Europeana Strategy Workshop Distribute & Engage

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We want to make digital cultural heritage available to users wherever they are and to cultivate new ways for users to get involved with their cultural heritage. To do this, Europeana is shifting from portal-thinking to platform-thinking, but what does this really mean in practice? Should we focus on building and marketing the best possible APIs and encouraging others to use them? Or should we still try to play a role in reaching end-users directly? What are the metrics for success in these scenarios? Read more about this workshop in the blog: http://pro.europeana.eu/pro-blog/-/blogs/1960651

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Europeana Strategy Workshop Distribute & Engage

  1. 1. STRATEGY WORKSHOP EUROPEANA FOUNDATION Distribute & Engage Visual Report November 7, 2013
  2. 2. On November 7, 2013, a team of Europeana got together in The Hague, The Netherlands, to draw the 2020 vision for Europeana and to explore multiple scenario’s for Distribute & Engage.
  3. 3. WELCOME & INTRO
  4. 4. we are here today…
  5. 5. EXPECTATIONS
  6. 6. COMMON GROUND & DEFINITIONS
  7. 7. WHAT IS THE CURRENT REALITY WE AGREE UPON?
  8. 8. WEAKNESSES STRENGTHS
  9. 9. STRENGTHS CURRENT SITUATION
  10. 10. WEAKNESSES CURRENT SITUATION
  11. 11. DEFINITION DISTRIBUTE DEFINITION ENGAGE
  12. 12. VISION AND AMBITION
  13. 13. GROUP
  14. 14. GOLDMINE
  15. 15. GROUP
  16. 16. GLOBAL ACCESS
  17. 17. GROUP
  18. 18. BRAND PARTNERS
  19. 19. GROUP
  20. 20. DIGITAL LIBRARY
  21. 21. GROUP
  22. 22. HISTORY SAVED THE FUTURE
  23. 23. KEY TAKEAWAYS
  24. 24. SCENARIO DEVELOPMENT
  25. 25. INCUBATOR
  26. 26. “We will develop an environment for customers. For people with good ideas like new graduates, existing start ups, developers. We will give them financial & technical resources, expertise and network. In return we will get shares in the start ups. We work with VC and business angels to secure the capital.” - STATEMENT TEAM MEMBER
  27. 27. B2C
  28. 28. “I can see everything online. Rather than going around to all GLAM, I go to one place, I know where it comes from, it is a curatorial voice I can trust, it shows me everything I need. We as Europeana can see all the content that comes in and we will qualify the content. We have the opportunity to say ‘You are not coming in dressed liked that!’” - STATEMENT TEAM MEMBER
  29. 29. HYBRID
  30. 30. “To make this work, we need to focus on specific audiences. It is more specific and therefor more engaging. One thing that we currently want to solve is the lack of focus. We solve that by focusing on specific audiences. We can start with 4 to 5 pan-European topics. No one is in the position to do things pan-European except for Europeana. This solution is really native to us, there is an institutional fit.” - STATEMENT TEAM MEMBER
  31. 31. B2B
  32. 32. “We provide long-term and standardized access to Europe’s digital cultural assets. We help our customers to achieve their goals. This scenario is really scalable, we have the first mover advantage, we can set the rules which the rest of the sector plays by.” - STATEMENT TEAM MEMBER
  33. 33. SYNTHESIS
  34. 34. CONTACT US FOR MORE INFORMATION! MAAIKE DOYER BUSINESS DIRECTOR JIM STEENBAKKERS BUSINESS DESIGNER E: maaike.doyer@businessmodelsinc.com T: +31 6 81 82 25 18 E: jim.steenbakkers@businessmodelsinc.com T: +31 6 14 77 39 31
  35. 35. DESIGNING BETTER BUSINESSES

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