2. Use this template to help you evaluate your project.
You should give specific details about your work.
You should provide both written and visual examples to explain your project.
You should find areas to praise in your work. Be specific about why you think they are
good or why you are proud of them.
You should also find areas that could be improved. Look for areas that you could make
better if you went back to them. Be specific about what you would improve.
Add additional slides as you need to. Don’t be restricted by what is here.
Any blank slides should be deleted before submission.
3. Does your final product reflect your original intentions?
• Compare your planning/digital flat plans/ storyboards to your final product
Overall I feel that what I first intended on creating, the look and design is
similar to what my final product presents. Before I started the production
of my book I had to plan what I intended on creating, I did so by firstly
using mind maps to write down my initial ideas, for example I started by
thinking of possible adaptations I could make from the original story I
found online, then I started thinking about the different locations and
settings for my book. The initial ideas used in my mind map planning are
what can be seen in my final product. I then went on to create mood
boards which featured existing images that I found online that related to
what I planned on creating, for example similar locations and settings and
also characters that gave me inspiration for my final product. I then
created initial story boards to plan out my story in full by producing draft
drawings of each page of my book, I used these story boards as a way of
guiding me through the 2 weeks of production so that I could see what I
indented on creating, the look of the story boards reflects a basic idea of
my final product. Finally after making my story boards I went on to make
digital flat plans which was a reflection of story boards with the use of
existing images I found online, these flat plans allowed me to present a
digital plan of ideas for my final product.
Mood board
Digital flat plans
final product
4.
5. How well have you constructed your images?
• How well have you constructed your images? You could talk about the overall
visual appearance and well as the use of texture and colour.
Overall I believe I constructed the pages for my book effectively, I feel I achieved what I
set out to create initially. I decided to create the page of my book by simply using the
shape tool on Photoshop to bind shapes together to create my characters, settings and
props. I chose to use this technique because before we started production we tested out
a few different techniques like rotoscoping and shape tasks, from that I found that I
could easily and effectively create a well illustrated story by using this technique as I felt
it appealed to young audience as it presented a cartoon look and feel. There are
obviously flaws to my technique and the end result of my product, for example I felt that
the quality and detail in my pages could have been of a higher standard, as well as the
construction of the pages, as I felt that in parts I could have constructed my pages
differently so that what the text was saying made more sense with what the page
illustrations were showing. However I felt that the colours used and shape design of my
characters and props were what I was initially aiming to create for my desired target
audience.
6.
7. How well have you used text to anchor your images
• You should talk about the combination of words, images and text.
This is the point that I feel was my weakest, I believe that the way I constructed my images and the
way I set out my pages makes it is easy for a young audience to follow and understand, however I feel
that I could have been more clear linking the text with the illustrations on my page. There are points
where the text on each page describes multiple things that are going on in the story while the page
illustration only presents one thing, for example on page 5 of my book it describes Sammy successfully
filling up the sieve with space gunk from the well while the illustrations shows this, however the text
then goes on to describe her getting the spaceship and going home, this part is not shown in any
illustrations which I feel is a weakness in my story. I realized this could be a problem while in
production so to tackle this problem I decided to implement small boxes in the corner of my page that
presents an action or event that is not shown in the main illustration, I did this so that the children
viewing this book would get a better understanding of what’s going on in the story instead of having to
use their imagination to build an understanding of what the page is portraying.
Page5
Here is an example of me using A 2nd image in
the corner of my to give my audience a clearer
understanding of what’s going on in the page. I
used this box to present the frog giving Sammy
the clay and moss used to block the holes in
the sieve so she can fill it. This example also
presents how I could have presented better
anchorage, as I did not present Sammy leaving
in her spaceship in this page.
8.
9. Is your product suitable for your audience?
• Reference your proposal
• Give an audience profile and describe suitability in reference to content
Initially when I first set out to create a book that was to be written for an audience of children I had to
take into consideration exactly what of an audience that would be and the methods that I would need to
use to fully appeal to that audience. So I made a proposal in the planning stage that and in it I stated the
exact audience I indented on aiming my content towards and why I believe my content would interest
this said audience, to begin with I decided I would focus to target an audience aged 4-6 year olds as I felt
my story was simple enough for children this age to follow and understand while also showing an interest
in the content. I then discussed the fact my story may appeal more toward a female audience as the main
character was a girl, however I felt that this wouldn’t be an issue as I felt the basis of the story being
space travel and adventure meant that both genders would take an interest towards the story, so I stated
that I intended to target both a young female and male audience. With all this in mind I felt that the
content I finally produced met just what I initially said in my proposal, I believe the work I produced still
appeals to a young audience and I ensured that both female and males would take interest in what I
created. My final product features text easy enough for young kids aged 4-6 and onwards to follow and
understand. Furthermore I believe the illustrations I made are to a standard that still intrigues this age
range while also still being suitable for them to look at, meaning there isn’t any content that I believe
would be unsuitable to show young children. My final product appeals to an audience of young children
no older than 6, both male and female and mainly appeals to young kids that find an interest in space
travel, aliens and magic as they are all aspects featured in my book. For the female audience the aspects
that suitably appeal to them are the fact the main character is a girl, this allows them to relate to her and
also the element of the frog turning into a prince like a lot of classic children's tales, this presents a sense
of living happily ever after, a good image for young girls to dream of. The aspects of my book that appeal
to the young boys side of my target audience are the featured elements of space travel and adventure, I
believe as a young boy these ideas interest and intrigue you, this is why I think my book is suitable for
both young boys and girls.
10.
11. What do you like/dislike about the techniques you have used?
• Reference specific tools you used with images
To create my book I chose to use a technique showed to me at the start of the
rotation involving the use of the shape tools and an already existing image, you
use the existing image as a sort of stencil and use the shape tool to create what
the image shows by adding shapes that match the image over it, in my case
perhaps an asteroid or a characters face. The technique meant it was easy for
me to create good quality illustrations for a young audience and also time
efficient as it didn’t take me long to create the characters needed for each page
then the page its self, including background, buildings and props. The biggest
aspect I liked about my technique and probably the most useful was the warp
tool, as the shape tool only allowed me to create certain shapes like ellipses and
rectangles which limited me on what I could create however I found that the
warp tool allowed me alter and modify already set shapes into new shapes that
gave me a wider range of what I could create and also allowed me to make more
creative illustrations instead of limiting me to only ordinary shapes. The
elements I didn’t like about my technique
12. Warp tool -->
The warp tool was probably one of the most important and useful tools I used in my
technical approach. The tool helped me modify ordinary shapes so that I could create more
effective illustrations. Using it allowed me to have 12 different points in which I could warp
the shape to how I wanted.
13. What do you like/dislike about how your final product looks?
Overall I feel that the look of my final product is professional and I like the fact that I
have created a book to the standards of an actual children's book that you may find in
a shop, this surprised me as I wasn’t too confident at the start going in but now I've
finished I am happy with the look of the work I’ve created. I feel there are elements of
my book that stand out, such as the pages that feature scenes in space, I believe that I
created these backgrounds well, adding more depth to the stars in the back ground
instead of just having a simple sky background. With this in mind I feel that my finally
products look is lacking detail, for instance in certain scenes like inside the house I feel
that I could possibly add further detail in them by adding more props and furniture to
the scenes to give greater detail. Another aspect of the look of my final product that I
like is the choice of font I decided to go with, I believe it was a good choice as it is easy
to read being simple while also not boring compared to if I had just chosen a common
font like Calibri. I was least confident on creating my characters at the start, I’m not
the most artistic person, however I felt that my end product presents well constructed
characters in good detail, especially the main character Sammy. I like the way she
turned out as in the planning stage I was unsure of what to make her look like, I took
many ideas into consideration from existing characters however I feel that my final
product show creativity and originality as I used ideas from the top of my head to
create her.
14.
15. Why did you include the content you used?
• Images, fonts, effects, colours
At first it took me a while to find the perfect font to use, I tested out a number of
different ones until I came across the font ‘Chalk dust SE’,
16.
17. What signs, symbols or codes have you
used in your work?
• Choices of colour, style, locations, character
design and tone all give additional meaning to
your work.
18. Audience Responses
Cultural competence:
Media texts require us to have a certain level of cultural understanding to
be able to interpret them.
At a basic level, this could mean being able to read the language that a
magazine is written in.
At a deeper level, it means being able to interpret signs and symbols that
we use a visual shorthand to communicate ideas.
We recognise these signs in our own culture but find it harder to
understand when looking at others.
We create and attach meaning to signs and symbols in many different
forms.
18Creative Media Production 2012
19. Audience Responses
Cultural competence:
What is this?
This is a Norwegian Pine tree, covered in
snow and with a red ribbon on.
Our cultural understanding allows us to
interpret its meaning.
To us, in British society, it means
Christmas, presents and family.
This is because we share a cultural
knowledge.
19Creative Media Production 2012
20. Audience Responses
Cultural competence:
There are many other signs and symbols
that we attach meaning to.
A leather jacket can imply rebellion.
A sports car can imply wealth and power.
A cross can represent religion.
20Creative Media Production 2012
21. Audience Responses
Cultural competence:
Visual representations of everyday objects are often the same the world
over. A car appears as a car, no matter what country it appears in.
What that car means however, can be very different depending on your
cultural background.
21Creative Media Production 2012
22.
23. What representations can be found in
your work?
• How are men, women or children shown in
your work? Does your work feature different
ages, races, social groups or religions? Does a
lack of any variety of character types create its
own representation?
24.
25. What style have you employed in your
products?
• Discuss influences/ existing products
• What visual style does your work have and
why did you choose it?
26.
27. What were the strengths and weaknesses
of the pre-production and planning
• How did the planning and research help
• How well did you manage your time
• Reference specific examples
28.
29. Historical and cultural context
• How does your work compare to what has
come before? What other similar products
have existed in the past? What current
products exist?
30.
31. Feedback 1
• What do you like about the graphics?
I like the overall look of your graphics I think they are well thought out. I also like the
fact that you have changed they way your main character looks and the movement. As
I think it adds a lot to your pages since the 3 of them do look similar. i also like the
squares you have added in at the top corner as it shows more to the pages and story
then what we can mainly see already.
• What would you do to develop the graphics?
I think an improvement you could have is your text I find that on the grey it is a little
hard to read in my opinion. Which means it could be harder for a child to read
demanding on your target audience. I also think there could have been some aspects
that you could have maybe changed in the background so that they are a little but
more different and not all the same in the aspect of your background.
But overall I would say your pages are well constructed and thought out and go with
the text that you have put on each page.
32. Feedback 2
• What do you like about the graphics?
I really like the small cornered off squares you have used to show
more of the story than we would have originally seen. I think the
use of different expressions was used really well as it gives the
reader more of an understanding of what is happening in the
story and how the character is reacting. The colours used work
really well as the bright pinks and greens stand out a lot against
the duller backgrounds
• What would you do to develop the graphics?
I think that the backgrounds could have involved a little more
change with each page but apart from that it is really good
33. Feedback 3
• What do you like about the graphics?
– I feel the striking designs and distinctive colour can easily
appeal to younger audiences.
– The character designs are simple, but can be clearly
distinguished.
– I like the idea of the astronaut being a woman, which I
think will help appeal to young girls and some women.
• What would you do to develop the graphics?
– I would use less striking lines for the backgrounds to make
it look more realistic and more distinguishable from the
characters.
– I would also improve some of the grammar a bit.
34. Peer Feedback
• Summarise peer feedback and discuss
– Responses you agree with
– Responses you disagree with
