The fitness technology startup Goqii Inc. on Thursday said it has expanded its online platform to include preventive healthcare services. The bouquet of new services comes with a new wearable device, which will have an integrated touch-less payment feature. With the roll out of its upgraded platform along with the new fitness band, Goqii aims to connect users not only to fitness coaches, but also to doctors and pathogenic laboratories. User will also get a health locker, where they can store their medical information, and share it with doctors and coaches as and when required.

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Goqii ventures into heath care services, digital payments
The fitness technology startup Goqii Inc. on Thursday said it has expanded its online platform to
include preventive healthcare services. The bouquet of new services comes with a new wearable
device, which will have an integrated touch-less payment feature.
With the roll out of its upgraded platform along with the new fitness band, Goqii aims to connect
users not only to fitness coaches, but also to doctors and pathogenic laboratories. User will also
get a health locker, where they can store their medical information, and share it with doctors and
coaches as and when required.
eTailing India Thought Corner
Easier mobility forIndian startups in Healthcare services
The healthcare industry in India sees today at $100 billion and is expected to reach $280 billion
by 2020 with a CAGR of 22.9%. Indian startups today are ingrained with innovation and drive a
hunger to scout for niche opportunities. The healthcare sector is an evergreen patch for the
market and many such startups have come up in recent times.
The rural India is set to emerge as a potential demand source for healthcare services. Along with
it, there will be a need for additional 600,000- 700,000 beds with an investment opportunity of
$25-30 billion. . The average investment size by private equity funds in healthcare chains has
already increased from US$ 5-15 million to US$ 20-30 million.

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According to a recent study conducted by healthcare solutions company, Indegene, over 60% of
doctors in India have adopted digital communication channels such as video calls, apps & emails
for both patient interaction and meeting medical representatives. Increased digital penetration
and vast opportunities in R&D has made India a global hub for healthcare services.
The GST bill can make life of healthcare startups easier with much needed rationalisation of
indirect taxes. It will create homogeneity towards state imposed taxes and the process of
claiming input tax would be simpler and seamless. Also, logistics cost as well as time will get
reduced, a big plus for bringing services and getting access to rural India.
This could be a great time for startups to gain ground in healthcare sector with the simplification
of tax regime and the elixir of funds from curious investors in India.