The Data Quality Formula details the fundamental elements to data quality; Detection, Analysis and Resolution. In order for businesses to realise success, they must understand the Rule of 3.

1. DETECT ANALYSE RESOLVE
still
REACTIVELY
RESPOND
to data issues by
relying on employees,
customers and prospects
to report problems
It’s a system
that often
FAILS
the data quality equation
remains unsolved
say analysis is the
trickiest part of the
Rule of 3 to follow
Why are they so
PERPLEXED?
The result:
IT’S NO
WONDER THAT:
use every-day
(often dated)
spreadsheet
software
of those using spreadsheet
software are unsatisfied
say data errors are
only reactively
corrected after
something has
gone wrong
Ignoring data
problems doesn’t make
them go away.
Instead, they multiply
Without analysis,
the business
implications of data
problems can’t be seen
Awareness of data
issues means little if
their resolution is
left to chance
are not completely
satisfied with their
resolution strategy
Resolving your
data issues cannot
be done without
detection and analysis
JUST
conduct
AD-HOC
data cleanses
Time
consuming
Slow Incomplete
of large British
companies have a
data quality strategy
don’t include
ALL data types
in their strategy
BUT...
FAIL TO RESOLVE
data issues and the
formula just doesn’t add up
UNSURPRISING
LY
are
unsatisfied
67%
of those,
DETECTION ANALYSIS
REMEMBER
THE RULE
OF 3
Find out more
www.qas.co.uk/3
RESOLUTION
WITHOUT
ANALYSIS
64%
50%
61%
65%
All data used in this infographic is drawn from the ‘Company Data Quality Research 2014’and the ‘Global Data Quality Research
2014’two independent market research reports commissioned by Experian Data Quality and produced by Dynamic Markets.
DETECTION
ANALYSIS
RESOLUTION
These are the fundamental elements of the data quality management
equation that add up to organisational success. Our latest research
shows large British companies realise the importance of
THE RULE OF THREE.
78%
44%
63%
99%
DETECTION + ANALYSIS + RESOLUTION
28%
of those who use specialist
detection software
are still unsatisfied
DETECT, ANALYSE AND RESOLVE YOUR DATA ISSUES.
WITHOUT THE RULE OF 3,
THE DATA QUALITY FORMULA WON’T WORK!