Unleash your full revenue potential and consistently achieve a high growth rate, year after year. A Predictable Revenue Model has three main phases: plan, execute, and learn.

1. Predictable Revenue Model
Unleashing your full Revenue Potential for
sustained High Growth
1

2. Overview
2
Plan Execute Learn
Targets
Metrics/KPIs
Resources
Execution Plan
Budget
Setup
Nail
Scale
Measure
Analyze
Adjust
Predictable Revenue Model © SOMAmetrics 2014-2017
Document

3. Plan
3
Audit
People
Systems
Processes
Products/Assets
partners
competitors
markets
Customer base
How well does the
company know the
market space in which it
competes?
Gap Analysis Execution Plan
Pro-forma Plan
Project Plan
Targets
Metrics/KPIs
Resources
Budget
What
Who/When
Building the Execution Plan © SOMAmetrics 2014-2017
How well is the
company organized
internally to exploit
opportunities and
overcome competitors?
Four Quadrants

4. Execute - Setup
4
Assets Processes Systems People
Content
Templates
Lists
Properties
Landing Pages
Identify
Acquire
Assign
Train
Marketing
Prospecting
Sales
SEO
Mktg. Automation
Sales Automation
Data Cleanup
Reports/Dashboards

5. Execute - Nail
5
Marketing Prospecting
Persona/Role
Value Proposition
Storyline
content
Medium
Subject/Headline
Selling
Call Script
VM Script
Call Time
Call Frequency
Discovery
Strategy
Proof
Proposal
Closing

6. Execute - Scale
6
Consistently hit
revenue targets
Reduce Cost of Sales
by 10% each year
Training Feedback Automation
Set Metrics/KPI
Measure Actual
Calculate Variance
Address Gap

7. Learn
7
Measure Analyze Adjust Document
Open rates
Click-through
Form submission
Web page visits
SQL conversion rate
Adjustments made
Results
Reasons
Cost of adjustment
Conversion rates
Entry points
Conversion periods
Sources
Messaging
Scripts
Subject/headline
SQL acceptance rate
Closing ratio
Sales cycle length
Avg. deal size