Students Today Leaders Forever

2. STLF BRAND VOICE
The best brands stand for something:
a big idea, a defined set of values,
avoice that stands apart.
STLF is a successful organization
driven by a set of beliefs it holds
dear. How these beliefs are
communicated to existing
shareholders and people new to the
organization need to be shared in a
consistent, impactful manner.
After working with STLF leadership,
the traits to the right kept rising to
the top and will become the guiding
voice for future communications.
ASPIRATIONAL TEAM-ORIENTED PASSIONATE
REDEFINING LEADERSHIP
FORGING THE WAY
LEARN BY DOING
INCLUSIVE
FLUID
EMPOWERED
INTERCONNECTED
SHARED LEADERSHIP
OPTIMISTIC
HIGH ENERGY
BOLD

3. STLF
STUDENTS TODAY LEADERS FOREVER
STUDENTS TODAY
STLF BRAND MARKS
Before adding color or photography STLF
needs a strong brand mark at its core.
The marks shown here will create bold
impact and provide the basis for STLF to
increase its emotional tie to stakeholders.
The key vehicle for STLF to engage intelli-
gence, imagination and emotion in a way
that no other learning does will be the con-
stellation symbol we have integrated into the
STLF brand mark.
A brand identity also needs to be flexible to
suit the many various visual needs of an or-
ganization in a coherent and clear manner.
STLF
STUDENTS TODAY LEADERS FOREVER
STUDENTS TODAY
LEADERS FOREVER

4. STLF COLOR PALETTE & TYPOGRAPHY
Reinforcing the brand mark for STLF will be the
use of color and style of copy used across all
communications.
STLF is a vibrant organization and that is why col-
ors have been chosen that reinforce the high-en-
ergy and fun awaiting STLF participants.
The typeface Trade Gothic has been chosen for
its timeless ability to communicate in a clean yet
bold manner.
HEADLINES & SUBHEADS:
TRADE GOTHIC BOLD CONDENSED 18
BODY COPY:
TRADE GOTHIC LIGHT
STLF
STUDENTS TODAY LEADERS FOREVER
STLF
STUDENTS TODAY LEADERS FOREVER
STUDENTS TODAY
LEADERS FOREVER
STLF
STUDENTS TODAY LEADERS FOREVER
STUDENTS TODAY
LEADERS FOREVER

5. STLF INFOGRAPHICS
Incorporating the color palette and typo-
graphic style of the STLF brand into all
communications is a key factor in a coher-
ent brand.
These infographics show how we can con-
tinue to reinforce the brand even when
communicating key statistics to the STLF
audience.
PROGRAM SERVICE
REVENUE 60–65%
DEVELOPMENT
REVENUE 40–35%
11,593
296
PAY IT FORWARD TOURS
PEOPLE
THEORY OF CHANGE INFOGRAPHIC
CUMULATIVE
IMPACT TO DATE
FINANCIAL SUSTAINABILITY
SERVICE HOURS
164,000

6. PHOTOGRAPHY
One of the greatest attributes of STLF is the
team-oriented fun apparent in all photos captured
on STLF excursions and events.
The focus of all photos should be to share the ex-
citement to be had in a creative and fun manner.
Inventive crops can be great for adding visual
interest, but the key is to communicate that STLF
events are a great way to do some good while
having a great time.

7. STLF BUSINESS CARDS
Brand identity is tangible and appeals to
the senses. You can see it, touch it, hold it,
hear it...
The business card is one of the first items
shared when meeting professionally with
potential supporters, donors and potential
public relations contacts.
The cards have been designed to bring the
aspirations of the team to life in a profes-
sional, yet energetic manner.
Irene Fernando
Co-Executive Director
Irene Fernando
Co-Executive Director
Irene Fernando
Co-Executive Director
irene@stlf.net email
310-528-1245 mobile
612-276-2003 office
STLF.net
irene@stlf.net email
310-528-1245 mobile
612-276-2003 office
STLF.net
irene@stlf.net email
310-528-1245 mobile
612-276-2003 office
STLF.net
609 South 10th Street | Suite 103 | Minneapolis, MN 55404
609 South 10th Street | Suite 103 | Minneapolis, MN 55404
609 South 10th Street | Suite 103 | Minneapolis, MN 55404
STLF
STUDENTS TODAY LEADERS FOREVER
STUDENTS TODAY
LEADERS FOREVER
STLF
STUDENTS TODAY LEADERS FOREVER
STUDENTS TODAY
LEADERS FOREVER
STLF
STUDENTS TODAY LEADERS FOREVER
STUDENTS TODAY
LEADERS FOREVER

8. BUSINESS PAPERS
Letterhead and corresponding envelopes can
speak volumes. Incorporating rounded corners
and bright colors, this professional appearance
will be key in all corporate correspondence.
609South10thSt.,Suite103
Minneapolis,MN55404

9. DESIGN APPLICATIONS: BROCHURES
Brochures, whether printed or delivered in pdf
form should engage consumers immediately
and drive them to read on.

10. DESIGN APPLICATIONS: BROCHURES
Carrying the energy of STLF throughout
various brochure formats will be easy with
the provided templates.
TRI-FOLD BROCHURE-COVER TRI-FOLD BROCHURE- INSIDE FRONT COVER

11. EVENT POSTERS AND FLYERS
Easily customizable event posters and flyers will
allow STLF and their individual chapters to put
a consistent image at schools and campuses
across the nation.
GET OUT
FOR GOOD.STLF’S PAY IT FORWARD TOUR IS A MULTI-DAY,
MULTI-CITY LEADERSHIP BUS TRIP FOCUSED ON SERVICE,
RELATIONSHIPS AND ACTION!
STUDENTS TODAY
LEADERS FOREVER
DATE
July 22nd, 2013
University of Minnesota — Building C
Irene Fernando irene@stlf.net
CONTACT
PLACE
COLLEGE
LEADERSHIP CAMP
GET OUT
FOR GOOD.WE CAN CHANGE THE WORLD OVER SPRING BREAK. STLF’S PAY IT FORWARD TOUR IS A MULTI-DAY,
MULTI-CITY LEADERSHIP BUS TRIP FOCUSED ON SERVICE, RELATIONSHIPS AND ACTION!
STUDENTS TODAY
LEADERS FOREVER
DATE
July 22nd University ofMinnesota Josh Reminitzjosh@stlf.net
PLACE CONTACT

12. STLF WEB SITE
There is no underestimating the power of a
brands interactive presence in today’s world of
“Google first, ask questions later.”
A high-energy web home will be a key element in
communicating across all STLF audiences.

13. STLF MOBILE
Participants, supporters and donors alike use
mobile than ever before.
That is why the interactive design we have creat-
ed will function as effectively in the palm of the
hand as it does on the desktop.

14. CHAPTER INTEGRATION
Individual chapters of STLF have the ability
to move the STLF brand forward in a grass
roots manner.
Customizable utilizing school colors, this
interactive design will harness the energy
of chapters across the country in a cohesive
and easily updatable manner.

15. EMAIL TEMPLATE
To communicate consistently and regularly
with existing and potential participants, we
have developed an email template that car-
ries forward the new STLF Brand look.

16. WEARABLES
T-shirts are ingrained in the STLF culture.
Reinforcing the look, colors and messag-
ing of the new platform will unite STLFers
no matter what trip they participate in.

17. PROMOTIONAL ITEMS
Items that participants can purchase or that can
be given away at events are a great way to rein-
force and remind the audience of STLF as they
plan for their next trip as well as a vehicle for
growing the brand with folks unfamiliar with STLF.

18. DREAM BIG
Bus trips are an integral part of the STLF experi-
ence. We should leverage these moving billboards
through the application of the new STLF brand
and take it on the road.

19. TRADE SHOW
The presence of STLF where there are large num-
bers of potential participants and supporters will
be key to the growth of the organization.
The trade show concepts shown show the
breadth of impact we can create at said events no
matter how big or small.
UPDATING