Seduced by the magic of perfume, Eugene Fuchs started to develop his own factory Fragonard Parfumeur by putting forward his hometown Grasse. Fragance market is forcasted to reach $45.6Bn by 2018.Fragrance is the second most important market in France’s health & beauty industry. Presentation by Simon Amar.

2. Who is Fragonard?
Seduced by the magic of perfume, Eugene
Fuchs started to develop his own factory
Fragonard Parfumeur by putting forward his
hometown Grasse.
Famous for its worldwide notoriety, he worked
on a new concept focusing on French Riviera’s
tourists. Thus, the name had been inspired
by a famous French painter Jean-Honoré
Fragonard.
The first store saw the light in 1926 with the
wish to expose Provencal traditions. After many
generations, Fragonard Parfumeur is still lead
by the family and is one of the eldest French
perfumery to this day.

3. Fragance market is
forcasted to reach
$45.6Bn by 2018.
Premium perfume
sector outperforms
the mass-market.
Fragrance is the
second
most important market
in France’s health &
beauty industry
Increasing visibility of
natural and organic
fragrance products,
leading to an
increased demand till
2020
Liquid gold

4. Sensorial Brand
Experience
Relation to Art

5. Word of Mouth
“ Whenever I smell a familiar scent a series
of images comes up to my mind. Those
memories, either good or bad enable me to
restructure any life scenes, from childhood
to now.”
“I believe that perfumery is an art but I am
tired of brands that narrates the same old
stories. I am looking for new experiences
that will touch me. ”
“ I would hate to meet someone in the street or in the
metro with the same perfume as me. I believe that
my perfume must fit my personality and my mood.’

6. TRENDS

7. And now what?

8. Jean-Honoré Fragonard

9. Libertinism Preciosity Intimacy Nature

10. The concept
Drawing from its first inspiration, the famous parfumer
from Grasse, Fragonard decided to celebrate Jean-
Honoré Fragonard, the last rococo artist and true
Master of libertinism and frivolity.
Fragonard has decided to launch its new concept by
inviting French and international noses to collaborate
and create a unique fragrant experience based on
Fragonard’s voluptuous pieces, revealing 5 new scents.
To meet the current market, those new fragrances will
be carried by a new brand 207 Honoré. To establish this
new brand, Fragonard will redesign its Saint-Honoré
store and create a sensorial retail experience. Allowing
a few to wander right into the painter’s universe.

11. EDUCATION
« We let you enter the world
of Fragonard’s most icon-
ic paintings, to grasp the
depth of your selected fra-
grance »
EXPERIENCE
“ We provide you with a
sophisticated olfactory
experiencethatstimulatesall
your senses. Transforming
a shopping trip into a real
journey through art and
fragrances.”
UNIQUE
«Likeanystorytoldthrough
Fragonard paintings we
enable you to leave an
indelible mark”
New poetry

12. 1752 Le Verrou Leçon de PianoL’Inspiration Hasards Heureux
5 new fragrances
Le Verrou : including notes
of cardamom, rosewood and
amber. It is the fragrance of
duality, of contradiction.
Fragonard’s greatest work
of art - both painting &
perfume.
L’Inspiration : leather notes,
fresh-cut grass, labdanum,
rhubarb.
La Leçon de Piano : the
intimacy of a meeting
between Cedar wood from
Virginia, vanilla essence,
sandalwood & Damascus
roses that recall the intimate
reunion of the young piano
player and her music master.
Les Hasards Heureux : an
initiation to voluptuousness
& pastoral simplicity. It is
the whole universe of the
painter’s open-air scenes.
Oak moss, civet, juniper
wood, green tea & bitter
orange harmoniously merge
into a bucolic elixir.
1752 : Foundational perfume,
since the year 1752 made
of young Jean-Honoré the
famous painter we know
with the presentation of
« Jeroboam sacrifiant aux
idoles ». It is an oriental, it
mixes the scents of myrrh,
benzoin, pink pepper &
vetiver.

13. The new 207 Honoré Fragrance will be
captured in a new redesigned bottle that
will distinguish itself from the current bottle
previously used by the brand both a sign of
quality and distinction.
A new bottle
Every fragrance of the 207 Honoré shop will
be accompanied by a sketchbook retracing
the work of painter Jean Honoré Fragonard
as well as the perfumer that created the
fragrance.
Les Esquisses
1752

14. Rue Saint-Honoré enjoys
a more autonomous store
dedicated to high perfumery.
Making of the current Saint
Honoré store the High
Perfumery flagship of the
house. Chosen because
of the location as well as a
reminder of the painter.
Each of the “fragrance-
painting“ will enjoy its own
sensorial space retranscribing
the instant captured by both
Jean-Honoré Fragonard and
the parfumer.
Composed of visuals, scents
and careful details this
retail experience will craft a
strong image in the brand’s
customers minds.

15. The new Fragonard brand, 207 Honoré expands its
experience with its own digital translation. Through an
online presence and social medias, 207 Honoré will enjoy
strong international retail opportunities, a new brand
content publishing channel as well as a new customer
retention strategy through exclusive invitations and
newsletters.
207honore.com
207honoré.com
207honoré.com

16. A modern day androgynous individual unlocks a heavy iron door on rue Saint-Honoré
and falls into the precious universe of Jean-Honoré Fragonard’s work. Stumbling from a
painting to another, our Alice meets Poppins discover each rococo painting revisited by
207 Honoré perfumers. This brand content 1:30 minute film will extend the brand’s new
sensorial experience online.
A voluptuous adventure

17. When a Masterpiece
Inspires a Scent :
Fragonard Launches
the 207 Honoré
Press Release

18. A unique magazine with our brand universe
and top range products dedicated to our 207
Honore experience.
Tied in our passion of art and culture we offer
a deeper dive in the painter’s universe. This
will allow customers to discover the brand’s
strong heritage while building customer
relationship.
The 207 issue

19. A set of 5 unique
fragrances based
on Jean-Honoré
Fragonard’s
masterpieces
A unique boutique
offering a complete
sensorial experience
Immersion in the
207 Honoré universe
through voluptuous
brand content