There are a number of event hosting websites which provide links to social media pages, but with the following tricks, one can maximize their event’s social media advertising to ensure the high sale of tickets. These creative techniques if followed can lead to event awareness, audience presence and increased sales for an event.

1. Way To Use Social Media Advertising to Sell High-Ticket
Events
Over the years, social media has evolved and has become an important tool for
marketing or publicity. Similarly, use of digital marketing has also risen and
progressed in the years. Digital marketing is a way of promoting a business using
online tactics. A number of factors play a crucial role in marketing the
organization, social media being one of them. Social media has become a
powerful tool for advertising events (physical or online events) as well as for
boosting ticket sales. Though there are a number of event hosting websites
which provide links to social media pages, but with the following tricks, one can
maximize their event’s social media advertising to ensure the high sale of tickets.

2. These creative techniques if followed can lead to event awareness, audience
presence and increased sales for an event.
Facebook Ads: This feature of the widely used social media applications allow
you as an organizer to show your event advertisement to people who have already
visited your website. This process is ideally known as retargeting. Advertisers can
show their ads to Facebook users who exited the website before buying the ticket.
Retargeting is a meaningful strategy which aims at increasing the sales of a ticket.
Highlight Video: Videos have the capability to share the right vibe and
excitement of a live event. Top-notch visuals with an amazing audio quality can
draw people for event registration. However, there are certain things which
should be kept in mind before developing a video for your event: the video
should be developed keeping in mind the target audience; video should be shared
everywhere and; upload original videos to maximize the exposure of your
submission.

3. Adding Images In Social Updates: This can be a powerful tool – showcasing
fun photos of the previous event. You can pick a fun picture of your attendees and
create a status update. You can tag the people in the picture. This allows the
people in the picture to talk positive about your event and also shows the
keenness on attending such other event.
Event Mentioning On All Social Media Accounts: If you register your event on
an event registration system, you can link your social media account from the

4. website. Don’t forget to update the ‘About Us’ section of all your social media
accounts. An event hashtag in the bio section is usually an unused tactic but has
big gains. After you have a link to your event, update the bio section. People can
now click on the link and know more about your event.
*********