Elevation Insights™ | Consumer Goods Intelligence & Insights Services

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Elevation Insights ™ | Site Selection Solutions Manufacturing | Commercial sites |Real Estate Internal Company Mandate Description: Develop a comprehensive list of criteria for the identification and selection of new sites for any of the following situations: A new manufacturing site New commercial sites for headquarters or strategic functions (e.g. Sales, R&D) Acquisition of real estate The solution should be comprehensive and maintained current so that the various stakeholders in our company can act both strategically and opportunistically Develop a standing set of presentation slides that can be frequently updated with new developments for our monthly executive meetings

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Elevation Insights ™ | Intellectual Property & Innovation Intellectual Property & Innovation IP land grab & Innovation Intensity Internal Company Mandate Description: To be successful in product development and portfolio planning, we need to have a sound understanding of which opportunities and white spaces are worth pursuing without being mired into expensive technology licensing and litigation battles. In particular, we need to know who are the most prolific innovators, what are they patenting within an industry space, and also insights into their current/future R&D and product development plans. It is also important to monitor the activities of global patent trolls and their IP land grab activities. Develop an IP and innovation intensity monitoring system that provides us with sound strategic analysis and actionable recommendations to counteract our competitors (current & emerging) plans.

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Elevation Insights ™ | R&D Directions IDEA GENERATION | Global R&D Capability Internal Company Mandate Description: We need to develop a cutting-edge R&D organization that stays at the forefront of global innovation, ideas and industry trends. To achieve the above objective, we also need to build a healthy mix of internal and external capabilities, including access to global key opinion leaders. Develop a dynamic plan that adequately captures idea generation in a wide range of research topics, along with a list of global R&D leaders and institutions (academic, national labs & industry) that can be tapped at various stages of our R&D roadmap. Summarize the plan within 10-15 slides and prepare presentations that are ready for our current and on-going monthly/quarterly executive level meetings

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Elevation Insights ™ | Competitor Intelligence Mandate initiated by: This Mandate is generally requested by any of the following senior management personnel within a company: CEO VP Marketing VP Sales Internal Company Mandate Description: We need a better competitor intelligence monitoring process for both our core and adjacent competitors. The proposed solution should give us a quick snapshot of what our competitors are up to, their top initiatives, recent transactions and strategies that could impact our customers and the industry in general. The solution should be maintained current and also offer recommendations for action. Based on the comprehensive competitor intelligence data, we also need to generate summary slides for our standing biweekly or monthly executive meetings.

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