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Why APIs are important

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Presentation from Software Architect Community Day 2011 organized by Edument in Malmö, Sweden on june 17th.

Sorry for the bad formatting of the presentation, seems like Keynote and SlideShare do not play that well together.

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Why APIs are important

  1. 1. Why are APIs 1 7 important? JUNI 2011PRESENTED BY ANDREAS KROHN
  2. 2. AndreasKrohnmashup.se
  3. 3. AndreasKrohn @andreaskrohnmashup.se
  4. 4. AndreasKrohn @andreaskrohn andreas@dopter.semashup.se
  5. 5. Agenda
  6. 6. Agenda 1 WHAT DO I MEAN BY “API”?
  7. 7. Agenda 1 WHAT DO I MEAN BY “API”? 2 SUCCESS STORIES
  8. 8. Agenda 1 WHAT DO I MEAN BY “API”? 2 SUCCESS STORIES 3 TOP 3 REASONS WHY APIs ARE IMPORTANT
  9. 9. Agenda 1 WHAT DO I MEAN BY “API”? 2 SUCCESS STORIES 3 TOP 3 REASONS WHY APIs ARE IMPORTANT 4 DO YOU NEED AN API?
  10. 10. What do Imean byAPI?
  11. 11. What do Imean byAPI? API
  12. 12. What do Imean byAPI? API Web
  13. 13. What do I Openmean byAPI? API Web
  14. 14. What do I Openmean byAPI? API Web Loosely coupled
  15. 15. What do I Openmean byAPI? API Ecosystem Web Loosely coupled
  16. 16. Be thePlatform
  17. 17. Be thePlatform 13 billion calls/day
  18. 18. Be thePlatform 13 billion calls/day 80+ APIs based on Twitter
  19. 19. Be thePlatform 13 billion calls/day 80+ APIs based on Twitter Not owning the experience
  20. 20. On everydevice
  21. 21. On everydevice 20+ billion calls/day
  22. 22. On everydevice 20+ billion calls/day Partners & Internal
  23. 23. OwningIdentity
  24. 24. OwningIdentity 5 billion calls/day (2009)
  25. 25. OwningIdentity 5 billion calls/day (2009) FB Connect
  26. 26. OwningIdentity 5 billion calls/day (2009) FB Connect Like
  27. 27. LocalExamples
  28. 28. LocalExamples
  29. 29. LocalExamples
  30. 30. LocalExamples
  31. 31. Why are APIs important?
  32. 32. MARKETan existing product
  33. 33. PromotionMarket an existingproduct
  34. 34. Promotion Your brand everywhereMarket an existingproduct
  35. 35. Promotion Your brand everywhere Create traffic for other propertiesMarket an existingproduct
  36. 36. Promotion Your brand everywhere Create traffic for other propertiesMarket an existingproduct Become the standard
  37. 37. ReachnewmarketsMarket an existingproduct
  38. 38. Reachnewmarkets New countriesMarket an existingproduct
  39. 39. Reachnewmarkets New countries New languagesMarket an existingproduct
  40. 40. Reachnewmarkets New countries New languagesMarket an existingproduct New niches
  41. 41. Go mobileMarket an existingproduct
  42. 42. Go mobile 400k+ iOS appsMarket an existingproduct
  43. 43. Go mobile 400k+ iOS apps 150k+ Android appsMarket an existingproduct
  44. 44. Go mobile 400k+ iOS apps 150k+ Android appsMarket an existingproduct APIs are the key to mobile apps
  45. 45. MARKET SELLan existing product as a new product
  46. 46. Cash isfunSell as a newproduct
  47. 47. Cash isfun Sell API accessSell as a newproduct
  48. 48. Cash isfun Sell API accessSell as a new Indirect incomeproduct
  49. 49. MARKET SELL USEan existing product as a new product as infrastructure component
  50. 50. ROAUse as component
  51. 51. ROA InteroperabilityUse as component
  52. 52. ROA Interoperability Weak couplingUse as component
  53. 53. ROA Interoperability Weak couplingUse as component Quicker and easier to use
  54. 54. InternalUse as component
  55. 55. Internal Decouple systemsUse as component
  56. 56. Internal Decouple systems APIs firstUse as component
  57. 57. Internal Decouple systems APIs firstUse as component Save time using APIs
  58. 58. MARKET SELL USEan existing product as a new product as infrastructure component
  59. 59. Do youneed anAPI?
  60. 60. Do youneed an 1 INNOVATION ALWAYS ORGANIZATION BIGGER OUTSIDE THEAPI?
  61. 61. Do youneed an 1 INNOVATION ALWAYS ORGANIZATION BIGGER OUTSIDE THEAPI? 2 TURN COMPETITORS INTO PARTNERS
  62. 62. Do youneed an 1 INNOVATION ALWAYS ORGANIZATION BIGGER OUTSIDE THEAPI? 2 TURN COMPETITORS INTO PARTNERS 3 NOT HAVING AN API GIVES ALL THE ADVANTAGES TO YOUR COMPETITORS
  63. 63. Do youneed an 1 INNOVATION ALWAYS ORGANIZATION BIGGER OUTSIDE THEAPI? 2 TURN COMPETITORS INTO PARTNERS 3 NOT HAVING AN API GIVES ALL THE ADVANTAGES TO YOUR COMPETITORS 4 LEGISLATION
  64. 64. The future
  65. 65. The future APIs to everything
  66. 66. The future APIs to everything APIs a limited view
  67. 67. The future APIs to everything APIs a limited view Full data access
  68. 68. QAandreas@dopter.se & @andreaskrohn mashup.se THANK YOU!

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