The document provides a proposal for a food fair organized by Marketing Group 1 to raise funds for the SPCA animal shelter. The 3-sentence summary is: The group will organize a food fair to sell food and drinks, with all profits donated to help animals at the SPCA shelter. They have planned various food and drink booths to appeal to customers and set a budget and promotion strategy using social media. The objectives are to gain experience in event planning and marketing while raising funds through the fair to support the care of animals in need at the SPCA.

1. MPU2432
FOOD FAIR
P R O P O S A L P R E S E N TAT I O N
M A R K E T I N G G R O U P 1

2. PRESENTER
• Bevintharaj A/L Santherasegaram

3. PROJECT OVERVIEW
• Will be organizing and carrying out a food fair
• Will sell food & drink to customers
• All the profit earned will be donated to the SPCA

4. OBJECTIVES & OUTCOMES
Objectives
For the organization
• To sell food and drinks to
customers
• Earn profits to donate to SPCA.
Contributions to SPCA could
help animals in need of support
and care.
For the group members
• Gain volunteering experience
• Learn how to plan and market
events
Outcomes
• Group members will gain
marketing experience as well as
event management skills and
knowledge
• Animals at SPCA will live better
from the donation
• Inspire INTI students to take part
in more volunteering projects

5. MILESTONE
What we have done
Event Planning
• Chose what food & drinks to sell
• Determined how many booths to set up
• Organized budget and allocated to respective
booths
Promotion Planning
• Social media. Advertise through INTIMA
(Facebook & Instagram)
• Designed poster to be displayed on social media
for promotion

6. POSSIBLE RISKS
Activity 1
 Risks
• May fail to hit target profit
• People might not be interested in the food & drinks
• Venzy/Chatime may be out of stock for preorders
 Solution
• Will have additional booth plans (health cup) as back-up in case some
some booths fail
• Can switch to Tealive/Gongcha in case Venzy/Chatime out of stock

7. BUDGET
• Total Budget: RM400
• Expected Profit: RM100
No. Booths Description Budget
1. Drinks • Soya – RM3
• Orange juice – RM3
• Float – RM4
RM80
2. Teddy Biscuits • 30 packs – RM5 per pack RM60
3. Maggi Tomyam Pedas
Giler
• RM5 per plate RM80
4. Bubble Tea Collection • Chatime: RM10 per cup
• Venzy Tea: RM14 per cup
• Deliverymen paid RM10
RM10
5. Corn Cup • RM3 per cup RM50
6. Utensils • Plates & Cups RM50
• Booth decorations RM20
7. Total RM350

8. CHECKLIST TO MEASURE PROJECT
Promotion goes well and many people are aware of
our event
All booths are set up, food & drinks are ready on
event day
 Booths succeed in selling their products and target
profit is achieved

9. THANK YOU