Bringing Intelligence to Everything! This presentation enlightens about the crucial evolutions of the Graphic Arts Industries facing global challenges and the Information Technologies convergence. Therefore, disruptive innovations are emerging along with an accelerated rythme that requires dedicated adaptation strategies. Following these trends, the printing products are increasing their potential of applications, from customised prints, to communicant prints, towards connected prints. ICI - Printability and Graphic Communications Institute, Montreal, QC, Canada The Institute is an integrated centre for innovation and expertise in graphic communications and printability that actively supports companies and their employees in their technological and commercial development. ICI 999 Émile-Journault Ave East Montreal (Québec) Canada H2M 2E2 Telephone : (514) 389-5061 Fax : (514) 389-5840 Email : information@i-ci.ca www.icgq.qc.ca

1. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
Bringing
intelligence
to
everything!
Prepared
by
C.
Bois
&
C.
Canet
©ICI-­‐2014
May

2. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
…”The
world
is
changing
very
fast.
Big
will
not
beat
small
anymore.
It
will
be
the
fast
bea;ng
the
slow!”
Source:
R.
Murdoch

3. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
Agenda
1. Global
context
2. The
cri:cal
role
of
ICT
3. The
“digital
Darwinism”
of
the
printed
applica:ons
4. Evolving
needs,
responsive
solu:ons
3

4. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
1. Global
context
2. The
cri:cal
role
of
ICT
3. The
“digital
Darwinism”
of
the
printed
applica:ons
4. Evolving
needs,
responsive
solu:ons
Agenda
Source
APRE
(Agenzia
per
la
Promozione
della
Ricerca
Europea
-­‐
2013
4

5. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
Global
context
5
Health
Consciousness
Convenience
Increasing
Costs
CustomizaLon
Appeal
AestheLcs
Environmental
Issues
Food
&
Energy
Scarcity
Scarcity
of
Materials
Poisoning
AnL-­‐Tamperings
Tracks
and
Trace
AuthenLcity
Source:
Holst
Centre
-­‐
2013
Societal
challenges

6. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
Global
context
6
By
2040,
1
North-­‐American
on
4
will
be
over
65
Source:
StaLsLcs
Canada,
2011
Source:
United
NaLon,
Social
Security
and
Medicare
boards
of
Trustees
-­‐
2012
The
challenge:
How
to
assist
and
support
of
the
elders?
Silver
economy:
In-­‐home
care
products
and
services
to
support
autonomy

7. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
Global
context
7
We
live
longer
and
we
are
more
and
more
The
challenge:
How
to
share
resources
and
limit
environmental
impact?
Technical
soluLons
to
reduce
disposable
materials
and
energy
consump:on,
limit
wastes,
…
and
do
not
compete
with
primary
needs
Source:
Norwich
University,
2012
Source:
Norwich
University,
2012

8. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
Global
context
8
There
is
no
comprehensive
system
to
track
a
package
of
drugs
from
manufacturing
to
the
pharmacy
The
challenges:
How
to
track
drugs
worldwide?
How
to
control
the
safety
of
online
diagnos:cs
and
drugstores
?
Source:
Pew
Health
Group,
2013
35%
of
U.S.
adults
are
online-­‐diagnosers
Indicators
of
an:-­‐counterfei:ng,
correct
labelling,
good
storage
and
shipment
condi:ons
controllable
and
understandable
by
the
customer

9. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
1. Global
context
2. The
cri:cal
role
of
ICT
3. The
“digital
Darwinism”
of
the
printed
applica:ons
4. Evolving
needs,
responsive
solu:ons
Agenda
9
Source
Intel
-­‐
2012

10. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
The
cri:cal
role
of
ICT
10
Growth
of
the
mobile
internet
on
a
global
scale
Three
major
facts
• In
2003:
50
million
devices
connected
worldwide
to
the
internet
• In
2010:
12.5
billion
(1.8
per
person)
• By
2015
:
25
billions
(3.5
per
person)
• By
2020
:
50
billions
(6.7
per
person)
Increase
of
both
the
devices
number
and
the
raLo
per
person
New
Internet
Protocol
version,
new
communica:on
protocols…
The
challenges:
How
to
assign
an
IP
address
to
each
device?
How
to
connect
these
50
billions
devices?
1

11. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
Shi^
of
the
business
model
from
“owning”
to
“using”
computer
resources
The
cri:cal
role
of
ICT
11
• Increasing
influence
on
society
• Moving
towards
socializaLon
by
linking
with
other
resources
Growth
of
the
mobile
internet
on
a
global
scale
Three
major
facts
1
2
3

12. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
The
cri:cal
role
of
ICT
12
• Increasing
influence
on
society
• Moving
towards
socializaLon
by
linking
with
other
resources
Three
major
facts
3
In
2005
• No
Twiber
• Facebook
was
an
obscure
site
(launched
in
2004)
• No
iPhones
(launched
in
2007)
• No
iPads
(launched
in
2010)
In
2010
• 106+
million
Twiber
users
(700+
million
in
2012)
• 500
+
million
Facebook
users
• 50+
million
iPhones
sold
• 10+
million
iPads
sold

13. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
The
cri:cal
role
of
ICT
13
• Evident
in
many
fields
• AcceleraLon
of
the
convergence
of
ICT
and
other
industries
• Originally
started
in
the
manufacturing
industry,
• Now
encompasses
all
types
of
businesses
and
individuals
And
two
key
trends
1
2 ICT
• Accelerate
the
evoluLon
and
development
of
other
industries
• Act
as
a
catalyst
to
unite
different
industries
Academic
field
Technological
field
Human
resources
Cultural
field
Public
sector
Industrial
field
Source
NTT
-­‐
2012

14. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
ICT
The
cri:cal
role
of
ICT
14
3
facts
The
background
for
the
emergence
of
disrup:ve
innova:ons
Describe
innovaLons
that
improve
a
product
or
service
in
ways
that
the
market
does
not
expect
Improves
the
value
of
the
exisLng
markets
Creates
new
markets
or
value
networks
≠
2
key
trends

15. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
Emergence
of
disrup:ve
innova:ons
15
under
a
digital
format
of
all
sorts
of
informaLon,
such
as:
• Data
from
sensors
• LocaLon
data
• And
records
of
human
behavior
obtained
from
mobile
phones
Analysis
of
large
amounts
of
informa:on
to
generate
an
output
useful
for:
• MarkeLng,
• Providing
personal
services,
• And
solving
social
issues
Towards
a
“Machine-­‐to-­‐Machine”
communica:on
+
Intelligent
systems
for
a
more
connected
world…

16. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
Emergence
of
disrup:ve
innova:ons
16
Intelligent
systems
for
a
more
connected
world…
Source
Intel
2013

17. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
Emergence
of
disrup:ve
innova:ons
17
YOU
are
part
of
these
applica:ons
!

18. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
1. Global
context
2. The
cri:cal
role
of
ICT
3. The
“digital
Darwinism”
of
the
printed
applica:ons
4. Evolving
needs,
responsive
solu:ons
Agenda
18
Guangzhou
Kaho
Special
Glass
Co.,
Ltd

19. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
“Digital
Darwinism”
of
the
printed
applica:ons
Source
DeLoibe
2014
PrinLng
field
evoluLon
1445
1993
2010
2017
2020
19
ProducLon
size
and
customizaLon
level
increase
The
evoluLon
of
consumer
behavior
when
society
and
technology
evolve
faster
than
one’s
ability
to
adapt
Source
Solis
2011

20. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
Same
print
for
everybody
in
B&W
Same
print
for
everybody
in
color
1
to
1
&
1
to
many
print
QR
Code
Databases
Prepress
Augmented
Reality
Financial
transacLon
NFC
Data,
control…
Sensors
Smart
label,
Smart
print,
Smart
packaging
Source
ICI
2014
20
Genesis
of
an
evoluLon
Customized
prints
Communicant
prints
Connected
prints
Print
Digital
“Digital
Darwinism”
of
the
printed
applica:ons

21. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
1. Global
context
2. The
cri:cal
role
of
ICT
3. The
“digital
Darwinism”
of
the
printed
applica:ons
4. Evolving
needs,
responsive
solu:ons
Agenda
21
Source
Harry
Pober
interacLve
map

22. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
22
AdopLon
of
these
technologies
• The
customer
does
not
want
a
printed
product
anymore
• The
customer
wants
an
applica:on
/
an
effect
on
a
product
Understand
technical
challenges
Try
on
a
short
run
first
to
adjust
the
concept
Focus
on
the
targe^ed
func:onality,
and
not
on
the
toolbox
Define
the
expected
level
of
sophisLcaLon
Adapt
the
features
of
the
funcLonnal
print
to
the
customer’s
need
Evolving
needs,
responsive
solu:ons

23. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
1st
step
2nd
step
3rd
step
23
Level
of
complexity
Innova:on
level
of
the
printed
applica:ons
AdopLon
of
these
technologies
• The
customer
does
not
want
a
printed
product
anymore
• The
customer
wants
an
applica:on
/
an
effect
on
a
product
Evolving
needs,
responsive
solu:ons

24. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
1st
step
2nd
step
3rd
step
24
…and
it
goes
on
Level
of
complexity
Think
and
go
outside
of
the
box!!!
Innova:on
level
of
the
printed
applica:ons
AdopLon
of
these
technologies
Now,
imagine
what
the
customer
desires
• The
customer
does
not
want
a
printed
product
anymore
• The
customer
wants
an
applica:on
/
an
effect
on
a
product
Evolving
needs,
responsive
solu:ons

25. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
25
Molson
Coors
Cans
and
bobles
acLvated
by
cold
temperature
hbp://
www.molsoncoors.com
Asahi
(Showa
Denko
Aluminium)
Indicator
of
temperature
and
of
the
level
of
he
remaining
liquid
Baby
bo^le
with
temperature
indicator
Designed
by
Huang
Tzu-­‐Yu
et
al.
“I
need
to
control
a
threshold
temperature”
Evolving
needs,
responsive
solu:ons

26. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
26
Label
aiming
to
control
the
storage
temperature
of
foods
h^p://www.lcrhallcrest.com
“I
need
to
control
an
opLmum
storage
temperature”
Evolving
needs,
responsive
solu:ons

27. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
27
Timestrip
1. Click
to
acLvate
the
system
2. When
the
criLcal
temperature
is
overcome,
the
display
in
electrochromic
ink
displays
informaLon
indicaLng
the
elapse
of
Lme
hbp://www.Lmestrip.com
Evolving
needs,
responsive
solu:ons
“I
need
to
control
an
opLmum
storage
temperature
and
the
Lme
it
has
between
overcame”

28. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
28
Warning
message
Sundown
Sunblock,
by
DDB
Brasil
Ad
campaign,
2011
“I
need
to
change
the
colour
of
my
product
when
exposed
to
sunlight”
Evolving
needs,
responsive
solu:ons
This
sunscreen
reminds
consumers
when
they
need
to
apply
or
reapply
sunscreen.
hbp://www.cLinks.com

29. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
29
Evolving
needs,
responsive
solu:ons
“I
need
to
emphasize
and
animate
my
markeLng
message”

30. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
30
“I
need
to
make
my
commercial
in
magazines
the
center
of
my
360°
communicaLon
strategy”
Evolving
needs,
responsive
solu:ons

31. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014
May
31
Evolving
needs,
responsive
solu:ons
“I
need
my
product
to
be
experienced
inside
commercial
magazines”

32. PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
Thank
you!
©ICI-­‐2014
May