Definition of tourism policy

1. T
ourism
Policy ?
1.4

2. Definitionof Tourism Policy
Defining tourism policy as a .public policy.. means that it is
formulated by the public sector, which comprises . central
government and local authorities (general government),
together withthenationalizedindustriesorpubliccorporations
Bannock,BaxterandDavis, PenguinDictionaryofEconomics,p.339

3. 5.
Politics
2. Public Policy (s) (tourism and
other)
3. Public Authority (s) & 4. Policy-making
6.
Stakeholders
1. Tourism
Destination
G
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v
e
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n
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n
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e

4. TheObjectivesof TourismPolicy
Tourism affects many areas . the economic, socio-
cultural and environmental.
This is the principal reason for governments. involvement in
tourism
development. :
1. Various economic reasons may induce the public sector to
foster tourism development

5. 2.Socialconsiderationsareanotherimportantreason.
Governmentsparticipateintourismdevelopmentinorderto
maximizethesocio-culturalbenefitsoftourism(suchas:cultural
exchange,revivaloftraditionalcraftsandceremonies,rural
development,etc.)

6. 3.Anotherreasonistheneedforcontrollingtheenvironmental
impactoftourism,suchaspollutionandotherenvironmental
hazardsandlanduseproblemsresultingfrompoorplanning,
settingandengineeringoftouristattractionsand facilities

7. HOWARETHEOBJECTIVESOFTOURISMPOLICYACHIEVED?
1.
Plannin
g
2. Legislation and Regulation
3. Facilitation of Tourism
Development:
4. Tourism Taxation:
5. Education and Training
6. Marketing

8. 1. Planning
Fulfillingtherequirementsoftourismpolicy,minimizingitsnegativeimpacts,and
reapingtherewards,aretheprimarygoalsofT
ourismPlanning.Planningisparticularly
importantfor tourismdevelopmentbecauseoftwocharacteristicsofthetourism
industry.

9. 1. Planning
First,tourismisacomplexindustrythatstretchesacrossmanydifferentsectorsand
businesses(therefore,itaffectsawide- rangeofareas);second,tourism
developmentusuallyrequiresboththepublicandprivatesectorstoundertake
majorcapitalinvestmentprojects(hotelaccommodations,publicworks
infrastructure,transportationlinks).

10. 2. Legislation and Regulation
Legislation,stipulatingregulationsandtermsunderwhichactivitiesrelatedtotourism
takeplace,isastateresponsibility. T
ourismlegislationincludesthebasictourismlaw
.This
lawtypicallysetsforththepolicyfordevelopingtourismand establishesthefunctions,
structureandsourcesoffundingofthe nationaltourismorganizations(orregional
tourismoffice).

11. 2. Legislation and Regulation
Various specific regulations are necessary for the protection and
preservation of tourist facilities and the natural, historical, and
cultural,resourcesofthecountry

12. 3. Facilitation of Tourism Development
Where national and regional authorities offer a policy of supportingthe
developmentof tourismasan income- contributing sectorof theeconomy,this
normallyentailssomeformofgovernmentexpendituretohelpwiththecommercial
provisionofservices.Thisisespecially importantintourism destinations that areina
development stage. Not only may government provide the funds required to
ensuretheviabilityof marginalprojects,butovertpoliticalsupportcanbeanelement
whichpsychologicallyreinforcesdecisionsto invest

13. 3. Facilitation of Tourism Development
Governments also facilitate tourism development by providing the necessary
infrastructure.Inrelationtotravelandtourism, infrastructureinvolvesfixedpassenger
transportation investment,destinationservicessuchaspower
,water
,sewerage,hygiene
andhealth,fixedcommunicationinvestment,andsoon.

14. 4. Tourism Taxation:
Inrecentyears,governmentsaroundtheworldhavebecome
increasinglysophisticatedintheinventionandtheimpositionof
taxationinstruments.Fortyyearsagointernationaltourismwas
effectivelyfreeoftaxation,buttaxesonthetourismindustryare
nowincreasinginnumberandimpact.

15. 4. Tourism Taxation:
Thistrendintourismtaxationhasresultedlargelyfromthegrowthintourism,
whichgovernmentsareincreasinglyrecognizingasapotentialsourceof
additionaltaxrevenue,sometimestofundexpenditureswithinthesectorand
sometimesasacontributiontogeneralrevenue.
Therearealargenumberoftaxes.Asfortourism,themostimportanttypesof
taxesare:
a. T
ax
esoncommercialtourismproducts.
b. T
ax
esimposedonconsumersintheactofbeingtourists.

16. 5. Education and Training
Appropriateandthorougheducationandtrainingforpersonsworkingin
tourismareessentialforthesuccessfuldevelopment andmanagementofthissector
.
Governmenttourismofficialsneedtounderstandtourismpolicyformulation,
planningandmarketingtechniques,tourismstatisticsandmanagementof tourism
informationsystem,

17. 5. Education and Training
tourismimpactanalysis,touristinformationservices,andother
matters.T
ourismindustryemployeesneedtobeskilledinhotel
andcateringoperations,tourandtravelagencyservices,guiding
tours,etc.Therefore,educationandtrainingareassuming
growingimportancefor governments.

18. 6. Marketing
Marketingof tourismfor acountryorregionisessential.
Marketinginformsprospectivetouristsaboutwhattheareahas
toofferandtriestoinducethemtovisitit.Governmentsbecome
involvedinmarketingfirstbecausetheindividualsuppliersof
inboundanddomestictourismproductsareunlikelytobeable
completelytosubordinatecompetitiontoco-operative
marketingprogramsandtheyhavearangeoff different interests.

19. 6. Marketing
Secondly,agovernmentmayseeapotentialnationaleconomic
benefitnationallyfromtourismwhichtranscendsthoseof private
marketsuppliers.Thirdly,acentralizedmarketingauthoritycan
gaineconomiesof scalein operation.
Establishingthemarketing objectives
Formulatingthemarketing strategy
Preparingthepromotion program
Providingtouristinformation services

20. INDONESIANTOURISM POLICY
Berdasarkan Undang-Undang No. 10 Tahun 2004
1. UUDRI 1945
2.UU/Perpu
3. Peraturan Pemerintah
4. Peraturan Presiden
5. PeraturanMenteri Pariwisata
6. Peraturan Daerah
a.PerdaProvinsidibuatDPRDProvinsidengan Gubernur
b. PerdaKabupaten/KotadibuatolehDPRDKabupaten/ Kota
bersamaBupati/Walikota

21. Governmentshavetotakeinto
considerationmanyissuesandprinciples
intheformulationof tourismpolicy:
Effectiveness,Analysisof theeconomic
efficiency,Continuingincentiveto
tourismbusinesses,visitorsandhost
communities
Socially
,politicallyandadministratively
acceptable.
So........