2. TEXT
▸My focus group consists of four subjects who being to the
brief demographic of culturally sophisticated class AB 16-25
year olds who are my primary audience.
▸A focus group will allows me to have a clearer understanding
of what my demographic are interested in as well as what
they are looking for in my product.
3. FOCUS GROUP
PRIMARY AUDIENCE
▸ Rio Ware
18 years old
Reformer, Explorer
Student
‣ Yasmine Campbell
17 years old
Explorer, Aspirer
Student
▸ Morgan Ashley
19 years old
Aspirer, Succeeder
HR Apprentice
‣ Georgia Rust
18 years old
Explorer
Student
