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- 1. An innovative service to reward customers and keep them loyal in the long run Investor Pitch Emre Babur – ebabur@gratiapp.com
- 2. The Problem Merchants need loyalty/rewards programs to enlarge their base of loyal customers by generating customers and transforming them into loyal ones Customers seek convenience to enroll and to follow a merchant’s loyalty/rewards program.
- 3. Carrying cards around Losing cards Filling forms etc. to enroll No tracking of customer progress Not visible to potential customers No tracking of customer statistics No communication with and no feedback from customers The Pain
- 4. The Market 100,000 Restaurants Cafes Bakeries Hairdressers Massage Salons Personal Care Stores Coffee Shops Gym • Smartphone and internet usage rates are rapidly increasing. Everyone loves to be smart and connected. • Being mobile in every field is becoming a workplace standard.
- 5. Emre Babür Business Model Development Fundraising Finance Marketing Sales The Team Eralp Bayraktar Tech Lead Project Management Product Development R&D Alican Göksel Product Development R&D
- 6. Boğaziçi University The Team Sentio Sports iskolig.com Microsoft Seattle SDE Internship Baylor University Start-up Experience Top-notch Education Social & Techie Boğaziçi University Network of Int. Students Boğaziçi University Engineering Society Computer Engineering 3Years Entrepreneurial DedicatedInternational
- 7. Provide merchants with a Platform as a Service(PaaS) where they can create a loyalty/rewards program, communicate with customers, and gather statistics and feedback from them Customers are connected to the platform via Gratia Mobile on their smart phones The Solution: GRATIA
- 8. How Does It Work? An iPad, Gratia Kiosk, is set up on top of the cashier Customers download Gratia Mobile app
- 9. How Does It Work? Check-in Redeem
- 10. People can also discover merchants on the map, view their loyalty cards and review personal information. Gratia Mobile
- 11. Merchant Panel Fully integrated to merchants’ POS system and Gratia Kiosk talks to the POS system through its API Transactions are displayed on the POS screen and could be administered by the cashier if needed Point redemptions by customers are added to the cash flow statement automatically as free giveaways Online control panel to manage the whole system from one place Optional standalone control panel on Gratia Kiosk
- 12. Feedback Panel A section of the merchant control panel Messages sent by customers through Gratia Mobile are displayed Messages appear under anonymous names Messages are handled as in a support ticket system so merchants can reply to customers and easily trace an issue
- 14. Cards are in the app Cannot get lost Just check-in to enroll Tracking of points and progress Visibility on map to everyone Detailed customer statistics Easily communicate with customers and get feedback from them The Pain: Resolved!
- 15. Transactions are now tagged with customer identity Merchants now know TO WHOM they sell on top of WHAT, HOW MUCH and WHEN they sell and that is powerful! Customers now have a hotline to merchants for DIRECT COMMUNICATION The Pain: Resolved!
- 16. Monthly service fee regarding the subscriber’s plan SMS/Email/Push Notification campaigns conducted by merchants are charged separately and not included in the service fee Detailed analytics reports at extra charge Revenue Model
- 17. Corporate chains: “door-to-door” sales by the management team Rest of the market: Internet ads and Gratia Salesmanship Going to Market
- 18. An affiliate marketing program Salesmen enroll through our website and complete an online training course The salesman is our sales&support pioneer on the field The salesman gets paid for each sale he makes and the number of clients he maintains as a Gratia representative Gratia Salesmanship
- 19. Every new merchant receives a GratiaBox when they buy our service Setup is accompanied by the support team over the phone or a Gratia Salesman in place if needed GratiaBox iPad + Gratia Kiosk + Instructions Plug-n-play, takes 5 minutes to deploy Sent by mail Distribution
- 20. No major player in the current market Cardgusto is an active competitor We provide real time statistics SMS/Email/Push Notification campaigns and real time feedback We are better at analytics We give iPad vs. ASUS Tablet Competition
- 21. Break even in 11 months $150.000 required to break even Financials
- 22. Fully functional prototype $10K of our own money We currently have 3 paying customers Need $150K more to establish an office and to pay the salaries of employees while strengthening the team for the next 2 years Milestones
- 23. The best loyalty/rewards program service for the market 5% increase in customer retention boosts profits by 75% to 95% - Harvard Business School The right team; Education, Experience and Motivation… All in one! Summary
- 24. Thank You!