Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Fabiola Canelon
Project & Portfolio I: Week 1
03/03/2022

2. My name is Fabiola Canelon and I am a
Venezuelan social media influencer with over 500K
followers on TikTok. I enjoy creating bilingual,
musical, and comedic content that brings people joy
and allows me to share the Latino culture with the
world.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Talent (The Influencer Marketing
Factory)
• Talent (MARGOT)
• Influencer at Alkiamiads
BRAND ARCHETYPE – Creativity,
passion, and uniqueness drive my
brand. My content is designed to
connect with people in the most
original ways possible. I imitate
accents in Spanish and English, sing
the same song in different languages,
imitate or act movie scenes, and
others.
Social Media Influencer for Entertainment Business

4. Talent/Agency Recruiters
TARGET AUDIENCE
Toky Razafindrakoto
Outreach Plan:
• For starters, I would send him an invitation through
LinkedIn.
• His principal method of communication is through
LinkedIn.
• After sending him a message with my information and
the reason why I am reaching out, I would wait until he
accepts my request and if there is no answer, I will
follow up by email a week later.
Talent Department intern at
The Influencer Marketing
Factory
Carlos Casado
Outreach Plan:
• I was able to contact Carlos through email and he
already knows about my work as an influencer. He is
currently wanting to represent more talents.
• Email and phone number are the best two ways to
communicate with him.
• I want to express to him the add up that I could be to
his company. I believe I could email/ text him in 2
weeks.
Co-Founder and Managing
Partner at MARGOT
Nahomi Monroy
Outreach Plan:
• I already contacted her through Instagram. She is very
active in answering Dm’s, so it was my initial way of
communicating with her.
• Instagram and email are the best two ways of
contacting her (in that order)
• I am going to wait for an answer and in case I don’t
receive one, I will send her an email in two weeks with
my information and expressing how useful I could be for
their agency.
Influencer Marketing
Manager at Alkiamiads

5. GOALS
Short Term: (Immediately After Graduation, June 2023)
• Be represented as an artist/influencer, release my first songs, start
monetizing my videos, and work with renowned brands in the
industry. I have already started working on my influencer path.
➢ Email 5 brands per month for collaboration purposes
➢ Reach +1M followers
➢ $2,000 per video
Mid Term: (5 years, 2028)
• Working as a full-time artist/influencer, establishing myself as a
singer and songwriter, attending major events (Grammy’s, Met
Gala, VMAS, etc), and going on tour.
➢ Structure a plan with my agency to tour from march till July of
2028
➢ Reach +15M followers
Long Term: (10 years, 2032)
• Major renown artist with at least 7 albums and various awards.
➢ Write and produce from 15 to 20 songs yearly and release 11 of
them in each album.
➢ Reach +50M followers

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Singing and Songwriting
SOFT
HARD
Expert
Acting and Modeling Adept
Creativity and Innovation Expert
Interpersonal Skills Expert
Social Media Content Creation
SOFT
HARD
Expert
TikTok and Instagram Domain Expert
Influencing Skills Expert
Adaptability Expert

7. I help brands/ businesses grow their
clientele by creating unique advertisement
videos and posting them on my social media
accounts with over 500K followers.
PROMISE

8. CREDENTIALS
Work Experience:
• TikTok Content Creator
• Brand Collaborations With: Netflix, Zaful,
Chispa App, Alamar Cosmetics, Halara,
and others.
Education:
• Music Business, B.S., Full Sail University
(2023)
• Modeling and Acting Certificate at John Casablanca (2020)
Awards:
• Rising Star Award
• Most Likely to Win a Grammy
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Mariana Girgenti
Industry Experience:
• Social Media Influencer
• Latino/ Accents content creation in
both Instagram and TikTok
• Interior Architect
Education:
• Bachelor’s Degree from Southern Institute of
Architecture.
• Associate's Degree in Architecture from Miami Dade
College.
Leadership Experience:
• Management and content creation of both her TikTok
and Instagram accounts. TikTok: 200K followers, Ig:
166K followers
• Architecture and 3D Printing for ARMAZEM.design
Skills and Proficiencies:
• Outstanding Accent Imitation (in Spanish) – Instagram
Publicity to language apps
• Ability to transfer followers from one app to another
(From Instagram to TikTok)-
• Consistent posting –
Fabiola Canelon
Overall Online Presence:
• She has 71 connections on LinkedIn. When you google her name,
the first 20 results that appear are about her. There are multiple
articles (about 10) talking about her as the “viral influencer that does
accents in Spanish”. She does not have a customized banner
image, but she has professional headshots on LinkedIn that
represent her personality. Her social media accounts describe the
type of content she creates. She does not have a customized
LinkedIn link; however, the one she has provided her information
about her other job as an architect. Grade: Superior, 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Social Media Influencer
• Latino/Accents content creations
in both Instagram and TikTok
• Musical and bilingual content
(Instagram and TikTok)
Education:
• Bachelor’s Degree in Music Business from Full Sail
University (in progress).
• John Casablanca's Acting and Modeling course.
Leadership Experience:
• Management and content creation of both my
TikTok(547K followers) and Instagram (6,124 followers)
accounts.
• Brand Collaborations/ Online Advertisement of diverse
businesses.
Skills and Proficiencies:
• Accent Imitation (English and Spanish)- 2
endorsements monthly
• Creative and unique content creation- 2 endorsements
monthly
• Singing and songwriting skills - 0 endorsements
Overall Online Presence:
• I only have 3 LinkedIn connections. When searching my name o
google, the first 8 results have to do with me. I do not have a
customized banner image, but I have headshots on social media that
showcase my personality. My TikTok profile explains what my channel
is about; my Instagram and LinkedIn could be more specific. There are
no articles about me yet, only a few podcasts I’ve been invited to. I have
a personalized link on LinkedIn that shows my profile and bio. Grade:
Average, 70 out of 100

10. COMPETITION
Estefany Oliveira
Noteworthy Experience:
• Telemundo and Nickelodeon acting roles
• Co-founder of Influur
• Commercial Acting for AT&T, Dr. Pepper, Pizza Hut.
• 1.3 Million Followers on Instagram and 6.1 Million on
TikTok
Fabiola Canelon HEADSHOT
Industry Experience:
• Co- founder and Chief Influencer at
Influur
• TV- Show and Tele Novela Actress
• Singer
Education:
• Broadcast Journalism in the School of Communication
of the University of Miami.
• International Baccalaureate (IB)in Venezuela
Skills and Proficiencies:
• Online entertainer with creativity and uniqueness – 4
relevant endorsements monthly
• Actress- 3 annual commercial campaigns
• Singer- Publicity on the songs video clip
Overall Online Presence:
• She has 185 connections on LinkedIn. She has a
banner image customized and a professional headshot that
showcases her personality. Her profiles, in social media and
LinkedIn, are well structured and provide her achievements
and experience. There are multiple articles about her. She
does not have a personalized LinkedIn link and her account
should be actualized with new achievements. Grade:
Superior, 95 out of 100
Industry Experience:
• Social Media Influencer
• Latino/Accents content creations in
both Instagram and TikTok
• Musical and bilingual content
(Instagram and TikTok)
Education:
• Bachelor’s Degree in Music Business from Full Sail
University (in progress).
• John Casablanca's Acting and Modeling course.
Leadership Experience:
• Management and content creation of both my
TikTok(547K followers) and Instagram (6,124 followers)
accounts.
• Brand Collaborations/ Online Advertisement of diverse
businesses.
Skills and Proficiencies:
• Accent Imitation (English and Spanish)- 2
endorsements monthly
• Creative and unique content creation-2
endorsements monthly
• Singing and songwriting skills - 0 endorsements
Overall Online Presence:
• I only have 3 LinkedIn connections. When searching my name o google, the first 8
results have to do with me. I do not have a customized banner image, but I have
headshots on social media that showcase my personality. My TikTok profile
explains what my channel is about; my Instagram and LinkedIn could be more
specific. There are no articles about me yet, only a few podcasts I’ve been invited
to. I have a personalized link on LinkedIn that shows my profile and bio. Grade:
Average, 70 out of 100

11. SOCIAL MEDIA INFLUENCER
For the Hispanic and bilingual community that enjoys watching
Latino representation around the world, accent imitation, and
musical content, I provide videos that honor the Latin culture,
imitate accents from 11 different countries (English and Spanish),
and translate songs in various languages. I like to bring new and
dynamic strategies to the table in order to attract more people to my
TikTok community and recommend products, apps, or resources
that could pick their interest. Checking my TikTok “fabi.canelon”
would give a better idea of the type of content I create.
“FABI”
MY CONTENT PROMOTES BRANDS AND BUSINESSES
BY CREATING COMEDIC AND ENTERTAIN
ADVERTISEMENT VIDEOS.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Miami Bloggers & Influencers Networking Pool Party
‣ 03/20/2022 Miami, FL
• An Evening of Hope Gala
‣ 05/21/2022 Orlando, FL
• Influencer Marketing Conference
‣ 06/23 and 06/24, 2022 London and online
Digital Marketing
• Primary Content: Latino and polyglot content like accent
imitation, singing in different languages, acting out famous
scenes from American/ British movies in Spanish, and others.
• Primary Tools: TikTok and Instagram account, create
collaborations with other content creators, and post videos at
least 6 times a week.
• Website: My website will represent me as a content creator
and show possible brands/ investors who I am, who I have
worked with before, and what I am capable of doing.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like a personal manager that could help me
understand and control my social media life/ reputation.
At least 2 years of experience in a Marketing, social
media, or entertainment management position are
needed. 04/2022
Formal Education
• Bachelor’s Degree in Music Business at Full Sail
University. Expected graduation date: June 2023.
Technical Skills
• Adobe Photoshop CC – Essentials Training Course
06/2022
• Voice Acting (Spanish) – Udemy 01/2023
• -Social Media Management – Coursera 03/2023
Soft Skills
• Time Management Course- , Udemy 04/2022
• Emotional Intelligence-Udemy, 07/2022
• Organizational Skills- Udemy, 09/2022

14. Fabiola Canelon
You know how people reject the idea of listening to advertisements because
they interrupt their video, movie, or TV Show? Well, what I do is write
comedic scripts that make an ad seem as natural as possible maintaining
the characteristics that I would use on a regular video. In fact, I currently
have a TikTok account with over 500 thousand followers where I constantly
receive comments on my advertisement videos like “I can believe you just
convinced me to buy ___” or “This didn’t even feel like an ad!”.
Picture of You
Goes Here

15. REFERENCES
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