1. Videographers & Virality
a YouTube action plan

7. Videographers looking to make a name
for themselves often start on YouTube

9. You develop credibility
with a portfolio of work

10. And tangible
measurements of success

11. But in order to cultivate an audience

12. You need to
be
consistent
when it
comes to
upload
schedules
and stylistic
themes

13. In such an abundance of media, many
artists have also strived to create
memorable personas to stand out and
better express ideas

14. “There are many examples of
ideas that have taken off not
because they were new or novel
but because they were finally
discussed in such a way as to
make them more compelling to
audiences” - Julianne Wurm

17. And draw in advertisers who want to
attach themselves to your visibility

19. “You can have the biggest
marketing budget in the world but
you’ll fail if viewers don’t like what
you’ve done”
- Melissa Coker

21. Bibliography
• Wurm, Julianne. "The other factor that makes
ideas spread." 17 February 2014. Harvard
Business Review. 23 May 2014
<http://blogs.hbr.org/2014/02/the-other-factor-
that-makes-an-idea-spread/>.
• Marshall, Carla. "‘First Kiss’ Viral Video Increased
Sales by 13,600%, Site Traffic by 14,000%." 11
April 2014. REELSEO. 23 May 2014
<http://www.reelseo.com/first-kiss-increased-
sales-site-traffic/>.