Social Media Presentation
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A presentation on how a Wisconsin-based non-profit utilized social media in their campaign for smoke-free air.
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Social Media Presentation
- 1. Lessons Learned Erich N. Pitcher Policy & Grassroots Specialist SmokeFree Wisconsin Social Media at SmokeFree Wisconsin
- 2. Decision-making process Continue using traditional outreach strategies? Develop complete online social media presence?
- 3. Blogger Quick Facts: Started in 2007 463 Posts 98 subscribed readers 1 main contributor smokefreewisconsin.blogspot.com
- 8. Facebook Quick Facts: SmokeFree Wisconsin Fan Page: 8,274 Fans Holding Our Breath Campaign Fan Page: 2,743 Fans Support SmokeFree Wisconsin Cause: 266 Members
- 12. Twitter Quick Facts: 350 Followers 209 We follow 367 Tweets Started in 2009
Editor's Notes
- What social media do we want to use?What content will be placed on it?How does this build towards our goals?Who will be responsible for loading and managing content?How often will we load content?What will be done about negative comments?Who is the best person to do this work?Coalition staff? Org Staff?
- Quick Facts: started in 2007463 posts89 subscribers, many more via reader or other meansSingle contributor, interns and other staff have contributed- have tried to do the guest blog thing that can be a challenge
- New Post & Edit post most commonly used featuresGmail account is ideal- should not be your personal account- but can one set-up just for managing the blog Profile should be neutral- pic is optional Blogs should have a personal voice and you should be talking to your audienceAlso- I mostly post news stories within WI but also national The content should be relevant to the audienceI.E. three best take aways or directly to the best resource, etc. Post timely things like an ordinance passing, try to do Mon-wed on Monday and then Thurs and Fri on Thursday For vacation- can do posts in advance or just say we are going on vacationI use google news for stories- type in tobacco or smoking or cigarettes- there are 100 or even 1000s of article everyday. New studies, cessation, legal issues, FDA spotlight, etc.
- I re-did the look of the blog when I took over as administerFeedburner is how most people read our blog some people do visit the siteI try to make it fun with pics.For free appropriately licensed
- Connects readers to our website, social networks and Flickr account. These are modified and created in the blog layout function. All social media should be interconnected in some way- make it work togetherIf you have tech trouble google it and some one else had the problem and figured it out
- Include pictures in your blog posts Go to google.com and click advanced image searchType in keywords and select the license, most likely “labeled for re-use with modification” Try to get creative pictures on your blogGo to creativecommons.org for more details on licensing You can also create words or images in powerpoint and save as pictures and upload into blogger
- SFW Fan page- came first, largest following, more activeHOB fan page- designed specifically for the campaign, posted campaign events, blog automatically posts to SFW & HOB fan pages, most comments and interactions come from these blog postsAuto updates ensure a larger audience of folks read your blog and that you are getting more bang for your buckSupport SFW Cause- ability to do action alerts, fundraise, etc. Considerations- who will post and manage?I have one FB account and just try to keep it clear of too much personal stuff. You could create an organizational FB account with the gmail used for Blogger to avoid this issue.
- SFW Fan Page, older, largest followingI go on once or twice a week and try to like comments, delete negative things and interact with our fansSupport folks on the site who are discussing together or debating an issueBiggest regret is getting onto facebook before the cause feature was created.
- Less active, smaller following, less moderationDuring the height of the campaign three people managed this pageWhen it was your week you needed to do the following:Welcome new fansCreate an ask for them- contact their legislators, write an LTE, ask a friend to join, etc. Friend people that you want to friend Delete any negatives off thereModerate debates if neededWe did create events and posted videos from our youtube channelAs we move towards implementation we are going to transition this page to Wisconsin is better Smoke-Free!
- Primarily for our online fundraising- $700 to date, send out action alertsThis is really a SFW organization focused cause versus a campaign or smoke-free air.Causes have to managed by some one- pref. a neutral account thus avoiding staff leave and not be able to manage causeOpportunity to do birthday wishes and get creative Cause function is 100% free and money raised gets sent in check form 2x a monthWe don’t do as much with this as we probably could due to time constraintsYou have to be 501(c)(3) in order to have this page and Guidestar needs federal employer ID number to verify
- This twitter account was originally for the campaign but we migrated it to a SFW twitter account.The blog automatically posts hereCheck once a week to RT things, follow-up with Direct messages, and see what people are posting about, reply with things if relevantPost links to relevant things like blog or websiteYou can connect twitter to your facebook, etc.- we don’t see a need since the blog is already cross posted We followed legislators who had pages, media outlets, local papers, other orgs with similar missions, ppl within the movement
- Best uses for Twitter- live tweeting at hearings, cross posting blogFollowing other orgs with similar mission, posting eventsMessaging new supportersDuring campaign we direct messaged people and interacted with them on our postsLive tweet at the hearings was fun- divided up duties for parts of the dayNice thing is org can have twitter- does not have to be a real person
- Great example of our coverage of live tweeting from the floor debate about the smoke-free air bill. We covered both the senate and assembly hearings- we used twitter berry and streaming the hearing and debate online to make this possible.
- A great example of coverage from our hearingLivee tweeting all day from 9 am to 4
- The holy grail of social media- moving online people to offline eventsRight around bill signing you can see the props on covering the hearingAnd about attending the MKE bill signing. BIG! BIG DEAL!! Twitter only works for us in campaign mode- we get very little action nowWe don’t get comments on our blog off of twitter, less interaction and we not very influential in this sphereGreat for campaigns, doesn’t work for just regular org presence as well for usWe even had an oppositional legislator Direct Message us sighting our excellent coverage of the issue- it is no longer in our inbox.
- Questions?!