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What Do Millions of
Shipment Tell Us?
Cindi Perdue Hane
September 2015
Elemica	Confiden.al
Discussion Points
•  Elemica‘s	SCON	for	Logis4cs	
•  Analy4cs	in	a	SCON	
•  Shipment	Analy4cs	
–  Network	Strength	
–  Shipment	Profiles	
–  Carrier	Performance	
–  Shipment	4mes	
–  Costs	
–  Events
Logistics
Management
in a SCON
Transforming Commerce
Elemica is a Supply Chain Operating Network
An Ecosystem bringing all the Dynamic Interactions across your Supply
Chain to your Enterprise
Integration
QuickLink Network 2.0
Applications
SmartLink Apps
Analytics
SmartLink Analytics
3rd Party
Your Enterprise
Logistics Management at
Elemica
Large	&	Growing	
3,800,000	Per	year	
141	Large,	global	manufacturers	
1556	Across	all	regions	
250	Across	all	regions	
55%-70%	Of	total	Elemica	message	volumes	
Shipper	Connec4ons	 Carrier	Connec4ons	 Terminal/Warehouse	Loca4ons	
Shipments	 Logis4cs	Related	Messages	
Elemica	Confiden.al
Connect and collaborate with
all of your land-based
transportation providers for
shipment booking, execution,
and visibility
Elemica Logistics Management
Solutions
Road Transport Execution
Connect and collaborate with
all of your ocean
transportation providers for
shipment booking, execution,
and visibility
Ocean Transport Execution
Schedule and manage carrier
appointments to optimize site
and carrier resources
Time Slot Management
Eliminate post-audits of
freight invoices & accrual
discrepancies thru carrier
collaboration on freight costs
& invoices.
Freight Cost Management
Speed order-to-cash cycle
and reduce admin costs by
synchronizing fulfillment data
across your 3PL network.
Terminal & Warehouse Visibility
Connect and triangulate
multiple sources of data for
your global shipments to
provide complete visibility
and enable accurate
exception management.
Global Shipment Visibility
Elemica Logistics Outlook
Solu.on	
Themes	
Non-
tradi.onal	
connec.vity	
Content-
oriented	
solu.ons	
SCON	
collabora.on	
solu.ons	
BeCer	UI/	
Mobile	
Solu.ons	for	
LSPs
Analytics in a
Supply Chain
Operating
Network
How can we use the data?
Shipment	ETA/ETD	Updates	
SC	Risk	Mgmt	
Targeted	Improvement	Opportuni.es	
Benchmarking
ETA/ETD Alerts/Updates
Average	lead	.mes	on	this	
lane	at	this	.me	of	year	
with	this	forwarder	&	
carrier	indicate	an	ETA	at	
des.na.on	that	is	2	days	
greater	than	the	one	
specified	on	your	shipment
SC Risk Management
•  Use	public	content	to	iden.fy	risk	factors	
–  News	feeds	
•  Port strike. We get information including location(s), dates, scope
•  We determine that this news signals a disruption and we evaluate the severity
•  We post the notification on the wall for anyone who has subscribed based on key
words	
–  Weather	
•  Combine	with	transac.onal	data	to	enhance	risk	
predic.ons	
–  We	mine	partner	shipment	transac.ons	for	the	same	loca.on–	this	lets	us	
determine	which	partners	are	more	likely	to	be	affected	by	this	risk	of	disrup.on	
–  For	these	partners.			We	find	all	open	transac.ons	that	might	be	affected	and	send	
email	alert	or	graphically	display	disrup.on.			
–  We	can	also	locate	other	routes
Targeted Improvement
Opportunities
•  Suggest	implementa.on	improvements	
–  “Other	carriers	provide	beCer	service”,	“You	carrier	can	
offer	beCer	status	informa.on	than	you	are	currently	
subscribed	to”	
•  Shipment	Op.miza.on	
–  Find	con.nuous	move	opportuni.es	to	reduce	freight	
costs	
•  Strategically	–	analyze	shipment	flows	across	SCON	to	find	
synergies	
•  Tac.cally	-	Match	in-transit	vehicles	to	open	shipments	
•  Asset	Management	
–  Iden.fy	priors	for	tank	cleaning	compliance	
–  Show	vehicle	history,	maintenance,	safety	records	
•  Offer	network	op.miza.on	sugges.ons	
–  “Here’s	a	list	of	third-party	terminals	that	are	closer	to	
your	demand	than	your	exis.ng	loca.ons”	
–  “STO	shipments	are	exceeding	thresholds	–	re-evaluate	
DRP,	inventory	planning”	
I	am	your	SCONBot.			
	
I	see	that	you	are	
receiving	real-time	POD	
information	for	30%	of	
your	shipments.	
	
Some	of	your	carriers	
are	providing	real-time	
POD	information	for	
other	SCON	shippers	at	
rates	of	60%.	
	
Would	you	like	to	see	a	
report	of	our	top	
carrier	performers	for	
real-time	POD?
SC Benchmarking
•  In any of our applications, for many of the data elements, we
could offer this:
•  What it requires:
–  Critical mass
–  Statistical components
–  Clear party line to community
–  Components must know when a data element is benchmark-able against
Elemica’s SCON
•  Data from at least 3 different shippers
•  No one shipper can constitute more than 40% of each lane
Benchmark	this	value	
Lead	.me	 Your	network	20	days	4	hours	
Elemica’s	SCON	
18	days	6	hours	
19	days	8	hours
Shipment
Analytics
Methodology
•  5 Million shipments analyzed
•  Country-to-country lanes
included in data
•  Limited statistical analysis
–  %ages, not averages
•  Protected partner-pair volumes
–  Relative comparisons, not absolute
values
Network Strength
•  Europe carriers are most
connected: 27%, 3.1
•  NA: 12%, 2.8
•  Only 3% cross regions
LSPs	connected	to	mul4ple	
Shippers	in	Elemica’s	SCON	
21%	
3 Average	Shipper	
Connec4ons	for	networked	
LSPs	
Bertschi	
BRAID	LOGISTICS	
BULKHAUL	
FEDEX	
Hoyer	
INTERMODAL	TANK	TRANSPORT	
KARL	SCHMIDT	Spedi.on		
Linden	
Liquid	Transport	
Menlo	Logis.cs	
Quality	Carriers	
SAR	
Schneider	Na.onal	
LSPs	that	Cross	Regions	
Elemica	Confiden.al
Volume Growth
Oct	2011	 Apr	2015	
3.5	years	–	34%	growth	in	shipment	volumes	
13%	growth	over	15	months,	driven	by	new	projects	in	Asia,	modest	growth	in	EU,	NA	
Elemica	Confiden.al
Geographic Distribution
54%	North	America	
3%	South	America	
43%	Europe	
1%	Asia	Pacific	
Germany	–	Germany	
Netherlands	–	Germany	
Belgium	–	Germany	
Netherlands	–	Netherlands	
Top	Lanes	
Elemica	Confiden.al
Top Carriers
Bertschi	
Hoyer	
Den	Hartogh		
Rinnen	
Alfred	Talke	
INTERBULK	GROUP	
Lehnkering	
DE	RIJKE	
LKW	WALTER	Intl	Transport	
VERBRUGGE	BV	
VOS	LOGISTICS	
DSV	Road	Gmbh	
Top	Network	LSPs	
Menlo	
Schneider	
Trimac	
Highway	Transport	
Langer	
Transport	Services	
Superior	Carriers	
Quality	Carriers	
Top	Network	LSPs	
Elemica	Confiden.al
Road Shipment Profiles
99%	Single	Pickup,	Single	Delivery	
Bulk	vs.	Packed	Goods	
80%	
20%	
Mul4-Product	Shipments	
1	 2	 3	 >3	
#	Products	
86%	
7%	 2%	 5%	Complex	Shipment	Structure	
Elemica	Confiden.al
Shipment Time Data:
To the Minute
Requested	
Es.mated	
Actual	
Requested	
Es.mated	
Actual	
Pickup 	 	 	 	 						Delivery	
Shipment	Lead	Time	
Performance	to	
Es.mated	
Performance	to	
Requested	
Performance	to	
Es.mated	
Performance	to	Requested	
Performance	
to	Requested	
Performance	
to	Es4mated	
Performance	
to	Es4mated	
Performance	
to	Requested	
Elemica	Confiden.al
Shipment Time Data
Requested	
Es.mated	
Actual	
Requested	
Es.mated	
Actual	
Pickup 	 	 	 	 						Delivery	
Shipment	Lead	Time	
Performance	to	
Es.mated	
Performance	to	
Requested	
Performance	to	
Es.mated	
Performance	to	Requested	
Performance	
to	Requested	
Elemica	Confiden.al	
Performance	
to	Es4mated	
Performance	
to	Es4mated	
Performance	
to	Requested
Late Pickup
Late Delivery
Availability of Time Data
21%	
Actual	Delivery	–	
Actual	Pickup	
Shipment	Lead	Time	
Performance	
to	Requested	
Times	
8%	
Actual	Pickup	–	
Requested	Pickup	
12%	
Actual	Delivery	–	
Requested	Delivery	
Performance	to	
Es4mated	
Times	
18%	
Actual	Pickup	–	
Es4mated	Pickup	
7%	
Actual	Delivery	–	
Es4mated	Delivery	
Elemica	Confiden.al
Shipment Costs
Total	Costs	Led	by	heat	trea.ng,	cleaning,	demurrage	
Average	Costs	Led	by	layovers,	base	rate,	cancella.ons	
Total	Costs	
Average	Cost	per	Item	
Elemica	Confiden.al
Date	&	Time		
Events	
Shipment Events
What	is	the	Event	Linked	To?	 What	is	the	Reason	for	the	Event?	
Elemica	Confiden.al
Status Latency
Latency	is	difference	between	Status	Date	and	Status	Message	Date	
How	Late	is	it?
Lessons Learned
Data	Quality	
Computa.onal	Power	
Opportunity	for	op.mizing	current	implementa.on	
Opportuni.es	for	new	data
Cindi	Perdue	Hane		
Vice	President,	Logis.cs	
	
cindi.hane@elemica.com		
Phone:	+1	404	477	5286	
	
@CindiHane	
	
	
cindi.hane@elemica.com	
	
	
www.elemica.com

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