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Eating our own Dogfood - Twitter Mobile

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Find out what keeps twitter mobile ticking, what we are thinking about, and how we are using our own APIs to build great experiences on many devices

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Eating our own Dogfood - Twitter Mobile

  1. Eating our own Dogfood Twitter Mobile by Leland Rechis @leland #chirpmobile http://bit.ly/chirpmobile
  2. 37% Usage of Twitter is via Mobile
  3. 60% Usage is outside the US
  4. 8% Daily signups from the new BlackBerry app
  5. What we find hot
  6. What we find hot Simplicity, Ubiquity, Speed
  7. What we find hot
  8. What we find hot Platform
  9. What we find hot Platform ... Service
  10. What we find hot
  11. What we find hot Diversity
  12. What we find hot Diversity...and keyboards!
  13. What we find hot • SMS • Mobile web • API innovation • Integration
  14. What we find hot • SMS • Mobile web • API innovation • Integration
  15. SMS is not dead
  16. Every phone Built in notifications Universal UI
  17. When there’s no pixels, think about service
  18. When there’s no pixels, think about service New UX
  19. When there’s no pixels, think about service Especially before launching to 110m users
  20. When there’s no pixels, think about service Especially before launching to 110m users
  21. Especially before launching to 110m users
  22. When there’s no pixels, think about service Especially before launching to 110m users
  23. When there’s no pixels, think about service Especially before launching to 110m users
  24. When there’s no pixels, think about service Especially before launching to 110m users
  25. When there’s no pixels, think about service
  26. When there’s no pixels, think about service
  27. When there’s no pixels, think about service
  28. When there’s no pixels, think about service
  29. We’re not done!
  30. What we find hot • SMS • Mobile web • API innovation • Clients
  31. Versatility
  32. Versatility Works with web content
  33. Versatility Works with web content Easy to deploy, centralized
  34. Versatility Works with web content Easy to deploy, centralized Great way to extend app functionality
  35. Versatility Works with web content Easy to deploy, centralized Great way to extend app functionality HTML5 hotness
  36. Versatility
  37. Versatility XHTML 2.0 > J2ME
  38. Versatility XHTML 2.0 > J2ME ...really!
  39. In the beginning...
  40. In the beginning... ‘M’ version of twitter.com
  41. In the beginning... ‘M’ version of twitter.com Tied to desktop version
  42. In the beginning... ‘M’ version of twitter.com Tied to desktop version Separate front end for search
  43. In the beginning... ‘M’ version of twitter.com Tied to desktop version Separate front end for search Trusty, but forgotten
  44. What if...
  45. What if... There was a way to decouple
  46. What if... There was a way to decouple A set of tools to access twitter outside of Twitter.com
  47. What if... There was a way to decouple A set of tools to access twitter outside of Twitter.com hmmm...
  48. What we find hot • SMS • Mobile web • API innovation • Integration
  49. Twitter API Decouple Eat our own dogfood Rough out new APIs
  50. Big in Japan! Use API Customize for market Innovate
  51. Big in Japan! Use API Customize for market Innovate
  52. What we find hot • SMS • Mobile web • API innovation • Integration
  53. Your mobile + Twitter Perfect acquisition device Messaging Content consumption
  54. Your mobile + Twitter Perfect acquisition device Messaging Content consumption Not in the browser
  55. Your mobile + Twitter Perfect acquisition device Messaging Content consumption Not in the browser ...yet!
  56. Integration is key
  57. Integration is key Good
  58. Integration is key Good
  59. Integration is key Good
  60. Integration is key Good
  61. Integration is key Good
  62. Integration is key Good
  63. Integration is key Good
  64. Integration is key Good
  65. Integration is key Good
  66. Integration is key Good Better
  67. Integration is key Good Better
  68. Integration is key Good Better
  69. Integration is key Good Better Future
  70. Integration is key Good Better Future
  71. Integration is key Good Better Future
  72. Integration is key Good Better Future
  73. Integration is key Good Better Future
  74. Integration is key Good Better Future Anywhere
  75. Integration is key Good Better Future Anywhere
  76. Integration is key Good Better Future Anywhere
  77. What we will be doing
  78. What we will be doing Dogfood new APIs
  79. What we will be doing Dogfood new APIs Create great tools for integration
  80. What we will be doing Dogfood new APIs Create great tools for integration Annotations for communication
  81. What do you need?
  82. What do you need? Discuss...
  83. Thank you! @leland #chirpmobile http://bit.ly/chirpmobile

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