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#CASEsmc 2019 content creation workshop
- 1. Principal sponsor: Principal sponsor: CONTENT CREATION WORKSHOP Rob Armstrong-Haworth | Hootsuite Daniel Marrable | 448 STUDIO
- 3. #CASEsmc
- 4. Set social media marketing goals that align to business objectives #CASEsmc
- 5. Learn everything you can about your audience #CASEsmc
- 6. #CASEsmc
- 7. #CASEsmc
- 9. Conduct a social media audit #CASEsmc
- 11. #CASEsmc
- 12. #CASEsmc
- 13. #CASEsmc
- 14. Create a social media calendar #CASEsmc
- 15. Test, evaluate and adjust your strategy #CASEsmc
- 17. MOST COMMON REACTIONS TO FACEBOOK POSTS? (not including likes) #CASEsmc
- 18. #CASEsmc
- 20. MOST SUCCESSFUL CONTENT IS EITHER INSPIRATIONAL FUNNY PRACTICAL #CASEsmc
- 21. WHY DO PEOPLE SHARE CONTENT ONLINE? ACCORDING TO NEW YORK TIMES 2011 Delight others with valuable & entertaining content Foster relationships Identify and present ourselves to others Self-fulfillment Spreading the word about issues, products, and brands
- 22. TOP 5 MOST ENGAGING TOPICS ON FACEBOOK #CASEsmc
- 23. #5 #CASEsmc
- 24. #4 #CASEsmc
- 25. #3 #CASEsmc
- 26. #2 #CASEsmc
- 27. #1 #CASEsmc
- 30. PURPOSE • Why are you creating the video? • What are you trying to achieve? • Who is your audience? 1 VIDEO, 1 FOCUS, 1 PURPOSE #CASEsmc
- 31. PURPOSEPLAN • Map out where you’ll be shooting • Who you will be filming • Create a storyboard (rough and ready) • Bullet point messaging #CASEsmc
- 32. PURPOSEPLANQUALITY • Lighting • Audio • Video #CASEsmc
- 33. PURPOSEPLANQUALITYVALUE 1. Entertain 2. Educate 3. Inspire 4. Motivate 5. Solve a problem 6. Informative 7. Connect INSPIRATIONAL FUNNY PRACTICAL #CASEsmc
- 34. PURPOSEPLANQUALITYVALUELEARN BY DOING • Make simple videos • Track what works and what doesn’t (reporting) • Identify strengths and weaknesses / see who can help #CASEsmc
- 35. #CASEsmc
- 38. DEVELOP A CAMPAIGN Work in groups to develop a campaign idea that welcomes your new and/or returning students in August. #CASEsmc
- 39. DEVELOP A CAMPAIGN Work in groups to develop a campaign idea that welcomes your new and/or returning students in August. • Objective • Goals • Messaging • Timeline • Content #CASEsmc