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1. Eliza Moseman
FA 102B
Speculative Product Touchpoints
Persona:
- Avid online shopper, disposable income
- Aware of social issues, wants to initiate change in a passive way
- Average age range of 35-50
- Not tied to specific products/companies, but willing to commit if it has a positive social
impact
- Purchasing for themselves, not as potential gifts
- Does not use social media for social advocacy
Based on activism
- Extincion rebellion
Recognition
- Digital advertisement on search engine website
- Banner advertisements
- Endorsed by social advocate
- Paid
- Advertised on discount-code websites (retailmenot)
- Social media
- Environmental conference
- Social impact conference
Consideration:
- Scanning QR code
- Researching the company
- Researching potential retail stores
- Considering reasoning for past purchases
- Personalized recommendations from past purchases (suggesting scores for stores
previously purchased from)
Purchase:
- User installs extension to their favorite browser
- Miniature logo next to address bar with red notification
- When on an online retail website that has an available score
- Automatic score generated at checkout
- Actively shopping at favorite retailers
- Enters information about what stores they frequent and what values they hold
Post Purchase:

2. - User applies it to various digital retailers
- Makes purchases based on its influence
- Can submit a review for the product to the browser extension
- Shares information about retailers’ scores
- Posts on social media to support/not support certain brands
- Submit feedback for more accurate suggestions
- “Show me more black-owned businesses”
- “Show me more fair trade companies”
Sample Map:
Has a booth at an environmental product conference > Scan a QR code to automatically install
on your device > Shop at your favorite online retailers > Score automatically generated > User
determines their own purchasable score > User does/does not make a purchase based on the
information provided > User feels positive after shopping with purpose