The digital age has paved way for a dynamic era of corporate communication. Everything from blogs and RSS feeds to webinars and social media give organizations new tools with which to interact directly with their stakeholders. Such interactive communications are often referred to as viral, because ideas and opinions spread through the network via word‐of‐mouth and are usually perceived as highly trustworthy sources.

1. CSR IN THE
DIGITAL ERA
Dr Emmanuel Daniel
Faculty of Social Work

2. Synopsis
■ What is Digital Transformation?
■ Are you ready for exponential change?
■ Introduction
■ The Four Categories of Corporate digital responsibility
■ Social corporate digital responsibility
■ Economic corporate digital responsibility
■ Technological corporate digital responsibility
■ Environmental corporate digital responsibility
■ A Consolidated Approach to Digital Sustainability
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3. Source- https://www.youtube.com/watch?v=8Rb6fSaHmjU
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4. Source- https://www.youtube.com/watch?v=ystdF6jN7hc
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5. Introduction
■ Sustainability and digitization
■ Sustainability concerns humanity’s relationship with the natural world
■ digitization focuses on the virtual world
■ Different components
■ Time for merging
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6. The Four Categories of Corporate digital
responsibility
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Source- https://sloanreview.mit.edu/article/corporate-responsibility-in-the-digital-era/

7. Social corporate digital responsibility
■ Organization’s relationship to people and society
■ Data privacy protection of customers, employees, and other stakeholders
■ Digital diversity and inclusion (digital haves and have-nots)
■ Across geographies, industries, social classes, and age demographics
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Source- https://sloanreview.mit.edu/article/corporate-responsibility-in-the-digital-era/

8. Economic corporate digital responsibility
■ Responsible management of the economic impacts
■ Replacement of human jobs by robots and other digital technologies
■ Creation of new digital-era jobs
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Source- https://sloanreview.mit.edu/article/corporate-responsibility-in-the-digital-era/

9. Technological corporate digital
responsibility
■ Creation of technologies
■ No harm to the society
■ Cybersecurity protection
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Source- https://sloanreview.mit.edu/article/corporate-responsibility-in-the-digital-era/

10. environmental corporate digital
responsibility
■ Link between digital technologies and the physical environment
■ Responsible recycling
■ Proper disposal
■ Limiting power consumption
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Source- https://sloanreview.mit.edu/article/corporate-responsibility-in-the-digital-era/

11. A Consolidated Approach to Digital
Sustainability
■ All categories rarely coordinated
■ Role of digital technologies to promote ethical and sustainable business
practices
■ Cross-functional team of key decision makers
■ Impact of digital technologies and practices among employees &
stakeholders
■ Insufficient digital sustainability practices may also lead to falling
revenues
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Source- https://sloanreview.mit.edu/article/corporate-responsibility-in-the-digital-era/