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A Developer's Guide To Building Great 
Salesforce Consoles 
Enzhen Huang 
Lead Developer, Salesforce Console 
@ehuang
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of 
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service 
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future 
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of 
our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, 
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or 
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and 
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization 
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our 
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and 
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be 
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. 
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Agenda 
• Salesforce Console Overview (10 minutes) 
• Build a hello world sidebar app (5 minutes) 
• Real Life Case Analysis (10 minutes) 
• Build An App To Improve The Previous Case(10 minutes) 
• Q&A (5 minutes)
What is Salesforce Console 
• It is NOT the APEX developer console
What is Salesforce Console 
• It is NOT the APEX developer console 
• It’s a UI framework with powerful features out of the box
Modern Pinned Work 
View 
: aka Pinned Lists 
List of all work that is available 
alongside current interaction. 
Example: all cases assigned to an 
agent; or the list of works need 
to be done.
Workspaces 
: aka Primary and 
Subtabs 
The record a user 
is working on and 
everything 
surrounding it…
What is Salesforce Console 
• It is NOT the APEX developer console 
• It’s a UI framework with powerful features out of the box 
• Designed to enable integration and boost productivity (in call centers, telesales etc) 
• Programmable with rich APIs
Application Level 
Components 
: aka Footer 
Widgets that operate outside 
of interactions, and are 
always accessible to users. 
Example: Most Recent 
Records, Open CTI 
Integrations, Macros, Recycle 
Bin, Visualforce, Canvas etc…
Workspace Sidebars 
: with Console Integration 
Toolkit 
JavaScript APIs that allow 
embedded 3rd party 
applications to call Salesforce 
UI actions. 
Example: A Google maps 
component allows UPS agents 
to find the nearest store to 
a customer quickly. Clicking on 
a location brings up a prefilled 
form for shipping in a 
Store Locator
What is Salesforce Console 
• It is NOT the APEX developer console 
• It’s a UI framework with powerful features out of the box 
• Designed to boost productivity (in call centers, telesales etc) 
• Programmable with rich APIs 
• Packageable (Apex Exchange)
DEMO 
Build a hello world
Console: my view 
as a developer
With the pieces and tools, 
you can build
A Real Life Experience 
-- Traditional Call Center
What if we can improve it 
-- using Salesforce Console
DEMO 
Let’s solve some real problems
Why Develop For Console 
150k+ users 
Growing over 
100% YoY 
Enterprise and 
mid market focus 
Customers from 
multiple verticals 
Console 
customers 
underserved
Sample Code and Resources 
• Console Toolkit Documentation 
http://www.salesforce.com/us/developer/docs/api_console/index.htm 
• Github 
https://github.com/enhuang 
• Developer Blog 
http://blogs.salesforce.com/product/service-cloud/
A Developer's Guide To Building Great Salesforce Consoles

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A Developer's Guide To Building Great Salesforce Consoles

  • 1. A Developer's Guide To Building Great Salesforce Consoles Enzhen Huang Lead Developer, Salesforce Console @ehuang
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Agenda • Salesforce Console Overview (10 minutes) • Build a hello world sidebar app (5 minutes) • Real Life Case Analysis (10 minutes) • Build An App To Improve The Previous Case(10 minutes) • Q&A (5 minutes)
  • 4. What is Salesforce Console • It is NOT the APEX developer console
  • 5. What is Salesforce Console • It is NOT the APEX developer console • It’s a UI framework with powerful features out of the box
  • 6. Modern Pinned Work View : aka Pinned Lists List of all work that is available alongside current interaction. Example: all cases assigned to an agent; or the list of works need to be done.
  • 7. Workspaces : aka Primary and Subtabs The record a user is working on and everything surrounding it…
  • 8. What is Salesforce Console • It is NOT the APEX developer console • It’s a UI framework with powerful features out of the box • Designed to enable integration and boost productivity (in call centers, telesales etc) • Programmable with rich APIs
  • 9. Application Level Components : aka Footer Widgets that operate outside of interactions, and are always accessible to users. Example: Most Recent Records, Open CTI Integrations, Macros, Recycle Bin, Visualforce, Canvas etc…
  • 10. Workspace Sidebars : with Console Integration Toolkit JavaScript APIs that allow embedded 3rd party applications to call Salesforce UI actions. Example: A Google maps component allows UPS agents to find the nearest store to a customer quickly. Clicking on a location brings up a prefilled form for shipping in a Store Locator
  • 11. What is Salesforce Console • It is NOT the APEX developer console • It’s a UI framework with powerful features out of the box • Designed to boost productivity (in call centers, telesales etc) • Programmable with rich APIs • Packageable (Apex Exchange)
  • 12. DEMO Build a hello world
  • 13. Console: my view as a developer
  • 14. With the pieces and tools, you can build
  • 15. A Real Life Experience -- Traditional Call Center
  • 16. What if we can improve it -- using Salesforce Console
  • 17. DEMO Let’s solve some real problems
  • 18. Why Develop For Console 150k+ users Growing over 100% YoY Enterprise and mid market focus Customers from multiple verticals Console customers underserved
  • 19. Sample Code and Resources • Console Toolkit Documentation http://www.salesforce.com/us/developer/docs/api_console/index.htm • Github https://github.com/enhuang • Developer Blog http://blogs.salesforce.com/product/service-cloud/

Editor's Notes

  1. Key Takeaway: We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.com. Talk Track: Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.