Business Model Canvas (BMC)- A new venture concept
02.02 Power Point
1. UNIT B EVOLUTION AND MOVEMENT OF FASHION 2.02 Summarize the movement and acceptance of fashion.
2. Fashion movement: Ongoing change in what is considered fashionable. Fashion: The styles that are accepted and used by a particular group of people at a given time.
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4. Trickle-down theory (Downward flow theory): The assumption that fashion trends start among the upper class or fashion leaders and move down to the masses or fashion followers.
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6. Trickle-up theory (Upward flow theory): The assumption that fashion trends start among the young or lower income groups and move upward to older or higher income groups.
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8. Trickle-across theory (Horizontal flow theory): The assumption that fashion moves horizontally through groups at similar social levels from fashion leaders to followers.
