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Problem canvas
- 1. 1 Problem Canvas WhatistheProblemyouare tryingtosolve? Eric Burke, Slalom Consulting Revised Oct 14, 2019
- 2. 2 Eric Burke, Slalom Consulting • Agile Enablement (Product Management and Marketing) • Recent Engagements: • F5 Networks, Security Marketing • Starbucks, Global Digital Products, International • Alaska Airlines, E-commerce • Previously: • VP Marketing, Solutions IQ • Dir Product Marketing, Pacific Edge Software Eric.burke@slalom.com M: 206.465.8674
- 4. 4 Common Challenges • We are doing too much order taking • Features are requested with little or no data • PMs and POs are doing too much solutioning on their own • How do we get engineers and designers earlier in the process? • Feature backlog filled with “Wouldn’t it be cool if…” • What is the problem are we are trying solve?
- 5. 5 “Problem Canvas” – Based on Lean UX practices LEAN UX, Designing Great Products with Agile Teams. By Jeff Gothelf and Josh Seiden Find it on: amazon.com Objectives: • Bring cross-functional team members into early stages of planning. • Established shared understanding of the problem. • Balance customer POV and business requirements. • Emphasize data driven solutions. • Frames solutions as hypotheses. • Helps teams to prioritize features, and identify MVP
- 6. 6 Problem Canvas Template Problem Statement Customer POV Data Business POV Customer Outcomes Business Outcomes Desired customer behaviors (observable) Desired market response (measurable) Our [product/service] is intended to achieve [these goals]. We have observed that the product/service isn’t meeting [these goals] which is causing [this adverse effect] to our business. How might we improve [product/service] so that our customers are more successful based on [these measurable criteria] Facts, observations, and data illustrating the nature and extent of the problem. Persona Need (verb) Insight (Pains/Gains) Stakeholder Group Need (verb) Insight (Pains/Gains)
- 8. 8 Hypotheses Template WE BELIEVE THAT: We will achieve …if this customer… …can achieve… …with this feature [business outcome] [persona] [user outcome] [feature]
- 9. 9 9 Running the Exercise: Problem Canvas • Completing a problem canvas is a hyper efficient way for the team to define and establish a shared understanding of the problem they are trying to solve. • Who should participate: • Product Manager(s) • Product Owners (if available) • Engineering Lead • UX Designers • Key Stakeholders How To: 1. Product Manager - drafts the problem statement and assembling supporting data 2. Schedule 60-90 min meeting to complete the problem canvas • Prior to the meeting Reproduce the Problem Canvas on a whiteboard 1. Review/revise problem statement as a team 2. Capture supporting data, and brainstorm ideas for additional data to strengthen the problem statement. 3. Select key personas (using Alaska Airlines personas), and brainstorm needs and insights 4. Brainstorm customer outcomes – behaviors to be observed 5. Select key business stakeholders (roles - gate agents, crew, call center agents, etc.) and brainstorm needs and insights. 6. Brainstorm business outcomes – measurable business results 3. Update Epic: • Review/Revise Epic – Title, Size, Score Rating • Attach a digital picture of the problem canvas
- 10. 10 Lessons Learned • Use a third-party facilitator • Avoid making a required step or stage • Manage the size of the room – best with groups of 5-8 people • Include all three roles: business | technology | design
- 12. 12 5 Levels of Agile Planning
- 13. 13 Q2 2020 Q3 2020 Q4 2020 3 Quarter Road Map <Value Stream> Important Dates > <contact> Product Road Map Template Large Large Large Large Medium Medium X-Large Large Medium Medium Large • Notes • Notes • Notes Epics Recurring (ROB) Medium Medium Large Large Medium Medium Large Medium Medium Large Medium Medium Medium Medium Medium Medium Medium X-Large Medium Medium Medium TBD / Unfunded Medium Medium MediumMedium Medium Medium Medium Shared Conference (Aug 4-8) User Conf (Nov 10) Event (Aug 26-28)
Editor's Notes
- Instructions Identify the epics or ‘big rocks’ planned for the current quarter, next quarter and then the quarter after. Copy/paste blocks of appropriate size to build out each quarter of the road map Replace sizes with title text (keep titles to 2-3 words for readability). Orient the blocks however makes most sense within each quarter. Treat quarters a containers or ‘buckets’, and locate blocks in the quarter where work will be completed. Break large efforts expected to cross-cut multiple quarters into pieces to keep them contained in a quarter. Important Dates Important dates are included across the top as a reference Epics are represented as blocks within each quarter – but otherwise do not align with any timeline Relative T-shirt Sizing: Sizing is specific to each team – there is no absolute or shared definition of size Pick one or two anchor epics to define a large Epics that are smaller than the anchor are mediums Epics bigger than your anchor epic are X-larges Avoid small and XXL if possible, by combining multiple smalls or breaking up XXLs Legend Green = Epics: large user stories or discrete deliverable based projects Blue = Recurring, time boxed activity or budgeted level of effort each quarter Purple = Other programs – define your own Need more colors? Add your own (with in reason – best to keep to 3-4 colors)