India presents lucrative business opportunities, but both foreign and domestic enterprises face formidable challenges in conducting their businesses here. India is a complex market due to regional diversity, large rural-urban divide, dominant unorganised markets and multiple legal and administrative systems. Today, let us check out what the current Investors are looking into while putting money in India.

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A Light on Wants and
Solutions for Investors in India
India presents lucrative business opportunities, but both foreign and
domestic enterprises face formidable challenges in conducting their
businesses here. India is a complex market due to regional diversity,
large rural-urban divide, dominant unorganised markets and multiple
legal and administrative systems. Today, let us check out what the
current Investors are looking into while putting money in India.
What Present Investors actually look into?
 Look for a profitable business.
Investors are clear and thoughtful about identifying customer segments
and its respective market proposition while investing in a startup. They

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look for startups which can have multiple-revenue generation sources.
They want a deal which can envisage their investment strategy.
 Focus on Innovation and not just improving skills.
Skills are transient and might become redundant with changes in
technologies. Innovation will ensure that people will continuously adopt
new disruptive technologies to meet the changing requirements of an
economy. A challenge is to find startups with such core values.
 Flexible FDI policy
Foreign investors look up to a flexible and welcoming FDI policy from
government which will not stutter their timely funding phases for a
startup. Present government having a majority of its own must conduct
the economic reforms at a good pace. The initial signs are encouraging
but can it be sustained is the big question which only time will answer.
How your startup solves the pain point for Investors
It is important for the startups to provide value which can build trust
with an investor to bet funds.
 Identify the pain point and not what your product does.
The pain point is something your investor identifies with, and if not,
always back it up by some data to show that it is indeed a pain point.

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 Establish credibility.
Make sure that you or your team has some experience in the sector your
startup is in.
 State how your startup solves the pain point.
Investors want to know how you are creating new value or are moving
value along the value chain, one of the most important areas for them,
because value equates to profit in the long run. Show how your startup
does this, and how the MVP succeeded in validating the hypothesis.
Again, data is really required.
 Explain what you need and why.
After having amazed your prospective investor, you have to get in there
and start the ball rolling about what you need and why. Do not be shy
about asking, you’ve earned the right, especially if you are to become
one of the hot startups in India. Also, if you don’t ask, you don’t get.
Conclusion
India requires a robust and drastic action to modernize archaic
employment laws, simplify taxes, redraft dysfunctional trade agreements
to bring funds and help boom startups.
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