Omnichannel model requires an efficient and proactive supply chain infrastructure and technology for the companies to apply omnichannel model effectively and seamlessly.

1. Innovations in Logistics Technology
Facilitate Omnichannel
Mobile trade and social media trade channels are
also used by customers as an alternative to
traditional retail channels recently. Omnichannel
model that enables management of all sales
channels together, entered into companies’
strategic plans as new sales channels spread in the
market.
In the omnichannel model, without geographic
boundaries, the customer likes the product in any
sales channel, orders through any sales channel
and gets the product delivered anywhere within
any timeslot and return it through any sales
channel.
Omnichannel model requires an efficient and
proactive supply chain infrastructure and
technology for the companies to apply
omnichannel model effectively and seamlessly.
There are 4 main needs and challenges of the
supply chain that omnichannel model requires;
Velocity: With the omnichannel model, the
customer receives the right product that he/she
ordered from any sales channel anywhere. In order
to do that seamlessly, fast and responsive system
should be in place in all processes such as
procurement, warehousing, order fulfillment and
packing. After the order fulfillment process,
shipment and delivery processes should be
optimized in order to establish the balance
between cost and customer service. This can be
done through route optimization and new
generation delivery planning technologies.
Traceability: In the omnichannel model, many
sales points and delivery options are offered to the
customer in sync. Therefore, stock and all
processes should be shared and be in cooperation
throughout all channels. At this point, especially
correct figures, traceability and transparency of
stock is crucial. One of the KPIs of this model is
stock traceability not only in the warehouse but
also within processes from procurement to delivery
to the customer. Omnichannel can be applied
successfully with feasible, flexible, realtime and
integrated logistics technologies.
+90 216 680 1981 (pbx) | info@la.com.tr | www.la.com.tr
Omnichannel

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Inventory Sharing: The most challenging and
critical process in the omnichannel is inventory
sharing throughout all sales channels. Therefore,
feasible infrastructure should be implemented for
the inventory to be viewed, offered and demanded
by all sales channels. Required priorities,
allocations and reservations should be included in
the system through this cooperative infrastructure.
This process can be managed efficiently through
accurate stock management, distribution and
delivery solutions.
Innovation in Transportation: Omnichannel model
requires a perfect distribution and transportation
system should be implemented between suppliers,
plants, warehouses, transit centers, sales points
and customers. Therefore, the process requires an
effective and comprehensive transportation and
distribution management system.
LA Software Group, through its global experience
and continuous R&D activities, is offering an
extensive global supply chain management
solution for the omnichannel model.
LA split up omnichannel supply chain management
into 5 main processes and designed feasible
solutions.
Procurement Management: In the process,
suppliers’ stock, orders and operations can be
traced effectively and provide them to deliver the
purchase orders to the accurate location
seamlessly through “Supplier Portal” solution.
Stock Management: This is one of the most critical
processes of the model. LA ensures the accuracy,
traceability, availability of the stock through
“Supply Chain Planning”, “Inventory Sharing” and
“Continuous Replensihment” solutions. Besides,
processes such as inventory optimization, buffer
stock management and stock replenishment
management can be managed easily.
Warehouse Management: In this process, LA
enables management of warehousing, order
fulfillment, picking, packing and reverse logistics
processes through “Warehouse Management” and
“E-Logistics Management” solutions.
Distribution Management: Through “Distribution
Planning and Route Optimization” solutions, the
distribution costs are minimized and customer
service is enhanced.
Delivery Management: This process has critical
value to complete the omnichannel model and
crate competitive advantage. LA offers optional
delivery options and timeslots to the customer
through “New Generation Home Delivery
Planning” solution. Thus, the customer is offered a
good shopping experience not only at the sales
points but also during delivery.
LA designed the omnichannel logistics solution as
all other solutions with global partnerships. LA’s
omnichannel logistics solution is developed with
most recent technologies as web based with the
ability to integrate to all other ERP and automation
systems.
As a result, LA offers the required technological
infrastructure for the retail companies to
implement the new omnichannel model.
Omnichannel