Evaluation one, going though all of my products.

1. IN WHAT WAYS DO YOUR MEDIA
PRODUCTS USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA
PRODUCTS?

2. FILM TRAILER- TITLES
In terms of complying to the conventions of a film trailer, it begins
with showing the company logo (i.2 productions). The convention is
not clear through this image and could perhaps deceive the
audience. The eye is significant however, the character Daisy see’s
Charlie having an affair. The shots then continue to reveal the couple
together, it sparks enigma as the audience will try to think the
meaning behind the logo. The dip to black makes it more dramatic
and perhaps emotional. The non-diegetic sound of the piano makes
it appear romantic but implying not everything is as it may appear.

3. TITLES
The ending title reveals the films title again. It is conventional
of a film trailer but often it is expected for the release date to
be in bold with a website link or hashtag below. We wanted to
emphasise the title in order for the audience to remember. In
addition, the information below is not as big or defined as the
film titles font. It provides them with extra information. After
looking back, it would have been better if we included as web
address as it is more popular to seek information online. In
addition, this would address the target audience more clearly,
as that age range are predominantly online or on social media.

4. INTER-TITLES
The inter-titles break up the footage and provide a little more
information on what occurs in the film. It makes the narrative
more clear. The film title is featured twice, the first time the
audience see it as during the shots of the couple. An affect is
used for dramatic emphasis. The inter-titles provoke thought
as they contrast with the visual images seen on screen. These
taglines lead the audience to wonder what is going to happen
between the couple. The blank screens are dramatic and only
allow the audience to read what the titles are saying, they
contrast with the images seen before and after the title.

5. CAMERA
The shots at the beginning of the trailer are conventional of a
romance film, it reflects the characters intimacy. The close ups
and mid shots allow the audience to connect with the
characters and understand their relationship. It shows the
couple on a date, which can be relatable to most of the
audience also the fact it is a normal day. The non-diegetic
music does remind the audience that this film may not be what
they expect. The fact he is seen rowing the boat is very
stereotypical but also highlights how he is in control. She is
seen trying to guide the boat but perhaps foreshadows that she
is not going to be enough.

6. CAMERA
The extreme close ups of the character Daisy show her
emotions and allows the audience to really connect with the
character. It enables the audience to see the story from her
eyes. Close ups are often seen in romance films, it conforms to
the conventions. It makes the audience feel sympathetic for the
character as it highlights Charlie’s wrongdoing. It secludes her
also, it shows her being alone. A common emotion, many can
relate to especially after a break up.

7. MISE-EN-SCENE
The trailer does conform to the conventions of the genre in
most aspects, however, the warm lighting that is expected of a
romance film is not there, it is very realistic and normal. In
addition, the location is different . It is often set in an urban
environment. Instead we decided to set ours in a more rural
area, highlighting nature which is often used in literature to
describe love. The low key lighting/reduced saturation of the
images after the voice over of the other female character
signifies the character sadness. It is often used in the film
industry to represent emotion. As I mentioned, its conventional
to use warm high key lighting. There is no low key lighting
shown in the trailer as it creates a more sinister vibe.

8. MISE-EN-SCENE
The field location is used to express her freedom she has now
by leaving him. It emphasises the characters natural beauty and
suggests that she can survive without him. It subverts the
expectations, it's a different form used to show how the
character feels. Some romance films, have used beaches and
water to represent the characters feelings. The clothing is kept
very simple throughout. A scarf is used to show the change in
season. The casual clothing makes it more realistic. It also
clearly shows the characters ages. The other female character
appears to be more grown up, contrasting with the character of
daisy.

9. EDITING
When editing our film trailer, the main video transition we used was
dip to black as it enabled the shots to flow. It also made it more
dramatic and worked well with the titles. The use of this transition
works well to break up the shots and keeps it exciting as the
audience is not seeing a prolonged clip. This is conventional for the
form as within a film trailer the footage is stereotypically broken up in
order to make it more dramatic and exciting therefore, making the
audience want to see it. The blank screens between clips allows the
audience to think, keeping them engaged.

10. EDITING
We also had quick cuts to show a slight montage of the couples
happiness to represent the fact that they are in a relationship. They
also represent the characters emotion, showing their happiness about
being in a new relationship, the audience will relate to the characters
emotions, keeping them engaged. The quick cuts and jump cuts
keeps the audience engaged, as they want to see what happens and
suggests that there is going to be a climax. These techniques are
conventional o my genre as often montages are used to show a
passing of time in a shorter way.

11. EDITING
A shot that perhaps challenges the conventions of a romance film is
the shot of the flower dying as it has negative connotations. It
signifies the death of the relationship, later on in the film it would
perhaps be used but it will show the growth of a flower signifying the
fact she has moved on. Conventionally, there are shots of the
character being sad over a period of time in a montage.

12. SOUND
The non-diegetic sound, the instrumental music in the background,
remains a constant and does fit conventionally with the genre. It is
slightly unusual however, because often the music in trailers varies
from a number of songs. It will have an upbeat song followed by a
more sombre song then perhaps becomes upbeat again. We kept the
same song throughout to simply show this is not a stereotypical
romance film, its more realistic. We lowered the volume of slightly in
order to hear the voice overs. It slightly fades when a different female
character speaks to represent a disruption and then fades up again.

13. SOUND
The voice overs are placed with certain clips for dramatic effect, this
is stereotypical of the genre as the voice over often corresponds with
the footage on screen. The voice overs allow the audience to connect
with the character and gives an insight to the character and their life.
It conforms to the conventions of our genre but also the form.
Trailers usually have voice overs to make the narrative more clear.
The little dialogue between the two characters signify the lack of
communication in the relationship but also shows how they are
breaking away from each other.

14. POSTER
I have challenged the conventional forms of a poster as they are
usually portrait rather than landscape. In addition, they are often
close ups of the characters, conventionally two. I chose to have an
image of the characters on water as it has many connotations that
suggest the relationship may not last. Furthermore, it isolates the
characters which is stereotypical of a romance film as usually the
characters feel alone as they are in their own happy world.

15. POSTER
Once again it challenges the romance genre through mise-en-scene
in some aspects. I lowered the lighting as well as the saturation, then
added a grainy effect to make the characters stand out. The aspect of
the characters being the main focus has been achieved and fits
conventionally but the low key lighting and lack of warmth in the
image challenges it. I did adhere to the conventions for a poster by
having the billing board at the bottom of the poster with the text
centred and stereotypically thin. It makes it more recognisable as a
poster. The ident also features in the billing, to show who created it
and gives a more professional appearance, and once again conforms
to conventions.

16. POSTER
Another conventional feature is the film title. Often they are in white
font and the font fits with my genre as it appears to be more personal
and romantic. Its size makes it eye catching. In addition the colour
white has connotations of purity and innocence, suggesting that it
may be a happy ending. It is placed in the centre, making it stand out
and be the first thing the audience sees. I decided not to have a
review on the poser, just keeping the film information on there. I felt
that after my research, quite a few of the posters just had the film
information featured.

17. MAGAZINE FRONT COVER
Magazine front covers mainly have strict conventions and a strict
layout. So my magazine mainly conforms rather than subverts the
conventions. The mast head is conventional as it is always placed at
the top of the page and is usually the largest text on the page. Its two
different colours contrasts and stands out. It enables it to be seen
clearly.

18. MAGAZINE FRONT COVER
I also adhered to the positon and format of the tagline, at the very
top of the page in a coloured box. The tagline immediately informs
the audience of the type of magazine it is. The fact its in a red box
makes it stand out and works with the colour scheme. There is
however, little information as the image I chose made it difficult to
add information. This breaks conventions as the image usually has
the characters centred. But the cover lines further show how this
magazine is aimed at a female target audience. I stuck to the
requirements of a magazine, with a bar code, price and date release.
Each piece of information is placed in the stereotypical place.