL STAFF 10
MEDICAL STAFF 1
MEDICAL STAFF 2
MEDICAL STAFF 3
MEDICAL STAFF 4
MEDICAL STAFF 5
MEDICAL STAFF 6
MEDICAL STAFF 7
GENERAL MANAGER
RELIGIOUS MANAGER
FITTER 1
FITTER 2
FITTER 3
FITTER 4
FITTER 5
FITTER 6
MEDICAL MANAGER
28/09/2016
FAM
SALES MANAGER
BUSINESS MANAGER
INTERNAL MANAGER
MONDAY TUESDAY WEDNESDAYTHURSDAY
FLEXIBLE PLANNING WITHOUT ROBOT FHC X'KUALU LUMPUR'M****
STAFF = 110
FRIDAY SATURDAY SUNDAY
DRINK & BREAKFAST MANAGER
21. VIII – Room architectist drawing
ACCOMODATION SPACE DRAWING 30M2 ET 40 M2
MOVING SHELVES
RELAXSPAXE(TABLE+SOFA+MINIBARHOTANDCOLD)
DIGITAL WORK BOARDVISUAL WALL
SHOWERWITHBATHDRAWERS180CMX90CMCAPSULEHYDROMASSANTE
GTB BOX
LIFTABLEBEDWITHVERRIN100CMX90CM
LIFTABLEBEDWITHVERRIN100CMX90CM
22. IX – Aquatic universe architectist drawing
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
HC1 HC2 HC3 HC4
RELAXATION AQUALUDIC SPACE FOETUSIQUE JHC UNIVERSE
FUTURIST AQUATIC UNIVERSE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACE
PANORAMICSOLARIUMTERRACCE
AU RESERVED AUMANAGER
WELCOMESPACE
STAFFCLOAKROOMS
TECHNICALS LOCALS
WAITING SPACE
RELAXATION
LOUNGECONNECTED
DRINKS
RELAXATION
LOUNGECONNECTED
W
ITH
DRINKS
PANORAMICSOLARIUMTERRACE
PANORAMIC SOLARIUM TERRACCE
PANORAMICSOLARIUMTERRACCE
WELCOMESPACE
STAFFCLOAKROOMS
23. X – Flexible roof top architectist drawing
FLEXIBLE FUTURIST ROOF TOP
RAIN
HARVEST
SOLAR
PANELS
W
IND
TOOL
RAIN
HARVEST
TRANSLUCENT ENVIRONMENTALIST SEPARATION
ARTISTRY
SOLAR
PANELS
W
IND
TOOL
DIGITALTHINK
AREA
HELISURFACEW
ITH
VERRIN
ARTISTRY
DIGITALTHINK
AREA
HELISURFACEW
ITH
VERRIN
DRINKING
RELAXATION
SATELLITE CLIMB
CAPSULE
SATELITTE CLIMB
CAPSULE
ARTISTRY
DIGITALTHINK
AREA
DRINKING
RELAXATION
SATELLITE CLIM
CAPSULE
SATELLITE CLIMB
CAPSULE
24. XI – Groundfloor basis architectist drawing
GROUNDFLOOR BASIS (1 000 m2)
VT
VT
BED SWITCH CHANGE
VT
VT
BED SWITCH CHANGE
M
VT
M
SP
MBSC LUGGAGERY
M
VT
M
SP
WELCOME SPACE
MBSC LUGGAGERY
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
M
VT
M
SP
M
E
WELCOME SPACE
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
DECISIONALCENTER
M
VT
M
DP
M
E
WELCOME SPACE
SPATIALFRONT
OFFICE
ANSW
ERIE
&
PORTERIE
M
ORNING
APESENTERIE
DECISIONALCENTER
M
DP
M
E
M
W
WELCOME SPACE
M
ORNING
APESENTERIE
VT
DEPOSITS
MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG)
VT
DECISIONALCENTER
M
DP
M
W
WELCOME SPACE
M
ORNING
APESENTERIE
LEGENDE :
VT = VERTICAL THRUSTER ME = MAINTENANCE ELECTRICITY
MSP = MAINTENANCE SOLAR PANEL MDP = MAINTENANCE DATA PROCESSING
MVT = MAINTENANCE VERTICAL THRUSTER MW = MAINTENANCE WATER
MWD= MAINTENANCE WIND OHM = OFFICE HEAD MAINTENANCE
VT
MWD OHMAUTOMATIC SELF VEHICLE GARAGE (ASVG)
VT
25. XII – Fututrist hotel concept architectist drawing
€
Universe Aquatic Manager
TOTAL = 107 639,52 ft2
RD = ROOM DEPOSIT
A
A
RD A A
UAM
UAD =
SOLAR PANELS + WIND MACHINES + WATER PICK-UPS
250 ACCOMODATIONS
SPACES (40 2)
UAM =
CIR
UAD
CIR
A
21 527,96 ft2
32 291,73 ft2
A
DIGITAL THINK AREA
AA AAAAA
12 PANORAMIC MEETING ROOMS WITH 6 SUBCOMMITTEES ROOMS
DRINKING RELAXATION CONNECTED AREA 1
HELIPAD WITH VERRIN
RD A
1 076,39 ft2
1 076,39 ft2
5 381,96 ft2
3 229,17 ft2
FLEXIBLE ROOF TOP
FUTURIST HOTEL CONCEPT X'KUALA LUMPUR'M****
AA A A A A
TRANSLUCID ENVIRONMENTALIST SEPARATION
ARTISTRY
4 SATELLITE CLIMB CAPSULE
A A
21 527,96 ft2
21 527,96 ft2
TOTAL = 107 639,52 ft2
A
A
A