B2C Omni channel solution for a APAC based Largest Poultry Firm.

1. Increased overall sales by 35% within 6 months using B2B Partner
Management portal and B2C Omni channel solution for a APAC based
Largest Poultry Firm.
01
CASE STUDY

2. Our Customer
A 25 years old poultry organization with a na-
tionwide network of over 25,000 retail outlets
and largest connection and collaboration with
over 20,000 farmers from 8,000 villages.
Omnichannel Requirements
Our customer has a huge partner network across
APAC . Since the transaction volume was so huge,
they wanted to automate their B2B retail process
across all the branches at different levels. This
process should yield the following benefits:
• Minimize the operational costs,
• Increase the customer base
• Improve Management Excellence
• Expand the customer buying channels from B2B
to B2C
Vendor Evaluation Criteria
Our customer started evaluating multicom-
merce and Omni channel solution vendors
who could address their B2B partner manage-
ment programs and B2C multi-commerce chal-
lenges:
• Maintain and upgrade legacy systems to
maintain each and every retail outlet’s inven-
tory and accounts
• Lack of interconnection between branches
• Limited B2B and B2C customer engagement
channels ( Direct sales and Phone).
• Integration issues between factory and out-
lets in terms of inventory, shipping, order and
offer management programs.
02
• Lack of business intelligence to predict the
future requirements.
Why Expedux
Expedux demonstrated its capabilities in terms
of B2B ERP lanvdscape, our experience in core
e-commerce platforms & expertise in trans-
forming Multicommerce to Omni channel op-
erations across B2C and B2B ecosystems. Our
customer was convinced with our Omni chan-
nel vision to B2B retail ecosystem and chose us
to implement end-to-end Omni channel solu-
tion.

3. Our Solution
03

4. Omnichannel Solution –
Implementation
Expedux evaluated existing challenges and sug-
gested our unique 4-pillar strategy to implement
“omnicommerce” right.
Pillar 1: Retail Process Automation
Expedux implemented a revamped B2B om-
nichannel solution and integrated with the En-
terprise Service Bus and the required Connectors
by Adapters to interact with ERP system and other
third-party components. The ESB was the fulcrum
of our customer’s B2B ecosystem and it provided
major advantages like a) easy integration between
factory, outlets, farmers and customer’s back of-
fice team b) scalability and c) flexibility to cope up
with 25000+ suppliers.
Pillar 2: Online Upgrade
We customized the ecommerce component to
engage the Retailers (B2B) and Customers (B2C).
Our customer’s ERP system and ecommerce
were connected through the ESB with the seam-
less integration and synchronization of data.
Pillar 3: Mobile Upgrade
mCommerce component implemented and en-
gaged seamlessly between Manufacturers, Deal-
ers, Customers and Supply chain operations. It
helped in
a) 100% connectivity across channels
b)providing real time visibility across inventory
and logistics
c) Promoting Special Offers to elite dealers/ cus-
tomers
Pillar 4: SMS/ Email integration
We implemented customer intelligence and
analytics solution to our customer to measure
the influence of all touchpoints on a customer’s
journey to purchase—online, mobile devices,
search, and social media and email communica-
tions. In Omni channel Retail Experience, each
component makes the user to feel the excel-
lence of operation of the entire system. SMS
was used to make the order instantly and com-
municate back to the ERP system. We enabled
a robust email system that could create quick
orders in the ERP system.
Benefits
• Personalized Omnichannel experiences with
seamless integration across B2B and B2C channels
of Operation
• Integrated with back-end systems such as In-
ventory, finance, accounting of ERP system along
with front end systems such as call center systems,
fulfilment systems, and popular social media plat-
forms.
• Provided a single view of inventory across all
channels and improved the sales across channels
by 35% after implementing omnichannel solution.
• Customized reporting and analytics of transac-
tions, customer interactions, and the effective-
ness of marketing campaigns.
04

5. www.expedux.com
info@expedux.com
twitter.com/expedux
linkedin.com/expedux
Experience
100+ man years of expertise in
working with retail/e-commerce
technologies.
IOT - R CoE
Centre of Excellence team to con
stantly innovate Internet of Things
in Retail such as Augmented Real
ity, Mobile PoS & 3D printing.
05
ABOUT US
Focus
Optimize & Enhance Retail
Omni channel Experience.
Credibility
99% of our customers doubled
their revenue within 6 months.
Stability
Team is backed up by eminent in
dustry advisors and Venture Capi
talists.