Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
° Mostly 20—30 years
0 socioeconomic background varies

° Price conscious,  but see worth in mobile broadband

WILLINGNESS...
Upcoming SlideShare
Loading in …5
×

Different consumer, different needs

1,182 views

Published on

http://www.ericsson.com
Different consumer, different needs - Infographic

Published in: Technology

Different consumer, different needs

  1. 1. ° Mostly 20—30 years 0 socioeconomic background varies ° Price conscious, but see worth in mobile broadband WILLINGNESS TO ADOPT , » High. Explorative MOTlV/ -T| ON > Connecting with friends and family > Improve efficiency and productivity NEEDS Need ullllmlted > Customer support usage ol frequently . » Good indoorcoyerage used app5 a 50+ years ° Mld—rllgh socioeconomic background WILLINGNESS TO ADOPT > Medium. Recognize the value MOTIVATIONS > Connecting with family > New experiences NEEDS > Account management > Initial purchase process > Good indoor coverage Need support using services and features Need cheaper roaniing data plans Q Young to rniddloaged ° MICHOW incomes, from smaller cities or towns 15-19 years Wealthy background Price sensitive due to reliance on iamiiy Lvifi . -.. .L—"-: ~ ° Mostly middle aged 0 Mid to high socioeconomic background WlLLlNGNESS TO ADOPT > Medium. clear business ooyectiyes have to be met > Account management l . -Lm : tIh‘1|t'| :“}:1lR‘l= =l~‘ MOTIVATIONS > Business purposes > Social connections for work NEEDS > Consistent speed WILLINGNESS TO ADOPT > High. Early adopters MOTIVATIONS > Social image > Sell—e><presslon NEEDS > Outdoor coverage > Unlnterrupted data sessions High. Early adopters Entertainment, social, self-expression Cost control Cheaper. flexible plans Q 20-25 years 0 Low socioeconomic background 4 ° Cautious with money ‘ ‘ . , Ill Need outdoor coverage WILLINGNESS TO ADOPT > High. Not early adopters MOTIVATIONS NEEDS > Personal growth > Cheaper, ilexiole plans > Education > Flexibility to choose senlices on recharge Q Middle-aged ° Fairly wealthy WILLINGNESS TO ADOPT > High. Early adopters MOTIVATIONS > Work. Entertainment. Socializing NEEDS > Unlimited data usage plan lit)! [0] llfli [0] El y. wuwnao.1urnoi. .rx-mu, -i. .ialraiii

×