This document provides guidance for students to create a fundraising campaign for a charitable cause. It instructs students to: 1. Choose a cause and explain why it is important and why people should support it. 2. Design a product to sell to raise funds for their cause. They must describe the product, its purpose, benefits over similar products, price, and availability. 3. Present their campaign using PowerPoint, Prezi, or a creative video or leaflet. Speaking strategies like engaging the audience and maintaining eye contact are also outlined. Students will then create fundraising campaigns in groups and volunteer to do sample presentations.

1. FUNDRAISING CAMPAIGN
FOR A CHARITABLE CAUSE
4º ESO

2. Task
• We are going to invent a product that will be sold to raise
money for a charitable cause. To publicize it, we are going to set
up our own campaign.
1. Cause
§ Indicate the cause
§ Explain why that cause is important to you
§ Why people should be aware of it and take part in it.
2. Product
§ Design your product
§ Explain everything about it:
Ø Introduction
Ø Technical part
Ø Why is it better than the other products?
Ø Price & Availability
Ø Final conclusions

3. HOW TO PRESENT OUR
CAMPAIGN
• POWERPOINT presentation
• PREZI presentation
• 👁 You can also use your imagination and
creativity and include a video or leaflet on
your porwerpoint or prezi presentation.
• Remember, the more original, the better!

4. SPEAKING STRATEGY:
SPEAKING IN PUBLIC
• Include your audience in your speech
• Make direct and rhetorical questions
• Give examples
• Ask for opinions
• Use a mixture of formal and informal language. Formal
to make them feel the importance of the subject and
informal to make them feel confident enough to take part
in it.
• Keep eye contact
• Mind your body language
• Feel confident

5. Functional language

6. Let’s create groups of 3 people
Team work: Start thinking about your campaign and your brand
new gadget.

7. Let’s improvise!
• Any volunteers?

8. EXAM
• The speaking exam will take place on
Thursday, the 2nd November