2. WHAT
- Add value to shopping experiences
- Virtual showrooms
- Boost sales
- Try before buy
- Virtual dressing rooms
Sadie
https://techsee.me/blog/augmented-reality-customer-experience/
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
3. HOW
- AR to assist in decision making
processes
- Projecting products into a user’s
space (face/body/home)
Joey
https://techsee.me/blog/augmented-reality-customer-experience/
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
4. WHY
- Help with indecision
- “Try before you buy”
- Better shopping experience
- Reduce returns or refunds
- Learning
Noah
https://youtu.be/NFApcSocFDM
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
5. WHO
- The indecisive buyer
- Everyday shopper
- People with accessibility concerns
Noah
https://www.businessinsider.com/warby-parker-iphone-camera-glasses2019-2
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
6. INVASIVE TECH
- A critique of this technology is that it
is unnecessarily invading our privacy
Eliza
https://techsee.me/blog/improve-sales-process/
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
8. APPLE
- Face ID differentiates as it uses facial
recognition instead of AR
- Touch ID successor
Eliza
https://support.apple.com/en-us/HT208109
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
9. SMARTPHONE TRACKING
- Find My is an app that allows users to
track their Apple devices
Ezra
https://support.apple.com/guide/iphone/locate-a-device-iph09b087eda/ios
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
10. AIRTAG
- AirTag lets people track physical
items, even ones they don’t own
Ezra
https://commons.wikimedia.org/wiki/File:Apple_AirTag.svg
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
11. VR
- Scans room and surroundings
with camera
Joey
https://www.usatoday.com/story/tech/columnist/saltzman/2021/07/17/vr-video-games-including-sniper-elite-vr-population-one/7980986002/
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
12. INFORMATION ECONOMY
- Buy/selling personal information
gathered from online trends
Sadie
Image by eliza moseman
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
14. THE USER
- Has a disposable income
- Has means to get to the store
- Contemporary retail
Noah
https://www.w3schools.com/howto/howto_css_image_avatar.asp
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
15. USER EXPERIENCE
- Enters store with intention to try/purchase
- Unsure of fit, aesthetic
- Engage with product
Sadie
https://streetfightmag.com/2019/01/28/how-6-brands-are-using-ar-to-drive-experience-marketing/
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN
16. ENGAGEMENT
- User invites this technology into their homes, like Apple/VR products
- Integration with brand
Eliza
https://zootloyalty.com/blog/how-brands-are-using-augmented-reality-in%202020
NEWER TECH AND ETHICS FA102B PROF KLINKOWSTEIN