1. Time
Experience
20001996 2002 2005 2007 2008 2010 2013
Microsoft Israel
Microsoft MEA,
Tel Aviv Israel
Microsoft MEA,
Istanbul, Turkey
MS US, Redmond
MS Corp. (China)
Redmond
MS Corp.
(WW)
Redmond
Mature Market
Emerging
Market
WW Focus
Regional Marketing
Manager
Regional
BG Lead
Sales Account Manager Senior
Marketing
Manager
Group
Marketing
Manager
Initiative
Lead
Strategy Lead Sales
Excellence
Lead
Company IC - Sales
Customer Insight
Business Value
Drive for Results
Value Selling
Company IC –
Marketing
Strategic Thinking
Cross Boundary Collaboration
Branding, Positioning, and
Messaging
Market Analysis and Opportunity
Identification
Company Marketing
Management
Building Organization,
Teams & People
Enabling Change
Holding others accountable
Company Marketing
Strategy
Planning, Organizing and
Executing
Strategic thinking
Company Sales
Excellence
Analytical Problem Solving
Strategic thinking and Sales
planning
Tasked with Sales to Military
and Security vertical
Mature Market
Emerging Markets
Elan Ellinger – Experience, Professional Growth and Competencies
 Managed the Military and
Security Enterprises vertical sales
in Israel
 Local Volume Licensing Programs
champion; trained internal sales
teams and partners in volume
licensing matters.
 Negotiated and closed first
Enterprise Agreement in Israel
exceeding $10M and transformed
relationship with the account.
 Awarded Gold star award in
recognition for revenue impact of a
regional executive Summit in Paris
 Drove category products (EPM)
marketing and developed partner
infrastructure for the region.
 Responsible for Windows sales and
marketing across 10 subs and 76
countries, generating over $160M.
 Drove unlicensed PC campaigns and
outlined strategy for Emerging
markets.
 Continuously overachieved targets for
sales readiness and marketing across the US
districts.
 awarder the Circle of Excellence – Gold for
best practice creation and industry and
vertical content creation.
 Partnered with AMD on a broad online
national campaign.
 Designed and created scorecards to track
the health of the business.
 Owned a marketing budget of over $3M, 4
direct reports, and several contractors
 Flipped historical negative results and
exceeded targets for Windows Deployment
 Designed strategies and prioritized
investments for developing Windows
Marketing in China
 Created high level strategy and worked
closely on execution with multiple teams
in China.
 Driving definition and implementation
on how Microsoft leads and manages
new growth WW.
 Trained teams on planning, execution
and measurement of New Business
 Created WW management framework
that was awarded for driving business
results.
Built a new
Regional
Enterprise
Marketing role
Extended experiences from MEA
to US mature market
Took on team management and
pioneered vertical messaging
Given the Deployment initiative
Charged with driving
Marketing Strategy
for China
Director, driving
WW focus across
full portfolio
Awarded
Responsibility
for Regional
Windows
Business
Group