SlideShare a Scribd company logo

Ad & PR Lab - H Ελληνική αποστόλη στο Mobile World Congress 2015

•
•
Starttech Ventures
Starttech Ventures

Παρουσίαση της ομάδας AD&PR Lab (ΠΑΝΤΕΙΟ ΠΑΝΕΠΙΣΤΗΜΙΟ) που πραγματοποιήθηκε στο πλαίσιο του Mobility Forum & Apps Awards 2015

Marketing
1 of 16
Download to read offline
MWC 2015: Mission Accomplished Επίκουρθ Κακθγιτρια: Μπζττυ Τςακαρζςτου Μιρζλλα Αλζξου Μαρίαννα Θωμαδάκθ Θοδωρισ Καντολασ Ιςιδώρα Κονδυλθ Κωνςταντίνοσ Κυριαηόπουλοσ Νικόλαοσ Λάμπρου Κάτια Μαράκα Άννα Μαρινάκθ Μάριελ Μπόμπα Κωνςταντίνα Παπαδθμθτρίου Μιχάλθσ Σζργθσ
Goals. • Maximize efficiency across social media and media platforms and channels • Increase reach , increase traffic, maximize exposure • Engagement, dialogue • Develop loyal community
Target Group / Audiences. Businesses and startups (Global and Local) Academic/ Research institutions Journalists, bloggers and social media influencers individuals Municipality of Athens, the Greek State, Authorities
“GRowing the Ecosystem” -Key Message Individuals Companies Start-ups The State Universities Research
Social Media. a. During preparation b. During MWC15 c. After Mwc15
MWC 15 ;) 1. Happening now- Greek pavilion & Greek delegation members news and happenings 2. Growing the ecosystem slogan 3. Cover meetings with a. Ministry of Development b. Enterprise Greece & HAMAC 4. Valuable and relevant content to MWC15
Website – mwc.hamac.gr • in charge for the section of NEWS • Created 17 Articles (Interviews with 17 companies/ Startups) – 3 Main Questions • Who are they • What are they doing • Their goals for MWC • Read 2267 times
Facebook Page • Before (23/1/2015) – 474 Likes • After (16/3/2015) – 771 Likes • Within almost 45 Days we managed to raise the likes by 62.65% • People Reached: 9633 (UK, USA, Turkey, Portugal, India…) *Only organic posts !
Top post
Twitter Account Within 45 Days: We have tweeted 127 times
TOP TWEET OF MWC 2015 Congratulated by the GSMA for our work on Social Media! • 2397 impressions • 7 RTs • 6 Favs
Instagram Account • 20 followers- different countries- including GSMA • Interaction with GSMA
LinkedIn Group 167 Members
Ad & PR Lab - H Ελληνική αποστόλη στο Mobile World Congress 2015

Recommended

Ipdi.2008
Ipdi.2008Ipdi.2008
Ipdi.2008benrigby
 
Outreach for the 21st Centur: Viral Marketing for the Government
Outreach for the 21st Centur: Viral Marketing for the GovernmentOutreach for the 21st Centur: Viral Marketing for the Government
Outreach for the 21st Centur: Viral Marketing for the GovernmentFranciel
 
Organisational Change Through Social Media
Organisational Change Through Social MediaOrganisational Change Through Social Media
Organisational Change Through Social MediaDarren Sharp
 
United way
United wayUnited way
United wayAlex
 
BrandUSA Case Study by Mailman X
BrandUSA Case Study by Mailman XBrandUSA Case Study by Mailman X
BrandUSA Case Study by Mailman XAlexandra Guo
 
Social Media and Organizational Culture
Social Media and Organizational CultureSocial Media and Organizational Culture
Social Media and Organizational CultureDecision and Policy Analysis Program
 
Reaching Out Through Social Media- Andy Kleinschmidt
Reaching Out Through Social Media- Andy KleinschmidtReaching Out Through Social Media- Andy Kleinschmidt
Reaching Out Through Social Media- Andy KleinschmidtDAIReXNET
 
THE NEXT 5.000 DAYS/ FUTURE HOUSE
THE NEXT 5.000 DAYS/ FUTURE HOUSETHE NEXT 5.000 DAYS/ FUTURE HOUSE
THE NEXT 5.000 DAYS/ FUTURE HOUSEKATERINADIM8
 

Recommended

Ipdi.2008
Ipdi.2008Ipdi.2008
Ipdi.2008benrigby
 
Outreach for the 21st Centur: Viral Marketing for the Government
Outreach for the 21st Centur: Viral Marketing for the GovernmentOutreach for the 21st Centur: Viral Marketing for the Government
Outreach for the 21st Centur: Viral Marketing for the GovernmentFranciel
 
Organisational Change Through Social Media
Organisational Change Through Social MediaOrganisational Change Through Social Media
Organisational Change Through Social MediaDarren Sharp
 
United way
United wayUnited way
United wayAlex
 
BrandUSA Case Study by Mailman X
BrandUSA Case Study by Mailman XBrandUSA Case Study by Mailman X
BrandUSA Case Study by Mailman XAlexandra Guo
 
Social Media and Organizational Culture
Social Media and Organizational CultureSocial Media and Organizational Culture
Social Media and Organizational CultureDecision and Policy Analysis Program
 
Reaching Out Through Social Media- Andy Kleinschmidt
Reaching Out Through Social Media- Andy KleinschmidtReaching Out Through Social Media- Andy Kleinschmidt
Reaching Out Through Social Media- Andy KleinschmidtDAIReXNET
 
THE NEXT 5.000 DAYS/ FUTURE HOUSE
THE NEXT 5.000 DAYS/ FUTURE HOUSETHE NEXT 5.000 DAYS/ FUTURE HOUSE
THE NEXT 5.000 DAYS/ FUTURE HOUSEKATERINADIM8
 
Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016Andrew Chow ✯ Keynote Speaker ✯
 
Social media week mumbai
Social media week mumbaiSocial media week mumbai
Social media week mumbaiRohit Varma
 
The use of social media to consult and engage with the public about developme...
The use of social media to consult and engage with the public about developme...The use of social media to consult and engage with the public about developme...
The use of social media to consult and engage with the public about developme...David Girling
 
Keynote - UN Global Youth Summit on HIV
Keynote - UN Global Youth Summit on HIVKeynote - UN Global Youth Summit on HIV
Keynote - UN Global Youth Summit on HIVkk+ Krüg
 
Impact of social media on marketing caleb.pptx
Impact of social media on marketing caleb.pptxImpact of social media on marketing caleb.pptx
Impact of social media on marketing caleb.pptxFaithfulness4
 
Kii Ga Do Waak Digital Media Strategy
Kii Ga Do Waak Digital Media Strategy Kii Ga Do Waak Digital Media Strategy
Kii Ga Do Waak Digital Media Strategy StellaManilouakkouch
 
NH_Vol12_Issue3_2015
NH_Vol12_Issue3_2015NH_Vol12_Issue3_2015
NH_Vol12_Issue3_2015Matuli Madhusmita Swain
 
Evolution of Digital Marketing part 1.pdf
Evolution of Digital Marketing part 1.pdfEvolution of Digital Marketing part 1.pdf
Evolution of Digital Marketing part 1.pdfDigiBadger
 
Digital Economy
Digital EconomyDigital Economy
Digital EconomyTiffany St James
 
Marketing Clinic: Social Media Strategies - Oct, 8 2012
Marketing Clinic: Social Media Strategies - Oct, 8 2012Marketing Clinic: Social Media Strategies - Oct, 8 2012
Marketing Clinic: Social Media Strategies - Oct, 8 2012Noel Thevenet
 
Social Media Marketing and its Effects
Social Media Marketing and its EffectsSocial Media Marketing and its Effects
Social Media Marketing and its Effectscolbyyco
 
A Introduction to Social Media
A Introduction to Social MediaA Introduction to Social Media
A Introduction to Social Mediarachelc
 
Adfactors
Adfactors Adfactors
Adfactors Priyadarshani Jain
 
FASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEFASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEMichelleSadlier
 
Web 2.0 Summit Second Life V4
Web 2.0 Summit Second Life V4Web 2.0 Summit Second Life V4
Web 2.0 Summit Second Life V4padassery
 
13
1313
13Ngoc Nguyen
 
Marketing and Communication in the Social Media Era
Marketing and Communication in the Social Media EraMarketing and Communication in the Social Media Era
Marketing and Communication in the Social Media EraAntonio Ragusa
 
Social media gaucher
Social media gaucherSocial media gaucher
Social media gaucherRob Camp
 
The Future of Campaigning - 28 Oct 10
The Future of Campaigning - 28 Oct 10The Future of Campaigning - 28 Oct 10
The Future of Campaigning - 28 Oct 10Rachel Beer
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
 
Γιάννης Χονδρέλης, 11th Clinical Research Conference
Γιάννης Χονδρέλης, 11th Clinical Research ConferenceΓιάννης Χονδρέλης, 11th Clinical Research Conference
Γιάννης Χονδρέλης, 11th Clinical Research ConferenceStarttech Ventures
 
Γιώργος Βαρδαμίδης, 11th Clinical Research Conference
Γιώργος Βαρδαμίδης, 11th Clinical Research ConferenceΓιώργος Βαρδαμίδης, 11th Clinical Research Conference
Γιώργος Βαρδαμίδης, 11th Clinical Research ConferenceStarttech Ventures
 

More Related Content

Similar to Ad & PR Lab - H Ελληνική αποστόλη στο Mobile World Congress 2015

Social media week mumbai
Social media week mumbaiSocial media week mumbai
Social media week mumbaiRohit Varma
 
The use of social media to consult and engage with the public about developme...
The use of social media to consult and engage with the public about developme...The use of social media to consult and engage with the public about developme...
The use of social media to consult and engage with the public about developme...David Girling
 
Keynote - UN Global Youth Summit on HIV
Keynote - UN Global Youth Summit on HIVKeynote - UN Global Youth Summit on HIV
Keynote - UN Global Youth Summit on HIVkk+ Krüg
 
Impact of social media on marketing caleb.pptx
Impact of social media on marketing caleb.pptxImpact of social media on marketing caleb.pptx
Impact of social media on marketing caleb.pptxFaithfulness4
 
Kii Ga Do Waak Digital Media Strategy
Kii Ga Do Waak Digital Media Strategy Kii Ga Do Waak Digital Media Strategy
Kii Ga Do Waak Digital Media Strategy StellaManilouakkouch
 
Evolution of Digital Marketing part 1.pdf
Evolution of Digital Marketing part 1.pdfEvolution of Digital Marketing part 1.pdf
Evolution of Digital Marketing part 1.pdfDigiBadger
 
Marketing Clinic: Social Media Strategies - Oct, 8 2012
Marketing Clinic: Social Media Strategies - Oct, 8 2012Marketing Clinic: Social Media Strategies - Oct, 8 2012
Marketing Clinic: Social Media Strategies - Oct, 8 2012Noel Thevenet
 
Social Media Marketing and its Effects
Social Media Marketing and its EffectsSocial Media Marketing and its Effects
Social Media Marketing and its Effectscolbyyco
 
A Introduction to Social Media
A Introduction to Social MediaA Introduction to Social Media
A Introduction to Social Mediarachelc
 
FASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEFASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEMichelleSadlier
 
Web 2.0 Summit Second Life V4
Web 2.0 Summit Second Life V4Web 2.0 Summit Second Life V4
Web 2.0 Summit Second Life V4padassery
 
Marketing and Communication in the Social Media Era
Marketing and Communication in the Social Media EraMarketing and Communication in the Social Media Era
Marketing and Communication in the Social Media EraAntonio Ragusa
 
Social media gaucher
Social media gaucherSocial media gaucher
Social media gaucherRob Camp
 
The Future of Campaigning - 28 Oct 10
The Future of Campaigning - 28 Oct 10The Future of Campaigning - 28 Oct 10
The Future of Campaigning - 28 Oct 10Rachel Beer
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
 

Similar to Ad & PR Lab - H Ελληνική αποστόλη στο Mobile World Congress 2015 (20)

Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016Middle East Social Media Summit and Award 2016
Middle East Social Media Summit and Award 2016
 
Social media week mumbai
Social media week mumbaiSocial media week mumbai
Social media week mumbai
 
The use of social media to consult and engage with the public about developme...
The use of social media to consult and engage with the public about developme...The use of social media to consult and engage with the public about developme...
The use of social media to consult and engage with the public about developme...
 
Keynote - UN Global Youth Summit on HIV
Keynote - UN Global Youth Summit on HIVKeynote - UN Global Youth Summit on HIV
Keynote - UN Global Youth Summit on HIV
 
Impact of social media on marketing caleb.pptx
Impact of social media on marketing caleb.pptxImpact of social media on marketing caleb.pptx
Impact of social media on marketing caleb.pptx
 
Kii Ga Do Waak Digital Media Strategy
Kii Ga Do Waak Digital Media Strategy Kii Ga Do Waak Digital Media Strategy
Kii Ga Do Waak Digital Media Strategy
 
NH_Vol12_Issue3_2015
NH_Vol12_Issue3_2015NH_Vol12_Issue3_2015
NH_Vol12_Issue3_2015
 
Evolution of Digital Marketing part 1.pdf
Evolution of Digital Marketing part 1.pdfEvolution of Digital Marketing part 1.pdf
Evolution of Digital Marketing part 1.pdf
 
Digital Economy
Digital EconomyDigital Economy
Digital Economy
 
Marketing Clinic: Social Media Strategies - Oct, 8 2012
Marketing Clinic: Social Media Strategies - Oct, 8 2012Marketing Clinic: Social Media Strategies - Oct, 8 2012
Marketing Clinic: Social Media Strategies - Oct, 8 2012
 
Social Media Marketing and its Effects
Social Media Marketing and its EffectsSocial Media Marketing and its Effects
Social Media Marketing and its Effects
 
A Introduction to Social Media
A Introduction to Social MediaA Introduction to Social Media
A Introduction to Social Media
 
Adfactors
Adfactors Adfactors
Adfactors
 
FASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGEFASHION PR IN THE DIGITAL AGE
FASHION PR IN THE DIGITAL AGE
 
Web 2.0 Summit Second Life V4
Web 2.0 Summit Second Life V4Web 2.0 Summit Second Life V4
Web 2.0 Summit Second Life V4
 
13
1313
13
 
Marketing and Communication in the Social Media Era
Marketing and Communication in the Social Media EraMarketing and Communication in the Social Media Era
Marketing and Communication in the Social Media Era
 
Social media gaucher
Social media gaucherSocial media gaucher
Social media gaucher
 
The Future of Campaigning - 28 Oct 10
The Future of Campaigning - 28 Oct 10The Future of Campaigning - 28 Oct 10
The Future of Campaigning - 28 Oct 10
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
 

More from Starttech Ventures

Γιάννης Χονδρέλης, 11th Clinical Research Conference
Γιάννης Χονδρέλης, 11th Clinical Research ConferenceΓιάννης Χονδρέλης, 11th Clinical Research Conference
Γιάννης Χονδρέλης, 11th Clinical Research ConferenceStarttech Ventures
 
Γιώργος Βαρδαμίδης, 11th Clinical Research Conference
Γιώργος Βαρδαμίδης, 11th Clinical Research ConferenceΓιώργος Βαρδαμίδης, 11th Clinical Research Conference
Γιώργος Βαρδαμίδης, 11th Clinical Research ConferenceStarttech Ventures
 
Θανάσης Κώτσανης, 11th Clinical Research Conference
Θανάσης Κώτσανης, 11th Clinical Research ConferenceΘανάσης Κώτσανης, 11th Clinical Research Conference
Θανάσης Κώτσανης, 11th Clinical Research ConferenceStarttech Ventures
 
Παναγιώτης Παπαναγιώτου, 8th MedTech Conference
Παναγιώτης Παπαναγιώτου, 8th MedTech ConferenceΠαναγιώτης Παπαναγιώτου, 8th MedTech Conference
Παναγιώτης Παπαναγιώτου, 8th MedTech ConferenceStarttech Ventures
 
Θεοδόσιος Μπίσδας, 8th MedTech Conference
Θεοδόσιος Μπίσδας, 8th MedTech ConferenceΘεοδόσιος Μπίσδας, 8th MedTech Conference
Θεοδόσιος Μπίσδας, 8th MedTech ConferenceStarttech Ventures
 
Γιώργος Μοσχοβάκης, 8th MedTech Conference
Γιώργος Μοσχοβάκης, 8th MedTech ConferenceΓιώργος Μοσχοβάκης, 8th MedTech Conference
Γιώργος Μοσχοβάκης, 8th MedTech ConferenceStarttech Ventures
 
Θανάσης Πετμεζάς, 8th MedTech Conference
Θανάσης Πετμεζάς, 8th MedTech ConferenceΘανάσης Πετμεζάς, 8th MedTech Conference
Θανάσης Πετμεζάς, 8th MedTech ConferenceStarttech Ventures
 
Λεωνίδας Βαλάσας, 8th MedTech Conference
Λεωνίδας Βαλάσας, 8th MedTech ConferenceΛεωνίδας Βαλάσας, 8th MedTech Conference
Λεωνίδας Βαλάσας, 8th MedTech ConferenceStarttech Ventures
 
Νικόλαος Κουρεντζής, 8th MedTech Conference
Νικόλαος Κουρεντζής, 8th MedTech ConferenceΝικόλαος Κουρεντζής, 8th MedTech Conference
Νικόλαος Κουρεντζής, 8th MedTech ConferenceStarttech Ventures
 
Στέργιος Μπακάλης & Γεώργιος Μπήτρος, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Στέργιος Μπακάλης & Γεώργιος Μπήτρος, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΣτέργιος Μπακάλης & Γεώργιος Μπήτρος, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Στέργιος Μπακάλης & Γεώργιος Μπήτρος, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςStarttech Ventures
 
Ηλίας Γεωργουλέας, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ηλίας Γεωργουλέας, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΗλίας Γεωργουλέας, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ηλίας Γεωργουλέας, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςStarttech Ventures
 
Ηλίας Λεκκός, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ηλίας Λεκκός, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΗλίας Λεκκός, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ηλίας Λεκκός, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςStarttech Ventures
 
Ανδρέας Χατζηκύρου, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ανδρέας Χατζηκύρου, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΑνδρέας Χατζηκύρου, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ανδρέας Χατζηκύρου, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςStarttech Ventures
 
Dr. Thorsten Guthke, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Dr. Thorsten Guthke, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςDr. Thorsten Guthke, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Dr. Thorsten Guthke, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςStarttech Ventures
 
Μάνος Δροσατάκης, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Μάνος Δροσατάκης, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΜάνος Δροσατάκης, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Μάνος Δροσατάκης, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςStarttech Ventures
 
Βύρων Κοτζαμάνης, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Βύρων Κοτζαμάνης, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΒύρων Κοτζαμάνης, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Βύρων Κοτζαμάνης, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςStarttech Ventures
 
Tim Currell, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Tim Currell, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςTim Currell, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Tim Currell, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςStarttech Ventures
 
Δημήτρης Αλεξάνδρου
Δημήτρης ΑλεξάνδρουΔημήτρης Αλεξάνδρου
Δημήτρης ΑλεξάνδρουStarttech Ventures
 
Δημήτριος Τσεκούρας
Δημήτριος ΤσεκούραςΔημήτριος Τσεκούρας
Δημήτριος ΤσεκούραςStarttech Ventures
 

More from Starttech Ventures (20)

Γιάννης Χονδρέλης, 11th Clinical Research Conference
Γιάννης Χονδρέλης, 11th Clinical Research ConferenceΓιάννης Χονδρέλης, 11th Clinical Research Conference
Γιάννης Χονδρέλης, 11th Clinical Research Conference
 
Γιώργος Βαρδαμίδης, 11th Clinical Research Conference
Γιώργος Βαρδαμίδης, 11th Clinical Research ConferenceΓιώργος Βαρδαμίδης, 11th Clinical Research Conference
Γιώργος Βαρδαμίδης, 11th Clinical Research Conference
 
Θανάσης Κώτσανης, 11th Clinical Research Conference
Θανάσης Κώτσανης, 11th Clinical Research ConferenceΘανάσης Κώτσανης, 11th Clinical Research Conference
Θανάσης Κώτσανης, 11th Clinical Research Conference
 
Παναγιώτης Παπαναγιώτου, 8th MedTech Conference
Παναγιώτης Παπαναγιώτου, 8th MedTech ConferenceΠαναγιώτης Παπαναγιώτου, 8th MedTech Conference
Παναγιώτης Παπαναγιώτου, 8th MedTech Conference
 
Θεοδόσιος Μπίσδας, 8th MedTech Conference
Θεοδόσιος Μπίσδας, 8th MedTech ConferenceΘεοδόσιος Μπίσδας, 8th MedTech Conference
Θεοδόσιος Μπίσδας, 8th MedTech Conference
 
Γιώργος Μοσχοβάκης, 8th MedTech Conference
Γιώργος Μοσχοβάκης, 8th MedTech ConferenceΓιώργος Μοσχοβάκης, 8th MedTech Conference
Γιώργος Μοσχοβάκης, 8th MedTech Conference
 
Θανάσης Πετμεζάς, 8th MedTech Conference
Θανάσης Πετμεζάς, 8th MedTech ConferenceΘανάσης Πετμεζάς, 8th MedTech Conference
Θανάσης Πετμεζάς, 8th MedTech Conference
 
Λεωνίδας Βαλάσας, 8th MedTech Conference
Λεωνίδας Βαλάσας, 8th MedTech ConferenceΛεωνίδας Βαλάσας, 8th MedTech Conference
Λεωνίδας Βαλάσας, 8th MedTech Conference
 
Νικόλαος Κουρεντζής, 8th MedTech Conference
Νικόλαος Κουρεντζής, 8th MedTech ConferenceΝικόλαος Κουρεντζής, 8th MedTech Conference
Νικόλαος Κουρεντζής, 8th MedTech Conference
 
Στέργιος Μπακάλης & Γεώργιος Μπήτρος, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Στέργιος Μπακάλης & Γεώργιος Μπήτρος, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΣτέργιος Μπακάλης & Γεώργιος Μπήτρος, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Στέργιος Μπακάλης & Γεώργιος Μπήτρος, 4o Συνέδριο Επαγγελματικής Ασφάλισης
 
Ηλίας Γεωργουλέας, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ηλίας Γεωργουλέας, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΗλίας Γεωργουλέας, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ηλίας Γεωργουλέας, 4o Συνέδριο Επαγγελματικής Ασφάλισης
 
Ηλίας Λεκκός, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ηλίας Λεκκός, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΗλίας Λεκκός, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ηλίας Λεκκός, 4o Συνέδριο Επαγγελματικής Ασφάλισης
 
Ανδρέας Χατζηκύρου, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ανδρέας Χατζηκύρου, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΑνδρέας Χατζηκύρου, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Ανδρέας Χατζηκύρου, 4o Συνέδριο Επαγγελματικής Ασφάλισης
 
Dr. Thorsten Guthke, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Dr. Thorsten Guthke, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςDr. Thorsten Guthke, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Dr. Thorsten Guthke, 4o Συνέδριο Επαγγελματικής Ασφάλισης
 
Μάνος Δροσατάκης, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Μάνος Δροσατάκης, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΜάνος Δροσατάκης, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Μάνος Δροσατάκης, 4o Συνέδριο Επαγγελματικής Ασφάλισης
 
Βύρων Κοτζαμάνης, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Βύρων Κοτζαμάνης, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςΒύρων Κοτζαμάνης, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Βύρων Κοτζαμάνης, 4o Συνέδριο Επαγγελματικής Ασφάλισης
 
Tim Currell, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Tim Currell, 4o Συνέδριο Επαγγελματικής ΑσφάλισηςTim Currell, 4o Συνέδριο Επαγγελματικής Ασφάλισης
Tim Currell, 4o Συνέδριο Επαγγελματικής Ασφάλισης
 
Ilias E. Xirouhakis
Ilias E. XirouhakisIlias E. Xirouhakis
Ilias E. Xirouhakis
 
Δημήτρης Αλεξάνδρου
Δημήτρης ΑλεξάνδρουΔημήτρης Αλεξάνδρου
Δημήτρης Αλεξάνδρου
 
Δημήτριος Τσεκούρας
Δημήτριος ΤσεκούραςΔημήτριος Τσεκούρας
Δημήτριος Τσεκούρας
 

Recently uploaded

Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Search Engine Journal
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxcollette15
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxBest Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 

Recently uploaded (20)

Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptxBrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
BrightonSEO - Addressing SEO & CX - CMDL - Apr 24 .pptx
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Influencer Marketing Power point presentation
Influencer Marketing Power point presentationInfluencer Marketing Power point presentation
Influencer Marketing Power point presentation
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptxBest Persuasive selling skills presentation.pptx
Best Persuasive selling skills presentation.pptx
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 

Ad & PR Lab - H Ελληνική αποστόλη στο Mobile World Congress 2015

  • 1. MWC 2015: Mission Accomplished Επίκουρθ Κακθγιτρια: Μπζττυ Τςακαρζςτου Μιρζλλα Αλζξου Μαρίαννα Θωμαδάκθ Θοδωρισ Καντολασ Ιςιδώρα Κονδυλθ Κωνςταντίνοσ Κυριαηόπουλοσ Νικόλαοσ Λάμπρου Κάτια Μαράκα Άννα Μαρινάκθ Μάριελ Μπόμπα Κωνςταντίνα Παπαδθμθτρίου Μιχάλθσ Σζργθσ
  • 2. Goals. • Maximize efficiency across social media and media platforms and channels • Increase reach , increase traffic, maximize exposure • Engagement, dialogue • Develop loyal community
  • 3. Target Group / Audiences. Businesses and startups (Global and Local) Academic/ Research institutions Journalists, bloggers and social media influencers individuals Municipality of Athens, the Greek State, Authorities
  • 4. “GRowing the Ecosystem” -Key Message Individuals Companies Start-ups The State Universities Research
  • 5. Social Media. a. During preparation b. During MWC15 c. After Mwc15
  • 6. MWC 15 ;) 1. Happening now- Greek pavilion & Greek delegation members news and happenings 2. Growing the ecosystem slogan 3. Cover meetings with a. Ministry of Development b. Enterprise Greece & HAMAC 4. Valuable and relevant content to MWC15
  • 7. Website – mwc.hamac.gr • in charge for the section of NEWS • Created 17 Articles (Interviews with 17 companies/ Startups) – 3 Main Questions • Who are they • What are they doing • Their goals for MWC • Read 2267 times
  • 8. Facebook Page • Before (23/1/2015) – 474 Likes • After (16/3/2015) – 771 Likes • Within almost 45 Days we managed to raise the likes by 62.65% • People Reached: 9633 (UK, USA, Turkey, Portugal, India…) *Only organic posts !
  • 9.
  • 11. Twitter Account Within 45 Days: We have tweeted 127 times
  • 12.
  • 13. TOP TWEET OF MWC 2015 Congratulated by the GSMA for our work on Social Media! • 2397 impressions • 7 RTs • 6 Favs
  • 14. Instagram Account • 20 followers- different countries- including GSMA • Interaction with GSMA